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Study sets matching "principles of marketing chapter 10"

12 terms
Principles of Marketing Chapter 10
Corporate Social Responsibility (CSR)
Ethical Marketing
Fair Use
Greenwashing
Organizational commitment to the community and environment (b…
The application of ethics into the marketing process. Involve…
The use of copyrighted material for a specific, limited, and…
Deceptive marketing communications that promote a perception…
Corporate Social Responsibility (CSR)
Organizational commitment to the community and environment (b…
Ethical Marketing
The application of ethics into the marketing process. Involve…
23 terms
Principles of Marketing Chapter 10
Price
Customer Value-Based Pricing
Good-Value Pricing
Value-Added Pricing
The amount of money charged for a product or service, or the…
Setting price based on buyers' perceptions of value rather th…
Offering just the right combination of quality and good servi…
Attaching value-added features and services to differentiate…
Price
The amount of money charged for a product or service, or the…
Customer Value-Based Pricing
Setting price based on buyers' perceptions of value rather th…
46 terms
Principles of Marketing - Chapter 10
What is the FOCUS of Chapter 10?
price
6 Steps of Price Planning
Step 1: Develop Pricing Objectives
price
is the amount the customer must exchange to receive the product
1) set pricing objectives ... 2) estimate demand ... 3) determine c…
- price ... - sales ... - dilute the competition ... - customer satisf…
What is the FOCUS of Chapter 10?
price
price
is the amount the customer must exchange to receive the product
19 terms
Principles of Marketing Chapter 10
Product item:
Product line:
Product mix:
Protocol:
specific product that has a unique brand, size (stock keeping…
group of product or service items that are closely related
consists of all the product lines offered by an organization
statement (before product development) that identifies a well…
Product item:
specific product that has a unique brand, size (stock keeping…
Product line:
group of product or service items that are closely related
13 terms
Principles of Marketing: Chapter 10
Price
Customer Value-Based Pricing
Good-Value Pricing
Value-Added Pricing
The amount of money charged for a product or service, or the…
Setting price based on buyers' perceptions of value rather th…
Offering just the right combination of quality and good servi…
Attaching value-added features and services to differentiate…
Price
The amount of money charged for a product or service, or the…
Customer Value-Based Pricing
Setting price based on buyers' perceptions of value rather th…
83 terms
Principles of marketing chapter 10
An organizational function qnd a set o…
A company's plan that will explain how…
A specific group of consumers who have…
The blending of 4 marketing elements-…
Marketing
Marketing strategy
Target market
Marketing mix
An organizational function qnd a set o…
Marketing
A company's plan that will explain how…
Marketing strategy
28 terms
Principles of Marketing: Chapter 10
Product
Good
Non-durable
Durable
a good, service, or idea consisting of a bundle of tangible a…
tangible attributes
an item consumed in one or a few uses
lasts over many uses
Product
a good, service, or idea consisting of a bundle of tangible a…
Good
tangible attributes
Chapter 10 Principles of Marketing
Price
Customer value-based pricing
Good-value pricing
Value-added pricing
The amount of money charged for a product of service, or the…
Setting price based on buyers' perceptions of value rather th…
Offering just the right combination of quality and good servi…
Attaching value-added features and services to differentiate…
Price
The amount of money charged for a product of service, or the…
Customer value-based pricing
Setting price based on buyers' perceptions of value rather th…
30 terms
Principles of Marketing Chapter 10
Marketing research
Marketing research can provide valuabl…
Why do marketers find this research va…
Step 1: Defining the Objectives and Re…
consists of a set of techniques and principles for systematic…
make segmentation, positioning, product, place, price, and pr…
It helps reduce uncertainty... It helps provide a crucial link b…
marketers must clearly define the objectives of their marketi…
Marketing research
consists of a set of techniques and principles for systematic…
Marketing research can provide valuabl…
make segmentation, positioning, product, place, price, and pr…
14 terms
Marketing Principles Chapter 10
Digital Media
Digital Marketing
Electronic Marketing (E-Marketing)
Characteristics of E-Marketing
electronic media that function using digital codes; when we r…
Uses all digital media, including the Internet and mobile and…
the strategic process of distributing, promoting, and pricing…
Addressability, Interactivity, Accessibility, Connectivity, C…
Digital Media
electronic media that function using digital codes; when we r…
Digital Marketing
Uses all digital media, including the Internet and mobile and…
25 terms
Principles of Marketing - Chapter 10
Product
Convenience product
Shopping product
Specialty product
everything, both favorable and unfavorable, that a person rec…
a relatively inexpensive item that merits little shopping eff…
a product that requires comparison shopping because it is usu…
a particular item for which consumers search extensively and…
Product
everything, both favorable and unfavorable, that a person rec…
Convenience product
a relatively inexpensive item that merits little shopping eff…
32 terms
Principles of Marketing Chapter 10
A concept that describes the stages a…
The marketing objective for a product…
The initial purchase of a product by a…
The desire for a product class rather…
product life cycle
introduction
trial
primary
A concept that describes the stages a…
product life cycle
The marketing objective for a product…
introduction
23 terms
Principles of Marketing - Chapter 10
Price
Customer Value-Based Pricing
Good-Value Pricing
Value-Added Pricing
The amount of money charged for a product or service, or the…
Setting price based on buyers' perceptions of value rather th…
Offering just the right combination of quality and good servi…
Attaching value-added features and services to differentiate…
Price
The amount of money charged for a product or service, or the…
Customer Value-Based Pricing
Setting price based on buyers' perceptions of value rather th…
8 terms
Marketing Principles: Chapter 10
Cast Members
Cross-Training
Emotional Labor
Empowerment
A term used for employees. It implies that employees are part…
Training employees to do two or more jobs within the organiza…
The necessary involvement of the service provider's emotions…
When a firm empowers employees, it moves the authority and re…
Cast Members
A term used for employees. It implies that employees are part…
Cross-Training
Training employees to do two or more jobs within the organiza…
10 terms
Principles of Marketing chapter 10
In class, we talked about the distribu…
According to class, distribution's mai…
In Marketing in the News, we heard tha…
In lecture we noted that supply chain…
a direct channel
get the product to its intended target market.
snapchat.
information technology
In class, we talked about the distribu…
a direct channel
According to class, distribution's mai…
get the product to its intended target market.
36 terms
Principles of Marketing Lamb Chapter 10
Product
business product
consumer product
convenience product
everything, both favorable and unfavorable, that a person rec…
product used to manufacture other goods or services, to facil…
product bought to satisfy an individuals personal wants or ne…
relatively inexpensive item that merits little shopping effort
Product
everything, both favorable and unfavorable, that a person rec…
business product
product used to manufacture other goods or services, to facil…
34 terms
Principles of Marketing - Chapter 10
product
convenience product
shopping product
specialty product
everything, both favorable and unfavorable, that a person rec…
a relatively inexpensive item that merits little shopping eff…
a product that requires comparison shopping because it is usu…
a particular item for which consumers search extensively and…
product
everything, both favorable and unfavorable, that a person rec…
convenience product
a relatively inexpensive item that merits little shopping eff…
32 terms
Principles of Marketing Chapter 10
Product
Consumer Products
Types of Consumer Products
Convenience Products
everything, both favorable and unfavorable, that a person rec…
a product bought to satisfy an individuals personal wants or…
Convenience... Shopping... Specialty... Unsought
relatively inexpensive item that has little shopping effort
Product
everything, both favorable and unfavorable, that a person rec…
Consumer Products
a product bought to satisfy an individuals personal wants or…
46 terms
Principles of Marketing: Chapter 10
What is making goods and services avai…
What are any series of firms or indivi…
A firm is more aware of changes in cus…
What is direct communication between a…
Place
Channel of Distribution
Direct
Direct Marketing
What is making goods and services avai…
Place
What are any series of firms or indivi…
Channel of Distribution
22 terms
Principles of Marketing Chapter 10
price
customer-value based pricing
good-value pricing
value-added pricing
the amount of money charged for a product or service, or sum…
setting price based on perceptions of value rather than on cost
offering just the right combo of quality and good service at…
attaching value-added features and services to differentiate…
price
the amount of money charged for a product or service, or sum…
customer-value based pricing
setting price based on perceptions of value rather than on cost
8 terms
Marketing Principles: Chapter 10
Cast Members
Cross-Training
Emotional Labor
Empowerment
A term used for employees. It implies that employees are part…
Training employees to do two or more jobs within the organiza…
The necessary involvement of the service provider's emotions…
When a firm empowers employees, it moves the authority and re…
Cast Members
A term used for employees. It implies that employees are part…
Cross-Training
Training employees to do two or more jobs within the organiza…
34 terms
Principles of Marketing Chapter 10
product
business product (industrial product)
consumer product
convenience product
everything, both favorable and unfavorable, that a person rec…
A product used to manufacture other good or services, to faci…
a product bought to satisfy an individual's personal wants or…
a relatively inexpensive item that merits little shopping eff…
product
everything, both favorable and unfavorable, that a person rec…
business product (industrial product)
A product used to manufacture other good or services, to faci…
34 terms
Principles of Marketing - Chapter 10
Product
Convenience Product
Specialty Products
Shopping Product
Everything, both favorable and unfavorable, that a person rec…
A relatively inexpensive item that merits little shopping eff…
A particular item for which consumers search extensively and…
A product that requires comparison shopping because it is usu…
Product
Everything, both favorable and unfavorable, that a person rec…
Convenience Product
A relatively inexpensive item that merits little shopping eff…
14 terms
Principles of Marketing Chapter 10
Price
Value based pricing
Good value pricing
Value added pricing
The amount of money charged for a product or service, or the…
Setting price based on buyers' perceptions of value rather th…
Offering just the right combination of quality and good servi…
Attaching value added features and services to differentiate…
Price
The amount of money charged for a product or service, or the…
Value based pricing
Setting price based on buyers' perceptions of value rather th…
36 terms
Principles of Marketing Chapter 10
Product
Business Product (Industrial Product)
Consumer Product
Convenience Product
Everything, both favorable and unfavorable, that a person rec…
A product used to manufacture other goods or services, to fac…
A product bought to satisfy an individual's personal wants or…
A relatively inexpensive item that merits little shopping eff…
Product
Everything, both favorable and unfavorable, that a person rec…
Business Product (Industrial Product)
A product used to manufacture other goods or services, to fac…
36 terms
Principles of Marketing Chapter 10
Product
Business product
Consumer product
Convenience product
Everything, both favorable and unfavorable, that a person rec…
A product used to manufacture other goods or services, to fac…
A product bought to satisfy an individual's personal wants.
A relatively inexpensive item that merits little shopping eff…
Product
Everything, both favorable and unfavorable, that a person rec…
Business product
A product used to manufacture other goods or services, to fac…
19 terms
Principles of Marketing Chapter 10
Price
Customer Value-Based Pricing
Value-Added Pricing
Cost-Based Pricing
The amount of money charged for a product or service, or the…
Setting price based on buyers' perceptions of value rather th…
Attaching value-added features and services to differentiate…
Setting prices based on the costs of producing, distributing,…
Price
The amount of money charged for a product or service, or the…
Customer Value-Based Pricing
Setting price based on buyers' perceptions of value rather th…
30 terms
Principles of Marketing Chapter 10
Services
Goods
Convenience
Shopping
Not tangible, Packaging and Presentation, Selling a Relations…
Tangibility, Durable or Non-Durable, Touch and see, packaging…
products are low cost, routine, low involvement (little plann…
products are more expensive, require research, brand comparis…
Services
Not tangible, Packaging and Presentation, Selling a Relations…
Goods
Tangibility, Durable or Non-Durable, Touch and see, packaging…
23 terms
Principles of Marketing Chapter 10
Price
Customer Value-Based Pricing
Good-Value Pricing
Value-Added Pricing
The amount of money charged for a product or service, or the…
Setting price based on buyers' perceptions of value rather th…
Offering just the right combination of quality and good servi…
Attaching value-added features and services to differentiate…
Price
The amount of money charged for a product or service, or the…
Customer Value-Based Pricing
Setting price based on buyers' perceptions of value rather th…
23 terms
Principles of Marketing Chapter 10
Price
Customer Value-Based Pricing
Good-Value Pricing
Value-Added Pricing
The amount of money charged for a product or service, or the…
Setting price based on buyers' perceptions of value rather th…
Offering just the right combination of quality and good servi…
Attaching value-added features and services to differentiate…
Price
The amount of money charged for a product or service, or the…
Customer Value-Based Pricing
Setting price based on buyers' perceptions of value rather th…
15 terms
principles of marketing chapter 10
price
customer value-based pricing
good-value pricing
value-added pricing
the amount of money charged for a product or service, or the…
setting price based on buyers' perceptions of value rather th…
offering just the right combination of quality and good servi…
attaching value-added features and services to differentiate…
price
the amount of money charged for a product or service, or the…
customer value-based pricing
setting price based on buyers' perceptions of value rather th…
25 terms
principles of marketing chapter 10
price
Major pricing strategies
1) customer value-based pricing
a) good-value pricing
the amount of money charged for a product or service, or the…
-customer perceptions about the product's value places a ceil…
setting price based on buyers' perceptions of value rather th…
offering just the right combination of quality and good servi…
price
the amount of money charged for a product or service, or the…
Major pricing strategies
-customer perceptions about the product's value places a ceil…
15 terms
Chapter 10 Principles of Marketing
Price
Target costing
Fixed costs
Variable costs
The amount of money charged for a product or service, or the…
Pricing that starts with an ideal selling price, then targets…
Costs that do not vary with production or sales level
Costs that vary directly with the level of production
Price
The amount of money charged for a product or service, or the…
Target costing
Pricing that starts with an ideal selling price, then targets…
12 terms
Principles of Marketing Chapter 10
price
customer value-based pricing
good-value pricing
value-added pricing
the amount of money charged for a product or service, or the…
setting price based on buyers' perceptions of value rather th…
offering just the right combination of quality and good servi…
attaching value-added features and services to differentiate…
price
the amount of money charged for a product or service, or the…
customer value-based pricing
setting price based on buyers' perceptions of value rather th…
46 terms
Chapter 10 Principles of Marketing
Product
Convenience Product
Shopping Product
Two Types of Shopping Product Concept
everything (Fav/UnFav) that a person (Customer) rec in an exc…
inexpensive item that merits little shopping effort.... Example:…
More expensive, planned out(compared/reviewed)
Homogeneous Heterogeneous
Product
everything (Fav/UnFav) that a person (Customer) rec in an exc…
Convenience Product
inexpensive item that merits little shopping effort.... Example:…
22 terms
Chapter 10 - Principles of Marketing
Marketing Research
Marketing Information System (MIS)
Internal Report System
Market Intelligence System
The process of collecting, analyzing, and reporting marketing…
A system to manage information for decision making. It is int…
Internally generated reports inside the organization (Continu…
Externally generated reports on the most important environmen…
Marketing Research
The process of collecting, analyzing, and reporting marketing…
Marketing Information System (MIS)
A system to manage information for decision making. It is int…
17 terms
Principles of Marketing Chapter 10
price
customer value based pricing
cost based pricing process
value based pricing process
the amount of money charged for a product or service, or the…
setting price based on buyers' perceptions of value rather th…
design a good product> determine product costs> set price bas…
assess customer needs and value perceptions> set target price…
price
the amount of money charged for a product or service, or the…
customer value based pricing
setting price based on buyers' perceptions of value rather th…
17 terms
Principles of Marketing: Chapter 10
Price
customer value based pricing
Cost-based pricing
Value-based pricing
the amount of money charged for a product or service
Setting price based on buyers' perceptions of value rather th…
- Design a good product... - Determine product costs... - set price…
- Assess customer needs and value perceptions... - Set target pr…
Price
the amount of money charged for a product or service
customer value based pricing
Setting price based on buyers' perceptions of value rather th…
30 terms
Principles of Marketing Chapter 10
Price
Price ceiling
Price floor
Customer Value-Based Pricing
The amount of money charged for a product or service, or the…
if customers perceive that product's price is greater than it…
company prices the product below its costs, the company's pro…
Setting price based on buyers' perceptions of value rather th…
Price
The amount of money charged for a product or service, or the…
Price ceiling
if customers perceive that product's price is greater than it…
8 terms
Marketing Principles: Chapter 10
Cast Members
Cross-Training
Emotional Labor
Empowerment
A term used for employees. It implies that employees are part…
Training employees to do two or more jobs within the organiza…
The necessary involvement of the service provider's emotions…
When a firm empowers employees, it moves the authority and re…
Cast Members
A term used for employees. It implies that employees are part…
Cross-Training
Training employees to do two or more jobs within the organiza…
15 terms
Chapter 10- Pricing (Principles of Marketing)
Price
customer value-based pricing
good-value pricing
value-added pricing
the amount of money charged for a product or service, or the…
setting price based on buyers' perceptions of value rather th…
offering just the right combination of quality and good servi…
attaching value-added features and services to differentiate…
Price
the amount of money charged for a product or service, or the…
customer value-based pricing
setting price based on buyers' perceptions of value rather th…
Principles of Marketing Chapter 10 Quiz
Place
Channel of Distribution
Heterogeneous Shopping Goods
Homogeneous Shopping Goods
Making goods and services available in the right quantities a…
Any series of firms or individuals who participate in the flo…
The type of goods that should have outlets that provide good…
The type of goods that should favor low-cost retailers as cus…
Place
Making goods and services available in the right quantities a…
Channel of Distribution
Any series of firms or individuals who participate in the flo…
36 terms
Principles of Marketing Lamb Chapter 10
Product
business product
consumer product
convenience product
everything, both favorable and unfavorable, that a person rec…
product used to manufacture other goods or services, to facil…
product bought to satisfy an individuals personal wants or ne…
relatively inexpensive item that merits little shopping effort
Product
everything, both favorable and unfavorable, that a person rec…
business product
product used to manufacture other goods or services, to facil…
25 terms
Chapter 10- Principles of marketing
Which of the following refers to an on…
Which of the following refers to an am…
Which of the following pricing strateg…
​Ebay, eCrater,​ Bonanzle, eBid, and C…
Dynamic pricing
Markup
Yield management pricing
Online auctions
Which of the following refers to an on…
Dynamic pricing
Which of the following refers to an am…
Markup
24 terms
Marketing Principles Chapter 10: Market Research
marketing research
secondary data
primary data
sample
a set of techniques and principles for systematically, collec…
pieces of information that have already been collected from o…
data collected to address specific research needs
a group of customers who represent the customers of interest…
marketing research
a set of techniques and principles for systematically, collec…
secondary data
pieces of information that have already been collected from o…
28 terms
Principles of Marketing - Chapter 10 Quiz
Product
Convenience Product
Shopping Product
Specialty Products
is defined as everything, both favorable and unfavorable, tha…
Relatively inexpensive item that merits little shopping effort
Product that requires comparison shopping because it is usual…
Particular item for which consumers search extensively and ar…
Product
is defined as everything, both favorable and unfavorable, tha…
Convenience Product
Relatively inexpensive item that merits little shopping effort
44 terms
principles of marketing chapter 10-11
What is a product?
Convenience product
Shopping product
Specialty product
everything, both favorable and unfavorable that a person rece…
a relatively inexpensive item that merits little shopping eff…
a product that requires comparison shopping, because it is us…
a particular item for which consumers search extensively and…
What is a product?
everything, both favorable and unfavorable that a person rece…
Convenience product
a relatively inexpensive item that merits little shopping eff…
35 terms
Principles of Marketing Chapter 10 Key Terms
product
business product (industrial product)
consumer product
convenience product
everything, both favorable and unfavorable, that a person rec…
A product used to manufacture other good or services, to faci…
a product bought to satisfy an individual's personal wants or…
a relatively inexpensive item that merits little shopping eff…
product
everything, both favorable and unfavorable, that a person rec…
business product (industrial product)
A product used to manufacture other good or services, to faci…
35 terms
Principles of Marketing Chapter 10 Key Terms
product
business product (industrial product)
consumer product
convenience product
everything, both favorable and unfavorable, that a person rec…
A product used to manufacture other good or services, to faci…
a product bought to satisfy an individual's personal wants or…
a relatively inexpensive item that merits little shopping eff…
product
everything, both favorable and unfavorable, that a person rec…
business product (industrial product)
A product used to manufacture other good or services, to faci…
71 terms
Principles of Marketing Chapter 10 Product Concepts
product
convenience product
shopping product
specialty product
everything, both favorable and unfavorable, that a person rec…
a relatively inexpensive item that merits little shopping eff…
a product that requires comparison shopping because it is usu…
a particular item for which consumers search extensively and…
product
everything, both favorable and unfavorable, that a person rec…
convenience product
a relatively inexpensive item that merits little shopping eff…
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