Study sets matching "marketing"
Study sets
Classes
Users
Content marketing
inbound marketing
Buyer hot buttons
Marketing Myopia
A marketing technique of creating and distributing valuable, r…
Consumer is proactive in actively seeking out information for…
motivations / important factors of customers to choose certain…
Theodore Levitt 1960... Firms define market too narrowly e.g. tra…
Content marketing
A marketing technique of creating and distributing valuable, r…
inbound marketing
Consumer is proactive in actively seeking out information for…
The Marketing Mix
The Marketing Concept
Market Segmentation
Product
Product... Price... Promotion... Place
The marketing concept involves doing market research to find o…
A market segment is a group of consumers who share similar nee…
Branding... Packaging... Product Life Cycle
The Marketing Mix
Product... Price... Promotion... Place
The Marketing Concept
The marketing concept involves doing market research to find o…
What are the main responsibilities of t…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attracts…
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of t…
Designing an place, promotion, product and price that attracts…
Target market
A group of people identified as those most likely to become cu…
Target Audience
Advertisment
Branding
Logo
Age, group, gender and race are what advertisers consider. Who…
Something that tries to grab your attention/persuade you, the…
A symbol that represents a product where consumers instantly l…
A symbol that represent a product. (The emblem, mascot or trad…
Target Audience
Age, group, gender and race are what advertisers consider. Who…
Advertisment
Something that tries to grab your attention/persuade you, the…
Marketing
a marketing plan
marketing is about an exchange
marketing mix or four P's:
the activity, set of institutions, and processes for creating,…
specifies the marketing activities for a specific period of ti…
the trade of things of value between the buyer and the seller…
product, price, place, promotion
Marketing
the activity, set of institutions, and processes for creating,…
a marketing plan
specifies the marketing activities for a specific period of ti…
SWoT
laggards
impulse purchasing
adoption pyramid
Strength, Weaknesses, opportunities , threats
the last consumer to adopt an innovation
a purchase made with out any planning search or effort
Reflects how a person goes from being unaware of an innovation…
SWoT
Strength, Weaknesses, opportunities , threats
laggards
the last consumer to adopt an innovation
benefits
brand
brand mark
bundling
Reasons customers choose to buy a product
Marketing strategy that can create an emotional attachment to…
Symbol or other graphical design that can be used to identify…
Combining the price of several different services (and/or phys…
benefits
Reasons customers choose to buy a product
brand
Marketing strategy that can create an emotional attachment to…
Promotion
Institutional promotion
Product promotion
Promotional mix
Any activity that helps in the exposure or sale of a product.
A promotional method used to create a favorable image for a bu…
A promotional method used by businesses to convince prospects…
The cost-effective combination of personal selling, advertisin…
Promotion
Any activity that helps in the exposure or sale of a product.
Institutional promotion
A promotional method used to create a favorable image for a bu…
Target market
Advertising
Brand
Brand loyalty
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
The tendency to buy a particular brand of a product.
Target market
A group of people identified as those most likely to become cu…
Advertising
Paid, non personal presentation of ideas, goods, or services d…
marketing
economics
business , management , & entrepreneurs…
professional development
all the activities required to bring products/services from th…
the study of allocating resources to max their uses. ex govern…
study of operating and managing a business and all the skills…
ongoing growth within a chosen career path and your career pat…
marketing
all the activities required to bring products/services from th…
economics
the study of allocating resources to max their uses. ex govern…
Marketing
Free Enterprise System
Marketing Mix
Product
The action or business of promoting and selling products or se…
Main Competition, Risk & Profit
Product Price Place Promotion
Anything offered to a market by the business to satisfy needs…
Marketing
The action or business of promoting and selling products or se…
Free Enterprise System
Main Competition, Risk & Profit
Marketing
Market
Business to Business marketing (B2B)
Business to Consumer marketing (B2C)
The management process that is responsible for anticipating, i…
Any arrangement that allows buyers and sellers to exchange thi…
Transactions that occur when businesses buy and sell goods and…
Transactions that take place between businesses and consumers
Marketing
The management process that is responsible for anticipating, i…
Market
Any arrangement that allows buyers and sellers to exchange thi…
MARKETING
RELATIONSHIP MARKETING
THREE KINDS OF UTILITY
MARKETING CONCEPT
Marketing is the action or business of promoting and selling p…
It is marketing decisions and activities focused on achieving…
1. Place utility: making a product available at a location whe…
Is a business philosophy that a firm should provide goods and…
MARKETING
Marketing is the action or business of promoting and selling p…
RELATIONSHIP MARKETING
It is marketing decisions and activities focused on achieving…
What are the main responsibilities of t…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attracts…
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of t…
Designing an place, promotion, product and price that attracts…
Target market
A group of people identified as those most likely to become cu…
What are the main responsibilities of t…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attracts…
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of t…
Designing an place, promotion, product and price that attracts…
Target market
A group of people identified as those most likely to become cu…
Target market
Advertising
Brand
Brand loyalty
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
The tendency to buy a particular brand of a product.
Target market
A group of people identified as those most likely to become cu…
Advertising
Paid, non personal presentation of ideas, goods, or services d…
advocacy advertising
banner advertising
broadcast media
disposable income
advertising that presents a company's opinions on public issue…
is the placement of advertisements (called banners) onto vario…
radio and television
Income remaining for a person to spend or save after all taxes…
advocacy advertising
advertising that presents a company's opinions on public issue…
banner advertising
is the placement of advertisements (called banners) onto vario…
Brand (noun)
Develop (verb)
End-user (noun)
Label (noun)
a particular make of product
to create a new product or improve an existing one
he person, customer etc who is the ultimate (and so real) user…
small piece of paper, metal etc on a product giving informatio…
Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one
Brand (noun)
Develop (verb)
End-user (noun)
Label (noun)
a particular make of product
to create a new product or improve an existing one
he person, customer etc who is the ultimate (and so real) user…
small piece of paper, metal etc on a product giving informatio…
Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one
Marketing
Financing
Promotion
Pricing
the total of activities involved in the transfer of goods from…
provide funding for (a person or enterprise).
Any activity that helps in the exposure or sale of a product
the prices of a company's products or services in relation to…
Marketing
the total of activities involved in the transfer of goods from…
Financing
provide funding for (a person or enterprise).
Brand (noun)
Develop (verb)
End-user (noun)
Label (noun)
a particular make of product
to create a new product or improve an existing one
he person, customer etc who is the ultimate (and so real) user…
small piece of paper, metal etc on a product giving informatio…
Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one