How can we help?

You can also find more resources in our Help Center.

Study sets matching "marketing"

Study sets
Classes
Users

Study sets matching "marketing"

15 terms
Marketing
attract
compare
competition
consume
v thu hút, lôi cuốn... -> attraction... -> attractive (adj)
v so sánh... -> comparison... -> comparable (adj)
n sự cạnh tranh, cuộc thi, đối thủ cạnh tranh... -> compete (v)…
v tiêu thụ... consumer : ng tiêu thụ... consumable (adj)
attract
v thu hút, lôi cuốn... -> attraction... -> attractive (adj)
compare
v so sánh... -> comparison... -> comparable (adj)
18 terms
marketing
pricing objectives
cost based pricing
cost plus pricing
mark up pricing
goals that describe what a firm wants to achieve through pric…
adding a dollar amount or percent to the cost of the product
adding specified dollar or percent to the sellers cost
adding to the cost of the product a predetermined percent of…
pricing objectives
goals that describe what a firm wants to achieve through pric…
cost based pricing
adding a dollar amount or percent to the cost of the product
13 terms
Marketing
Core
Actual
Augmented
Product
Basic product or service
The product the business provides for sale
Additional services such as after sales service, offering 0%…
The good/service the customer is purchasing
Core
Basic product or service
Actual
The product the business provides for sale
6 terms
marketing
promotional mix
advertising
publicity
sales protnotion
promotional mix
advertising
60 terms
Marketing
To buy cash
To buy on credit
To buy in bulk
Buyer
Acheter au comptant
Acheter à crédit
Acheter en gros / en vrac
Acheteur
To buy cash
Acheter au comptant
To buy on credit
Acheter à crédit
104 terms
Marketing
List the 5 Components in the Research…
Step 1: Defining Objectives and Resea…
Step 2: Designing the Research
Describe the 2 Types of Data
1. Defining Objectives and Research Needs... 2. Designing the Re…
What information is needed to answer specific research questi…
Type of Data:... Secondary vs. Primary ... Type of Research:... Quali…
Secondary Data... -Pieces of information collected prior to this…
List the 5 Components in the Research…
1. Defining Objectives and Research Needs... 2. Designing the Re…
Step 1: Defining Objectives and Resea…
What information is needed to answer specific research questi…
16 terms
Marketing
The job of creating and influencing pe…
Marketing Plan
This should be drawn from market resea…
The total variety of products a firm s…
Image
Includes a statement of the marketing situation, a discussion…
Marketing Strategy
Product Mix
The job of creating and influencing pe…
Image
Marketing Plan
Includes a statement of the marketing situation, a discussion…
16 terms
Marketing
Promotion
Advertising
Publicity
Sales Promotion
Letting people know about products and services in a positive…
Any paid form of communication
Free promotion
Special things done to get customers interested in trying pro…
Promotion
Letting people know about products and services in a positive…
Advertising
Any paid form of communication
26 terms
Marketing
What are the main responsibilities of…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attract…
A group of people identified as those most likely to become c…
Paid, non personal presentation of ideas, goods, or services…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of…
Designing an place, promotion, product and price that attract…
Target market
A group of people identified as those most likely to become c…
Marketing
incentive
peers
embedded
credibility
something positive that motivates a person to act
...
...
...
incentive
something positive that motivates a person to act
peers
...
83 terms
Marketing
Correlation
Cyclical Variations
Ethical code of practice
Market
Shows the degree to which two sets of numbers or variables ar…
Are recurrent fluctuations in sales linked to the economic cy…
Refers to the guidelines that help businesses to act in a mor…
Place or process whereby customers and suppliers trade. A mar…
Correlation
Shows the degree to which two sets of numbers or variables ar…
Cyclical Variations
Are recurrent fluctuations in sales linked to the economic cy…
34 terms
Marketing
Marketing
Marketing Mix
Goods
Durable Goods
The process in which goods and services move from concept to…
Four p's Product,Price,Place,Promotion
Material Things... 2 types of goods... 1)Durable Goods... 2)Non-Durabl…
Things that will last a long time EX.Car,Tires,etc.
Marketing
The process in which goods and services move from concept to…
Marketing Mix
Four p's Product,Price,Place,Promotion
10 terms
Marketing
Constraints
Marketing Model
Marketing Targets
Vision
Factors that limit a firms ability to achieve its objectives
A procedure for making marketing decisions in a scientific ma…
Specific, measurable goals to be achieved within a relatively…
Conceiving where the business wants to be in the future, the…
Constraints
Factors that limit a firms ability to achieve its objectives
Marketing Model
A procedure for making marketing decisions in a scientific ma…
40 terms
Marketing
Benefit
Promotion
To gain
Rival
выгода
продвижение
набрать
конкурент
Benefit
выгода
Promotion
продвижение
32 terms
marketing
Attract
attraction
Compare
Comparable
to ​pull or ​draw someone or something towards them, by the ​…
something that makes ​people ​want to go to a ​place or do a…
to ​examine or ​look for the ​difference between two or more…
similar in ​size, ​amount, or ​quality to something ​else
Attract
to ​pull or ​draw someone or something towards them, by the ​…
attraction
something that makes ​people ​want to go to a ​place or do a…
15 terms
Marketing
Marketing
Market Research
Desk Research
Field Research
The management process responsible for identifying, anticipat…
The collecting, recording and detailed examination of all the…
Siting at your desk and examining the business's own records.…
This can include:... - Observation: Watching people's reaction…
Marketing
The management process responsible for identifying, anticipat…
Market Research
The collecting, recording and detailed examination of all the…
38 terms
Marketing
barter era
production era
sales era
marketing department era
one to one trading, until 1800's
demand exceeds supply, 1800's - 1920's gr. depr., mass produc…
supply equals demand, 30's - 45, companies had to fight, sale…
supply exceeds demand, marketing a subsidary function, 40's -…
barter era
one to one trading, until 1800's
production era
demand exceeds supply, 1800's - 1920's gr. depr., mass produc…
Marketing
market research
survey
to position a product
to segment
piackutatás
felmérés
pozícionálja a terméket, másokhoz képest meghatározza a helyz…
szegmentál
market research
piackutatás
survey
felmérés
76 terms
Marketing
accessibility
affordability
Business to Business (B2B)
Business to Consumer (B2C)
- dostępność, przystępność... - availability, easiness in gettin…
- dostępność... - Easiness in buying sth, connected with its price
- Transakcje i kontakty pomiędzy dwoma firmami... -
- Transakcje i kontakty pomiędzy firmą a jej klientami detali…
accessibility
- dostępność, przystępność... - availability, easiness in gettin…
affordability
- dostępność... - Easiness in buying sth, connected with its price
18 terms
Marketing
Product
Price
Target Market
relationship
good or service offered by the company
the amount of money customers are willing to pay for a produc…
products that focus on satisfying certain groups needs and wa…
the relationship between buyer and seller is vital
Product
good or service offered by the company
Price
the amount of money customers are willing to pay for a produc…
Marketing
marketing mix
the four Ps (product, price, promotion…
to market a product
to do market research
составляющие маркетинга
четыре P (товар, цена, реклама и размещение)
продвигать товар на рынке
провести анализ рынка
marketing mix
составляющие маркетинга
the four Ps (product, price, promotion…
четыре P (товар, цена, реклама и размещение)
9 terms
Marketing
gender
market
consumer
study
In psychology, the biologically and socially influenced chara…
a group of people who desire a product
A person who purchases goods and services for personal use
a research project about a particular subject
gender
In psychology, the biologically and socially influenced chara…
market
a group of people who desire a product
25 terms
Marketing
The 4'P's of marketing
Product
Price
Place
1) product... 2) price,... 3) place... 4) promotion
Good, idea, method, information, object, service, etc., that…
In marketing mix, location of the market and means of distrib…
Market value, or agreed exchange value, that will purchase a…
The 4'P's of marketing
1) product... 2) price,... 3) place... 4) promotion
Product
Good, idea, method, information, object, service, etc., that…
44 terms
marketing
• Levels of market strategy
• Definition of strategy
• Key components of strategy (5) (exhi…
• Hierarchy of strategies
corporate strategy, business level strategy, functional strat…
a fundamental pattern of present and planned objectives, reso…
just think of the break down as Corporate on top focusing on…
corporate, business, funciontal
• Levels of market strategy
corporate strategy, business level strategy, functional strat…
• Definition of strategy
a fundamental pattern of present and planned objectives, reso…
10 terms
Marketing
Elements of price
Elements of product
Elements of promotion
Elements of place
Demand- what people want and can afford. Price goes up, deman…
The product itself eg. Design and quality. ... Branding- adverti…
Gives the the consumer information about the rest or the mark…
Where and when the customers want to buy the products.... Channe…
Elements of price
Demand- what people want and can afford. Price goes up, deman…
Elements of product
The product itself eg. Design and quality. ... Branding- adverti…
15 terms
marketing
purchase
consumer
consumption
phenomenal
רכישה
צרכן
צריכה
מדהים
purchase
רכישה
consumer
צרכן
25 terms
Marketing
quantitative
qualitative
end-user
value-for-money
ilościowy
jakościowy
końcowy odbiorca
wart swojej ceny
quantitative
ilościowy
qualitative
jakościowy
58 terms
marketing
marketing
sports
1.
a.
the activities that are involved in making people aware of a…
tennis, golf, basketball
Brett is creating a Statement of Financial Position and needs…
Money in his checking account
marketing
the activities that are involved in making people aware of a…
sports
tennis, golf, basketball
83 terms
Marketing
Law of Supply
Law of Demand
Equilibrium
Excess Demand
The higher the price, the higher the quantity supplied
The higher the price, the lower the quantity demanded
When supply and demand are equal and allocation of goods is a…
Created when price is set below the equilibrium price
Law of Supply
The higher the price, the higher the quantity supplied
Law of Demand
The higher the price, the lower the quantity demanded
53 terms
Marketing
Marketing
Buyer's Market
Seller's Market
decision making unit
An organization's promotion of their product and the exchange…
Focus on the customer... Buyer has a lot of power... Profitability=…
Product-centric ... seller has most of the power... profitability=v…
Initiator: initiates the idea of purchasing the product ... Infl…
Marketing
An organization's promotion of their product and the exchange…
Buyer's Market
Focus on the customer... Buyer has a lot of power... Profitability=…
11 terms
Marketing
Brand
Brand insistence
market
economies of scale
a type of product manufactured by a particular company under…
This is a type of exceptional consumer loyalty for a particul…
advertise or promote (something)
a proportionate saving in costs gained by an increased level…
Brand
a type of product manufactured by a particular company under…
Brand insistence
This is a type of exceptional consumer loyalty for a particul…
40 terms
Marketing
American Marketing Association
Norm
Values
Inventory
A group that are leaders in marketing.
Accepted standards that means actual normal situation.
A person's principles or standards of behavior one's judgment…
The assortment or selection of items that a business has in s…
American Marketing Association
A group that are leaders in marketing.
Norm
Accepted standards that means actual normal situation.
53 terms
Marketing
Distribution Institutions
Advantages of Middlemen
Vertical Management System
Marketing Channel Objectives
Middlemen (Wholsesaler, Agent (commission basis), Retail)... E-H…
Scale: by purchasing goods in large quantities, storing them…
Corporate... Contractual... Administered (Expert)... Relational (Trust)
Availability... Service... Market Information... Flexibility... Cost Effe…
Distribution Institutions
Middlemen (Wholsesaler, Agent (commission basis), Retail)... E-H…
Advantages of Middlemen
Scale: by purchasing goods in large quantities, storing them…
9 terms
marketing
attract
compare
compete
consume
thu hút
so sánh
cạnh tranh
tiêu, tậu
attract
thu hút
compare
so sánh
15 terms
Marketing
Marketing
Marketing Mix
Product
Place
the process of creating, promoting, and presenting a product…
product, place, price, promotions, and people
determine meed; make it appealing to customers
channel of distribution
Marketing
the process of creating, promoting, and presenting a product…
Marketing Mix
product, place, price, promotions, and people
15 terms
Marketing
k
a
t
m
kleingedruckte
angst vor ID
Testphase
mehr Regeln
k
kleingedruckte
a
angst vor ID
15 terms
Marketing
Marketing
Marketing mix
Product
Place
The process of creating, promoting, and presenting a product…
The five p's
Determine need; make it appealing to customers
Channel of distribution
Marketing
The process of creating, promoting, and presenting a product…
Marketing mix
The five p's
40 terms
Marketing
Exchange
Marketing Mix
Organizational Culture
BCG Growth-Share Matrix
The mutually beneficial trade of things of value between a bu…
The marketing manager's controllable factors (4 Ps) that can…
The set of values, ideas of behavior that is learned and shar…
A business analytical tool that helps corporations analyze th…
Exchange
The mutually beneficial trade of things of value between a bu…
Marketing Mix
The marketing manager's controllable factors (4 Ps) that can…
121 terms
Marketing
Marketing planning
Questions Marketing plan
Business mission
Marketing audit
overarching corporate strategic planning process - provides r…
1. Where are we now? -> business mission, marketing audit, SW…
a broadly defined, enduring statement of purpose that disting…
a systematic examination of a business' marketing environment…
Marketing planning
overarching corporate strategic planning process - provides r…
Questions Marketing plan
1. Where are we now? -> business mission, marketing audit, SW…
14 terms
Marketing
Marketing
Product
Place
Price
The process of creating, promoting, and presenting a product…
determine need; make it appealing to customers
channel of distribution
Competitive plus Profit- Break- even point
Marketing
The process of creating, promoting, and presenting a product…
Product
determine need; make it appealing to customers
12 terms
Marketing--Basics
Channel management
Marketing information management
Market planning
Pricing
Decides how to get goods to customers (distribution)
Gathers, stores, and analyzes customer trends, and competition
Targets specific marketing strategies
Based on costs and what competitors charge for the same produ…
Channel management
Decides how to get goods to customers (distribution)
Marketing information management
Gathers, stores, and analyzes customer trends, and competition
12 terms
Marketing
attract
compare
competition
consume
it interests you and makes you want it
to examine people or things to see how they are similar and h…
(between/with somebody) (for something) a situation in which…
v. to use something, especially fuel, energy or time
attract
it interests you and makes you want it
compare
to examine people or things to see how they are similar and h…
9 terms
Marketing
attract to (v)
compare (v)
consume (v)
convince (v)
thu hút
so sánh
tiêu thụ
thuyết phục
attract to (v)
thu hút
compare (v)
so sánh
12 terms
Marketing
attract
compare
competition
consume
(v): hấp dẫn, lôi cuốn, thu hút
(v): so sánh, đối chiếu
(n): ‹sự/cuộc› cạnh tranh, tranh giành, thi đấu
(v): tiêu thụ, tiêu dùng
attract
(v): hấp dẫn, lôi cuốn, thu hút
compare
(v): so sánh, đối chiếu
16 terms
marketing
marketing mix
product mix
positioning
channels of distribution
a combination of factors that can be controlled by a company…
Product mix, also known as product assortment, refers to the…
promote (a product, service, or business) within a particular…
The chain of businesses or intermediaries through which a goo…
marketing mix
a combination of factors that can be controlled by a company…
product mix
Product mix, also known as product assortment, refers to the…
34 terms
marketing
DECLINING STAGE
DEEP PRODUCT MIX
DEPTH
INTRODUCTORY STAGE
The product life cycle stage in which sales and profits fall…
A description of the depth of a business's product mix offeri…
Under one product how many sub-products company provides or h…
The product life cycle stage when the product first appears i…
DECLINING STAGE
The product life cycle stage in which sales and profits fall…
DEEP PRODUCT MIX
A description of the depth of a business's product mix offeri…
28 terms
Marketing
business card
catalogue
competition
compete
danh thiếp
danh mục liệt kê
cuộc cạnh tranh
cạnh tranh
business card
danh thiếp
catalogue
danh mục liệt kê
72 terms
Marketing
mass market
niche market
domestic market
global market
Massenmarkt
Nischenmarkt
inländischer Markt
globalen Markt
mass market
Massenmarkt
niche market
Nischenmarkt
88 terms
Marketing
marketing
exchange
market
target market
the activity for creating, communicating, delivering, and exc…
the trade of things of value between buyer and seller so that…
people with both the desire and ability to buy a specific off…
one or more specific groups of potential consumers toward whi…
marketing
the activity for creating, communicating, delivering, and exc…
exchange
the trade of things of value between buyer and seller so that…
3 of 10