Study sets matching "marketing"
Study sets
Diagrams
Classes
Users
Channel management
Marketing information management
Market planning
Pricing
Decides how to get goods to customers (distribution)
Gathers, stores, and analyzes customer trends, and competition
Targets specific marketing strategies
Based on costs and what competitors charge for the same produc…
Channel management
Decides how to get goods to customers (distribution)
Marketing information management
Gathers, stores, and analyzes customer trends, and competition
marketing
5 steps of marketing process
1.Understand the marketplace and custom…
needs/wants/demands
engaging customers, building strong customer relationships, cr…
1.understanding marketplace/customers needs and wants. 2. desi…
5 core concepts: needs/wants/demands, market offerings, value…
need-state of felt deprivation... want-how to satisfy need on cul…
marketing
engaging customers, building strong customer relationships, cr…
5 steps of marketing process
1.understanding marketplace/customers needs and wants. 2. desi…
Marketing
Needs
Wants
Demand
Process by which companies engage customers, build strong cust…
States of felt deprivation
The form of needs take as they are shaped by culture and indiv…
Human wants that are backed by buying power
Marketing
Process by which companies engage customers, build strong cust…
Needs
States of felt deprivation
implementation
promotional material
enhancement
optimize
carrying into effect
a message issued on behalf of some product, cause, idea, perso…
an improvement that makes something more agreeable
get the most out of, use best
implementation
carrying into effect
promotional material
a message issued on behalf of some product, cause, idea, perso…
marketing
advertising
appeal
promote
The action or business of promoting and selling products or se…
The activity of producing advertisements for products or servi…
To attract something or some-one.
To support or actively encourage
marketing
The action or business of promoting and selling products or se…
advertising
The activity of producing advertisements for products or servi…
Marketing
The Marketing Process
Understanding the Marketplace and Custo…
Understanding the Marketplace and Custo…
The process by which companies create value for customers and…
1. Understand marketplace and customer needs and wants... 2. Desi…
States of felt deprivation
The form human needs take as they are shaped by culture and in…
Marketing
The process by which companies create value for customers and…
The Marketing Process
1. Understand marketplace and customer needs and wants... 2. Desi…
Product Orientation
Sales Orientation
Market Orientation
Societal Marketing Orientation
A philosophy that focuses on the internal capabilities of the…
A philosophy based on the belief that people will buy more goo…
A philosophy that assumes that a sale does not depend on an ag…
A philosophy with the idea that an organization exists not onl…
Product Orientation
A philosophy that focuses on the internal capabilities of the…
Sales Orientation
A philosophy based on the belief that people will buy more goo…
What is Marketing?
Marketing Plan
Exchange
Marketing Mix
the activity, set of institutions, and processes for creating,…
developed by firms to specify the marketing activities for a s…
the trade of value between the buyer and the seller so that ea…
4 P's ... Product... Place ... Price... Promotion
What is Marketing?
the activity, set of institutions, and processes for creating,…
Marketing Plan
developed by firms to specify the marketing activities for a s…
market segmentation
demographics
Baby boom generation
generation X
way of analyzing a market by specific characteristics in order…
refers to statistics that describe a population in terms of pe…
76 million babies born between 1946-1964
40 million born between 1965-1976
market segmentation
way of analyzing a market by specific characteristics in order…
demographics
refers to statistics that describe a population in terms of pe…
International trade
Imports
Exports
Absolute Advantage
Exchanging goods and services between countries... The Internati…
goods produced abroad and sold domestically... Goods going into…
Goods and Services sold to other countries... Goods that are sen…
the ability to produce a good using fewer inputs than another…
International trade
Exchanging goods and services between countries... The Internati…
Imports
goods produced abroad and sold domestically... Goods going into…
Buyers who purchase goods for resale.
a six-month plan that function as a bud…
buying for all branches in a chain stor…
The formula for planned purchases
wholesales / retail buyers
merchandise plan
Centralized buying
(PS = EOM stock + R) - BOM stock = P
Buyers who purchase goods for resale.
wholesales / retail buyers
a six-month plan that function as a bud…
merchandise plan
What are the main responsibilities of t…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attracts…
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of t…
Designing an place, promotion, product and price that attracts…
Target market
A group of people identified as those most likely to become cu…
Marketing
needs
wants
demands
social and managerial process by which individuals and groups…
a state of felt deprivation (basic physical needs: shelter,foo…
the form that human need takes as shaped by culture and indivi…
human wants that are backed by buying power (choose what give…
Marketing
social and managerial process by which individuals and groups…
needs
a state of felt deprivation (basic physical needs: shelter,foo…
What are the main responsibilities of t…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attracts…
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of t…
Designing an place, promotion, product and price that attracts…
Target market
A group of people identified as those most likely to become cu…
What are the main responsibilities of t…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attracts…
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of t…
Designing an place, promotion, product and price that attracts…
Target market
A group of people identified as those most likely to become cu…
Marketing
Marketing Concept
Target Marketing
Marketing Mix
the activity, set of institutions, and processes for creating,…
the idea that the social and economic justification for an org…
Marketing directed toward those groups (market segments) an or…
A unique blend of product, place, promotion, and pricing strat…
Marketing
the activity, set of institutions, and processes for creating,…
Marketing Concept
the idea that the social and economic justification for an org…
The Nature of Strategic Planning
Strategic Marketing Management
Strategic Business Units (SBU's)
Characteristics of SBU's (Strategic Bus…
resources & objectives (time, money, skill) ... + ... evolving mark…
-What is the organization's main activity?... -How will it reach…
...
-Distinct mission and specific target market... -Control over its…
The Nature of Strategic Planning
resources & objectives (time, money, skill) ... + ... evolving mark…
Strategic Marketing Management
-What is the organization's main activity?... -How will it reach…
When an individual "sells" her time and…
______________ is/are the means of comm…
Which of the following types of markets…
______________ is the process of settin…
true
promotion
self-sufficiency
marketing management
When an individual "sells" her time and…
true
______________ is/are the means of comm…
promotion
Accounting and finance function
Batering
Central market
Distribution or place
Plans and manages financial resources for businesses, and main…
Exchanging products or services with others by agreeing on the…
A location where people bring products to be coveniently excha…
A part of the marketing mix that is the locations and methods…
Accounting and finance function
Plans and manages financial resources for businesses, and main…
Batering
Exchanging products or services with others by agreeing on the…
marketing
market offerings
need
want
companies create value for customers and build strong customer…
goods and services offered to a market to satisfy a need or wa…
deprivation
needs shaped by culture and personality
marketing
companies create value for customers and build strong customer…
market offerings
goods and services offered to a market to satisfy a need or wa…
Product mix
Product line
Product item
Trade character
All the DIFFERENT products (or items) that a company makes or…
A group of CLOSELY RELATED products manufactured or sold by a…
A SPECIFIC model, brand or size of a product within a product…
A specific type of BRAND MARK, one with human form or characte…
Product mix
All the DIFFERENT products (or items) that a company makes or…
Product line
A group of CLOSELY RELATED products manufactured or sold by a…
Marketing
Free Enterprise System
Marketing Mix
Product
The action or business of promoting and selling products or se…
Main Competition, Risk & Profit
Product Price Place Promotion
Anything offered to a market by the business to satisfy needs…
Marketing
The action or business of promoting and selling products or se…
Free Enterprise System
Main Competition, Risk & Profit