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Study sets matching "marketing research 1"

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Study sets matching "marketing research 1"

62 terms
Marketing Research: CH 1 "Introducing Marketing Research"
Objective 1: Describe the role of mark…
Objective 2: Classify marketing resear…
Objective 3: Examine the evolution of…
Objective 4: Discover the MRIA and its…
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Objective 1: Describe the role of mark…
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Objective 2: Classify marketing resear…
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95 terms
Exam 1 Marketing Research
A Marketing manager wants to do a mark…
What is syndicated data?
What is secondary data?
What is secondary research?
D. time constraints associated with the problem make it impos…
Info made or developed from a common data pool or database
Info previously collected for some other problem or issue; He…
Information previously collected for some other problem or is…
A Marketing manager wants to do a mark…
D. time constraints associated with the problem make it impos…
What is syndicated data?
Info made or developed from a common data pool or database
34 terms
Research Marketing Chapter 1
Marketing Research
Goals of Marketing Research
information
Steps of marketing research
The systematic process of using formal research and consisten…
-identify opportunities and problems in marketing... -choose mor…
the specific data required by decision makers to reduce uncer…
1. Determine what information is used... 2. Design a method for…
Marketing Research
The systematic process of using formal research and consisten…
Goals of Marketing Research
-identify opportunities and problems in marketing... -choose mor…
58 terms
Marketing Research Chapter 1
what is marketing? (short definition)
Marketing definition
Service-dominant logic for marketing (…
service-dominant marketing view means…
meeting needs profitably
the activity, set of institutions, and processes for creating…
identifies core competencies, identifies potential customers…
more than customer oriented
what is marketing? (short definition)
meeting needs profitably
Marketing definition
the activity, set of institutions, and processes for creating…
19 terms
Marketing Research Chapter 1
marketing
marketing (AMA definition)
service-dominant logic for marketing
marketing concept
meeting needs profitably
the activity, set of institutions, and processes for creating…
-a philosophy under which a firm adopts a service-centered vi…
-a business philosophy that holds that that the key to achiev…
marketing
meeting needs profitably
marketing (AMA definition)
the activity, set of institutions, and processes for creating…
100 terms
Marketing Research Test 1
Formal Definition of Marketing Research
Simple Definition of Marketing Research
Problem Identification Research
Problem Solving Research
systematic and objective identification, collection, analysis…
planning, collection and analysis of data relevant to marketi…
undertaken to identify problems which are not necessarily app…
undertaken to help solve specific marketing problems... "who are…
Formal Definition of Marketing Research
systematic and objective identification, collection, analysis…
Simple Definition of Marketing Research
planning, collection and analysis of data relevant to marketi…
14 terms
Chapter 1 (Marketing Research)
Marketing Research
Internal Data
Marketing Intelligence
Analytical System
The systematic and objective process of generating informatio…
Generated from accounting records and data on sales, costs, a…
Comprises observations data from existing publications or com…
System developed by marketing scientists who create empirical…
Marketing Research
The systematic and objective process of generating informatio…
Internal Data
Generated from accounting records and data on sales, costs, a…
17 terms
Marketing Research Chapter 1
brand equity
product
services
marketing research
dollar difference between what people will pay for a branded…
tangibles that might or might not have a limited lifespan
often intangible and once the experience is over, its over
process of collecting data and turning it into information us…
brand equity
dollar difference between what people will pay for a branded…
product
tangibles that might or might not have a limited lifespan
35 terms
Marketing Research Exam 1
The starting point for any CRM is
which of the following resources is mo…
situation analysis
psychographics cover
market knowledge
data
monitors marketing programs to check for changes
consumer interests and opinions
The starting point for any CRM is
market knowledge
which of the following resources is mo…
data
80 terms
Marketing Research Exam 1
Value of Marketing Research
Advocacy Research
Sugging
Marketing Research Ethics
Through marketing research, the organization gathers and inte…
is conducted to support a position rather than to find the tr…
is contacting people under the guise of marketing research wh…
The goal of any marketing research project should be to uncov…
Value of Marketing Research
Through marketing research, the organization gathers and inte…
Advocacy Research
is conducted to support a position rather than to find the tr…
8 terms
Marketing 1-2 Market Research
Marketing Research
Marketing Information System
Quantitative
Qualitative
the process and methods to gather information, analyze it and…
set of procedures and methods that regularly generates, store…
answers the question "how many" or "how much"
answers the questions "why" or "how"
Marketing Research
the process and methods to gather information, analyze it and…
Marketing Information System
set of procedures and methods that regularly generates, store…
14 terms
Marketing Research (Ch. 1)
Marketing Research
Perceptual Mapping
Retailing Research
Behavioral Targeting
The function that links an organization to its market through…
A technique used to picture the relative position of products…
Research investigations that focus on topics such as trade ar…
Displaying ads at one website based on the user's previous su…
Marketing Research
The function that links an organization to its market through…
Perceptual Mapping
A technique used to picture the relative position of products…
15 terms
Marketing Research Ch. 1
Marketing Research
Applied Marketing Research
Basic Marketing Research
Scientific Method
The application of the scientific method in searching for the…
Research conducted to address a specific marketing decision f…
Research conducted without a specific decision in mind that u…
The way researchers go about using knowledge and evidence to…
Marketing Research
The application of the scientific method in searching for the…
Applied Marketing Research
Research conducted to address a specific marketing decision f…
17 terms
Marketing Research (week 1)
Budget
Ask everyone
Surveys
Research can generally be a good guide
Biggest factor influencing market research
only way to get 100% accuracy in a survey
generally only obtain truth for a certain point in time
in telling you what not to do, as well as what to do.
Budget
Biggest factor influencing market research
Ask everyone
only way to get 100% accuracy in a survey
23 terms
Marketing Research Ch. 1
marketing research
applied marketing research
basic marketing research
the scientific method
The application of the scientific method in searching for the…
Research conducted to address a specific marketing decision f…
Research conducted without a specific decision in mind that u…
The way researchers go about using knowledge and evidence to…
marketing research
The application of the scientific method in searching for the…
applied marketing research
Research conducted to address a specific marketing decision f…
11 terms
Marketing Research pt 1
Marketing Intelligence System (MIS)
Marketing Intelligence (MIS)
Internal Data (MIS)
Marketing research
A system that analyzes and assesses marketing information, ga…
the systematic collection and analysis of publicly available…
Information collected from different sources within the compa…
is the systematic design, collection, analysis, and reporting…
Marketing Intelligence System (MIS)
A system that analyzes and assesses marketing information, ga…
Marketing Intelligence (MIS)
the systematic collection and analysis of publicly available…
15 terms
Marketing Research Chapter 1
marketing
marketing concept/business philosophy
marketing strategy consists of (2 thin…
type of info we need in making marketi…
activity, set of institutions, and processes for creating, co…
key to achieving organizational goals consist of the company'…
1. selecting a segment- on the market as the company's target…
1. objective (unbiased)... 2. timely... 3. accurate
marketing
activity, set of institutions, and processes for creating, co…
marketing concept/business philosophy
key to achieving organizational goals consist of the company'…
98 terms
Marketing Research Midterm 1
Marketing Concept
Marketing Strategy
Basic Research
Applied Research
implementing goal of building long-term and profitable relati…
product, price, place and promotion are set to build a brand…
process of designing, gathering, analyzing and reporting info…
taking collected data and applying it to research objectives…
Marketing Concept
implementing goal of building long-term and profitable relati…
Marketing Strategy
product, price, place and promotion are set to build a brand…
16 terms
Marketing Research Ch. 1
Marketing Concept
Consumer Orientation
Goal Orientation
Systems Orientation
A business philosophy based on consumer, goal, and system ori…
The identification of and focus on the people or firms most l…
A focus on the accomplishment of corporate goals; a limit set…
The creation of systems to monitor the external environment a…
Marketing Concept
A business philosophy based on consumer, goal, and system ori…
Consumer Orientation
The identification of and focus on the people or firms most l…
Marketing Research - Test 1
Marketing Research
1) identification... 2) collection... 3) a…
1) Manages and implements the data col…
Problem Identification Research
is systematic and objective for the purpose of improving deci…
Name the 5 categories of Marketing Research:
Marketing Research specifies the information necessary to add…
- Research undertaken to help identify problems which are not…
Marketing Research
is systematic and objective for the purpose of improving deci…
1) identification... 2) collection... 3) a…
Name the 5 categories of Marketing Research:
27 terms
Marketing Research Ch 1
Marketing Research
Scientific method
Applied marketing research
Basic marketing research
The application of the scientific method in searching for the…
The way researchers go about using knowledge and evidence to…
Conducted to address a specific marketing decision for a spec…
Conducted without a specific decision in mind that usually do…
Marketing Research
The application of the scientific method in searching for the…
Scientific method
The way researchers go about using knowledge and evidence to…
21 terms
Marketing Research Chapter 1
Common Uses of Marketing Research
Major customers of Marketing Research
Marketing Research
Problem Identification
1) Brand Awareness 2) Customer Satisfaction 3) Brand Loyalty…
1) Governments 2) Businesses 3) Nonprofits 4) Universities
the process of collecting data and, through analysis, turning…
Declining Sales, Lower Customer Satisfaction, Product Defects…
Common Uses of Marketing Research
1) Brand Awareness 2) Customer Satisfaction 3) Brand Loyalty…
Major customers of Marketing Research
1) Governments 2) Businesses 3) Nonprofits 4) Universities
20 terms
Marketing Research Chapter 1
Marketing
Marketing Concepts
Consumer Orientation
Goal Orientation
the process of planning and executing the conception, pricing…
a business philosophy based on consumer orientation, goal ori…
the identification of and focus on the people or firms most l…
a focus on the accomplishment of corporate goals; a limit set…
Marketing
the process of planning and executing the conception, pricing…
Marketing Concepts
a business philosophy based on consumer orientation, goal ori…
14 terms
1 Marketing Research Intro
Marketing research
Decision problem
Deciding on marketing research (3 ques…
Growing complexity of marketing research
the business function that links an organisation to its marke…
situation in which management has to decide on a course of ac…
- Can the MR information tell the decision maker something no…
• Digital technologies bring a great deal of opportunity and…
Marketing research
the business function that links an organisation to its marke…
Decision problem
situation in which management has to decide on a course of ac…
10 terms
Marketing Research Chapter 1
Marketing Concept
Marketing Strategy
Marketing Research
Market Research
business philosophy that holds that the key to achieving orga…
consists of selecting a segment of the market as the company'…
process of designing, gathering, analyzing, and reporting inf…
systematic gathering, recording, and analyzing of data with r…
Marketing Concept
business philosophy that holds that the key to achieving orga…
Marketing Strategy
consists of selecting a segment of the market as the company'…
9 terms
TOPIC 1 MARKETING RESEARCH
Marketing research
Uncontrollable environmental factors
Marketing Managers
Controllable Marketing Variables
Assessing information needs... Provide information needed... Market…
Economy... Technology... Competition... Laws and Regulation... Social and…
Market Segmentation... Target Market selection... Marketing Program…
Product... Pricing... Promotion... Distribution
Marketing research
Assessing information needs... Provide information needed... Market…
Uncontrollable environmental factors
Economy... Technology... Competition... Laws and Regulation... Social and…
18 terms
Marketing Research Chapter 1
marketing research
problem-identification research
problem-solving research
marketing research process
the systematic and objective identification, objective identi…
research that is undertaken to help identify problems that ar…
research undertaken to help solve specific marketing problems
a set of six steps that defines the tasks to be accomplished…
marketing research
the systematic and objective identification, objective identi…
problem-identification research
research that is undertaken to help identify problems that ar…
7 terms
Chapter 1: Marketing Research
Marketing Research
Basic Functions of Marketing Research
Three Major Categories of firms who co…
Research Process
The organization's formal communication link with the environ…
(1) gather data and (2) transform the data into useful inform…
1. Producers of products and services... 2. Advertising agencies…
A general sequence of steps that can be followed when designi…
Marketing Research
The organization's formal communication link with the environ…
Basic Functions of Marketing Research
(1) gather data and (2) transform the data into useful inform…
26 terms
Marketing Research Chapter 1
Marketing Research
Four P's
Applied Marketing Research
Basic Marketing Research
defining marketing opportunities, problems, and evaluating ma…
Product, Pricing, Promotion, and Place
address SPECIFIC marketing decisions for a specific firm
basic research EXPANDS MARKETING KNOWLEDGE in general and not…
Marketing Research
defining marketing opportunities, problems, and evaluating ma…
Four P's
Product, Pricing, Promotion, and Place
14 terms
Marketing Research Chapter 1
Marketing Research
Perceptual Mapping
Retailing Research
Behavioral Targeting
The function that links an organization to its market through…
A technique used to picture the relative position of products…
research investigations that focus on topics such as trade ar…
Displaying ads at one website based on the user's previous su…
Marketing Research
The function that links an organization to its market through…
Perceptual Mapping
A technique used to picture the relative position of products…
Marketing Research 1-6
Plays a key role in strategic planning…
Gather, store, and analyze corporate d…
The process and focus on gathering cus…
Business Intelligence
BI
BI
Marketing Intelligence
is the ability to access data from multiple sources within an…
Plays a key role in strategic planning…
BI
Gather, store, and analyze corporate d…
BI
42 terms
Marketing Research Test 1
Marketing Research
Applied Marketing Research
Basic Marketing Research
Marketing Concept
Application of scientific method in searching for the truth a…
To address a specific marketing decision
Conducted without a specific decision in mind
Focusing on how the firm provides value to its customers
Marketing Research
Application of scientific method in searching for the truth a…
Applied Marketing Research
To address a specific marketing decision
23 terms
Marketing Research Chapters 1
Marketing Research
Applied Marketing Research
Basic Marketing Research
Scientific method
The application of the scientific method in searching for the…
Research conducted to address a specific marketing decision f…
Research conducted without a specific decision in mind that u…
The way researchers go about using knowledge and evidence to…
Marketing Research
The application of the scientific method in searching for the…
Applied Marketing Research
Research conducted to address a specific marketing decision f…
27 terms
Marketing Research: Chapter 1
Marketing Research
Applied marketing research
Basic Marketing Research
Scientific method
The application of the scientific method in searching for the…
Research conducted to address a specific marketing decision f…
Research conducted without a specific decision in mind that u…
The way researchers go about using knowledge and evidence to…
Marketing Research
The application of the scientific method in searching for the…
Applied marketing research
Research conducted to address a specific marketing decision f…
34 terms
Research Marketing Chapter 1
Marketing Research
Goals of Marketing Research
information
Steps of marketing research
The systematic process of using formal research and consisten…
-identify opportunities and problems in marketing... -choose mor…
the specific data required by decision makers to reduce uncer…
1. Determine what information is used... 2. Design a method for…
Marketing Research
The systematic process of using formal research and consisten…
Goals of Marketing Research
-identify opportunities and problems in marketing... -choose mor…
17 terms
Marketing Research Week 1
Marketing research
Problem identification research
Problem solving research
Marketing research process
Systematic, objective identification, collection, analysis, d…
Research undertaken to help identify problems are are not nec…
Research undertaken to help solve specific marketing problems
- Problem definition... - Developing an approach to the problem…
Marketing research
Systematic, objective identification, collection, analysis, d…
Problem identification research
Research undertaken to help identify problems are are not nec…
17 terms
Marketing Research Chapter 1
Identification
Collection
Analysis
Dissemination of information
involves defining the marketing research problem (or opportun…
data must be obtained from relevant sources.
data are analyzed, interpreted, and inferences are drawn.
the findings, implications, and recommendations are provided…
Identification
involves defining the marketing research problem (or opportun…
Collection
data must be obtained from relevant sources.
10 terms
Marketing Research ch1
Marketing
marketing concept
marketing strategy
Marketing ... research
is the activity, set of institutions, and processes for creat…
is a business philosophy that holds that the key to achieving…
consists of selecting a segment of the market as the company'…
is the process of designing, gathering, analyzing, and report…
Marketing
is the activity, set of institutions, and processes for creat…
marketing concept
is a business philosophy that holds that the key to achieving…
82 terms
Marketing Research Exam 1
Marketing Research
Applied Marketing Research
Basic Marketing Research
Scientific Method
The application of the scientific method in searching for the…
Research conducted to address a specific marketing decision f…
Tests the validity of a general marketing theory, or to learn…
The way researchers go about using knowledge and evidence to…
Marketing Research
The application of the scientific method in searching for the…
Applied Marketing Research
Research conducted to address a specific marketing decision f…
81 terms
Marketing Research Exam #1
Value of Marketing Research
Marketing Research Ethics
Advocacy Research
Sugging
1. Can be rewarding & fun 2. Learn to be a smarter consumer 3…
The principles, values, and standards of conduct followed by…
research that is conducted to support a position rather than…
contacting people under the guise of marketing research when…
Value of Marketing Research
1. Can be rewarding & fun 2. Learn to be a smarter consumer 3…
Marketing Research Ethics
The principles, values, and standards of conduct followed by…
13 terms
Marketing Research Ch. 1
Marketing (short definition)
Marketing (AMA definition)
The Marketing Concept
Marketing Strategy
"meeting needs profitably"
Marketing is the activity, set of institutions, and processes…
a business philosophy that holds that the key to achieving or…
It consists of selecting a segment of the market as the compa…
Marketing (short definition)
"meeting needs profitably"
Marketing (AMA definition)
Marketing is the activity, set of institutions, and processes…
22 terms
Marketing Research Ch 1
Marketing Research (BVB) Definition
Marketing Research (AMA) Definition
Characteristics of Marketing Research
Market Research
the process of designing, gathering, analyzing, and reporting…
the function that links the consumer, customer, and public to…
1. It is a business function... 2. It is a process... 3. Its main p…
a process used to define the size, location, and/or makeup of…
Marketing Research (BVB) Definition
the process of designing, gathering, analyzing, and reporting…
Marketing Research (AMA) Definition
the function that links the consumer, customer, and public to…
8 terms
Marketing Research chapter 1
Marketing
Crowdsourcing
Marketing concept
Marketing strategy
the activity, set of institutions, and processes for creating…
the practice of obtaining services or ideas by asking for ass…
a business philosophy that holds that the key to achieving or…
consists of selecting a segment of the market as the company'…
Marketing
the activity, set of institutions, and processes for creating…
Crowdsourcing
the practice of obtaining services or ideas by asking for ass…
18 terms
Marketing Research Ch 1
Marketing Research
Problem Identification Research
Problem-Solving Research
Marketing Research Process
the systematic and objective, identification, collection, ana…
research undertaken to help identify problems that are not ne…
research undertaken to help solve specific marketing problems
a set of six steps that define the tasks to be accomplished i…
Marketing Research
the systematic and objective, identification, collection, ana…
Problem Identification Research
research undertaken to help identify problems that are not ne…
17 terms
Marketing Research Ch 1
Marketing
Marketing concept
Consumer orientation
Goal orientation
Process of planning and executing the conception, pricing, pr…
Business philosophy based on consumer orientation, goal orien…
Identification of and focus on the people or firms most likel…
Focus on the accomplishments of corporate goals; a limit set…
Marketing
Process of planning and executing the conception, pricing, pr…
Marketing concept
Business philosophy based on consumer orientation, goal orien…
14 terms
Ch. 1-Introduction to Marketing Research
Marketing Research
Problem identification research
Competitive intelligence (CI)
Internal supplier
the systematic and objective identification, collection, anal…
research undertaken to help identify problems that are not ne…
the process of enhancing marketplace competitiveness through…
marketing research departments located within a firm
Marketing Research
the systematic and objective identification, collection, anal…
Problem identification research
research undertaken to help identify problems that are not ne…
172 terms
MARKETING RESEARCH TEST 1
marketing
marketing concept
marketing strategy
marketing research
an organizational function and a set of processes for creatin…
a business philosophy: key to achieving organizational goals:…
selecting a segment of the market as the company's target mar…
the process of designing, gathering, analyzing, and reporting…
marketing
an organizational function and a set of processes for creatin…
marketing concept
a business philosophy: key to achieving organizational goals:…
13 terms
Marketing Research Ch. 1
What is Marketing?
What is the Marketing Concept?
What is Marketing Strategy?
What is Marketing Research?
The Activity, set of institutions and processes for creating,…
a business philosophy that holds that the key to achieving or…
Consists of selecting a segment of the market as the company'…
the process of designing, gathering, analyzing, and reporting…
What is Marketing?
The Activity, set of institutions and processes for creating,…
What is the Marketing Concept?
a business philosophy that holds that the key to achieving or…
94 terms
Marketing Research Exam 1
Marketing Research (AMA)
Marketing
relationship marketing
Customer Relationship Management (CRM)
the function that links an organization to its market through…
to enable firms to plan and execute the pricing, promotion, a…
building relationships with customers by offering real value…
the process used to implement a relationshup marketing strategy
Marketing Research (AMA)
the function that links an organization to its market through…
Marketing
to enable firms to plan and execute the pricing, promotion, a…
Marketing Research Exam 1
Theory
Iceburg principle
2 types of marketing research criteria
purposes of marketing research
main goal of doing marketing research in academia, framework…
Marketing research can help managers because they cant see al…
purpose and data type
exploratory, descriptive, causal
Theory
main goal of doing marketing research in academia, framework…
Iceburg principle
Marketing research can help managers because they cant see al…
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