Study sets matching "mass communication 1001"

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Study sets matching "mass communication 1001"

Chapter 1 JOUR 1001: Introduction to Mass Communications
Audience Fragmentation
Mass Production Process
Industrial Nature
communication
the process of dividing audience members into segments based…
The industrial process that creates the potential for reachin…
the aspect of industrialized-or mass production-processes inv…
refers to people interacting in ways at least one of the part…
Audience Fragmentation
the process of dividing audience members into segments based…
Mass Production Process
The industrial process that creates the potential for reachin…
33 terms
Journ 1001: Intro to Mass Com Ch 1
Audience fragmentation
mass production process
Industrial nature
Communication
the process of dividing audience members into segments based…
the industrial process that creates the potential for reachin…
the aspect of industrialized-or mass production-processes inv…
refers to people interacting in ways that at least one of the…
Audience fragmentation
the process of dividing audience members into segments based…
mass production process
the industrial process that creates the potential for reachin…
Mass communication
Mass Communication
Criteria of Mass Communication
gatekeeping
feedback
When a sender distributes messages to many people simultaneou…
Large Audiences... Rapid / Simultaneous Distribution... Low Unit Cost
product can be thought of as a process each step can be thoug…
Where is it? Not immediate feedback, providing immediate oppo…
Mass Communication
When a sender distributes messages to many people simultaneou…
Criteria of Mass Communication
Large Audiences... Rapid / Simultaneous Distribution... Low Unit Cost
79 terms
Mass Communication
intrapersonal
interpersonal
synchronous media
asynchronous media
communication within oneself
between two individuals, verbal flowing two ways
require to receive content when it's transmitted
allows them to receive it at different times
intrapersonal
communication within oneself
interpersonal
between two individuals, verbal flowing two ways
10 terms
Mass communications
Hypodermic theory
Two step theory
Parasocial
Self marketing
Magic bullet, one way model, same effect on everyone.
People get opines form leaders, they talk, ideas spread, Huma…
Viewers develop feelings for characters
Hunger games girl
Hypodermic theory
Magic bullet, one way model, same effect on everyone.
Two step theory
People get opines form leaders, they talk, ideas spread, Huma…
Mass Communication
Mass Communication
Source in Mass Communication
Machine-Assisted Interpersonal Communi…
Encoding in Mass Communication
A category of human communication which originates within med…
The source usually has little detailed information about its…
Translate the messages from one channel to another. ex. tv an…
Multistage process; channels are characterized by the imposit…
Mass Communication
A category of human communication which originates within med…
Source in Mass Communication
The source usually has little detailed information about its…
MASS Communications
Group Communication
Interpersonal Communication
MASS Communication
Intrapersonal Communication
Everyone can participate... Can see there other person... Back and…
Between people, can be verbal & nonverbal... One-on-one
One sender to many receivers ... through some media (radio, blog…
With yourself... Reflection... Most used form of communication
Group Communication
Everyone can participate... Can see there other person... Back and…
Interpersonal Communication
Between people, can be verbal & nonverbal... One-on-one
Mass Communications
Culture
How do we represent ourselves?
Cultural Literacy
Media Literacy
The symbols of expression that individuals, groups and societ…
Fashion, sports, literature, religion, music
Familiarity with, and an ability to read and make use of, the…
An understanding of the mass communication process through th…
Culture
The symbols of expression that individuals, groups and societ…
How do we represent ourselves?
Fashion, sports, literature, religion, music
Mass Communication
Interactivity 3 main elements
interactive media
mass media
television interfaces
1. a dialog that occurs between and human and a computer prog…
presents info in a way that encourages users to learn and exp…
diversified media technologies designed to reach a large audi…
tv was originally not interactive, the first interactive thin…
Interactivity 3 main elements
1. a dialog that occurs between and human and a computer prog…
interactive media
presents info in a way that encourages users to learn and exp…
37 terms
Mass Communication
Agenda
Articulation
Attention Process
Connotative
coverage by mass media, which provides an indication of what…
the process whereby our cultural ideologies are reinforced
determined by both the observer's characteristics and the arr…
associated or subjective meanings of a symbol
Agenda
coverage by mass media, which provides an indication of what…
Articulation
the process whereby our cultural ideologies are reinforced
Mass Communication
Medium/media
Mass media
Mass communication
Lasswell & Wright's societal functions…
something which serves as a means of conveying info (i.e. mes…
media/tech w/ the capacity to convey messages to large number…
study of comm involving mass media... The process of creating s…
provides info about social environment
Medium/media
something which serves as a means of conveying info (i.e. mes…
Mass media
media/tech w/ the capacity to convey messages to large number…
21 terms
Mass Communication
Mass Communication
Channels
Messages are _______ in mass communica…
Decoding
the process by which a large organization with the aid of mac…
many machines are involved in the process of sending the mess…
public
involves multiple stages of ________ before the message is re…
Mass Communication
the process by which a large organization with the aid of mac…
Channels
many machines are involved in the process of sending the mess…
47 terms
Mass Communications
Affordances
Channel
Communication
Digital
Technical features that allow users to perform useful functions
an electric or mechanical system that links the source to the…
An exchange of meaning
"Computer-readable, information formatted in 1s and 0s"
Affordances
Technical features that allow users to perform useful functions
Channel
an electric or mechanical system that links the source to the…
Mass Communication
broadcast media
cable and satellite TV channels
exponentiality
All-Powerful Media View
"over air" radio and TV; NBC, CBS, ABC, FOX
ESPN, Comedy Central, MTV; HBO, Showtime
only a small proportion of product accounts for most of revenue
effects of media viewing are direct, immediate, and uniform;…
broadcast media
"over air" radio and TV; NBC, CBS, ABC, FOX
cable and satellite TV channels
ESPN, Comedy Central, MTV; HBO, Showtime
17 terms
Mass Communication
Medium
Mass media
Mass communication
Surveillance
Something which serves as a means of conveying info (messages)
media / tech with the capacity to convey messages to large nu…
Study of communication involving mass media. The recess of cr…
Provides info about social environment
Medium
Something which serves as a means of conveying info (messages)
Mass media
media / tech with the capacity to convey messages to large nu…
Mass Communication
Active Media Platform
Passive Media Platform
Shannon Weaver Model
Digital Immigrant
Interacts with users
Cannot interact with users
Refers to a generation transitioning into technology.
Active Media Platform
Interacts with users
Passive Media Platform
Cannot interact with users
Mass Communication
what is observational learning?
what are the 4 processes of modeling?
whats abstract modeling?
what are inhibitory effects?
People learn by watching the actions of others.
attention, retention, motor reproduction and motivation.
applying previously learned rules to new situations. [kids wa…
observations stops someone from acting in a previously learne…
what is observational learning?
People learn by watching the actions of others.
what are the 4 processes of modeling?
attention, retention, motor reproduction and motivation.
MASS COMMUNICATION
Mass communication is...
The Mass Media
Media Industries
Mass Media Influences
all media that addresses mass audiences
PRINT (static)... - Books... - Magazines... - Newspapers... ONLINE (acti…
Advertising - you pay to get message out (have control)... Publi…
- Hypodermic Needle (linear model) - first study, not true, d…
Mass communication is...
all media that addresses mass audiences
The Mass Media
PRINT (static)... - Books... - Magazines... - Newspapers... ONLINE (acti…
28 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Dependency Theory
Hypodermic Needle Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that media's power is derived from the audience's de…
According to this theory, mass media have a direct, immediate…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
63 terms
Mass Communication
Characteristics of Mass Communication-
Forms of mass media-
Influences on Media Content-
Government Regulation
A large diverse audience... Professional communicators are the s…
Print Media... Books, newspapers, magazines... Movie Industry... Theat…
Government Regulation
International countries have extreme censorship... Existing Infl…
Characteristics of Mass Communication-
A large diverse audience... Professional communicators are the s…
Forms of mass media-
Print Media... Books, newspapers, magazines... Movie Industry... Theat…
41 terms
Mass Communication
mass communication
audience
within the US, different mass media in…
digital technology and media convergence
messages sent to a large and diverse audience ... comm is less t…
must know your receiver; know other values and group values a…
print media, film industry, broadcast media (over the air), c…
- professional mass media vs. any video that goes viral may h…
mass communication
messages sent to a large and diverse audience ... comm is less t…
audience
must know your receiver; know other values and group values a…
Mass Communication
Functions of the Mass Media
Content function
Example of Content function
Medium function
1. Content function... 2. Medium function... 3. Manifest function... 4…
: the function based on what the medium conveys. The actual m…
Ex: vote guiding function of newspapers during election time,…
: the function is tied to its use. The nature of the medium i…
Functions of the Mass Media
1. Content function... 2. Medium function... 3. Manifest function... 4…
Content function
: the function based on what the medium conveys. The actual m…
15 terms
Mass Communications Chapter 12
Public Relations
press agentry
public
internal public
the management function that establishes and maintains mutual…
a one-way form of pr that involved sending material from the…
a group of people who share a common set of interests
made up of people within the organization
Public Relations
the management function that establishes and maintains mutual…
press agentry
a one-way form of pr that involved sending material from the…
21 terms
Mass Communication
Interpersonal Communication
Machine-Assisted Interpersonal Communi…
Mass Communication
Heterogeneous Audience
Process by which people exchange information, feelings, and m…
One or more people are communicating by means of a mechanical…
The imparting or exchanging of information on a large scale t…
Includes people with different levels of expertise and intere…
Interpersonal Communication
Process by which people exchange information, feelings, and m…
Machine-Assisted Interpersonal Communi…
One or more people are communicating by means of a mechanical…
16 terms
mass communication chapter 1
recognize the elements o the communica…
understanding the different types of t…
function of gate keepers
describe how the internet has changed…
new communication technologies bring great benefits to societ…
interpersonal communication... machine assisted interpersonal co…
any person or group of an organization who has control over w…
1.the web will become more important for interpersonal commun…
recognize the elements o the communica…
new communication technologies bring great benefits to societ…
understanding the different types of t…
interpersonal communication... machine assisted interpersonal co…
19 terms
Chapter 8 mass communications
partisan press
penny press
human-interest stories
wire services
an early dominant style of american journalism distinguished…
refers to newspapers that, because of technological innovatio…
news accounts that focus on the trials and tribulations of th…
commercial organizations, such as the associated press, that…
partisan press
an early dominant style of american journalism distinguished…
penny press
refers to newspapers that, because of technological innovatio…
9 terms
Mass Communications
mass communications
symbiosis
interpersonal communication
group communication
technology-assisted transmission of messages to mass audience…
an interdependence between the media and the people (mutually…
one one one talk; usually face to face
an audience of more than one within earshot
mass communications
technology-assisted transmission of messages to mass audience…
symbiosis
an interdependence between the media and the people (mutually…
Mass Communication
FCC
Kids TV
Kids TV; host selling
V-chip
-Legally can censor 6am-10pm to protect kids... -fines imposed w…
only certain amt of commercials may be aired during education…
spongebob can't be seen in a commercial selling fruit roll up…
required in new TVs for parents to block programs depending o…
FCC
-Legally can censor 6am-10pm to protect kids... -fines imposed w…
Kids TV
only certain amt of commercials may be aired during education…
70 terms
Mass Communications
agenda setting
tagging
listserves
usenet
deciding what topics are worthy to discuss
searchable keywords/hastags
automated mailing-list to subscribers
one of the earliest discussion forums
agenda setting
deciding what topics are worthy to discuss
tagging
searchable keywords/hastags
Mass Communications
NTSC
Philo T. Farnsworth
Zworykin
FCC
National Television Systems Committee
Transmitted the first electric TV picture.
Invented the iconoscope.
Federal Communications Commission
NTSC
National Television Systems Committee
Philo T. Farnsworth
Transmitted the first electric TV picture.
Mass Communication
Cultivation Theory
George Gerbner
Cultivation theory research
Cultivation analysis
according to this theory, people who watch television frequen…
he proposed the cultivation theory
views television as a system of messages and tries to underst…
focuses on the impact of long term cumulative exposure to tel…
Cultivation Theory
according to this theory, people who watch television frequen…
George Gerbner
he proposed the cultivation theory
35 terms
Mass Communications
5 Types of Noise
Environmental Noise
Psychological
Physical
Environmental ... Psychological ... Physical ... Semantic ... Cultural
You can't actually see or hear
Someone's too angry/ sad etc.
Someone is drunk (or another physical impairment)
5 Types of Noise
Environmental ... Psychological ... Physical ... Semantic ... Cultural
Environmental Noise
You can't actually see or hear
74 terms
Mass Communication
Surveillance
Correlation
Cultural Transmission
Entertainment
getting information, including weather
interpretive/meaning
impacting a society's culture
which affect culture and correlation
Surveillance
getting information, including weather
Correlation
interpretive/meaning
Mass Communications
Lee Deforest
Reginald Fessenden
David Sarnoff
Edwin H Armstrong
audion tube 1906 created a device that could amplify sound
first voice broadcast in 1906 high speed alternator produced…
1919 bought AT+T phone network, created NBC in 1926
FM in 1920s and 30s, killed himself eventually
Lee Deforest
audion tube 1906 created a device that could amplify sound
Reginald Fessenden
first voice broadcast in 1906 high speed alternator produced…
Mass communication
Individual communication
Group communication
Mass communication
Types of mass communication
It has a message. It is always a conversation between two peo…
Talking to a group with a message
No immediate feedback.your not there, travels through time an…
Books, magazines, radios, television, newspaper, social media…
Individual communication
It has a message. It is always a conversation between two peo…
Group communication
Talking to a group with a message
Mass Communication
alliterate
blockbuster author
audience
alternative or specialized presses
phrase or line of words that begin w same sound or letter
publishers bank on books expecting to sell millions
spectators or listeners at public event
what it isn't also trained for specific purpose/ area of know…
alliterate
phrase or line of words that begin w same sound or letter
blockbuster author
publishers bank on books expecting to sell millions
12 terms
Mass Communications
Dyadic Relationship
Mass Communication
Culture
Enculturation
...
Process of creating shared meaning between the mass media and…
Relatively specialized lifestyle of a group of people-consist…
Developing an ethnic identity
Dyadic Relationship
...
Mass Communication
Process of creating shared meaning between the mass media and…
15 terms
Mass communication
Social construction of reality
Comedy
Tragedy
Mass media
How we percieve the information. How the receiver interprets.
Failure to success then you learn something
Failure to success then you learn nothing.
Large audience
Social construction of reality
How we percieve the information. How the receiver interprets.
Comedy
Failure to success then you learn something
Mass Communications
Patent Medicines
Patent Medicines & Department Stores
VALS2 psychographics
Mega-agency
a commercial product advertised as a purported over-the-count…
Late 1800's, used as a major advertiser
(Value and Lifestyle) psychological base to tap relatively en…
In advertising, large firms or holding companies that are for…
Patent Medicines
a commercial product advertised as a purported over-the-count…
Patent Medicines & Department Stores
Late 1800's, used as a major advertiser
Mass Communication
Mass Communication
Criteria for Mass communication
Face-to-face communication
Opinion leaders
When a sender distributes messages to many people simultaneou…
• Large Audiences... • Rapid / Simultaneous... Distribution... • Low U…
occurs on many channels, with many opportunities to send and…
they help shape the views of those who receive the message.
Mass Communication
When a sender distributes messages to many people simultaneou…
Criteria for Mass communication
• Large Audiences... • Rapid / Simultaneous... Distribution... • Low U…
Mass Communication
SENDER
RECEIVER
OBJECTIVE REALITY
SOCIAL CONSTRUCTION OF REALITY
is anyone providing information about the change
Listener,reader and observer anyone being given information a…
means that reality exists independent of our minds.
refers to the theory that the way we present ourselves to oth…
SENDER
is anyone providing information about the change
RECEIVER
Listener,reader and observer anyone being given information a…
47 terms
Mass communication
Communication
Feedback
Interpersonal communication
Encoding
The transmission from a source to a receiver.
A message that is apart of a reciprocal and ongoing process w…
Communication between two of a few people .
A message that is transformed into an understandable sign and…
Communication
The transmission from a source to a receiver.
Feedback
A message that is apart of a reciprocal and ongoing process w…
53 terms
Mass Communications
Media Convergence
SMCR model
Intrapersonal
interpersonal
Intergration of different medias
source-message-channel-receiver
speaking to yourself ex.diary
communication between 2 -3 people
Media Convergence
Intergration of different medias
SMCR model
source-message-channel-receiver
36 terms
Mass Communications
The president of the united states
Interpersonal , Intrapersonal and Mass…
North , East , West and South
ABC, FOX ,CBS,NBC
The only person that can appoint members of the FCC
three ways to describe how people communicate
NEWS is an acronym for ..
Four major television networks
The president of the united states
The only person that can appoint members of the FCC
Interpersonal , Intrapersonal and Mass…
three ways to describe how people communicate
51 terms
mass communications
Browser
Blog
Spam- email message sent indiscriminat…
Behavioral targeting- using personal i…
software to navigate the internet to countless websites
a journal like website with continuing narrative, generally p…
...
...
Browser
software to navigate the internet to countless websites
Blog
a journal like website with continuing narrative, generally p…
Mass Communication
Mass Communication
The Shannon weaver math model, 1949
Information source
Transmitter encoder
mass communication enables one message to be sent to many peo…
...
Human stimulation that results in a thought, emotions, senses…
Encoding of a thought into a message is put into a symbol (ve…
Mass Communication
mass communication enables one message to be sent to many peo…
The Shannon weaver math model, 1949
...
Mass Communication
Commercial Media
Electronic media
Media
Market share
Media is all about the money, with media markets competing fo…
Human manipulation of energy and flow of electronics to creat…
Carriers of human communication reaching small or great numbe…
the portion of a market controlled by a particular company or…
Commercial Media
Media is all about the money, with media markets competing fo…
Electronic media
Human manipulation of energy and flow of electronics to creat…
17 terms
mass communications
source
message
receiver
encode
the one who sends the message
the actual physical product In the communication process that…
the one who receives the message
creating the message
source
the one who sends the message
message
the actual physical product In the communication process that…
Mass Communication
Harsh Voice
Hoarse Voice
Breathy Voice
Nasal Voice
hard, low-pitched, strained: denotes a cold person
strained, breathiness: as if the speaker had laryngitis
breath is escaping with the tone: as if someone is out of bre…
whining or honking sound: someone complaining
Harsh Voice
hard, low-pitched, strained: denotes a cold person
Hoarse Voice
strained, breathiness: as if the speaker had laryngitis
22 terms
mass communications
mass communications
hybrid journalist
legality v morality
censorship
getting a message out to a mass audience (audience of interes…
a mix of mediums or skills for journalists of the future, emb…
what is legally okay and morally wrong, knowing morally what…
the prior restraint that forbids a form of expression
mass communications
getting a message out to a mass audience (audience of interes…
hybrid journalist
a mix of mediums or skills for journalists of the future, emb…
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