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Study sets matching "marketing kotler armstrong"

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Study sets matching "marketing kotler armstrong"

21 terms
Principles of Marketing - Kotler and Armstrong
Marketing
Marketing mix
Marketing
Marketing process - first step
Managing profitable customer relationships
A set of marketing tools that work together to satisfy custom…
The process by which companies create value for customers and…
Understand the marketplace and customer needs and wants
Marketing
Managing profitable customer relationships
Marketing mix
A set of marketing tools that work together to satisfy custom…
21 terms
Principles of Marketing - Kotler and Armstrong
Marketing
Marketing mix
Marketing
Marketing process - first step
Managing profitable customer relationships
A set of marketing tools that work together to satisfy custom…
The process by which companies create value for customers and…
Understand the marketplace and customer needs and wants
Marketing
Managing profitable customer relationships
Marketing mix
A set of marketing tools that work together to satisfy custom…
51 terms
Marketing Kotler/Armstrong
Portfolio analysis
Business portfolio
Market penetration
Market development
major activity in strategic planning whereby management evalu…
collection of businesses and products that make up the company
Company growth by increasing sales of current products to cur…
Company growth by identifying and developing new market segme…
Portfolio analysis
major activity in strategic planning whereby management evalu…
Business portfolio
collection of businesses and products that make up the company
29 terms
Marketing (Kotler & Armstrong) - Chapter 10
value delivery network
marketing channel (distribution channel)
functions of marketing channel members
channel level
The network made up of the company, suppliers, distributors,…
A set of interdependent organizations that help make a produc…
(1) INFORMATION (gathering & distributing marketing research…
A layer of intermediaries that performs some work in bringing…
value delivery network
The network made up of the company, suppliers, distributors,…
marketing channel (distribution channel)
A set of interdependent organizations that help make a produc…
14 terms
Kotler | Armstrong Marketing Chapter 10
Price
Dynamic pricing
Target costing
Fixed costs
The amount of money charged for a product or service, or the…
Charging different prices depending on individual customers a…
Pricing that starts with an ideal selling price, then targets…
Costs that do not vary with production or sales level
Price
The amount of money charged for a product or service, or the…
Dynamic pricing
Charging different prices depending on individual customers a…
18 terms
Kotler | Armstrong Marketing Chapter 11
Market-skimming pricing
Market-penetration pricing
Product line pricing
Optional-product pricing
Setting a high price for a new product to skim maximum revenu…
Setting a low price for a new product in order to attract a l…
Setting the price steps between various products in a product…
The pricing of optional or accessory products along with a ma…
Market-skimming pricing
Setting a high price for a new product to skim maximum revenu…
Market-penetration pricing
Setting a low price for a new product in order to attract a l…
28 terms
Kotler | Armstrong Marketing Chapter 9
New-product development
Idea generation
Idea screening
Product concept
The development of original products, product improvements, p…
The systematic search for new-product ideas.
Screening new-product ideas in order to spot good ideas and d…
A detailed version of the new-product idea stated in meaningf…
New-product development
The development of original products, product improvements, p…
Idea generation
The systematic search for new-product ideas.
41 terms
Kotler | Armstrong Marketing Chapter 12
Value delivery network
Value delivery network
Marketing channel (or distributing cha…
Marketing channel (or distributing cha…
The network made up of the company, suppliers, distributors,…
Palm manages a whole community of suppliers, assemblers, rese…
A set of interdependent organizations involved in the process…
FedEx works interdependently with other companies to make the…
Value delivery network
The network made up of the company, suppliers, distributors,…
Value delivery network
Palm manages a whole community of suppliers, assemblers, rese…
40 terms
Kotler|Armstrong Principles of Marketing Chapter 7 Vocabulary
Market segmentation
Target marketing
Market positioning
Geographic segmentation
Dividing a market into smaller groups of buyers with distinct…
The process of evaluating each market segment's attractivenes…
Arranging for a product to occupy a clear, distinctive, and d…
Dividing a market into different geographical units such as n…
Market segmentation
Dividing a market into smaller groups of buyers with distinct…
Target marketing
The process of evaluating each market segment's attractivenes…
32 terms
Kotler|Armstrong Principles of Marketing Chapter 6 Vocabulary
Business buyer behavior
Business buying process
Derived demand
Supplier development
The buying behavior of organizations that buy goods and servi…
The decision process by which business buyers determine which…
Business demand that ultimately comes from (derives from) the…
Systematic development of networks of supplier-partners to en…
Business buyer behavior
The buying behavior of organizations that buy goods and servi…
Business buying process
The decision process by which business buyers determine which…
29 terms
Marketing (Kotler & Armstrong) - Chapter 11
retailing
retailer
specialty store
department store
All activities involved in selling goods or services directly…
A business whose sales come primarily from retailing
A retail store that carries a narrow product line, with a dee…
A retail organization that carries a wide variety of product…
retailing
All activities involved in selling goods or services directly…
retailer
A business whose sales come primarily from retailing
20 terms
Marketing Kotler and Armstrong Ch. 11
Market-Skimming Pricing (Price Skimming)
Market-Penetration Pricing
Product Line Pricing
Optional-Product Pricing
Setting a high price for a new product to skim maximum revenu…
Setting a low price for a new product in order to attract a l…
Setting the price steps between various products in a product…
The pricing of optional or accessory products along with a ma…
Market-Skimming Pricing (Price Skimming)
Setting a high price for a new product to skim maximum revenu…
Market-Penetration Pricing
Setting a low price for a new product in order to attract a l…
20 terms
Marketing Kotler and Armstrong Ch. 17
Direct Marketing
Customer Database
Direct-Mail Marketing
Catalog Marketing
Connecting directly with carefully targeted segments or indiv…
An organized collection of comprehensive data about individua…
Marketing that occurs by sending an offer, announcement, remi…
Direct marketing through print, video, or digital catalogs th…
Direct Marketing
Connecting directly with carefully targeted segments or indiv…
Customer Database
An organized collection of comprehensive data about individua…
29 terms
Marketing (Kotler & Armstrong) - Chapter 10
value delivery network
marketing channel (distribution channel)
functions of marketing channel members
channel level
The network made up of the company, suppliers, distributors,…
A set of interdependent organizations that help make a produc…
(1) INFORMATION (gathering & distributing marketing research…
A layer of intermediaries that performs some work in bringing…
value delivery network
The network made up of the company, suppliers, distributors,…
marketing channel (distribution channel)
A set of interdependent organizations that help make a produc…
Marketing (Kotler & Armstrong) - Chapter 10
value delivery network
marketing channel (distribution channel)
functions of marketing channel members
channel level
The network made up of the company, suppliers, distributors,…
A set of interdependent organizations that help make a produc…
(1) INFORMATION (gathering & distributing marketing research…
A layer of intermediaries that performs some work in bringing…
value delivery network
The network made up of the company, suppliers, distributors,…
marketing channel (distribution channel)
A set of interdependent organizations that help make a produc…
15 terms
Marketing Kotler and Armstrong Ch. 3
Marketing Environment
Microenvironment
Marketing Intermediaries
Public
The actors and forces outside marketing that affect marketing…
The actors close to the company that affects its ability to s…
Firms that help the company to promote, sell, and distribute…
Any group that has an actual or potential interest in or impa…
Marketing Environment
The actors and forces outside marketing that affect marketing…
Microenvironment
The actors close to the company that affects its ability to s…
20 terms
Marketing Armstrong/Kotler - Chapter 4
Customer insights
Marketing Information Systems (MIS)
Internal databases
Competitive marketing intelligence
Fresh understanding of customers and the marketplace derived…
People and procedures dedicated to assessing information need…
Electronic collections of consumer and market information obt…
The systematic collection and analysis of publicly available…
Customer insights
Fresh understanding of customers and the marketplace derived…
Marketing Information Systems (MIS)
People and procedures dedicated to assessing information need…
14 terms
Marketing Kotler and Armstrong Ch. 10
Price
Customer Value-Based Pricing
Good-Value Pricing
Value-Added Pricing
The amount of money charged for a product or service, or the…
Setting price based on buyers' perceptions of value rather th…
Offering just the right combination of quality and good servi…
Attaching value-added features and services to differentiate…
Price
The amount of money charged for a product or service, or the…
Customer Value-Based Pricing
Setting price based on buyers' perceptions of value rather th…
28 terms
Marketing Kotler and Armstrong Ch. 5
Consumer Buying Behavior
Consumer Market
Consumer Market
Culture
The buying behavior of all final consumers - individuals and…
All the individuals and households that buy or acquire goods…
All the individuals and households that buy or acquire goods…
The set of basic values, perceptions, wants, and behaviors le…
Consumer Buying Behavior
The buying behavior of all final consumers - individuals and…
Consumer Market
All the individuals and households that buy or acquire goods…
18 terms
Kotler | Armstrong Marketing Chapter 10
Price
Dynamic pricing
Target costing
Fixed costs
The amount of money charged for a product or service, or the…
Charging different prices depending on individual customers a…
Pricing that starts with an ideal selling price, then targets…
Costs that do not vary with production or sales level
Price
The amount of money charged for a product or service, or the…
Dynamic pricing
Charging different prices depending on individual customers a…
30 terms
Kotler | Armstrong Marketing Chapter 9
New-product development
Idea generation
Idea screening
Product concept
The development of original products, product improvements, p…
The systematic search for new-product ideas.
Screening new-product ideas in order to spot good ideas and d…
A detailed version of the new-product idea stated in meaningf…
New-product development
The development of original products, product improvements, p…
Idea generation
The systematic search for new-product ideas.
21 terms
Marketing Kotler and Armstrong Ch. 9
New-Product Development
Idea Generation
Crowdsourcing
Idea Screening
The development of original products, product improvements, p…
The systematic search for new-product ideas.
Inviting broad communities of people - customers, employees,…
Screening new-product ideas to spot good ideas and drop poor…
New-Product Development
The development of original products, product improvements, p…
Idea Generation
The systematic search for new-product ideas.
15 terms
Marketing Kotler and Armstrong Ch. 3
Marketing Environment
Microenvironment
Marketing Intermediaries
Public
The actors and forces outside marketing that affect marketing…
The actors close to the company that affects its ability to s…
Firms that help the company to promote, sell, and distribute…
Any group that has an actual or potential interest in or impa…
Marketing Environment
The actors and forces outside marketing that affect marketing…
Microenvironment
The actors close to the company that affects its ability to s…
22 terms
Marketing Kotler and Armstrong Ch. 16
Personal Selling
Salesperson
Sales Force Management
Territorial Sales Force Structure
Personal presentations by the firm's sales force for the purp…
An individual who represents a company to customers by perfor…
Analyzing, planning, implementing, and controlling sales forc…
A sales force organization that assigns each salesperson to a…
Personal Selling
Personal presentations by the firm's sales force for the purp…
Salesperson
An individual who represents a company to customers by perfor…
28 terms
Marketing Kotler and Armstrong Ch. 5
Consumer Buying Behavior
Consumer Market
Consumer Market
Culture
The buying behavior of all final consumers - individuals and…
All the individuals and households that buy or acquire goods…
All the individuals and households that buy or acquire goods…
The set of basic values, perceptions, wants, and behaviors le…
Consumer Buying Behavior
The buying behavior of all final consumers - individuals and…
Consumer Market
All the individuals and households that buy or acquire goods…
25 terms
Kotler | Armstrong Marketing Chapter 10
Value delivery network
Marketing channel (or distributing cha…
Channel level
Direct marketing channel
The network made up of the company, suppliers, distributors,…
A set of interdependent organizations involved in the process…
A layer of intermediaries that performs some work bringing th…
A marketing channel that has no intermediary levels
Value delivery network
The network made up of the company, suppliers, distributors,…
Marketing channel (or distributing cha…
A set of interdependent organizations involved in the process…
29 terms
Marketing (Kotler & Armstrong) - Chapter 10
value delivery network
marketing channel (distribution channel)
functions of marketing channel members
channel level
The network made up of the company, suppliers, distributors,…
A set of interdependent organizations that help make a produc…
(1) INFORMATION (gathering & distributing marketing research…
A layer of intermediaries that performs some work in bringing…
value delivery network
The network made up of the company, suppliers, distributors,…
marketing channel (distribution channel)
A set of interdependent organizations that help make a produc…
15 terms
Kotler | Armstrong Marketing Chapter 10
Price
Dynamic pricing
Target costing
Fixed costs
The amount of money charged for a product or service, or the…
Charging different prices depending on individual customers a…
Pricing that starts with an ideal selling price, then targets…
Costs that do not vary with production or sales level
Price
The amount of money charged for a product or service, or the…
Dynamic pricing
Charging different prices depending on individual customers a…
54 terms
Kotler|Armstrong Principles of Marketing Chapter 2 Vocabulary
Strategic planning
Mission statement
Business portfolio
Portfolio analysis
The process of developing and maintaining a strategic fit bet…
A statement of the organization's purpose—what it wants to ac…
the collection of businesses and products that make up the co…
The process by which management evaluates the products and bu…
Strategic planning
The process of developing and maintaining a strategic fit bet…
Mission statement
A statement of the organization's purpose—what it wants to ac…
41 terms
Kotler | Armstrong Marketing Chapter 12
Value delivery network
Value delivery network
Marketing channel (or distributing cha…
Marketing channel (or distributing cha…
The network made up of the company, suppliers, distributors,…
Palm manages a whole community of suppliers, assemblers, rese…
A set of interdependent organizations involved in the process…
FedEx works interdependently with other companies to make the…
Value delivery network
The network made up of the company, suppliers, distributors,…
Value delivery network
Palm manages a whole community of suppliers, assemblers, rese…
11 terms
Marketing Kotler and Armstrong Ch. 15
Advertising
Advertising Objective
Advertising Budget
Advertising Strategy
Any paid form of nonpersonal presentation and promotion of id…
A specific communication task to be accomplished with a speci…
The dollars and other resources allocated to a product or a c…
The strategy by which the company accomplishes its advertisin…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
Advertising Objective
A specific communication task to be accomplished with a speci…
26 terms
Marketing Kotler and Armstrong Ch. 12
Value Delivery Network
Marketing (Distribution) Channel
Channel Level
Direct Marketing Channel
A network composed of the company, suppliers, distributors, a…
A set of interdependent organizations that help make a produc…
A layer of intermediaries that performs some work in bringing…
A marketing channel that has no intermediary levels.
Value Delivery Network
A network composed of the company, suppliers, distributors, a…
Marketing (Distribution) Channel
A set of interdependent organizations that help make a produc…
24 terms
Marketing Kotler and Armstrong Ch. 13
Retailing
Retailer
Shopper Marketing
Specialty Store
All the activities involved in selling goods or services dire…
A business who sales come primarily from retailing.
Using in-store promotions and advertising to extend brand equ…
A retail store that carries a narrow product line with a deep…
Retailing
All the activities involved in selling goods or services dire…
Retailer
A business who sales come primarily from retailing.
31 terms
Marketing Armstrong/Kotler - Chapter 5
Consumer buyer behavior
Consumer market
Culture
Subculture
Buying behavior of final consumers
All the individuals and households that buy or acquire goods…
Set of basic values, perceptions, wants, and behaviors learne…
Group of people with shared value systems based on common lif…
Consumer buyer behavior
Buying behavior of final consumers
Consumer market
All the individuals and households that buy or acquire goods…
20 terms
Marketing Armstrong/Kotler - Chapter 4
Customer insights
Marketing Information Systems (MIS)
Internal databases
Competitive marketing intelligence
Fresh understanding of customers and the marketplace derived…
People and procedures dedicated to assessing information need…
Electronic collections of consumer and market information obt…
The systematic collection and analysis of publicly available…
Customer insights
Fresh understanding of customers and the marketplace derived…
Marketing Information Systems (MIS)
People and procedures dedicated to assessing information need…
26 terms
Kotler|Armstrong Principles of Marketing Chapter 3 Vocabulary
Marketing environment
Microenvironment
Macroenvironment
Marketing intermediaries
The actors and forces outside marketing that affect marketing…
The actors close to the company that affect its ability to se…
The larger societal forces that affect the microenvironment—d…
Firms that help the company to promote, sell, and distribute…
Marketing environment
The actors and forces outside marketing that affect marketing…
Microenvironment
The actors close to the company that affect its ability to se…
21 terms
Kotler | Armstrong Marketing Chapter 9
New-product development
Idea generation
Idea screening
Product concept
The development of original products, product improvements, p…
The systematic search for new-product ideas.
Screening new-product ideas in order to spot good ideas and d…
A detailed version of the new-product idea stated in meaningf…
New-product development
The development of original products, product improvements, p…
Idea generation
The systematic search for new-product ideas.
26 terms
Marketing Kotler and Armstrong Ch 8.
Product
Service
Consumer Product
Convenience Product
Anything that can be offered to a market for attention, acqui…
An activity, benefit, or satisfaction offered for sale that i…
A product bought by final consumers for personal consumption.
A consumer product that customers usually buy frequently, imm…
Product
Anything that can be offered to a market for attention, acqui…
Service
An activity, benefit, or satisfaction offered for sale that i…
31 terms
Marketing (Kotler & Armstrong) - Chapter 11
retailing
retailer
specialty store
department store
All activities involved in selling goods or services directly…
A business whose sales come primarily from retailing
A retail store that carries a narrow product line, with a dee…
A retail organization that carries a wide variety of product…
retailing
All activities involved in selling goods or services directly…
retailer
A business whose sales come primarily from retailing
36 terms
Kotler|Armstrong Principles of Marketing Chapter 8 Vocabulary
Service
Product
Three Levels of Product
Consumer product
An activity, benefit, or satisfaction offered for sale that i…
Anything that can be offered to a market for attention, acqui…
Augmented product, Actual product, Core customer value
A product bought by final consumers for personal consumption.
Service
An activity, benefit, or satisfaction offered for sale that i…
Product
Anything that can be offered to a market for attention, acqui…
30 terms
Kotler|Armstrong Principles of Marketing Chapter 4 Vocabulary
customer insight
Marketing information system (MIS)
Internal databases
Competitive marketing intelligence
fresh understanding of customers and the marketplac dervied f…
People, equipment, and procedures to gather, sort , analyze,…
Electronic collections of information obtained from data sour…
The systematic collection and analysis of publicly available…
customer insight
fresh understanding of customers and the marketplac dervied f…
Marketing information system (MIS)
People, equipment, and procedures to gather, sort , analyze,…
18 terms
Marketing Kotler and Armstrong Ch. 14
Promotion (Marketing Communications) Mix
Advertising
Sales Promotion
Personal Selling
The specific blend of promotion tools that the company uses t…
Any paid for of nonpersonal presentation and promotion of ide…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion (Marketing Communications) Mix
The specific blend of promotion tools that the company uses t…
Advertising
Any paid for of nonpersonal presentation and promotion of ide…
49 terms
Kotler|Armstrong Principles of Marketing Chapter 5 Vocabulary
Consumer buyer behavior
Consumer market
Culture
Subculture
The buying behavior of final consumers—individuals and househ…
All the individuals and households who buy or acquire goods a…
The set of basic values, perceptions, wants, and behaviors le…
A group of people with shared value systems based on common l…
Consumer buyer behavior
The buying behavior of final consumers—individuals and househ…
Consumer market
All the individuals and households who buy or acquire goods a…
25 terms
Marketing Kotler and Armstrong Ch. 6
Business Buyer Behavior
Business Buying Process
Derived Demand
Supplier Development
The buying behavior of organizations that buy goods and servi…
The decision process by which business buyers determine which…
Business demand that ultimately comes from the demand for con…
Systematic development of networks of supplier-partners to en…
Business Buyer Behavior
The buying behavior of organizations that buy goods and servi…
Business Buying Process
The decision process by which business buyers determine which…
24 terms
Marketing Kotler and Armstrong Ch. 7
Market Segmentation
Market Targeting
Differentiation
Positioning
Dividing a market into smaller segments of buyers with distin…
Evaluating each market segment's attractiveness and selecting…
Differentiating the market offering to create superior custom…
Arranging for a market offering to occupy a clear, distinctiv…
Market Segmentation
Dividing a market into smaller segments of buyers with distin…
Market Targeting
Evaluating each market segment's attractiveness and selecting…
22 terms
Marketing Kotler and Armstrong Ch. 2
Strategic Planning
Mission Statement
Business Portfolio
Portfolio Analysis
The process of developing and maintaining a strategic fit bet…
A statement of the organization's purpose - what it wants to…
The collection of businesses and products that make up the co…
The process by which management evaluates the products and bu…
Strategic Planning
The process of developing and maintaining a strategic fit bet…
Mission Statement
A statement of the organization's purpose - what it wants to…
15 terms
Kotler | Armstrong Marketing Chapter 10
Price
Dynamic pricing
Target costing
Fixed costs
The amount of money charged for a product or service, or the…
Charging different prices depending on individual customers a…
Pricing that starts with an ideal selling price, then targets…
Costs that do not vary with production or sales level
Price
The amount of money charged for a product or service, or the…
Dynamic pricing
Charging different prices depending on individual customers a…
29 terms
Kotler | Armstrong Marketing Chapter 12
Value delivery network
Value delivery network
Marketing channel (or distributing cha…
Channel level
The network made up of the company, suppliers, distributors,…
Palm manages a whole community of suppliers, assemblers, rese…
A set of interdependent organizations involved in the process…
A layer of intermediaries that performs some work bringing th…
Value delivery network
The network made up of the company, suppliers, distributors,…
Value delivery network
Palm manages a whole community of suppliers, assemblers, rese…
14 terms
Kotler | Armstrong Marketing Chapter 10
Price
Dynamic pricing
Target costing
Fixed costs
The amount of money charged for a product or service, or the…
Charging different prices depending on individual customers a…
Pricing that starts with an ideal selling price, then targets…
Costs that do not vary with production or sales level
Price
The amount of money charged for a product or service, or the…
Dynamic pricing
Charging different prices depending on individual customers a…
18 terms
Kotler | Armstrong Marketing Chapter 11
Market-skimming pricing
Market-penetration pricing
Product line pricing
Optional-product pricing
Setting a high price for a new product to skim maximum revenu…
Setting a low price for a new product in order to attract a l…
Setting the price steps between various products in a product…
The pricing of optional or accessory products along with a ma…
Market-skimming pricing
Setting a high price for a new product to skim maximum revenu…
Market-penetration pricing
Setting a low price for a new product in order to attract a l…
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