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Study sets matching "mass communication 1001"

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Study sets matching "mass communication 1001"

31 terms
Chapter 1 JOUR 1001: Introduction to Mass Communications
Audience Fragmentation
Mass Production Process
Industrial Nature
communication
the process of dividing audience members into segments based…
The industrial process that creates the potential for reachin…
the aspect of industrialized-or mass production-processes inv…
refers to people interacting in ways at least one of the part…
Audience Fragmentation
the process of dividing audience members into segments based…
Mass Production Process
The industrial process that creates the potential for reachin…
77 terms
Mass Communication
Active Media Platform
Passive Media Platform
Shannon Weaver Model
Digital Immigrant
Interacts with users
Cannot interact with users
Refers to a generation transitioning into technology.
Active Media Platform
Interacts with users
Passive Media Platform
Cannot interact with users
Mass Communication
Mass Communication
Source in Mass Communication
Machine-Assisted Interpersonal Communi…
Encoding in Mass Communication
A category of human communication which originates within med…
The source usually has little detailed information about its…
Translate the messages from one channel to another. ex. tv an…
Multistage process; channels are characterized by the imposit…
Mass Communication
A category of human communication which originates within med…
Source in Mass Communication
The source usually has little detailed information about its…
18 terms
MASS Communications
Group Communication
Interpersonal Communication
MASS Communication
Intrapersonal Communication
Everyone can participate... Can see there other person... Back and…
Between people, can be verbal & nonverbal... One-on-one
One sender to many receivers ... through some media (radio, blog…
With yourself... Reflection... Most used form of communication
Group Communication
Everyone can participate... Can see there other person... Back and…
Interpersonal Communication
Between people, can be verbal & nonverbal... One-on-one
86 terms
Mass Communications
Culture
How do we represent ourselves?
Cultural Literacy
Media Literacy
The symbols of expression that individuals, groups and societ…
Fashion, sports, literature, religion, music
Familiarity with, and an ability to read and make use of, the…
An understanding of the mass communication process through th…
Culture
The symbols of expression that individuals, groups and societ…
How do we represent ourselves?
Fashion, sports, literature, religion, music
60 terms
Mass Communication
Interactivity 3 main elements
interactive media
mass media
television interfaces
1. a dialog that occurs between and human and a computer prog…
presents info in a way that encourages users to learn and exp…
diversified media technologies designed to reach a large audi…
tv was originally not interactive, the first interactive thin…
Interactivity 3 main elements
1. a dialog that occurs between and human and a computer prog…
interactive media
presents info in a way that encourages users to learn and exp…
38 terms
Mass Communication
Agenda
Articulation
Attention Process
Connotative
coverage by mass media, which provides an indication of what…
the process whereby our cultural ideologies are reinforced
determined by both the observer's characteristics and the arr…
associated or subjective meanings of a symbol
Agenda
coverage by mass media, which provides an indication of what…
Articulation
the process whereby our cultural ideologies are reinforced
21 terms
Mass Communication
Interpersonal Communication
Machine-Assisted Interpersonal Communi…
Mass Communication
Heterogeneous Audience
Process by which people exchange information, feelings, and m…
One or more people are communicating by means of a mechanical…
The imparting or exchanging of information on a large scale t…
Includes people with different levels of expertise and intere…
Interpersonal Communication
Process by which people exchange information, feelings, and m…
Machine-Assisted Interpersonal Communi…
One or more people are communicating by means of a mechanical…
79 terms
Mass Communication
intrapersonal
interpersonal
synchronous media
asynchronous media
communication within oneself
between two individuals, verbal flowing two ways
require to receive content when it's transmitted
allows them to receive it at different times
intrapersonal
communication within oneself
interpersonal
between two individuals, verbal flowing two ways
33 terms
Mass Communication
Medium/media
Mass media
Mass communication
Lasswell & Wright's societal functions…
something which serves as a means of conveying info (i.e. mes…
media/tech w/ the capacity to convey messages to large number…
study of comm involving mass media... The process of creating s…
provides info about social environment
Medium/media
something which serves as a means of conveying info (i.e. mes…
Mass media
media/tech w/ the capacity to convey messages to large number…
41 terms
Mass Communication
mass communication
audience
within the US, different mass media in…
digital technology and media convergence
messages sent to a large and diverse audience ... comm is less t…
must know your receiver; know other values and group values a…
print media, film industry, broadcast media (over the air), c…
- professional mass media vs. any video that goes viral may h…
mass communication
messages sent to a large and diverse audience ... comm is less t…
audience
must know your receiver; know other values and group values a…
32 terms
Mass Communication
Functions of the Mass Media
Content function
Example of Content function
Medium function
1. Content function... 2. Medium function... 3. Manifest function... 4…
: the function based on what the medium conveys. The actual m…
Ex: vote guiding function of newspapers during election time,…
: the function is tied to its use. The nature of the medium i…
Functions of the Mass Media
1. Content function... 2. Medium function... 3. Manifest function... 4…
Content function
: the function based on what the medium conveys. The actual m…
47 terms
Mass Communications
Affordances
Channel
Communication
Digital
Technical features that allow users to perform useful functions
an electric or mechanical system that links the source to the…
An exchange of meaning
"Computer-readable, information formatted in 1s and 0s"
Affordances
Technical features that allow users to perform useful functions
Channel
an electric or mechanical system that links the source to the…
21 terms
Mass Communication
Mass Communication
Channels
Messages are _______ in mass communica…
Decoding
the process by which a large organization with the aid of mac…
many machines are involved in the process of sending the mess…
public
involves multiple stages of ________ before the message is re…
Mass Communication
the process by which a large organization with the aid of mac…
Channels
many machines are involved in the process of sending the mess…
17 terms
Mass Communication
Medium
Mass media
Mass communication
Surveillance
Something which serves as a means of conveying info (messages)
media / tech with the capacity to convey messages to large nu…
Study of communication involving mass media. The recess of cr…
Provides info about social environment
Medium
Something which serves as a means of conveying info (messages)
Mass media
media / tech with the capacity to convey messages to large nu…
Mass Communication
what is observational learning?
what are the 4 processes of modeling?
whats abstract modeling?
what are inhibitory effects?
People learn by watching the actions of others.
attention, retention, motor reproduction and motivation.
applying previously learned rules to new situations. [kids wa…
observations stops someone from acting in a previously learne…
what is observational learning?
People learn by watching the actions of others.
what are the 4 processes of modeling?
attention, retention, motor reproduction and motivation.
33 terms
Journ 1001: Intro to Mass Com Ch 1
Audience fragmentation
mass production process
Industrial nature
Communication
the process of dividing audience members into segments based…
the industrial process that creates the potential for reachin…
the aspect of industrialized-or mass production-processes inv…
refers to people interacting in ways that at least one of the…
Audience fragmentation
the process of dividing audience members into segments based…
mass production process
the industrial process that creates the potential for reachin…
63 terms
Mass Communication
Characteristics of Mass Communication-
Forms of mass media-
Influences on Media Content-
Government Regulation
A large diverse audience... Professional communicators are the s…
Print Media... Books, newspapers, magazines... Movie Industry... Theat…
Government Regulation
International countries have extreme censorship... Existing Infl…
Characteristics of Mass Communication-
A large diverse audience... Professional communicators are the s…
Forms of mass media-
Print Media... Books, newspapers, magazines... Movie Industry... Theat…
23 terms
Mass Communications
6 news elements
determinant of news
5 tenants of the Hutchins report
famous muckrakers
timeliness, unusual, proximity, conflict, prominence, impact
impact, unusual, prominence
facts and context that gives meaning... forum for exchange of co…
Ida Tarbell: oil industries... Nellie Blye: mental facilities, d…
6 news elements
timeliness, unusual, proximity, conflict, prominence, impact
determinant of news
impact, unusual, prominence
66 terms
Mass Communication
Commercial Media
Electronic media
Media
Market share
Media is all about the money, with media markets competing fo…
Human manipulation of energy and flow of electronics to creat…
Carriers of human communication reaching small or great numbe…
the portion of a market controlled by a particular company or…
Commercial Media
Media is all about the money, with media markets competing fo…
Electronic media
Human manipulation of energy and flow of electronics to creat…
13 terms
Mass Communication
Mass Communication
The Shannon weaver math model, 1949
Information source
Transmitter encoder
mass communication enables one message to be sent to many peo…
...
Human stimulation that results in a thought, emotions, senses…
Encoding of a thought into a message is put into a symbol (ve…
Mass Communication
mass communication enables one message to be sent to many peo…
The Shannon weaver math model, 1949
...
8 terms
Mass Communications
Morals
Ethics
Golden Mean (Aristotle)
To behave ethically, people must
An individual's code of behavior based on religious or philos…
A rational way of deciding what is good for individuals/socie…
Moral virtue is appropriate location between two extremes.
Know what they are doing, select their action with a moral re…
Morals
An individual's code of behavior based on religious or philos…
Ethics
A rational way of deciding what is good for individuals/socie…
116 terms
Mass communication
media
online media
internat
film
...
...
...
...
media
...
online media
...
15 terms
Mass Communications
Media Multitasking
Mass Communication
Interpersonal communication
Group Communication
Simultaneous exposures to messages from different media
Is the technology assisted transmission of messages to Mass a…
Between two individuals although sometimes a small group, usu…
An audience of more than one , all with earshot
Media Multitasking
Simultaneous exposures to messages from different media
Mass Communication
Is the technology assisted transmission of messages to Mass a…
44 terms
Mass Communications
Convergence
Name the three types of Convergence
Technological Convergence
Economic Convergence
the coming together of computing, telecommunications, and med…
Technological, Economic, & Cultural
Specific types of media- print, audio, and video converging i…
The merging of internet or telecommunications companies with…
Convergence
the coming together of computing, telecommunications, and med…
Name the three types of Convergence
Technological, Economic, & Cultural
20 terms
Mass Communications
Philo Farnsworth
1948 FCC freeze
sponsorship
golden age
Father of Televison. Farnsworth developed key patents for bot…
FCC puts temp freeze on new stations due to lack of channels…
A public relations strategy in which a company spends money t…
high quality and innovative production
Philo Farnsworth
Father of Televison. Farnsworth developed key patents for bot…
1948 FCC freeze
FCC puts temp freeze on new stations due to lack of channels…
29 terms
Mass Communications
Communication
Types of Communication
Mass communication tasks
What makes MC different?
the process of creating shared meaning
Interpersonal, Interpersonal, Group, Mass
inform, entertain, persuade
you need a channel or device or media to communicaate
Communication
the process of creating shared meaning
Types of Communication
Interpersonal, Interpersonal, Group, Mass
8 terms
Mass Communications
Camera obscura
Louis Daguerre
Dagurreotype
Matthew B. Brady
A dark box or room with a small hole that allows an inverted…
Inventor of the daguerreotype, an early type of Photography.
Photograph created by exposing a positive image on a metal pl…
Nineteenth-century photographer acclaimed for his Civil War i…
Camera obscura
A dark box or room with a small hole that allows an inverted…
Louis Daguerre
Inventor of the daguerreotype, an early type of Photography.
44 terms
mass communication
analog
digital
prime time
network era
standard adopted by the fcc (based on radio waves) for all us…
replaced anolog; translate tv images and sounds into binary c…
the hours between 8 and 11 PM when networks traditionaly draw…
the period of time from the late 1950s when the networks gain…
analog
standard adopted by the fcc (based on radio waves) for all us…
digital
replaced anolog; translate tv images and sounds into binary c…
52 terms
Mass Communications
Miler Standard
Pacifica Case
Auteur
Populist
Current U.S. Court definition that are protected by the First…
U.S. Supreme Court ruling to keep indecency off over-air broa…
A filmmaker recognized for significant and original treatments
Mass Media should seek largest possible audience
Miler Standard
Current U.S. Court definition that are protected by the First…
Pacifica Case
U.S. Supreme Court ruling to keep indecency off over-air broa…
34 terms
Mass communications
Functions of the media
Benjamin Day
6 companies that control the media
Ben Bagdikian
1. Entertain ... 2. Inform ... 3. Persuade ... 4. Binds
The first editor to finance his newspaper through advertisement
1. Time warner... 2. Disney ... 3. News Corp.... 4. Bertelsman ... 5. Via…
Media critic
Functions of the media
1. Entertain ... 2. Inform ... 3. Persuade ... 4. Binds
Benjamin Day
The first editor to finance his newspaper through advertisement
24 terms
Mass Communication
What is communication
Culture
Cultures Values
Demographic
Transmission of a message vs shared meaning
The learned behavior of member of a giving social group
A belief reside in the "stories" it tells
Gender, race, where you live
What is communication
Transmission of a message vs shared meaning
Culture
The learned behavior of member of a giving social group
61 terms
Mass Communication
One-Stop
Rack Jobbers
Graphophone
Gramophone
A CD buyer that acts as a middle man for smaller stores
Service the CD racks in variety or large department stores, t…
Invented by Chichester Bell and Charles Tainter, it was the s…
A way to play back recorded music but used a disk instead of…
One-Stop
A CD buyer that acts as a middle man for smaller stores
Rack Jobbers
Service the CD racks in variety or large department stores, t…
95 terms
Mass Communication
Source
Encoding
Message
Decoding
person with information to share
process of putting together thoughts in a symbolic form
what it is saying
transforming the sender's message back into thoughts and is i…
Source
person with information to share
Encoding
process of putting together thoughts in a symbolic form
43 terms
Mass Communications
How long does the average hollywood fi…
How many parts acts is in the typical…
First act length
Second act length
2 hours
3
30 min (called the set-up)
60 min (called the development)
How long does the average hollywood fi…
2 hours
How many parts acts is in the typical…
3
18 terms
Mass Communication
Mass Communication
Audience
Experience
Source
Source of the message communicates through a print or electro…
Tend to be large diverse, personally unknown, little control…
Not face to face, size of audience makes it impossible.
Usually a part of of a large organization, a lot of people wo…
Mass Communication
Source of the message communicates through a print or electro…
Audience
Tend to be large diverse, personally unknown, little control…
14 terms
mass communication
mass communication does what
medium is
mass communication is
Monroes motivated sequence is
persuades, inform, entertainment, transmits culture
Some technology a message can be recorded on.
the imparting or exchanging of information on a large scale t…
Attention, need, satisfy, visualization, action
mass communication does what
persuades, inform, entertainment, transmits culture
medium is
Some technology a message can be recorded on.
Mass communication
mass communication
media environment assesment
convergence
analog
industrial production and multiple distribuition of messages…
how many ppl you follow on insta, number of fb friends, numbe…
ability for different media to easily interact with each othe…
electron transmission
mass communication
industrial production and multiple distribuition of messages…
media environment assesment
how many ppl you follow on insta, number of fb friends, numbe…
22 terms
Mass Communications
Communication
Mass Communication
Mass Media
Culture
is the process of creating shared meaning
is the process of creating shared meaning between the mass me…
is the plural of mass media, a technology that carries messag…
it resides all around us; it is socially constructed and main…
Communication
is the process of creating shared meaning
Mass Communication
is the process of creating shared meaning between the mass me…
37 terms
Mass Communication
Communication
Medium
Media
Mass communication
Transmission of a message from a source to a receiver
The means of sending information
Plural of medium
The process of creating shared meaning between then mass medi…
Communication
Transmission of a message from a source to a receiver
Medium
The means of sending information
15 terms
Mass Communications
Intrapersonal
Interpersonal
Problems with Communication
Egyptians
Daydreaming, "silent language."
personal interaction or contact
Noise, Feedback
made symbols with papyrus
Intrapersonal
Daydreaming, "silent language."
Interpersonal
personal interaction or contact
69 terms
Mass Communication
Media Ecology
symbolic environment
media
medium
more interpretive- socio-cultural... Marshall McLuhan
socially constructed, sensory world of meanings... shapes our pe…
generic term for all human-invented technology that extends r…
specific type of media; ex: book, newspaper, radio, etc.
Media Ecology
more interpretive- socio-cultural... Marshall McLuhan
symbolic environment
socially constructed, sensory world of meanings... shapes our pe…
175 terms
Mass Communications
photo journalism
pass-along readership
supermarket tabloid
webzines
the use of photographs to argument editorial content
the total number of readers of a single issue
features bizarre human interest stories, gruesome murder tale…
started up online and have remained there
photo journalism
the use of photographs to argument editorial content
pass-along readership
the total number of readers of a single issue
13 terms
Mass Communication
Hypodermic Needle Theory (a.k.a., "Mag…
Uses & Gratification Theory
5 needs for Uses & Gratification Theory
Agenda-Setting Function Theory
Linear communication theory, which means media messages inj…
Certain needs that need to meet... Use media to gratify tho…
• Information and education... • Personal identity; Reinforcemen…
The media can't tell us what to think, but it can *tell us…
Hypodermic Needle Theory (a.k.a., "Mag…
Linear communication theory, which means media messages inj…
Uses & Gratification Theory
Certain needs that need to meet... Use media to gratify tho…
47 terms
Mass Communications
New Media
Web 2.0
meme
cultural meme
digital media produced using computer-based technologies, dis…
also known as the "new" new media; enhanced user participatio…
contagious idea. often image or video passed from person to p…
idea that spreads rapidly through cultures
New Media
digital media produced using computer-based technologies, dis…
Web 2.0
also known as the "new" new media; enhanced user participatio…
136 terms
Mass Communications
Early Recording Technology
Phonograph
Graphophone
Emile Berliner
...
Thomas Edison (1877)... Tinfoil cylinder... Needle, microphone, & c…
Chichester Bell... Charles Tainter... Replaced tin foil with wax
Disk Players... -Gramophone (1887): used a disk rather than a cy…
Early Recording Technology
...
Phonograph
Thomas Edison (1877)... Tinfoil cylinder... Needle, microphone, & c…
64 terms
Mass Communication
Stereotypes Defined
Stereotypes in the media
How TV portrays Women
Characters in Prime Time
heuristic device (shortcut), the mental categorization we use…
How TV portrays certain groups and how stereotyped TV affects…
Men are more prevalent, women are typically younger than men,…
Men dominate at 60% - have more work roles... Women appear 40% -…
Stereotypes Defined
heuristic device (shortcut), the mental categorization we use…
Stereotypes in the media
How TV portrays certain groups and how stereotyped TV affects…
190 terms
Mass Communications
which of the following statements abou…
Wire Service helped newspapers lower t…
who developed moveable type in the 15t…
who started the first subscription lib…
Benjamin Franklin founded it
True
Gutenberg
Benjamin Franklin
which of the following statements abou…
Benjamin Franklin founded it
Wire Service helped newspapers lower t…
True
78 terms
Mass Communications
Critical effect Theories defined
Neo-Marxist defined
queue theory
hegemony
how society is affected by being controlled as an audience fr…
group who feels culture is just as if not more important than…
people standing in line form something
the success of the dominant classes in presenting their defin…
Critical effect Theories defined
how society is affected by being controlled as an audience fr…
Neo-Marxist defined
group who feels culture is just as if not more important than…
9 terms
Mass Communication
Johannes Gutenberg
Thomas Edison
Martin Joos
Marshall McLuhan
Invented printing press in 1450; increased rate of literacy.
Invented separate technologies for the recording of sound and…
Defined 5 registers: frozen, formal, consultative, casual, in…
"The medium is the message."
Johannes Gutenberg
Invented printing press in 1450; increased rate of literacy.
Thomas Edison
Invented separate technologies for the recording of sound and…
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