Study sets matching "marketing research m303"

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Study sets matching "marketing research m303"

Marketing Research Intro - M303 Class 1
Marketing Research
Is Marketing Research an expense?
Descriptive Function
Diagnostic Function
the planning, collection, and analysis of data that is releva…
Yes. But we do it to Describe, Diagnose, and Predict
what has happened?
why did it happen?
Marketing Research
the planning, collection, and analysis of data that is releva…
Is Marketing Research an expense?
Yes. But we do it to Describe, Diagnose, and Predict
Role of Marketing Research - M303 Class 2
Why is marketing research important?
It is an expense, but it helps decreas…
Marketing
Marketing Research (formal def.)
Can help decrease the risk of marketing decisions although re…
- figuring out what happened... - why it happened... - what will ha…
Influencing Customers Buying Decisions
The systematic and objective identification, collection, anal…
Why is marketing research important?
Can help decrease the risk of marketing decisions although re…
It is an expense, but it helps decreas…
- figuring out what happened... - why it happened... - what will ha…
8 terms
Marketing Research - M303 Final Exam
census
sampling
sample
sampling unit
attempt to obtain data from or about every member of the targ…
use a portion of the total target population to make conclusi…
a portion of the total target population
one individual population element included in the sample
census
attempt to obtain data from or about every member of the targ…
sampling
use a portion of the total target population to make conclusi…
M303 Market Research Exam 3
census
sampling
sample
sampling unit
attempt to obtain data from or about every member of the targ…
use a portion of the total target population to make conclusi…
a portion of the total target population
one individual population element included in the sample
census
attempt to obtain data from or about every member of the targ…
sampling
use a portion of the total target population to make conclusi…
MKT 303 Conducting Marketing Research
Marketing research
Five steps of doing marketing research
Measures of success
Constraints
The process of defining a marketing problem and opportunity,…
1. Define the problem.... 2. Develop the research plan.... 3. Colle…
Criteria or standards used in evaluating proposed solutions t…
Restrictions placed on potential solutions to a problem.
Marketing research
The process of defining a marketing problem and opportunity,…
Five steps of doing marketing research
1. Define the problem.... 2. Develop the research plan.... 3. Colle…
Qualitative Research - M303 Class 6
Which steps of the Marketing Research…
Qualitative Data
Purpose of Qualitative Research
Approach of Qualitative Research
3. Plan a research design... 5. Collect data
interpretations of phenomena without depending on numerical m…
discover ideas, used in Exploratory with general research obj…
Observe and interpret
Which steps of the Marketing Research…
3. Plan a research design... 5. Collect data
Qualitative Data
interpretations of phenomena without depending on numerical m…
Types of Research - M303 Class 4
Exploratory Research
Descriptive Research
Causal Research
3 Requirements of Causality
to clarify problems & develop hypotheses, to establish resear…
The who, what, when, where, and how of marketing research... -…
To determine relations between variables, test hypotheses, to…
- Concomitant Variation: two phenomena vary together... - Tempor…
Exploratory Research
to clarify problems & develop hypotheses, to establish resear…
Descriptive Research
The who, what, when, where, and how of marketing research... -…
BA 303; chapter 10 Marketing Research
marketing research
define objectives/research needs... devel…
design research
secondary data
a set of techniques/ processes for systematically collecting,…
the marketing research process
when researchers ___ ___ they identify the type of data neede…
information collected prior to the start of a research projec…
marketing research
a set of techniques/ processes for systematically collecting,…
define objectives/research needs... devel…
the marketing research process
22 terms
BUS M 241 (Ch. 5-Marketing Research)
[5.1] What is Marketing Research?
[5.2] 5 Elements of Good Marketing Res…
[5.2] Why not do marketing research?
[5.2] Causality and Correlation
-the function that links consumers, customers, and the public…
1. The research questions are interesting and important to th…
-Research is often costly... -Maybe it doesn't matter... -Perhaps I…
-Causality does lead to correlation (typically).... -However, co…
[5.1] What is Marketing Research?
-the function that links consumers, customers, and the public…
[5.2] 5 Elements of Good Marketing Res…
1. The research questions are interesting and important to th…
BNAD 303- chapter 10 (marketing research)
Identify the five steps in the marketi…
Describe the various secondary data re…
Describe the various primary data coll…
Summarize the differences between seco…
Step 1: Define Objectives and Research Needs... Step 2: Defining…
comes from books... -External: Syndicated Data: Secondary data…
comes from talking to people... -observed consumer behavior... -fo…
primary is more expensive, more specific and immediate, takes…
Identify the five steps in the marketi…
Step 1: Define Objectives and Research Needs... Step 2: Defining…
Describe the various secondary data re…
comes from books... -External: Syndicated Data: Secondary data…
24 terms
M: Marketing--Chapter 10 (Marketing Research)
MARKETING RESEARCH
SECONDARY DATA
PRIMARY DATA
SAMPLE
a set of techniques and principles for systematically collect…
pieces of information that have already been collected from o…
data collected to address specific research needs
a group of customers who represent the customers of interest…
MARKETING RESEARCH
a set of techniques and principles for systematically collect…
SECONDARY DATA
pieces of information that have already been collected from o…
59 terms
M:Marketing Chapter 9: Marketing Research
marketing research
secondary data
primary data
external data
a set of techniques and principles for systematically collect…
pieces of information that have already been collected from o…
data collected to address specific research needs
data collected from sources outside of the firm
marketing research
a set of techniques and principles for systematically collect…
secondary data
pieces of information that have already been collected from o…
24 terms
M: Marketing--Chapter 10 (Marketing Research)
MARKETING RESEARCH
SECONDARY DATA
PRIMARY DATA
SAMPLE
a set of techniques and principles for systematically collect…
pieces of information that have already been collected from o…
data collected to address specific research needs
a group of customers who represent the customers of interest…
MARKETING RESEARCH
a set of techniques and principles for systematically collect…
SECONDARY DATA
pieces of information that have already been collected from o…
25 terms
BUS M 241 (Ch. 5-Marketing Research)
Marketing Research
Good Marketing Research
Why not do marketing research?
Causality and Correlation
exists for one reason: to support marketing decisions
1. The research questions are interesting and important to th…
If the cost of a wrong assumption is LESS that the cost of re…
-Causality does lead to correlation (typically).... -However, co…
Marketing Research
exists for one reason: to support marketing decisions
Good Marketing Research
1. The research questions are interesting and important to th…
E/M-Ch6---Market Research --vocabulary
Industry
Carrying capacity
Complexity
Market
collection of businesses with a common line of products or se…
a way to understand the industry's ability to support new gro…
the number and diversity of contacts with which you must deal
a group of people or companies who have a demand for a produc…
Industry
collection of businesses with a common line of products or se…
Carrying capacity
a way to understand the industry's ability to support new gro…
ba 303 exam #2: Marketing research + information systems
Marketing intelligence is important be…
Marketing information systems composed…
Marketing information systems:
Marketing research system
1. Organization have expanded their marketing horizons from l…
1. Marketing research system ... 2. marketing intellegence syste…
A formal system that gathers data from a variety of sources,…
Manages and may conduct information gathering activities on s…
Marketing intelligence is important be…
1. Organization have expanded their marketing horizons from l…
Marketing information systems composed…
1. Marketing research system ... 2. marketing intellegence syste…
3 Int.M RESEARCHING INTERNATIONAL MARKETS
International Market Research
The International Market Research 'Pro…
The External Environment
The Market Place - Research Decisions
The 'process' that you set up to gather, analyse and evaluate…
1. Research objectives... 2. Research project design... 3. Collecti…
Political (structure/stability/attitude to FDI/incentives)... L…
How do (target market) customers buy the p/s ?... - physical / o…
International Market Research
The 'process' that you set up to gather, analyse and evaluate…
The International Market Research 'Pro…
1. Research objectives... 2. Research project design... 3. Collecti…
40 terms
M04 - Information Management and Market Research
Definition Marketing Information System
2 main sources of a marketing informat…
Customer Relationship Management - 3 f…
Marketing Research should be ... (3)
- people/equipment/procedures... - to gather/analyze/distribute…
- internal records (i.e. sales information)... - external recor…
- Database Marketing... - Data Mining = draw statistical inferen…
- timely... - accurate... - actionable
Definition Marketing Information System
- people/equipment/procedures... - to gather/analyze/distribute…
2 main sources of a marketing informat…
- internal records (i.e. sales information)... - external recor…
21 terms
M300 Exam 2 Lecture 6: Marketing Research
Marketing Research
Internal Bases
Defining the problem and research obje…
Exploratory Research
the systematic design, collection, analysis, and reporting of…
Electronic collections of consumer market information obtaine…
Exploratory Research, Descriptive Research, Casual Research
Gather preliminary information that will help define the prob…
Marketing Research
the systematic design, collection, analysis, and reporting of…
Internal Bases
Electronic collections of consumer market information obtaine…
22 terms
M300 Exam 2-Marketing Research: Gaining customer insights
Know Thy Customer
Domino's Pizza Turn Around
it found customers via...
cont...
-Customer Mindset:awareness, associations, attiudes, attatchm…
-sought to better understand its customers needs and wants on…
-social media... -monitored consumer online chatter ... -solicitied…
-new pizza beat papa johns in a blind taste test... -since the t…
Know Thy Customer
-Customer Mindset:awareness, associations, attiudes, attatchm…
Domino's Pizza Turn Around
-sought to better understand its customers needs and wants on…
Marketing 303-Exam 1
Exchange
Production Orientation
Sales Orientation
Market Orientation
requires two parties
focus is on the internal capabilities of the firm
focus is on aggressive sales techniques and belief that high…
focus is on satisfying customer needs and wants while meeting…
Exchange
requires two parties
Production Orientation
focus is on the internal capabilities of the firm
42 terms
Market Research - CH 9- class vocab
Population p. 293
Sample p. 293
Census p. 293
Sampling error p. 293
is the entire group under study as specified by the research…
is a subset of the population that should represent that enti…
is an accounting of everyone in the population.
is any error in a survey that occurs because a sample is used.
Population p. 293
is the entire group under study as specified by the research…
Sample p. 293
is a subset of the population that should represent that enti…
36 terms
Marketing 303 Chapter 14
Marketing Channel
Channel Members
Marketing Channel Functions
Specilization and Division of Labor
A set of interdependent organizations that eases that transwf…
Negotiate with one another, buy and sell products and facilit…
Specialization and division of labor... Overcoming discrepancies…
Creates greater efficiency... Provides lower production costs... Cr…
Marketing Channel
A set of interdependent organizations that eases that transwf…
Channel Members
Negotiate with one another, buy and sell products and facilit…
Marketing Research Final
Primary Data
Secondary Data
Internal Data
External Data
Information collected for a current research problem or oppor…
Information previously collected for some other problem or is…
Data collected by the individual company for accounting purpo…
Data collected by outside agencies such as the federal govern…
Primary Data
Information collected for a current research problem or oppor…
Secondary Data
Information previously collected for some other problem or is…
10 terms
Summary of Topics Covering Marketing/Consumer Research
Need for information and "good informa…
MARKETING RESEARCH PROCESS
design your research includes:
Collection of relevant data
Use secondary research first, then fill in the gaps with prim…
Establish need for research... Define problem... Establish objectiv…
Exploratory research... Descriptive research-30 years, 30 quarte…
secondary data sources are internal and external... Primary data…
Need for information and "good informa…
Use secondary research first, then fill in the gaps with prim…
MARKETING RESEARCH PROCESS
Establish need for research... Define problem... Establish objectiv…
15 terms
BUS M 241 (Ch. 2-The Marketing Environment)
[2.1] The Marketing Environment - Diag…
[2.1] The Marketing Environment - Diag…
[2.2] 5 External Forces in the Environ…
[2.2] Social Forces
1. Social Forces... 2. Economic Forces... 3. Technological Forces... 4…
1. Culture... 2. Demographics
[2.1] The Marketing Environment - Diag…
[2.1] The Marketing Environment - Diag…
87 terms
MKT REA CHAP 6
Quantitative research is an unstructur…
Qualitative research explores a proble…
In addition to defining the problem an…
Qualitative research is a research met…
F
T
T
F
Quantitative research is an unstructur…
F
Qualitative research explores a proble…
T
Marketing research
MKIS
4 types of DATA
Syndicated research
Custom research
Marketing information system... Set of procedures of collection,…
Internal company data... Marketing intelligence... Marketing resear…
General research, collected by firms on a regular basis to be…
Research conducted by a single firm to answer specific questi…
MKIS
Marketing information system... Set of procedures of collection,…
4 types of DATA
Internal company data... Marketing intelligence... Marketing resear…
Stages of MR - M303 Class 3
Backward Market Research
MDP
MRP
MDP vs. MRP
need to determine how the research results will be implemente…
Decision faced by Manager... - Why should we do researchers?... -…
Research problem faced by Researchers... - What research should…
MDP = Symptoms... MRP = Underlying Causes
Backward Market Research
need to determine how the research results will be implemente…
MDP
Decision faced by Manager... - Why should we do researchers?... -…
Marketing 303 Exam 1
For an exchange to take place their mu…
Which is an example of a production or…
In regards to customer value, which is…
Strategic plans are longterm resource…
True
Wal-Mart
Dish hopper
True
For an exchange to take place their mu…
True
Which is an example of a production or…
Wal-Mart
Chapter 10- Marketing research
Marketing research
Marketing research process
Secondary data
Primary data
Set of techniques and principles for systematically collectin…
(1) defining objectives and research needs; (2) designing the…
Pieces of information that have already been collected from o…
Data collected to address specific research needs
Marketing research
Set of techniques and principles for systematically collectin…
Marketing research process
(1) defining objectives and research needs; (2) designing the…
38 terms
Marketing: Ch. 10-Marketing Research
Marketing Research
The Value of Marketing Research
The Marketing Research Process
Step 1 Defining Objectives & Research…
-is a prerequisite of successful decision making\... -consists…
1) helps reduce some of the uncertainty under which they curr…
Step 1: Defining the objectives & research needs... Step 2: Desi…
-of the Marketing Research Process ... -marketers must clearly d…
Marketing Research
-is a prerequisite of successful decision making\... -consists…
The Value of Marketing Research
1) helps reduce some of the uncertainty under which they curr…
17 terms
IB Business Management Marketing 4.4 Market Research
Market research
Primary research
Qualitative research
Quantitative research
The range of marketing activities designed to discover the op…
Involves data being collected by the researcher since the dta…
Focusses on the comments, suggestions and opinions of respond…
Focusses on the collection and interpretation of statistical…
Market research
The range of marketing activities designed to discover the op…
Primary research
Involves data being collected by the researcher since the dta…
84 terms
MKT REA CHAP 5
Companies that collect and sell common…
________ make their money by collectin…
Syndicated data are data that are coll…
Which of the following are the two typ…
syndicated services/sources
Syndicated services
standard format
A) periodic ... B) panel
Companies that collect and sell common…
syndicated services/sources
________ make their money by collectin…
Syndicated services
18 terms
M303 Chapter 8
What are 3 methods of PRIMARY data col…
What are the roles in observation rese…
What is the Hawthorne effect and how d…
What types of data does observation re…
EOS... -Experiment... -Observation... -Survey
CRIP... -Client... -Respondent... -Interviewer... -Provider
The Hawthorne effect is when the subject's behavior is altere…
Scanner/Transaction data - data obtained from customer transa…
What are 3 methods of PRIMARY data col…
EOS... -Experiment... -Observation... -Survey
What are the roles in observation rese…
CRIP... -Client... -Respondent... -Interviewer... -Provider
25 terms
M303 Chapter 11
What is the overall objective of using…
What major decisions are made when cre…
What are the different types of survey…
What type of language should you use o…
Obtaining ACCURATE and RELEVANT information
-purpose... -what will be asked... -unit of analysis
-telephone... -personal... -mail... -self-administered... -electronic
Don't use jargon, slang, or uncommon language.
What is the overall objective of using…
Obtaining ACCURATE and RELEVANT information
What major decisions are made when cre…
-purpose... -what will be asked... -unit of analysis
67 terms
Marketing
Marketing
Product Management
Marketing Information Management
Financing
process of satisfying a customers needs while making a profit
developing, maintaining, and improving a product
research
getting the money needed
Marketing
process of satisfying a customers needs while making a profit
Product Management
developing, maintaining, and improving a product
Bus-m303 exam 2 study guide ch.19& 16
Research report
report format
Executive summary: content and its imp…
introduction section: content
an oral presentation or written statement of research results…
a standard outline that marketing research reports use as a g…
The heart and core of the report... • Minimal background, resear…
Background information, specific research purpose,... decision s…
Research report
an oral presentation or written statement of research results…
report format
a standard outline that marketing research reports use as a g…
28 terms
M303 Chapter 7
What are the three ways to collect pri…
What are the roles in survey research?
Explain the difference between an inte…
Where is a personal interview conducted?
EOS... -Experiment... -Observation... -Survey
CRIP... -Client... -Provider: constructs survey... -Interviewer: admin…
Interactive: face-to-face interview/two-way communication (we…
common location
What are the three ways to collect pri…
EOS... -Experiment... -Observation... -Survey
What are the roles in survey research?
CRIP... -Client... -Provider: constructs survey... -Interviewer: admin…
Summary of Topics for Marketing and the Firm: and Strategic Marketing process and Plan & PESTELC Environmental Forces
Marketing
Market
DIFFERENT SELLING ERAS
Production Era
The strategic functions involved in identifying and appealing…
add definition
1 Production Era... 2 Sales Era... 3 Marketing Concept Era... 4 Market…
model t
Marketing
The strategic functions involved in identifying and appealing…
Market
add definition
27 terms
Marketing Research
Marketing Research
Why do marketing research
Good marketing research
If the cost of a wrong assumption is l…
The function that links consumers, customers, and the public…
to support marketing decisions
Address questions important to the client... Data consists of re…
Don't do the research
Marketing Research
The function that links consumers, customers, and the public…
Why do marketing research
to support marketing decisions
31 terms
Marketing 303
Management
Research and Development
Purchasing
Operations
Sets the mission and objectives
Designs the product
Obtains supplies and materials
Produces and distributes the product
Management
Sets the mission and objectives
Research and Development
Designs the product
Marketing 303 ASU Eaton Exam 1
what is marketing?
exchange
what can be marketed?
customers
the process of creating, pricing, distributing, and promoting…
the provision or transfer of goods, services, or ideas in ret…
goods, services, experiences, events, persons, places, proper…
the purchasers of an organization's products; the focal point…
what is marketing?
the process of creating, pricing, distributing, and promoting…
exchange
the provision or transfer of goods, services, or ideas in ret…
Marketing Research Chapter 8
measurement
properties
objective properties
subjective properties
determining a description or amount of some property of a obj…
specific features or characteristics of an object that can be…
physically verifiable... age, gender, number of bottles purchased
can't be directly observed-mental constructs of attitudes, fe…
measurement
determining a description or amount of some property of a obj…
properties
specific features or characteristics of an object that can be…
BNAD 303 Chapter 4 Key Terms
Big data
Customer insights
Marketing information system (MIS)
Internal databases
The huge and complex data sets generated by today's sophistic…
Fresh marketing information-based understandings of customers…
People and procedures dedicated to assessing information need…
Collections of customer and market information obtained from…
Big data
The huge and complex data sets generated by today's sophistic…
Customer insights
Fresh marketing information-based understandings of customers…
27 terms
MSOM 303 Chapter 10
Benefit-cost analysis in market resear…
A set of techniques and principles for…
Marketing Research Process Step 1:
Marketing Research Process Step 2:
the benefits of answering questions against the cost of the r…
Marketing research
Defining Objectives and Research Needs
Designing the Research
Benefit-cost analysis in market resear…
the benefits of answering questions against the cost of the r…
A set of techniques and principles for…
Marketing research
41 terms
Marketing 303 Chapter 9
marketing research
marketing research problem
marketing research objective
management decision problem
the process of planning, collecting, and analyzing data relev…
determining what information is needed and how that informati…
the specific information needed to solve a marketing research…
a broad based problem that uses marketing research in order f…
marketing research
the process of planning, collecting, and analyzing data relev…
marketing research problem
determining what information is needed and how that informati…
16 terms
BUS M 241 (Ch. 2-The Marketing Environment)
[2.1] The Marketing Environment - Diag…
[2.1] The Marketing Environment - Diag…
[2.2] 5 External Forces in the Environ…
[2.2] Social Forces
1. Social Forces... 2. Economic Forces... 3. Technological Forces... 4…
1. Culture... 2. Demographics
[2.1] The Marketing Environment - Diag…
[2.1] The Marketing Environment - Diag…
49 terms
Business and Marketing
research
promote
impact
presentation
...
...
...
...
research
...
promote
...
12 terms
Summary of Topics covering Market segmentation
Product Class
Product form
Product brand
Product features
Cars
Sedans
Toyota Camry
Market segmentation is based on features
Product Class
Cars
Product form
Sedans
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