Study sets matching "marketing"

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Study sets matching "marketing"

Marketing
Channel of distribution
Upstream
Downstream
Supply chain management
The series of firms or individuals that facilitates the movem…
Firms that supply the raw materials, components, parts, and o…
Marketing channels partners that link the firm to the customer
The management of flows among firms in a supply chain to maxi…
Channel of distribution
The series of firms or individuals that facilitates the movem…
Upstream
Firms that supply the raw materials, components, parts, and o…
10 terms
marketing
marketing
customer
consumer
product
the management process in which goods and services move from…
the person who buys something
user of the product
the idem that is sold
marketing
the management process in which goods and services move from…
customer
the person who buys something
34 terms
Marketing
Buyers who purchase goods for resale.
a six-month plan that function as a bu…
buying for all branches in a chain sto…
The formula for planned purchases
wholesales / retail buyers
merchandise plan
Centralized buying
(PS = EOM stock + R) - BOM stock = P
Buyers who purchase goods for resale.
wholesales / retail buyers
a six-month plan that function as a bu…
merchandise plan
Marketing
Distribution
Selling Functions
Pricing
Production Service Management
Delivering the product to buyers.
Generates the money needed for the business to function.
How much do they charge to maximizing profit.
Developing or improving a product.
Distribution
Delivering the product to buyers.
Selling Functions
Generates the money needed for the business to function.
Marketing
Production
Marketing
Pure Subsistence Economy
Macro-marketing
Actually making goods or performing services
The performance of activities that seek to accomplish an orga…
When each family unit produces everything it consumes and no…
Social process that directs an economies flow of goods and se…
Production
Actually making goods or performing services
Marketing
The performance of activities that seek to accomplish an orga…
Marketing
1. Create, communicate, deliver and ex…
2. Trade of things of value between bu…
3. People with both the desires and ab…
4. The five major environmental forces…
- Marketing
- The idea of exchange
- Market
- Social, technological, economic competitive, and regulatory
1. Create, communicate, deliver and ex…
- Marketing
2. Trade of things of value between bu…
- The idea of exchange
19 terms
marketing
marketing
goods
services
marketing concept
the activity , set institutions , and processes for creating,…
tangible items that have monetary value and satisfy needs and…
intangible items that have monetary value and satify your nee…
idea that a business should strive to satisfy customers needs…
marketing
the activity , set institutions , and processes for creating,…
goods
tangible items that have monetary value and satisfy needs and…
10 terms
Marketing
marketing principals
marketing Information System
Observation Method
Primary Data
Scientific discovery methods applied to marketing decision ma…
A system that analyzes and assesses marketing information, ga…
Observational research (or field research) is a type of corre…
Data observed or collected directly from first-hand experienc…
marketing principals
Scientific discovery methods applied to marketing decision ma…
marketing Information System
A system that analyzes and assesses marketing information, ga…
22 terms
Marketing
marketing
goods
tangible
services
Developing, promoting, and distributing products to satisfy t…
tangible products that we use to satisfy our wants and needs
that which can be touched
intangible items that have monetary value and satisfy needs a…
marketing
Developing, promoting, and distributing products to satisfy t…
goods
tangible products that we use to satisfy our wants and needs
5 terms
Marketing
channel of distribution
direct distribution
indirect distribution
break-even point
A pathway to direct products to consumers
Distribution of goods or services from the producer directly…
Distribution involving one or more intermediaries
The point at which total revenues, or sales, equal total cost…
channel of distribution
A pathway to direct products to consumers
direct distribution
Distribution of goods or services from the producer directly…
48 terms
Marketing
benefits
brand
brand mark
bundling
Reasons customers choose to buy a product
Marketing strategy that can create an emotional attachment to…
Symbol or other graphical design that can be used to identify…
Combining the price of several different services (and/or phy…
benefits
Reasons customers choose to buy a product
brand
Marketing strategy that can create an emotional attachment to…
marketing
need
need
want
need
Marketers do not create needs ; Needs preexist marketers.
Needs are the basic human requirements.
are the form human needs take as they are shaped by culture a…
food ,clothing, warmth, and safety .
need
Marketers do not create needs ; Needs preexist marketers.
need
Needs are the basic human requirements.
12 terms
Marketing
Customer satisfaction
Customer value
Empowerment
Exchange
Customers' evaluation of a good or service in terms of whethe…
The relationship between benefits and the sacrifice necessary…
Delegation of authority to solve customers' problems quickly-…
People giving up something to receive something they would ra…
Customer satisfaction
Customers' evaluation of a good or service in terms of whethe…
Customer value
The relationship between benefits and the sacrifice necessary…
24 terms
Marketing
An app is created for current customer…
A partnership is forged by the brand w…
a company created a new product to ups…
a company created a new product to sel…
Which of the following strategies would be MOST likely classi…
Which of the following strategies is MOST likely classified a…
which of the following strategies would be MOST likely classi…
which of the following strategies would be MOST likely classi…
An app is created for current customer…
Which of the following strategies would be MOST likely classi…
A partnership is forged by the brand w…
Which of the following strategies is MOST likely classified a…
Marketing
Acquisition
New product development
Idea generation
Sources of new-product ideas
refers to the buying of a whole company, a patent, or a licen…
refers to original products, product improvements, product mo…
is the systematic search for new-product ideas
Internal ... External... New Product Ideas: ... Kitchen Products... Offic…
Acquisition
refers to the buying of a whole company, a patent, or a licen…
New product development
refers to original products, product improvements, product mo…
31 terms
Marketing
Exchange
Marketing Mix
The 4 P's
Goods
the trade of things of value between the buyer and the seller…
The 4 P's (product, price, place, promotion)- the controllabl…
Product: creating value... Price: capturing value (everything th…
items that can be physically touched
Exchange
the trade of things of value between the buyer and the seller…
Marketing Mix
The 4 P's (product, price, place, promotion)- the controllabl…
Marketing
marketing
who markets?
what is marketed?
a market economy
creates mutually beneficial exchanges by offering a combinati…
for-profits and nonprofits
goods, services, ideas
a wisdom of free trade... -self-interest in a competitive market…
marketing
creates mutually beneficial exchanges by offering a combinati…
who markets?
for-profits and nonprofits
35 terms
Marketing
Strategies
Marketing
Profit maximisation
Marketing Plan
Are the actions that a business takes to achieve specific goa…
A total system of interacting activities designed to plan, pr…
Occurs when there is maximum difference between the total rev…
A document that lists activities aimed at achieving particula…
Strategies
Are the actions that a business takes to achieve specific goa…
Marketing
A total system of interacting activities designed to plan, pr…
Marketing
Economy
Resources
Factors of production
Infrastructure
The organized way a nation provides for the needs and wants o…
All the things used in producing good s and services
Comprised of land, labor, capital, and entrepreneurship
The physical development of a country
Economy
The organized way a nation provides for the needs and wants o…
Resources
All the things used in producing good s and services
40 terms
Marketing
4Ps/Marketing Mix
Transaction
Production/Product Philosophy
Sales Philosophy
Product... Place... Promotion... Pricing
exchange of value (not a good for money)
a good affordable product will sell itself
creative advertising and selling will overcome consumer resis…
4Ps/Marketing Mix
Product... Place... Promotion... Pricing
Transaction
exchange of value (not a good for money)
46 terms
Marketing
Adopters Categories
Diffusion of innovation
Product life cycle
computer simulation testing
Innovators- eager to regards to the cost... early adopters- eage…
PLC Is tied closely to the concept of diffusion of innovation…
Development... introduction... growth... maturity... decline
Customer may not be directly involved at all. Instead certain…
Adopters Categories
Innovators- eager to regards to the cost... early adopters- eage…
Diffusion of innovation
PLC Is tied closely to the concept of diffusion of innovation…
Marketing
role of sales ^x
role of marketing
SWOT
4 parts
repeat sales
set up a mutually beneficial exchange
strengths... weakenesses... opportunities... threats
1.unmet need--> pet rock... 2.desire to fill... 3.agreed something…
role of sales ^x
repeat sales
role of marketing
set up a mutually beneficial exchange
13 terms
Marketing
CRESTD
Understanding consumer lifestyle
Attitude
Lifestyle
comparative, regulatory (legal & political), Economic, Social…
what is a persons values, morals, advantages and benefits. a…
how you feel about something. A cleaning companies target mar…
how you are going to live your life. going to the gym everyda…
CRESTD
comparative, regulatory (legal & political), Economic, Social…
Understanding consumer lifestyle
what is a persons values, morals, advantages and benefits. a…
Marketing
White hat
Red hat
Yellow hat
Black hat
Facts
Emotions
Positive judgement
Critical judgement
White hat
Facts
Red hat
Emotions
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
Marketing
Promotional strategy
Competitive advantage attributes
Communication Process
Traditional advertising moded
a plan for the optimal use of the elements of promotion: Adve…
High product quality, Rapid delivery, low prices, excellent s…
Sender -> Encoding the message -> Message Channel -> Decoding…
Impersonal, numbers driven, unquantifiable consumer behavior
Promotional strategy
a plan for the optimal use of the elements of promotion: Adve…
Competitive advantage attributes
High product quality, Rapid delivery, low prices, excellent s…
25 terms
marketing
FTC
non profit
competition
95%
the consumer protection , competition, and economic bureaus a…
what type of business uses its money to fund the cause identi…
what forces business to produce better quality goods and serv…
what is the percent of U.S. businesses that are classified as…
FTC
the consumer protection , competition, and economic bureaus a…
non profit
what type of business uses its money to fund the cause identi…
Marketing
Food and Drug Administration (FDA)
Consumer Product Safety(CPS)
Equal Employment Opportunity Commissio…
Occupational Safety and Heath Administ…
Regulate the labeling and safety of food, drugs, and cosmetic…
responsible for overseeing the safety of products such as toy…
Responsible for he fair and equitable treatment of employees…
Set guidelines for workplace safety and environmental concern…
Food and Drug Administration (FDA)
Regulate the labeling and safety of food, drugs, and cosmetic…
Consumer Product Safety(CPS)
responsible for overseeing the safety of products such as toy…
Marketing
Drive
Drive theory
Expectancy theory
Maslows hierarchy of needs
degree of arousal
focuses on biological needs that produce unpleasant states of…
suggests that expectations of achieving desirable outcomes
self actualization, esteem, love/belonging, safety, physiolog…
Drive
degree of arousal
Drive theory
focuses on biological needs that produce unpleasant states of…
111 terms
Marketing
I. A Decision Making Model
6 Step Model
Step One: Need Recognition
Step Two: Involvement Level
a model that tries to show how consumers make buying decision…
...
consumer realizes that they have some need, want or desire (h…
How much effort is the consumer going to put into picking out…
I. A Decision Making Model
a model that tries to show how consumers make buying decision…
6 Step Model
...
186 terms
Marketing
Marketing course definition
Marketing needs
who does marketing affect
what is marketed
marketing is the process that individuals and firms engage in…
1. two or more parties with unsatisfied needs ... 2. the want/ a…
everyone!... organizations, individuals, society
products, services, ideas, and experiences
Marketing course definition
marketing is the process that individuals and firms engage in…
Marketing needs
1. two or more parties with unsatisfied needs ... 2. the want/ a…
Marketing
affiliate
a target audience
a store
volume
объем
affiliate
a target audience
Marketing
Bien tangible que cubre una necesidad…
Cantidad de dinero que el consumidor e…
Lugar en el cual se distribuyen los bi…
Ofertas, descuentos y/o cualquier prom…
Producto
Precio
Plaza o Mercado
Promoción
Bien tangible que cubre una necesidad…
Producto
Cantidad de dinero que el consumidor e…
Precio
24 terms
Marketing
trade show
service
lighting
staff motivation
die Messe
die Dienstleistung
die Beleuchtung
Mitarbeiter motivation
trade show
die Messe
service
die Dienstleistung
Marketing
Bartering
marketing mix
merchandising
price
Exchanging products/services with others by agreeing on their…
Blending of the four marketing elements (the 4 p's)
Using the needs of customers as the primary focus of planning…
Amount customers pay and methods increasing the value of prod…
Bartering
Exchanging products/services with others by agreeing on their…
marketing mix
Blending of the four marketing elements (the 4 p's)
marketing
trait
describe the relationship between your…
physical trait
mental trait
personal characteristic expressed by a regular pattern of beh…
traits make up your personality
age, gender, race, height, weight, hair color, eye color
remembering, comprehending, analyzing, evaluating, creating
trait
personal characteristic expressed by a regular pattern of beh…
describe the relationship between your…
traits make up your personality
61 terms
Marketing
Marketing
7 Functions of Marketing
Product management
Marketing Info Management
Processes for creating, communicating,delivering, and exchang…
Product Management, Marketing Info Management, Financing, Pro…
Developing and improving a product
Research ad surveys
Marketing
Processes for creating, communicating,delivering, and exchang…
7 Functions of Marketing
Product Management, Marketing Info Management, Financing, Pro…
60 terms
Marketing
Marketing
List the 7 Functions of Marketing
Product Management
Marketing Information Management
everything between the producer of the product to when it get…
product/service management, marketing info management, financ…
developing or improving product
research such as primary/secondary data
Marketing
everything between the producer of the product to when it get…
List the 7 Functions of Marketing
product/service management, marketing info management, financ…
Marketing
Marketing
Product Management
Marketing Information Management
Financing
The activity, set of institutions, and processes for creating…
Developing or improving a product
Research such as surveys, include primary data and, secondary…
Money for the operation of the buisness
Marketing
The activity, set of institutions, and processes for creating…
Product Management
Developing or improving a product
Marketing
Situational Analysis
Marketing plan
Marketing mix
Target markets
Review of current environment including competitors as well a…
Involves establishing marketing objectives, defining target m…
The 4p's of marketing. Product,price, promotion, place
A group of clients the practice wishes to attract.
Situational Analysis
Review of current environment including competitors as well a…
Marketing plan
Involves establishing marketing objectives, defining target m…
11 terms
Marketing
Goal of Marketing
Marketing Analysis
Marketing Mix
Value Proposition
Creating value by fulfilling customer needs and retaining cus…
Consumers... Competitors... Context
a combination of factors that can be controlled by a company…
For (Target Market) who needs (Desired Benefit), the (product…
Goal of Marketing
Creating value by fulfilling customer needs and retaining cus…
Marketing Analysis
Consumers... Competitors... Context
marketing
The phase of the product life cycle in…
Product mix __________ refers to varia…
Which service characteristic means tha…
Compared to other classifications of c…
growth
depth
perishability
usually more expensive than convenience goods and found in fe…
The phase of the product life cycle in…
growth
Product mix __________ refers to varia…
depth
60 terms
Marketing
The Nature of Strategic Planning
Strategic Planning is
Strategic Marketing management address…
Strategic Business Unit (SBU)
Understand the importance of strategic marketing and know a b…
The managerial process of creating and maintaining a fit betw…
What is the organization's main activity at a particular time…
A subgroup of a single business or collection of related busi…
The Nature of Strategic Planning
Understand the importance of strategic marketing and know a b…
Strategic Planning is
The managerial process of creating and maintaining a fit betw…
Marketing
Selling
Feature-Benefit Selling
Product Feature
Customer Benefits
Helping customers make satisfying buying decisions that make…
To help customers decide on purchases and to ensure customer…
The physical characteristics or quality of a good or service…
The advantages or personal satisfaction a customer will get f…
Selling
Helping customers make satisfying buying decisions that make…
Feature-Benefit Selling
To help customers decide on purchases and to ensure customer…
15 terms
Marketing
Product Development
Rational
Irrational
Factors of Distribution
Working with engineers and surveying customers to design good…
Buying motive based on facts and logic.
Buying motive based on emotions, feelings, and attitudes
Deciding how to get products or services to the consumer.
Product Development
Working with engineers and surveying customers to design good…
Rational
Buying motive based on facts and logic.
Marketing
Marketing
Marketing Mix
Marketing Plan
Mass Marketing
the activity, set of institutions, and processes for creating…
mix of variables marketers control to influence a business' s…
document which outlines a business's marketing problems and h…
marketing aimed at the masses without consideration of differ…
Marketing
the activity, set of institutions, and processes for creating…
Marketing Mix
mix of variables marketers control to influence a business' s…
marketing
marketing
goods
services
marketing concept
is the activity, set of institutions,and processes for creati…
tangible items that have monetary value and satisfy your need…
intangible items that have monetary value and satisfy your ne…
is the idea that a business should strive to satisfy customer…
marketing
is the activity, set of institutions,and processes for creati…
goods
tangible items that have monetary value and satisfy your need…
121 terms
Marketing
production
customer satisfaction
innovation
marketing
actually making goods or preforming services
extent to which a firm fulfills a customers needs, wants and…
the development and spread of new ideas, goods and services
analyzing data and creating/modifying products to satisfy cus…
production
actually making goods or preforming services
customer satisfaction
extent to which a firm fulfills a customers needs, wants and…
10 terms
Marketing
Market
Target Market
Mass Marketing
Market Segments
Those who have a need or desire, and the ability to pay, and…
Those who are grouped within a market by what they have in co…
Is designing products and directing marketing activities to a…
Dividing the market into smaller groups in order to target ea…
Market
Those who have a need or desire, and the ability to pay, and…
Target Market
Those who are grouped within a market by what they have in co…
Marketing
Production
For an exchange to occur:
Types of products people purchase usin…
When a company is focused on environme…
In the situation when there is a weak competition or when the…
-2 or more parties... -must be able to communicate... -Each party m…
frequently purchased low cost items
societal orientation
Production
In the situation when there is a weak competition or when the…
For an exchange to occur:
-2 or more parties... -must be able to communicate... -Each party m…
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