Study sets matching "marketing"
Marketing
Target market
Market research
Desk research
process of getting products and services from the producer to…
people most likely to buy or use a new product or service
involves gathering, recording and analysing information about…
secondary research
Marketing
process of getting products and services from the producer to…
Target market
people most likely to buy or use a new product or service
Marketing
Good
Services
Distribution
Involves the process of planning, pricing, promoting, selling…
Tangible items that have monetary value and satisfy your needs…
Intangible items that have monetary value and satisfy your nee…
Transporting and handling goods from the producer to the consu…
Marketing
Involves the process of planning, pricing, promoting, selling…
Good
Tangible items that have monetary value and satisfy your needs…
Decission support systems
4 Characteristics of DSS
Data Base marketing
Marketing Research
A system that enables managers to gather information as they a…
- Flexible... - Accesible ... - Discovery oriented ... - Interactive
The creation of a file of customers' profiles and purchase pat…
The process of planning, collecting, and analyzing data releva…
Decission support systems
A system that enables managers to gather information as they a…
4 Characteristics of DSS
- Flexible... - Accesible ... - Discovery oriented ... - Interactive
A Market
Marketing
Market Research
Desk Research
Refers to all the people and institutions involved in the buyi…
Means identifying consumer's requirements and identifying how…
Is the collection and analysis of information about a product…
This is when information 's collected about a market by lookin…
A Market
Refers to all the people and institutions involved in the buyi…
Marketing
Means identifying consumer's requirements and identifying how…
define marketing
define products
define goods
define services
process of creating, distributing, promoting, and pricing good…
goods/services/ideas
physical entities you can touch (tangible)
entities you can't touch (intangible)
define marketing
process of creating, distributing, promoting, and pricing good…
define products
goods/services/ideas
implementation
promotional material
enhancement
optimize
carrying into effect
a message issued on behalf of some product, cause, idea, perso…
an improvement that makes something more agreeable
get the most out of, use best
implementation
carrying into effect
promotional material
a message issued on behalf of some product, cause, idea, perso…
Marketing
Needs
Wants
Demand
Process by which companies engage customers, build strong cust…
States of felt deprivation
The form of needs take as they are shaped by culture and indiv…
Human wants that are backed by buying power
Marketing
Process by which companies engage customers, build strong cust…
Needs
States of felt deprivation
Channel management
Marketing information management
Market planning
Pricing
Decides how to get goods to customers (distribution)
Gathers, stores, and analyzes customer trends, and competition
Targets specific marketing strategies
Based on costs and what competitors charge for the same produc…
Channel management
Decides how to get goods to customers (distribution)
Marketing information management
Gathers, stores, and analyzes customer trends, and competition
Brand Product and Brand Name
reduction of perceived risk
identify; differentiate
What are the two parts that make up a brand?
The primary value of a brand for consumers is the:
Brand awareness is associated with the ability of the brand to…
Brand Product and Brand Name
What are the two parts that make up a brand?
reduction of perceived risk
The primary value of a brand for consumers is the:
What is Marketing?
Marketing Plan
Exchange
Marketing Mix
the activity, set of institutions, and processes for creating,…
developed by firms to specify the marketing activities for a s…
the trade of value between the buyer and the seller so that ea…
4 P's ... Product... Place ... Price... Promotion
What is Marketing?
the activity, set of institutions, and processes for creating,…
Marketing Plan
developed by firms to specify the marketing activities for a s…
Product
Price Tag
Promotion
Place
Anything that can be offered to a market that might satisfy a…
The value that is put to a product or service.
Any message that includes an incentive to persuade the target…
The process of moving products from the producer to the intend…
Product
Anything that can be offered to a market that might satisfy a…
Price Tag
The value that is put to a product or service.
Place... Price ... Promotion ... Product
Production Orientation ... Sales Orientati…
Production Orientation... Sales Orientation
Marketing Orientation... Societal Orientat…
4 P's
Philosophies of marketing
Marketing philosophy for provider and seller
Marketing Philosophy for Customers
Place... Price ... Promotion ... Product
4 P's
Production Orientation ... Sales Orientati…
Philosophies of marketing
What are the main responsibilities of t…
Target market
Advertising
Brand
Designing an place, promotion, product and price that attracts…
A group of people identified as those most likely to become cu…
Paid, non personal presentation of ideas, goods, or services d…
The name, symbol, slogan message or design used to identify a…
What are the main responsibilities of t…
Designing an place, promotion, product and price that attracts…
Target market
A group of people identified as those most likely to become cu…
International trade
Imports
Exports
Absolute Advantage
Exchanging goods and services between countries... The Internati…
goods produced abroad and sold domestically... Goods going into…
Goods and Services sold to other countries... Goods that are sen…
the ability to produce a good using fewer inputs than another…
International trade
Exchanging goods and services between countries... The Internati…
Imports
goods produced abroad and sold domestically... Goods going into…
Constraints
Cross-Tabulation
Data
Information Technology
In a decision, the restrictions placed on potential solutions…
A method of presenting and analyzing data involving 2 or more…
The facts and figures related to the project that are divided…
includes all the competing resources that collect, store, and…
Constraints
In a decision, the restrictions placed on potential solutions…
Cross-Tabulation
A method of presenting and analyzing data involving 2 or more…
marketing
advertising
appeal
promote
The action or business of promoting and selling products or se…
The activity of producing advertisements for products or servi…
To attract something or some-one.
To support or actively encourage
marketing
The action or business of promoting and selling products or se…
advertising
The activity of producing advertisements for products or servi…
To explain a product's quality to a cus…
Most common route for industrial goods
Grower, provider, or manufacturer of go…
Items that will be used by ultimate con…
Construction
producer to industrial user
producer
consumer goods
To explain a product's quality to a cus…
Construction
Most common route for industrial goods
producer to industrial user
marketing
5 steps of marketing process
1.Understand the marketplace and custom…
needs/wants/demands
engaging customers, building strong customer relationships, cr…
1.understanding marketplace/customers needs and wants. 2. desi…
5 core concepts: needs/wants/demands, market offerings, value…
need-state of felt deprivation... want-how to satisfy need on cul…
marketing
engaging customers, building strong customer relationships, cr…
5 steps of marketing process
1.understanding marketplace/customers needs and wants. 2. desi…
Buyers who purchase goods for resale.
a six-month plan that function as a bud…
buying for all branches in a chain stor…
The formula for planned purchases
wholesales / retail buyers
merchandise plan
Centralized buying
(PS = EOM stock + R) - BOM stock = P
Buyers who purchase goods for resale.
wholesales / retail buyers
a six-month plan that function as a bud…
merchandise plan
Positioning
Marketing Mix
Long-range plans
Short-range plans
how you want to be perceived in the minds of consumers
1. Place... 2. Promotion ... 3. Price ... 4. Product
concentrate on developing resources (for 5 years)
describe how resources will be deployed, focus on 2 quarters t…
Positioning
how you want to be perceived in the minds of consumers
Marketing Mix
1. Place... 2. Promotion ... 3. Price ... 4. Product
Marketing
Marketing Concept
Target Marketing
Marketing Mix
the activity, set of institutions, and processes for creating,…
the idea that the social and economic justification for an org…
Marketing directed toward those groups (market segments) an or…
A unique blend of product, place, promotion, and pricing strat…
Marketing
the activity, set of institutions, and processes for creating,…
Marketing Concept
the idea that the social and economic justification for an org…