Study sets matching "marketing management topic"

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Study sets matching "marketing management topic"

Marketing Management Topic 2
What is the External Environment?
Social forces in the External Environm…
Generational Cohorts
Economic Forces
- Marketers can't control external forces which are dynamic a…
- Culture - shared values, attitudes, and practices that shap…
People born during the same period, who share common life exp…
-Income expenditures and resources that affect the cost of ru…
What is the External Environment?
- Marketers can't control external forces which are dynamic a…
Social forces in the External Environm…
- Culture - shared values, attitudes, and practices that shap…
Marketing Management Topic 9
Birkenstock, a German footwear company…
Considering a product's competitive an…
Sociologist Everett Rogers created fiv…
The most critical stage of the new pro…
D. Product Mix
A. Need to Believe, Reason to Believe
A. Innovators (2.5%)
E. This is the first time the idea is tested with potential c…
Birkenstock, a German footwear company…
D. Product Mix
Considering a product's competitive an…
A. Need to Believe, Reason to Believe
Marketing Management Topic 11
Which element of the marketing mix has…
With cost-plus pricing, the firm knows…
Reference price is an important concep…
The range of possible prices, where se…
C. Place
B. Product costs are irrelevant to buyers
B. External reference price; internal reference price
E. Above the seller's cost of goods sold and below the buyer'…
Which element of the marketing mix has…
C. Place
With cost-plus pricing, the firm knows…
B. Product costs are irrelevant to buyers
Marketing Management Topic 12
Nestle promotes Kit Kat chocolate trea…
While watching Monday Night Football,…
Marketing managers (on the business si…
Advertising effectiveness is measured…
B. Pull Strategy
D. Cognitive and Affective
A. Creative Briefs
C. Recall (remember the ad and the advertiser) and persuasion…
Nestle promotes Kit Kat chocolate trea…
B. Pull Strategy
While watching Monday Night Football,…
D. Cognitive and Affective
Marketing Management Topic 10
The marketing mix for services include…
Southwest Airlines faces the service c…
Which determinant of service quality s…
One of the challenges for department s…
D. People, process, and physical environment
B. Attempts to manage fluctuating demand or seeks to match su…
A. Reliability
A. Training and standardized process
The marketing mix for services include…
D. People, process, and physical environment
Southwest Airlines faces the service c…
B. Attempts to manage fluctuating demand or seeks to match su…
Marketing Management Topic 14
Today's salespeople face highly inform…
Extensive, data-driven research demons…
Expectancy model of motivation include…
From a sales manager's point of view,…
B. The sales technology stack
A. Motivation, skill, aptitude, role perceptions
B. How will my effort affect my performance?
A. What one does with the recruits, and to them, after they h…
Today's salespeople face highly inform…
B. The sales technology stack
Extensive, data-driven research demons…
A. Motivation, skill, aptitude, role perceptions
Marketing Management Topic 15
What is distribution strategy about?
What do Channels of distribution offer?
What is the purpose of Marketing Chann…
What are the benefits of using interme…
Selecting marketing channels to get products to customers(del…
Specialization and division of labor ... -Creates greater effici…
Create value for consumers through four utilities ... - Time- ma…
Break Bulk- buy in quantities you want ... Provide Assortment- f…
What is distribution strategy about?
Selecting marketing channels to get products to customers(del…
What do Channels of distribution offer?
Specialization and division of labor ... -Creates greater effici…
Marketing Management Topic 8
Market Segmentation is the process of…
Perceptual maps show the judgements cu…
Why doesn't "me too" positioning work…
Landyachtz recently launched a new Sli…
E. The way they respond to the marketing effort directed towa…
B. The importance of a brand's feature's and benefits to the…
A. The positioning approach does not give consumers a reason…
A. Substantial
Market Segmentation is the process of…
E. The way they respond to the marketing effort directed towa…
Perceptual maps show the judgements cu…
B. The importance of a brand's feature's and benefits to the…
Marketing Management Topic 3
What are the 4 market entry strategies?
Market Attractiveness
Customer Needs
Customer Purchasing Power
-Exporting ... -Licensing ... -Joint Venture ... -Foreign Direct Inves…
-Customer needs ... -Customer purchasing Power ... -Market Size ... -M…
-Market attractiveness ... -will customers in the foreign market…
-Market Attractiveness ... -Do customers have the financial reso…
What are the 4 market entry strategies?
-Exporting ... -Licensing ... -Joint Venture ... -Foreign Direct Inves…
Market Attractiveness
-Customer needs ... -Customer purchasing Power ... -Market Size ... -M…
Marketing Management Topic 1
What are the 2 components of Marketing?
What is the Marketing concept?
Strategic triangle
Competitors
-Marketing is the exchange that takes place between sellers a…
By delivering value, marketing satisfies customer needs and w…
-Kenichi Ohmae... -Topic 1.2 ... Customer ... Value Value ... Company C…
Companies and organizations vying for the same customers
What are the 2 components of Marketing?
-Marketing is the exchange that takes place between sellers a…
What is the Marketing concept?
By delivering value, marketing satisfies customer needs and w…
Marketing Management Topic 4
What is ethics?
What are the 3 ethical norms of the Am…
What are Consumer Protection Agencies?
What is the Federal Trade Commission (…
"knowing what you have the right to do and then doing what is…
1. Do no harm-avoid harmful actions, adhering to all laws and…
-Government agencies that protect customers
- prevent business practices that are anticompetitive or dece…
What is ethics?
"knowing what you have the right to do and then doing what is…
What are the 3 ethical norms of the Am…
1. Do no harm-avoid harmful actions, adhering to all laws and…
Marketing Management Topic 17
What are the 5 launching tactics?
How do smart entrepreneurs create buzz…
Marketing events can be:
Why do we do marketing events?
1. Use Marketing events to create buzz ... 2. Make the demonstra…
- by creating and doing marketing events ... - Not by aggressive…
- activities, exhibits, happenings, gatherings, tournaments,…
- Grab attention and generate online sharing and conversation…
What are the 5 launching tactics?
1. Use Marketing events to create buzz ... 2. Make the demonstra…
How do smart entrepreneurs create buzz…
- by creating and doing marketing events ... - Not by aggressive…
66 terms
Marketing Management Topic 8
1) Which of the following statements a…
2) Establishing and communicating the…
3) The process of selecting one or mor…
4) A ________ consists of a group of c…
D... Page Ref: 213... Objective: 2... Difficulty: Moderate
B... Page Ref: 213... Objective: 2... Difficulty: Easy
A... Page Ref: 213... Objective: 2... Difficulty: Easy
D... Page Ref: 214... Objective: 2... AACSB: Analytic skills... Difficult…
1) Which of the following statements a…
D... Page Ref: 213... Objective: 2... Difficulty: Moderate
2) Establishing and communicating the…
B... Page Ref: 213... Objective: 2... Difficulty: Easy
Marketing Management Topic 7
What is Consumer Behavior?
What is the Consumer Behavior Model?
What is in the environment in the Cons…
What is in the Buyer's Black Box in th…
- The process a consumer uses to make purchase decisions, as…
Stimuli=> The environment ... Person=> Buyer's Black Box... Respons…
- The marketing mix (4 P's) Controllable ... Other Uncontrollabl…
- Buyer's characteristics... - Buyer's decision process
What is Consumer Behavior?
- The process a consumer uses to make purchase decisions, as…
What is the Consumer Behavior Model?
Stimuli=> The environment ... Person=> Buyer's Black Box... Respons…
Marketing Management Topic 16
How do we make meaning according to Gu…
What are some Startup marketing essent…
What do Creative, Low-Cost tactics do?
What is creativity and what does it lo…
- Increase the quality of life ... - Right a wrong ... - Prevent th…
- Big business strategies simply don't work for shoestring-fu…
- Embrace constraints ... - Play to strengths
- Using old things in new places, ways, and combinations ... - C…
How do we make meaning according to Gu…
- Increase the quality of life ... - Right a wrong ... - Prevent th…
What are some Startup marketing essent…
- Big business strategies simply don't work for shoestring-fu…
Marketing Management Topic 5
What is Marketing Research?
Why does Marketing research exist?
What is TURF Analysis
What does Market Research provide info…
The function that links consumers, customers, and the public…
to support marketing decisions
Total Unduplicated Reach in Frequency
-consumer preferences ... - generating consumer insights ... - iden…
What is Marketing Research?
The function that links consumers, customers, and the public…
Why does Marketing research exist?
to support marketing decisions
Marketing Management Topic 6
What is Marketing Analytics?
The Managerial Decision
What is consumer insight?
What are the two types of Big Data?
- How we transform data into actionable consumer insights ... -…
- What is the problem and why does it matter? ... Marketing is c…
The capacity to gain an accurate and deep intuitive understan…
1. Structured -- defined and organized... - easy to extract info…
What is Marketing Analytics?
- How we transform data into actionable consumer insights ... -…
The Managerial Decision
- What is the problem and why does it matter? ... Marketing is c…
143 terms
Marketing Management Topic 17
1) ________ refers to the means by whi…
2) Which of the following elements of…
3) Which of the following elements of…
4) Which of the following is an exampl…
B
A
E
C
1) ________ refers to the means by whi…
B
2) Which of the following elements of…
A
149 terms
Marketing Management Topic 21
1) What is a global firm?... A) A firm th…
2) Which of the following can induce a…
3) Zodiac Inc. is one of the leading p…
4) Which of the following is a risk th…
C
D
C
E
1) What is a global firm?... A) A firm th…
C
2) Which of the following can induce a…
D
146 terms
Marketing Management Topic 20
1) Which of the following is most clos…
2) New-to-the-world products are _____…
3) Which of the following firms is mos…
4) Most new-product activities are dev…
E
D
D
D
1) Which of the following is most clos…
E
2) New-to-the-world products are _____…
D
145 terms
Marketing Management Topic 19
1) The catalog you receive from a larg…
2) A salesperson sends e-mails to pers…
3) Market demassification has resulted…
4) Which of the following is an exampl…
B
D
A
C
1) The catalog you receive from a larg…
B
2) A salesperson sends e-mails to pers…
D
150 terms
Marketing Management Topic 18
1) An ________ is a specific communica…
2) ________ aims to create brand aware…
3) Which of the following is an exampl…
4) ________ aims to create liking, pre…
B
A
E
C
1) An ________ is a specific communica…
B
2) ________ aims to create brand aware…
A
73 terms
Marketing Management Topic 17
1) ________ refers to the means by whi…
2) Which of the following elements of…
3) Which of the following elements of…
4) Which of the following is an exampl…
B... Page Ref: 476... Objective: 1... Difficulty: Easy
A... Page Ref: 478... Objective: 1... Difficulty: Easy
E... Page Ref: 478... Objective: 1... Difficulty: Easy
C... Page Ref: 478... Objective: 1... Difficulty: Easy
1) ________ refers to the means by whi…
B... Page Ref: 476... Objective: 1... Difficulty: Easy
2) Which of the following elements of…
A... Page Ref: 478... Objective: 1... Difficulty: Easy
76 terms
Marketing Management Topic 16
1) ________ includes all the activitie…
2) Which of the following is true for…
3) Which of the following is an exampl…
4) Discount stores that try to keep pr…
B... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
E... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
D... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
D... Page Ref: 448... Objective: 1... Difficulty: Easy
1) ________ includes all the activitie…
B... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
2) Which of the following is true for…
E... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
69 terms
Marketing Management Topic 10
1) All marketing strategy is built on…
2) ________ is the act of designing th…
3) The goal of positioning is ________…
4) The result of positioning is the su…
A... Page Ref: 275... Objective: 1... AACSB: Analytic skills... Difficult…
A... Page Ref: 276... Objective: 1... AACSB: Analytic skills... Difficult…
A... Page Ref: 276... Objective: 1... Difficulty: Moderate
B... Page Ref: 276... Objective: 1... AACSB: Reflective thinking... Diffi…
1) All marketing strategy is built on…
A... Page Ref: 275... Objective: 1... AACSB: Analytic skills... Difficult…
2) ________ is the act of designing th…
A... Page Ref: 276... Objective: 1... AACSB: Analytic skills... Difficult…
Marketing Management Topic 8
1) Which of the following statements a…
2) Establishing and communicating the…
3) The process of selecting one or mor…
4) A ________ consists of a group of c…
D... Page Ref: 213... Objective: 2... Difficulty: Moderate
B... Page Ref: 213... Objective: 2... Difficulty: Easy
A... Page Ref: 213... Objective: 2... Difficulty: Easy
D... Page Ref: 214... Objective: 2... AACSB: Analytic skills... Difficult…
1) Which of the following statements a…
D... Page Ref: 213... Objective: 2... Difficulty: Moderate
2) Establishing and communicating the…
B... Page Ref: 213... Objective: 2... Difficulty: Easy
Marketing Management Topic 15
1) ________ are sets of interdependent…
2) Which of the following entities in…
3) A(n) ________ is a facilitator who…
4) A manufacturer uses the company's s…
A... Page Ref: 415... Objective: 1... Difficulty: Easy
A... Page Ref: 416... Objective: 1... Difficulty: Easy
A... Page Ref: 416... Objective: 1... Difficulty: Easy
C... Page Ref: 416... Objective: 1... Difficulty: Easy
1) ________ are sets of interdependent…
A... Page Ref: 415... Objective: 1... Difficulty: Easy
2) Which of the following entities in…
A... Page Ref: 416... Objective: 1... Difficulty: Easy
Marketing Management Topic 16
1) ________ includes all the activitie…
2) Which of the following is true for…
3) Which of the following is an exampl…
4) Discount stores that try to keep pr…
B... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
E... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
D... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
D... Page Ref: 448... Objective: 1... Difficulty: Easy
1) ________ includes all the activitie…
B... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
2) Which of the following is true for…
E... Page Ref: 447... Objective: 1... AACSB: Analytic skills... Difficult…
70 terms
Marketing Management Topic 15
1) ________ are sets of interdependent…
2) Which of the following entities in…
3) A(n) ________ is a facilitator who…
4) A manufacturer uses the company's s…
A... Page Ref: 415... Objective: 1... Difficulty: Easy
A... Page Ref: 416... Objective: 1... Difficulty: Easy
A... Page Ref: 416... Objective: 1... Difficulty: Easy
C... Page Ref: 416... Objective: 1... Difficulty: Easy
1) ________ are sets of interdependent…
A... Page Ref: 415... Objective: 1... Difficulty: Easy
2) Which of the following entities in…
A... Page Ref: 416... Objective: 1... Difficulty: Easy
79 terms
Marketing Management Topic 11
1) The ________ has the largest market…
2) When the total market expands, the…
3) When a firm looks for new users in…
4) As the marketing manager of a compa…
E... Page Ref: 299... Objective: 1... AACSB: Analytic skills... Difficult…
B... Page Ref: 301... Objective: 1... AACSB: Analytic skills... Difficult…
B... Page Ref: 301... Objective: 1... Difficulty: Easy
A... Page Ref: 301... Objective: 1... AACSB: Analytic skills... Difficult…
1) The ________ has the largest market…
E... Page Ref: 299... Objective: 1... AACSB: Analytic skills... Difficult…
2) When the total market expands, the…
B... Page Ref: 301... Objective: 1... AACSB: Analytic skills... Difficult…
144 terms
Marketing Management Topic 1
1) Which of the following statements a…
2) ________ is the art and science of…
3) Identify the correct statement abou…
4) A social definition of marketing sa…
B... Page Ref: 4... Objective: 1... Difficulty: Easy
A... Page Ref: 5... Objective: 2... Difficulty: Easy
E... Page Ref: 5... Objective: 2... Difficulty: Moderate
C... Page Ref: 5... Objective: 2... Difficulty: Easy
1) Which of the following statements a…
B... Page Ref: 4... Objective: 1... Difficulty: Easy
2) ________ is the art and science of…
A... Page Ref: 5... Objective: 2... Difficulty: Easy
Marketing Management Topic 21
1) What is a global firm?... A) A firm th…
2) Which of the following can induce a…
3) Zodiac Inc. is one of the leading p…
4) Which of the following is a risk th…
C... Page Ref: 598... Objective: 1... AACSB: Analytic skills... Difficult…
D... Page Ref: 599... Objective: 1... AACSB: Analytic skills... Difficult…
C... Page Ref: 599... Objective: 1... AACSB: Analytic skills... Difficult…
E... Page Ref: 599... Objective: 1... Difficulty: Moderate
1) What is a global firm?... A) A firm th…
C... Page Ref: 598... Objective: 1... AACSB: Analytic skills... Difficult…
2) Which of the following can induce a…
D... Page Ref: 599... Objective: 1... AACSB: Analytic skills... Difficult…
78 terms
Marketing Management Topic 14
1) When consumers examine products, th…
2) ________ price refers to what the c…
3) While shopping at the mall, Jane wa…
4) The reservation price or the maximu…
B... Page Ref: 387... Objective: 1... Difficulty: Easy
A... Page Ref: 387... Objective: 1... Difficulty: Easy
B... Page Ref: 387... Objective: 1... AACSB: Analytic skills... Difficult…
C... Page Ref: 387... Objective: 1... Difficulty: Easy
1) When consumers examine products, th…
B... Page Ref: 387... Objective: 1... Difficulty: Easy
2) ________ price refers to what the c…
A... Page Ref: 387... Objective: 1... Difficulty: Easy
72 terms
Marketing Management Topic 13
Marketing Management, 14e (Kotler/Kell…
2) Which of the following is an exampl…
3) To which of the following categorie…
4) A computer falls into the ________…
B... Page Ref: 356... Objective: 1... Difficulty: Easy
B... Page Ref: 356... Objective: 1... Difficulty: Easy
E... Page Ref: 356... Objective: 1... Difficulty: Easy
B... Page Ref: 356... Objective: 1... Difficulty: Easy
Marketing Management, 14e (Kotler/Kell…
B... Page Ref: 356... Objective: 1... Difficulty: Easy
2) Which of the following is an exampl…
B... Page Ref: 356... Objective: 1... Difficulty: Easy
77 terms
Marketing Management Topic 1
1) Which of the following statements a…
2) ________ is the art and science of…
3) Identify the correct statement abou…
4) A social definition of marketing sa…
B... Page Ref: 4... Objective: 1... Difficulty: Easy
A... Page Ref: 5... Objective: 2... Difficulty: Easy
E... Page Ref: 5... Objective: 2... Difficulty: Moderate
C... Page Ref: 5... Objective: 2... Difficulty: Easy
1) Which of the following statements a…
B... Page Ref: 4... Objective: 1... Difficulty: Easy
2) ________ is the art and science of…
A... Page Ref: 5... Objective: 2... Difficulty: Easy
135 terms
Marketing Management Topic 2
1) The task of any business is to ____…
2) What is the traditional view of mar…
3) Value delivery process can be divid…
4) Apex Corporation is one of the best…
C... Page Ref: 33... Objective: 1... Difficulty: Easy
B... Page Ref: 33... Objective: 1... Difficulty: Easy
D... Page Ref: 34... Objective: 1... AACSB: Reflective thinking... Diffic…
B... Page Ref: 34... Objective: 1... AACSB: Reflective thinking... Diffic…
1) The task of any business is to ____…
C... Page Ref: 33... Objective: 1... Difficulty: Easy
2) What is the traditional view of mar…
B... Page Ref: 33... Objective: 1... Difficulty: Easy
77 terms
Marketing Management Topic 12
1) A ________ is anything that can be…
2) A customer judges a product offerin…
3) The five product levels constitute…
4) When companies search for new ways…
B... Page Ref: 325... Objective: 1... Difficulty: Easy
D... Page Ref: 325... Objective: 1... Difficulty: Moderate
C... Page Ref: 326... Objective: 1... Difficulty: Moderate
C... Page Ref: 326... Objective: 1... Difficulty: Moderate
1) A ________ is anything that can be…
B... Page Ref: 325... Objective: 1... Difficulty: Easy
2) A customer judges a product offerin…
D... Page Ref: 325... Objective: 1... Difficulty: Moderate
144 terms
Marketing Management Topic 6
1) ________ is the study of how indivi…
2) Which of the following would be the…
3) The relatively homogeneous and endu…
6) Joe is a computer service technicia…
D... Page Ref: 151... Objective: 1... Difficulty: Easy
A... Page Ref: 153... Objective: 1... AACSB: Multicultural diversity... D…
C... Page Ref: 153... Objective: 1... Difficulty: Easy
B... Page Ref: 153... Objective: 1... AACSB: Analytic skills... Difficult…
1) ________ is the study of how indivi…
D... Page Ref: 151... Objective: 1... Difficulty: Easy
2) Which of the following would be the…
A... Page Ref: 153... Objective: 1... AACSB: Multicultural diversity... D…
126 terms
Marketing Management Topic 1
1) Which of the following statements a…
2) ________ is the art and science of…
3) Identify the correct statement abou…
4) A social definition of marketing sa…
B... Page Ref: 4... Objective: 1... Difficulty: Easy
A... Page Ref: 5... Objective: 2... Difficulty: Easy
E... Page Ref: 5... Objective: 2... Difficulty: Moderate
C... Page Ref: 5... Objective: 2... Difficulty: Easy
1) Which of the following statements a…
B... Page Ref: 4... Objective: 1... Difficulty: Easy
2) ________ is the art and science of…
A... Page Ref: 5... Objective: 2... Difficulty: Easy
Marketing Management midterm topic 1
marketing
Important components
strategic triangle
marketing strategy
the "activity, set of institutions, and processes for creatin…
1.Marketing is the exchange that takes place between sellers…
a cohesive mix of the 4 p's of marketing
marketing
the "activity, set of institutions, and processes for creatin…
Important components
1.Marketing is the exchange that takes place between sellers…
135 terms
Marketing Management
What is Marketing?
Marketing Process
Ways companies create value
Marketing Analysis
Marketing = Exchange... * Companies create value... * Customers pay…
Create - new product development, brand building... Enhance - a…
5 Cs (Creating Value)... Customer Needs... Company Skills... Competiti…
What is Marketing?
Marketing = Exchange... * Companies create value... * Customers pay…
Marketing Process
Marketing Topic #9 - Managing the Product
Elements of the Product Mix
Product Mix
Product Line
Breadth
terminology used to describe the products that are sold by a…
every product that the business markets
group of similar products in the product mix
the number of product lines in the product mix
Elements of the Product Mix
terminology used to describe the products that are sold by a…
Product Mix
every product that the business markets
204 terms
IB Business Management Topic 4. Marketing - ALL
Marketing
Market Leaders
Market Orientation
Market Share
The management task that links the business to the customer b…
Are firms that dominate the market share in a particular mark…
Is an approach adopted by businesses that are OUTWARD looking…
Measures the value of a firm's sales revenue as a percentage…
Marketing
The management task that links the business to the customer b…
Market Leaders
Are firms that dominate the market share in a particular mark…
188 terms
Marketing Management
Strategic Planning
5 things to effectively plan
Strategic plans
Operational plans
Process of establishing and feeding a sustainable linkage bet…
1. mission statement... 2. internal and external analysis... 3. goa…
Drafted considering the medium/long run (3-5 year, even 10)
Drafted considering the short term (usually 1 year)
Strategic Planning
Process of establishing and feeding a sustainable linkage bet…
5 things to effectively plan
1. mission statement... 2. internal and external analysis... 3. goa…
19 terms
Management and Marketing - Chapter 1
accounting and finance
bartering
central market
distribution
the business function that plans and manages financial resour…
exchanging products or services with others by agreeing on th…
a location where people bring products to be conveniently exc…
(place) locations and methods used to make the product availa…
accounting and finance
the business function that plans and manages financial resour…
bartering
exchanging products or services with others by agreeing on th…
marketing management mid term topic 2
External Environment
SWOT analysis
Reasons for Global Marketing
Three Types of Geographic Marketing
Social Forces... -Culture... -Demographics... Economic Forces... Techno…
figure 2-2
Manufacturing products requires (1) people, (2) knowledge, an…
Domestic Marketing:Domestic marketing focuses on customers in…
External Environment
Social Forces... -Culture... -Demographics... Economic Forces... Techno…
SWOT analysis
figure 2-2
95 terms
IB Business & Management Topic 4: Marketing
Marketing
Market size
Market growth
Market share
the management task that links the business to the customer b…
the total level of sales of all producers within a market
the percentage change in the total size of a market (volume o…
the percentage of sales in the total market sold by one busin…
Marketing
the management task that links the business to the customer b…
Market size
the total level of sales of all producers within a market
13 terms
management marketing
marketing
marketing mix
marketing objectives
advertising
the process of identifying, anticipating and satisfying custo…
the combination of product, price, promotion ( 4p's) that is…
the goals or targets a business has that are concerned with m…
the promotion of goods or services for sale through impersona…
marketing
the process of identifying, anticipating and satisfying custo…
marketing mix
the combination of product, price, promotion ( 4p's) that is…
95 terms
IB Business & Management Topic 4: Marketing
Marketing
Market size
Market growth
Market share
the management task that links the business to the customer b…
the total level of sales of all producers within a market
the percentage change in the total size of a market (volume o…
the percentage of sales in the total market sold by one busin…
Marketing
the management task that links the business to the customer b…
Market size
the total level of sales of all producers within a market
MARKETING MANAGEMENT
Situation Analysis
Culture
High Context Culture
Cultural Environment
A collection of methods that managers use to analyze an organ…
the learned/integrated system of behavior patterns that are d…
message/meaning inferred from the context of the situation (e…
through research, companies can understand differences across…
Situation Analysis
A collection of methods that managers use to analyze an organ…
Culture
the learned/integrated system of behavior patterns that are d…
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