How can we help?

You can also find more resources in our Help Center.

Study sets matching "mass media research methods"

Study sets
Classes
Users

Study sets matching "mass media research methods"

48 terms
Mass Media Research Methods
Two major types of surveys (descriptiv…
Advantages of Surveys
Disadvantages of Surveys
Mail Surveys:
Descriptive= attempts to describe or document current conditi…
-can be used to investigate problems in real settings... -reason…
-IV's cannot be manipulated the way they are in laboratory ex…
Advantage= cover a wide geographic area for a reasonable cost…
Two major types of surveys (descriptiv…
Descriptive= attempts to describe or document current conditi…
Advantages of Surveys
-can be used to investigate problems in real settings... -reason…
48 terms
Mass Media Research Methods
Two major types of surveys (descriptiv…
Advantages of Surveys
Disadvantages of Surveys
Mail Surveys:
Descriptive= attempts to describe or document current conditi…
-can be used to investigate problems in real settings... -reason…
-IV's cannot be manipulated the way they are in laboratory ex…
Advantage= cover a wide geographic area for a reasonable cost…
Two major types of surveys (descriptiv…
Descriptive= attempts to describe or document current conditi…
Advantages of Surveys
-can be used to investigate problems in real settings... -reason…
48 terms
Mass Media Research Methods
Two major types of surveys (descriptiv…
Advantages of Surveys
Disadvantages of Surveys
Mail Surveys:
Descriptive= attempts to describe or document current conditi…
-can be used to investigate problems in real settings... -reason…
-IV's cannot be manipulated the way they are in laboratory ex…
Advantage= cover a wide geographic area for a reasonable cost…
Two major types of surveys (descriptiv…
Descriptive= attempts to describe or document current conditi…
Advantages of Surveys
-can be used to investigate problems in real settings... -reason…
200 terms
Mass Media Research Methods Final
What are the goals of field observatio…
Provide some advantages and disadvanta…
Identify the steps and techniques in f…
Define focus groups and the goal of ut…
Goal: Description and Explanation of phenomena in its Natural…
Advantages:... -Great for pilot studies, defining problem... -Does…
Choosing the site - where do I go?... Gaining access - do I need…
Focus Group: An interview conducted with 6-12 subjects simult…
What are the goals of field observatio…
Goal: Description and Explanation of phenomena in its Natural…
Provide some advantages and disadvanta…
Advantages:... -Great for pilot studies, defining problem... -Does…
41 terms
Mass Media Research Methods Exam 2
Quantitative Research
Qualitative Research
Quantitative research methods
Qualitative research methods
Manipulation of variables, data collected through measurement…
Uses language to gather data about how people think and feel,…
Experiments, content analysis, measurable surveys
Interviews, focus groups, surveys about thoughts & feelings
Quantitative Research
Manipulation of variables, data collected through measurement…
Qualitative Research
Uses language to gather data about how people think and feel,…
42 terms
Mass Media Research Methods Exam 1
1. The medium 2. Medium uses 3. Medium…
Characteristics of Science
Methods of knowing
The Scientific Method
Mass Media Research Phases
Public, objective, empirical, systematic & cumulative, predic…
Tenacity, intuition, authority, self-discovery, science
1. select problem 2. research topic 3. make hypotheses 4. det…
1. The medium 2. Medium uses 3. Medium…
Mass Media Research Phases
Characteristics of Science
Public, objective, empirical, systematic & cumulative, predic…
88 terms
Mass Media Research Methods (Midterm #1)
What are the Mass Media Research Stages?
What are the characteristics of science?
Steps of the Scientific Method
Tenacity
1. The Medium Itself (Ex. Instagram, WhatsApp?) ... 2. Uses (Who…
-Public ... -Objective ... -Empirical (knowledgeable and measurable…
1. Find a problem ... 2. Review existing research and theory ... 3.…
Something is true because it has always been true
What are the Mass Media Research Stages?
1. The Medium Itself (Ex. Instagram, WhatsApp?) ... 2. Uses (Who…
What are the characteristics of science?
-Public ... -Objective ... -Empirical (knowledgeable and measurable…
60 terms
Mass Media Research
Agenda Setting
Antecedent Variable
A priori Coding
Autonomy
the theory that the media provide topics of discussion and im…
(1) in survey research, the variable used to predict another…
establishes that categories before the data are collected, ba…
ethical principle holding that each individual is responsible…
Agenda Setting
the theory that the media provide topics of discussion and im…
Antecedent Variable
(1) in survey research, the variable used to predict another…
13 terms
Mass Media Research- Byrne
Characteristics of Mass Media
Research development with new mediums
Theory changes over time
Occurrences and social factors that en…
Communication... Audience Research... Large Audiences... Newspaper/tv/…
>Phase 1- the medium (how it works/what it does).... >Phase 2- w…
S M C R changes to ... S M C R- F (feedback)... sending and receiv…
>World War 1- propaganda... >50's & 60's Advertising- boosting m…
Characteristics of Mass Media
Communication... Audience Research... Large Audiences... Newspaper/tv/…
Research development with new mediums
>Phase 1- the medium (how it works/what it does).... >Phase 2- w…
43 terms
Mass Media Research Meathods
Mass Media Research Phases (4)
Sources of Knowledge (5)
Characteristics of Science (6)
What is a variable?
-The medium (what are the characteristics)... -Medium uses (Info…
-Tenacity (think its true bc its always been true)... -Intuition…
-Public... -Objective... -Emperical... -Systematic + Cummulative... -Pred…
-Something that can change or vary... -Can have more than one va…
Mass Media Research Phases (4)
-The medium (what are the characteristics)... -Medium uses (Info…
Sources of Knowledge (5)
-Tenacity (think its true bc its always been true)... -Intuition…
24 terms
Mass Media Research Vocab
digital divide
internal validity
external validity
assisted recall
A worldwide gap giving advantage to those with access to tech…
the extent to which an experiment shows convincingly that cha…
Extent to which we can generalize findings to real-world sett…
to have help remembering
digital divide
A worldwide gap giving advantage to those with access to tech…
internal validity
the extent to which an experiment shows convincingly that cha…
66 terms
Mass Media Research Midterm
Phase 1: Medium
Phase 2: Uses
Phase 3: Effects
Phase 4: Improvement
What is the medium? How does the medium work> What technology…
Specific info is accumulated about the uses and the users of…
Investigating the social, psychological, and physical effects…
Research conducted to determine how the medium can be improve…
Phase 1: Medium
What is the medium? How does the medium work> What technology…
Phase 2: Uses
Specific info is accumulated about the uses and the users of…
26 terms
Mass Media Research Final
Focus Group
Filter Question
Likert Scale Question
Semantic Differential question
A small group of individuals who are led in discussion in ord…
A question that screens out respondents who are not qualified…
A question that uses a number scale using the words strongly…
type of a rating scale designed to measure the connotative me…
Focus Group
A small group of individuals who are led in discussion in ord…
Filter Question
A question that screens out respondents who are not qualified…
30 terms
Mass media research and ethics
Scientific Research
Conceptual
Operational
Null hypothesis
Process of asking a question and then initiating a systematic…
Dictionary definition
Defined by things we observe
Predict no relationship between variables
Scientific Research
Process of asking a question and then initiating a systematic…
Conceptual
Dictionary definition
29 terms
Mass Media Research
False
C
True
uses and gratifications study
Circulation is how often a newspaper or magazine is read.
Which of the following is NOT a type of study?... a) Website us…
T/F ... Readability is the sum total of all the elements and the…
______ a study of the motives for media usage and the rewards…
False
Circulation is how often a newspaper or magazine is read.
C
Which of the following is NOT a type of study?... a) Website us…
30 terms
Mass Media Research Final
Proportionate Stratified Sampling
Cluster Sampling
Snowball Sampling
Focus Group
Used to get adequate representation of a subsample... Usually us…
Used when its difficult or impossible to obtain a list of all…
Research contacts a few qualified individuals and then asks t…
A group interview of 6-12 people... Interviewed simultaneously w…
Proportionate Stratified Sampling
Used to get adequate representation of a subsample... Usually us…
Cluster Sampling
Used when its difficult or impossible to obtain a list of all…
19 terms
Media Research Methods
العلم امتداد ل...
ميزات العلم
سمات التفكير العلمي
الحقيقة العلمية نسبية..
البديهة
1- الانتظام... 2- الضبط
التراكمية التنظيم البحث عن الاسباب الشمولية الدقة القابلية لل…
فهي لا تكف عن التطور
العلم امتداد ل...
البديهة
ميزات العلم
1- الانتظام... 2- الضبط
32 terms
Mass Media and Research Exam 2
Quantitative Data
Qualitative Data
What can correlation NOT do?
Correlation Info
1) Has numbers... 2) Defined in advance... 3)Manipulate variables.…
1) Uses words... 2) Flexible and emergent... 3) Natural settings. U…
1) Assume casualty ... 2) Tell which variable causes the other t…
1) Measures degree that variables change in relation to each…
Quantitative Data
1) Has numbers... 2) Defined in advance... 3)Manipulate variables.…
Qualitative Data
1) Uses words... 2) Flexible and emergent... 3) Natural settings. U…
Media Research Methods
What is Science?
Methods of Knowing
What is social science?
Post Positivist (social scientific) pe…
answering questions, of what, how, why and so what... attempt to…
tenacity... intuition... authority... self-discovery... scientific method
humans are the subject of knowing
realist approach... objectivist approach
What is Science?
answering questions, of what, how, why and so what... attempt to…
Methods of Knowing
tenacity... intuition... authority... self-discovery... scientific method
11 terms
Media Research Methods
Qualitative Research
Quantitative Research
Independent Variable
Dependent Variable
Where researchers make assumptions based on prior information…
Where researches come up with a theory and tries to find evid…
The Cause (Varies independently)
The Effect (Result of the Independent Variable)
Qualitative Research
Where researchers make assumptions based on prior information…
Quantitative Research
Where researches come up with a theory and tries to find evid…
18 terms
Media Research Final methods
Focus group: definition
Strengths
Weaknesses
Process
- "Group interviewing, a research strategy for... understanding…
- good for pilot studies... - quickly... - cost... - flexibility... - soc…
- one person can "take over"... - less control... - moderator must…
- what are you going to study?... - sample selection... - recruit p…
Focus group: definition
- "Group interviewing, a research strategy for... understanding…
Strengths
- good for pilot studies... - quickly... - cost... - flexibility... - soc…
36 terms
Media and Comm Research Methods
What is semiotic theory, according to…
Relationship between signs, signifiers…
Saussure is the founder of...
Peirce is the founder of...
It means that we are social animals and connection to others…
Signs are made up of sounds and images.... Signifiers are sound-…
semiology
semiotics
What is semiotic theory, according to…
It means that we are social animals and connection to others…
Relationship between signs, signifiers…
Signs are made up of sounds and images.... Signifiers are sound-…
34 terms
Media research method
Research
*Qualitative
Inductive
qualitative methods
looking for differences(independent) that make a difference(d…
contextual/descriptive/depth/inductive(approach to build know…
small relationship synthesizes into large understanding of th…
interviews/ focus on groups/ ethnography
Research
looking for differences(independent) that make a difference(d…
*Qualitative
contextual/descriptive/depth/inductive(approach to build know…
45 terms
Mass Media Research exam 2
Census
Sampling Error
Probability sample vs non-probability…
Table of random numbers-
an official count or survey of a population, a look at the en…
Sampling error occurs when the subjects or participants sampl…
probability sample-each member of the population has an equal…
A table of numbers generated in an unpredictable, haphazard s…
Census
an official count or survey of a population, a look at the en…
Sampling Error
Sampling error occurs when the subjects or participants sampl…
49 terms
Mass Media Research Test 1
Research Phases in Mass Media
Why Mass Media Research grew
Methods of knowing
Tenacity
Phase 1: The medium itself... Phase 2: Uses and users of the med…
1. WWI Propaganda... 2. Advertisers in the 1950's and 1960's ... 3.…
1. Tenacity ... 2. Intuition ... 3. Authority... 4. Science... 5. Self di…
Something is true because it has always been true
Research Phases in Mass Media
Phase 1: The medium itself... Phase 2: Uses and users of the med…
Why Mass Media Research grew
1. WWI Propaganda... 2. Advertisers in the 1950's and 1960's ... 3.…
32 terms
Mass Media Research Stats Portion
Qualitative Research
Quantitative Research
Normal Distribution
mode
-Tends to focus on how people or groups of people can have di…
-understanding reality by the discovery of general laws... -prec…
characterized by a bell curve
score that occurs most frequently in a set of data
Qualitative Research
-Tends to focus on how people or groups of people can have di…
Quantitative Research
-understanding reality by the discovery of general laws... -prec…
43 terms
Mass Media Research Exam 1
Characteristics of Mass Media
How does research develop when a new m…
Transactional model, interactional model
What occurrences and social factors ha…
-Impersonal... ex. Newspaper,Newsletter, Tv,radio,Movie, Book In…
Phase 1 The medium itself ( What is it, How it works, who wil…
Transactional- SMCr Interactional SMCRF
-World Wide 1 and need to understand propaganda ( powerful me…
Characteristics of Mass Media
-Impersonal... ex. Newspaper,Newsletter, Tv,radio,Movie, Book In…
How does research develop when a new m…
Phase 1 The medium itself ( What is it, How it works, who wil…
44 terms
Mass Media Research Exam 1
Digital Divide
Internal validity
External validity
Assisted Recall (vs unassisted recall)-
the gulf between those who have ready access to computers and…
property of scientific studies which reflects the extent to w…
generalized (causal) inferences in scientific research, usual…
people assist in memory recalling whereas unassisted people a…
Digital Divide
the gulf between those who have ready access to computers and…
Internal validity
property of scientific studies which reflects the extent to w…
40 terms
Mass Media Research Exam 2
Quantitative
Qualitative
Semi-structured
Interview Steps
numbers, big samples. Focus groups, field observation, in-dep…
words, small samples. Telephone surveys, mail surveys, Intern…
Used to gather focused, information
1. Research question... 2. Identify variables... 3. Develop questio…
Quantitative
numbers, big samples. Focus groups, field observation, in-dep…
Qualitative
words, small samples. Telephone surveys, mail surveys, Intern…
20 terms
Mass Media Research Final Vocab
Proportionate Stratified Sampling
Custer Sampling
Snowball Sampling
Focus Group
a sampling method where the proportion sampled within each po…
a sampling method used when its difficult or impossible to ob…
sampling method in which research contacts a few qualified in…
A small group of individuals who are led in discussion in ord…
Proportionate Stratified Sampling
a sampling method where the proportion sampled within each po…
Custer Sampling
a sampling method used when its difficult or impossible to ob…
84 terms
Mass Media Research Exam 2
Distinguish between a population and a…
What is the key difference between pro…
What are the types of volunteer sample…
What are the types of nonprobability s…
Population is a group or class of subjects,variables, concept…
Non-probability sampling is when not everyone in the populati…
Unqualified Volunteer Sample- Is self-selected, nonprobabilit…
Convenience-"man on the street" mall intercept.
Distinguish between a population and a…
Population is a group or class of subjects,variables, concept…
What is the key difference between pro…
Non-probability sampling is when not everyone in the populati…
93 terms
Mass Media Theory and Methods-Exam 1
DEEP C (stand for)
DEEP C (definitions)
theory
things that make a good theory
Describe... Explain... Evaluate ... Predict... Control
d-characteristics of medium; medium & what's happening ... e-why…
explain our understanding of something
Scope, appropriateness, heuristic value, validity, parsimony,…
DEEP C (stand for)
Describe... Explain... Evaluate ... Predict... Control
DEEP C (definitions)
d-characteristics of medium; medium & what's happening ... e-why…
41 terms
Midterm 1 - Methods of Media Research
media effects research methods
content analysis
content analysis does NOT allow you to…
manifest content
content analysis, survey, experiment
allows for systematic and rigorous description of content of…
make inferences about the effects of the content
what's actually there, requires little interpretation by the…
media effects research methods
content analysis, survey, experiment
content analysis
allows for systematic and rigorous description of content of…
36 terms
Mass Com Chapter 3: Media Effects Research
Not repeat it and interpret the present
William Randolph Hearst
Committee on Public Info
wartime propaganda
Understanding past research can do these things...
Said "you furnish the pictures, I'll furnish the war"... Worked…
Wilson appointed George Creel in 1917 to head this; the goal…
The use of media during wartime to influence public opinion
Not repeat it and interpret the present
Understanding past research can do these things...
William Randolph Hearst
Said "you furnish the pictures, I'll furnish the war"... Worked…
Media Research Methods - Exam 2
Simple Random Sample
Systematic Random Sample
Stratified Random Sample
Cross-Sectional Design
a random sampling method in which each person (or text) in th…
A random selection method in which the researcher selects the…
A random selection method in which the population is first di…
A research design where a sample of data collected at one poi…
Simple Random Sample
a random sampling method in which each person (or text) in th…
Systematic Random Sample
A random selection method in which the researcher selects the…
18 terms
Psychology Mass Media - Research (Chapter 2)
Administrative Research
Administrative Research purpose
Critical research
Critical research goal
Conducted by network publishers corporations and ad agencies,…
to study public taste with the purpose of increase profit
conducted by independent scientists
to understand and explain the effects of media and study thei…
Administrative Research
Conducted by network publishers corporations and ad agencies,…
Administrative Research purpose
to study public taste with the purpose of increase profit
9 terms
Mass Communications Chapter 14 Media Theory and Research
(Role of Theory & Research)... Cognitive…
(Role of Theory & Research)... Research a…
(Role of Theory & Research)... Research f…
(Role of Theory & Research)... Media rese…
help us organize and make sense of the world and our understa…
direct the type of research that is carried out.
Help shape public policies... (michelle obama childhood obesity…
helps determine audience size and campaign effectiveness.
(Role of Theory & Research)... Cognitive…
help us organize and make sense of the world and our understa…
(Role of Theory & Research)... Research a…
direct the type of research that is carried out.
34 terms
Mass Media Research Vocab for Test 2
Critical Path Method
Hook
Designated Market Area
Home-Usage Test
A method used to estimate the minimum project duration and de…
A part of the song that is catchy and draws people in.
Geographic areas in which the local TV stations attract the m…
A type of research where respondents are given a product to u…
Critical Path Method
A method used to estimate the minimum project duration and de…
Hook
A part of the song that is catchy and draws people in.
43 terms
Mass Comm Research Methods Exam 1
Typical article format
abstract
cross sectional studies
longitudinal studies
1. intro... 2. lit review... 3. methods... 4. results... 5. discussion... (I…
little paragraph that comes before the introduction; usually…
data collected at one instance in time ... pros: quick and dirty…
studies that take place over time... pros: awesome data... cons: ta…
Typical article format
1. intro... 2. lit review... 3. methods... 4. results... 5. discussion... (I…
abstract
little paragraph that comes before the introduction; usually…
25 terms
Mass Comm Research Methods Exam 2
Content Analysis
Objective classification
Quantitative way of content analysis
Qualitative way of content analysis
most used method, Systematic and Objective classification
the unit of analysis being observed is categorized into a cle…
number of occurrences or frequency of what's being observed
Create themes and count the number of times in written text s…
Content Analysis
most used method, Systematic and Objective classification
Objective classification
the unit of analysis being observed is categorized into a cle…
11 terms
Media and Communication Research Methods Ch. 6
Carl Jung
anima/animus
Jung vs. Freud
archetypes
Carl Jung established the idea of analytic psychology. He adv…
an individual's true inner self that in the analytic psycholo…
Jung=postmodernist Freud=modernist
found in the "Collective unconscious" ... an inherited idea or…
Carl Jung
Carl Jung established the idea of analytic psychology. He adv…
anima/animus
an individual's true inner self that in the analytic psycholo…
15 terms
Media and Communication Research Methods Chapter 3
Ferdinand de Saussure
Charles-Sanders Peirce
de Saussure's theory
sign/signifier/signified
Swiss linguist founder of semiology
American Philosopher founder of semiotics
signs are made up of sounds and images what he called signifi…
signifier=sound-image... signified=concept... example: word: tree l…
Ferdinand de Saussure
Swiss linguist founder of semiology
Charles-Sanders Peirce
American Philosopher founder of semiotics
28 terms
Chapter 2 - Scientific Methods in Media Effects Research
3 main things about Content Analysis
Can content analysis inform effects?
formal definition of content analysis
4 main uses of content analysis
1. describe nature of media content in a systematic way, 2. g…
no
technique for objective, systematic, ad quantitative descript…
1. quantify media content... 2. test hypothesis of message chara…
3 main things about Content Analysis
1. describe nature of media content in a systematic way, 2. g…
Can content analysis inform effects?
no
25 terms
Chapter 2: Scientific Methods in Media Effects Research
Content Analysis
Coder
Manifest Content
Latent Content
"Content analysis is a research technique for the objective,…
A person who examines the content and classifies it into cate…
Refers to the material that actually appears, and requires a…
Is content that might become apparent after a coder has inter…
Content Analysis
"Content analysis is a research technique for the objective,…
Coder
A person who examines the content and classifies it into cate…
16 terms
Mass Media Chapter 15: Social, Cultural, and Scientific Approaches to Media Research
What methods would social science use…
Hypodermic needle (magic bullet) model
Problem with hypodermic needle model
minimal effects model (or limited effe…
experiments, survey research, content analysis
media shoots effects directly into audience; the message pene…
media does not affect ALL people in the SAME ways
selective exposure reinforces existing beliefs... selective rete…
What methods would social science use…
experiments, survey research, content analysis
Hypodermic needle (magic bullet) model
media shoots effects directly into audience; the message pene…
36 terms
COMM102 Scientific Methods in Media Effects Research
content analysis
coder
manifest content
latent content
examining the presence, absence, or quantity of certain attri…
a person who examines the content and classifies it into cate…
refers to the material that actually appears, and requires a…
content that might become apparent after a coder has interpre…
content analysis
examining the presence, absence, or quantity of certain attri…
coder
a person who examines the content and classifies it into cate…
8 terms
Lecture 4 - Scientific Methods in Media Effects Research
experimental method
randomization
survey
cross-sectional
gathering data under controlled conditions (able to infer cau…
random assignment, equivalence
investigate through direct questioning
single population at one time tested
experimental method
gathering data under controlled conditions (able to infer cau…
randomization
random assignment, equivalence
18 terms
(2) Media Research Methods: Exam 3
define the QQ Divide
define Qualitative from the QQ Divide
define Quantitative from the QQ Divide
When is it better to use Qual or Quant…
(2) Qualitative & quantitative
(2) Contextual, descriptive, Depth>breadth, exploratory use w…
(2) Numerical generalizable, Breath>Depth
(2) Depends on research Question
define the QQ Divide
(2) Qualitative & quantitative
define Qualitative from the QQ Divide
(2) Contextual, descriptive, Depth>breadth, exploratory use w…
39 terms
MI 101 - Exam #3 - Media Research Methods
research
empiricism
qualitative
quantitative
systematic investigation of an area
knowledge through research and scientific research
type of data:... - contextual, descriptive... - in depth understand…
type of data:... - numerical, generalizable... - more statistical
research
systematic investigation of an area
empiricism
knowledge through research and scientific research
19 terms
M&R exam 1: intro to media effects research & mass comm
define mass media
the mass media
media most americans use on an average…
least likely media americans use on av…
media able to reach a large audience (not necessarily how man…
newspaper, tv, magazines,... media to effect the mass audience
television
watch a film at home
define mass media
media able to reach a large audience (not necessarily how man…
the mass media
newspaper, tv, magazines,... media to effect the mass audience
1 of 10