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Study sets matching "marketing"

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Study sets matching "marketing"

17 terms
Marketing
reverse.... It took her just one year to…
fivefold.... She increased sales fivefold
single-handedly.... Almost single-handedl…
bridge the gap.... I want to bridge the g…
полностью изменить, повернуть в противоположном направлении
в пятикратном размере
без посторонней помощи, в одиночку
перекинуть мост через пропасть
reverse.... It took her just one year to…
полностью изменить, повернуть в противоположном направлении
fivefold.... She increased sales fivefold
в пятикратном размере
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
11 terms
Marketing
marketing (n)
marketing audit
marketing concept (or marketing philos…
marketing manager
examining products and markets so that the right product reac…
an examination of all the marketing plans and actions of a co…
the belief in the following: since a company cannot live with…
a manager who plans, directs controls the marketing plan of a…
marketing (n)
examining products and markets so that the right product reac…
marketing audit
an examination of all the marketing plans and actions of a co…
10 terms
Marketing
Brand (noun)
Develop (verb)
End-user (noun)
Label (noun)
a particular make of product
to create a new product or improve an existing one
he person, customer etc who is the ultimate (and so real) use…
small piece of paper, metal etc on a product giving informati…
Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
10 terms
MARKETING
MARKETING
RELATIONSHIP MARKETING
THREE KINDS OF UTILITY
MARKETING CONCEPT
Marketing is the action or business of promoting and selling…
It is marketing decisions and activities focused on achieving…
1. Place utility: making a product available at a location wh…
Is a business philosophy that a firm should provide goods and…
MARKETING
Marketing is the action or business of promoting and selling…
RELATIONSHIP MARKETING
It is marketing decisions and activities focused on achieving…
9 terms
Marketing
a company blog
Search engine optimization (seo)
word of mouth
pay-per-click advertising
a website which publishes information related to a particular…
special strategies to get a high-ranking position in search e…
Happy clients recomend you to each other
advertisers pay only when somebody clicks on... their ad
a company blog
a website which publishes information related to a particular…
Search engine optimization (seo)
special strategies to get a high-ranking position in search e…
32 terms
marketing
Attract
attraction
Compare
Comparable
to ​pull or ​draw someone or something towards them, by the ​…
something that makes ​people ​want to go to a ​place or do a…
to ​examine or ​look for the ​difference between two or more…
similar in ​size, ​amount, or ​quality to something ​else
Attract
to ​pull or ​draw someone or something towards them, by the ​…
attraction
something that makes ​people ​want to go to a ​place or do a…
24 terms
Marketing
trade show
service
lighting
staff motivation
die Messe
die Dienstleistung
die Beleuchtung
Mitarbeiter motivation
trade show
die Messe
service
die Dienstleistung
10 terms
Marketing
Market
Opinion Research Firm
Supply and Demand Principles
Opinion Survey
The process of freely exchanging goods and services between b…
specializes in product testing to conduct the... test.
The principles that the prices of items and services depend o…
Panels of volunteers try the product and respond to questions.
Market
The process of freely exchanging goods and services between b…
Opinion Research Firm
specializes in product testing to conduct the... test.
118 terms
Marketing
implementation
promotional material
enhancement
optimize
carrying into effect
a message issued on behalf of some product, cause, idea, pers…
an improvement that makes something more agreeable
get the most out of, use best
implementation
carrying into effect
promotional material
a message issued on behalf of some product, cause, idea, pers…
14 terms
Marketing
marketing
to advertise
advertisement
commercial
advertising
to tell the people about the product in order to persuade the…
ad
TV or radio ad
marketing
advertising
to advertise
to tell the people about the product in order to persuade the…
67 terms
Marketing
Marketing
Product Management
Marketing Information Management
Financing
process of satisfying a customers needs while making a profit
developing, maintaining, and improving a product
research
getting the money needed
Marketing
process of satisfying a customers needs while making a profit
Product Management
developing, maintaining, and improving a product
34 terms
Marketing
Marketing
Product Management
Marketing Information Management
Financing
the total of activities involved in the transfer of goods fro…
the systematic and usually team-based approach to coordinatin…
system in which marketing data is formally gathered, stored,…
provide funding for (a person or enterprise).
Marketing
the total of activities involved in the transfer of goods fro…
Product Management
the systematic and usually team-based approach to coordinatin…
10 terms
Marketing
Brand (noun)
Develop (verb)
End-user (noun)
Label (noun)
a particular make of product
to create a new product or improve an existing one
he person, customer etc who is the ultimate (and so real) use…
small piece of paper, metal etc on a product giving informati…
Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one
23 terms
Marketing
marketing
goods
tangible
services
Developing, promoting, and distributing products to satisfy t…
tangible products that we use to satisfy our wants and needs
that which can be touched
intangible items that have monetary value and satisfy needs a…
marketing
Developing, promoting, and distributing products to satisfy t…
goods
tangible products that we use to satisfy our wants and needs
9 terms
Marketing
Marketing
Marketing mix
Marketing concept
Functions of marketing
The process of planning and executing the conception, pricing…
The fundamental elements of marketing- product, price, place,…
The idea that you must satisfy a customers' needs and wants i…
There are seven basic functions of marketing: Distribution, F…
Marketing
The process of planning and executing the conception, pricing…
Marketing mix
The fundamental elements of marketing- product, price, place,…
151 terms
Marketing
implementation
promotional material
enhancement
optimize
carrying into effect
a message issued on behalf of some product, cause, idea, pers…
an improvement that makes something more agreeable
get the most out of, use best
implementation
carrying into effect
promotional material
a message issued on behalf of some product, cause, idea, pers…
15 terms
Marketing
susceptible to
campaign
add
advertisement
podatny na
kampania
dodawać
reklama
susceptible to
podatny na
campaign
kampania
21 terms
Marketing
Wholesalers
Public Relations
Direct
Indirect
Receives large shipments of products from many producers/manu…
When a company pays be be associated with a specific event
A type of Channel of Distribution where no intermediaries are…
A type of Channel of Distribution where one or more intermedi…
Wholesalers
Receives large shipments of products from many producers/manu…
Public Relations
When a company pays be be associated with a specific event
48 terms
Marketing
benefits
brand
brand mark
bundling
Reasons customers choose to buy a product
Marketing strategy that can create an emotional attachment to…
Symbol or other graphical design that can be used to identify…
Combining the price of several different services (and/or phy…
benefits
Reasons customers choose to buy a product
brand
Marketing strategy that can create an emotional attachment to…
11 terms
Marketing
marketing (n)
marketing audit
marketing concept (or marketing philos…
marketing manager
examining products and markets so that the right product reac…
an examination of all the marketing plans and actions of a co…
the belief in the following: since a company cannot live with…
a manager who plans, directs controls the marketing plan of a…
marketing (n)
examining products and markets so that the right product reac…
marketing audit
an examination of all the marketing plans and actions of a co…
9 terms
Marketing
Marketing-mix
AIDA
Produit
Prix
Ensemble des outils dont l'entreprise dispose pour atteindre…
Méthode séquentielle de persuasion en 4 temps : attirer l'Att…
Qualité, Caractéristiques et options, Marque, Style, Tailles,…
Tarif, Remise, Rabais, Conditions de paiement, Conditions de…
Marketing-mix
Ensemble des outils dont l'entreprise dispose pour atteindre…
AIDA
Méthode séquentielle de persuasion en 4 temps : attirer l'Att…
22 terms
Marketing
marketing
goods
tangible
services
Developing, promoting, and distributing products to satisfy t…
tangible products that we use to satisfy our wants and needs
that which can be touched
intangible items that have monetary value and satisfy needs a…
marketing
Developing, promoting, and distributing products to satisfy t…
goods
tangible products that we use to satisfy our wants and needs
Marketing
marketing
to advertise
advertisement
commercial
advertising
to tell the people about the product in order to persuade the…
ad
TV or radio ad
marketing
advertising
to advertise
to tell the people about the product in order to persuade the…
12 terms
marketing
need
need
want
need
Marketers do not create needs ; Needs preexist marketers.
Needs are the basic human requirements.
are the form human needs take as they are shaped by culture a…
food ,clothing, warmth, and safety .
need
Marketers do not create needs ; Needs preexist marketers.
need
Needs are the basic human requirements.
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
10 terms
Marketing
Product life Cycle
Focus group
Above the line promotion
Below the line promotion
The stages through which goods and services move from the tim…
small group that provides qualitative data by providing opini…
refers to any form of paid for advertising through the mass m…
Refers to promotional methods that do not directly use the ma…
Product life Cycle
The stages through which goods and services move from the tim…
Focus group
small group that provides qualitative data by providing opini…
12 terms
Marketing
affiliate
a target audience
a store
volume
объем
affiliate
a target audience
10 terms
Marketing
marketing
persuasion
target audience
product
the act of buying or selling in a market.
to convince somebody of something
who you are trying to convince/persuade
the thing you have created
marketing
the act of buying or selling in a market.
persuasion
to convince somebody of something
22 terms
Marketing
Analysis
Closed-Ended Questions
Discrentionary Purchases
Experiments
The process of summarizing, combining or comparing informatio…
Questions that offer two or more choices as answers
Nonessential purchases that satisfy costumer wants
Controlled situations in which all factors are the same excep…
Analysis
The process of summarizing, combining or comparing informatio…
Closed-Ended Questions
Questions that offer two or more choices as answers
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
65 terms
Marketing
Marketing
Product Management
Marketing Information Management
Financing
process of satisfying a customers needs while making a profit
developing, maintaining, and improving a product
research
getting the money needed
Marketing
process of satisfying a customers needs while making a profit
Product Management
developing, maintaining, and improving a product
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing a place, promotion, product and price that attracts…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing a place, promotion, product and price that attracts…
Target market
A group of people identified as those most likely to become c…
10 terms
Marketing
Brand (noun)
Develop (verb)
End-user (noun)
Label (noun)
a particular make of product
to create a new product or improve an existing one
he person, customer etc who is the ultimate (and so real) use…
small piece of paper, metal etc on a product giving informati…
Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one
10 terms
Marketing
Brand (noun)
Develop (verb)
End-user (noun)
Label (noun)
a particular make of product
to create a new product or improve an existing one
he person, customer etc who is the ultimate (and so real) use…
small piece of paper, metal etc on a product giving informati…
Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one
12 terms
Marketing
International trade
Imports
Exports
Absolute Advantage
Exchanging goods and services between countries... The Internat…
goods produced abroad and sold domestically... Goods going into…
Goods and Services sold to other countries... Goods that are se…
the ability to produce a good using fewer inputs than another…
International trade
Exchanging goods and services between countries... The Internat…
Imports
goods produced abroad and sold domestically... Goods going into…
12 terms
Marketing
Need
Want
Demand
Value
Something one must have to survive.
A desire to have something.
The desire to own anything; the ability to pay for it; the wi…
The difference between benefits that a customer gains from ow…
Need
Something one must have to survive.
Want
A desire to have something.
112 terms
Marketing
Content marketing
inbound marketing
Buyer hot buttons
Marketing Myopia
A marketing technique of creating and distributing valuable,…
Consumer is proactive in actively seeking out information for…
motivations / important factors of customers to choose certai…
Theodore Levitt 1960... Firms define market too narrowly e.g. tr…
Content marketing
A marketing technique of creating and distributing valuable,…
inbound marketing
Consumer is proactive in actively seeking out information for…
8 terms
Marketing
Boycott
Code of ethics
Consumerism
Ethics
An organized effort to influence a company by refusing to pur…
A set of standards or rules that guide ethical business behav…
The organized actions of groups of consumers seeking to incre…
Moral principles or values based on fairness
Boycott
An organized effort to influence a company by refusing to pur…
Code of ethics
A set of standards or rules that guide ethical business behav…
48 terms
Marketing
benefits
brand
brand mark
bundling
Reasons customers choose to buy a product
Marketing strategy that can create an emotional attachment to…
Symbol or other graphical design that can be used to identify…
Combining the price of several different services (and/or phy…
benefits
Reasons customers choose to buy a product
brand
Marketing strategy that can create an emotional attachment to…
152 terms
Marketing
Strategies
Marketing
Strategic
Profit macimisation
actions that a business takes to achieve specific goals
a total system of interacting activities designed to plan, pr…
long-term, broad aims affecting all key business areas
occurs when there is maximum difference between the total rev…
Strategies
actions that a business takes to achieve specific goals
Marketing
a total system of interacting activities designed to plan, pr…
13 terms
Marketing
Promotion
Institutional promotion
Product promotion
Promotional mix
Any activity that helps in the exposure or sale of a product.
A promotional method used to create a favorable image for a b…
A promotional method used by businesses to convince prospects…
The cost-effective combination of personal selling, advertisi…
Promotion
Any activity that helps in the exposure or sale of a product.
Institutional promotion
A promotional method used to create a favorable image for a b…
150 terms
Marketing
Strategic planning
Market Oriented Mission
Business portfolio
Analyzing portfolio
the process of developing and maintaining a strategic fit bet…
business statement in terms of satisfying basic customer needs.
the collection of businesses and products that make up the co…
assess SBU's(strategic business units) use the BCG Matrix.
Strategic planning
the process of developing and maintaining a strategic fit bet…
Market Oriented Mission
business statement in terms of satisfying basic customer needs.
10 terms
Marketing
Brand (noun)
Develop (verb)
End-user (noun)
Label (noun)
a particular make of product
to create a new product or improve an existing one
he person, customer etc who is the ultimate (and so real) use…
small piece of paper, metal etc on a product giving informati…
Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one
34 terms
Marketing
advocacy advertising
banner advertising
broadcast media
disposable income
advertising that presents a company's opinions on public issu…
is the placement of advertisements (called banners) onto vari…
radio and television
Income remaining for a person to spend or save after all taxe…
advocacy advertising
advertising that presents a company's opinions on public issu…
banner advertising
is the placement of advertisements (called banners) onto vari…
12 terms
MARKETING
attract
compare
competition
consume
thu hút
so sánh
sự cạnh tranh
tiêu dùng
attract
thu hút
compare
so sánh
119 terms
Marketing
Form Utility
Place Utility
Time Utility
Possession Utility
Transforming Raw Material into finished goods
Making Product available where the customer wants them
Storing Products until they are needed
Enabling Consumers to own and use the product
Form Utility
Transforming Raw Material into finished goods
Place Utility
Making Product available where the customer wants them
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