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Study sets matching "principles of marketing chapter 14"

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Study sets matching "principles of marketing chapter 14"

Principles of Marketing Chapter 14
Promotion Mix (Marketing Communication…
Advertising
Sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by firm's sales force for the purpose o…
Promotion Mix (Marketing Communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
19 terms
Principles of Marketing: Chapter 14
Promotion Mix
Advertising
Sales Promotion
Personal Selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion Mix
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
25 terms
Principles of Marketing Chapter 14
Promotion Mix (Marketing Communication…
Advertising
Sales Promotion
Personal Selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion Mix (Marketing Communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
30 terms
Principles of Marketing // Chapter 14
groundswell
Buzz
Brand Polarization
Tryvertising
A social trend in which people use technology to get the thin…
Word-of-mouth communication that customers view as authentic.
The gap between good buzz and bad buzz.
Advertising by sampling that is designed to create buzz about…
groundswell
A social trend in which people use technology to get the thin…
Buzz
Word-of-mouth communication that customers view as authentic.
48 terms
Principles of Marketing Chapter 14
agents and brokers
arm's-length relationship
atmosphere
automatic vending
wholesaling intermediaries who do not take title to a product…
a relationship between companies that is loose, characterized…
the overall impression conveyed by a store's physical layout,…
the use of machines to offer goods for sale
agents and brokers
wholesaling intermediaries who do not take title to a product…
arm's-length relationship
a relationship between companies that is loose, characterized…
25 terms
Principles of Marketing Chapter 14
Promotion Mix (Marketing Communication…
Advertising
Sales Promotion
Personal Selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion Mix (Marketing Communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
21 terms
Marketing Principles Chapter 14
Brand
Brand Name
Brand Mark
Trademark
a name, term, design, symbol, or other feature that identifie…
the part of a brand that can be spoken, including letters, wo…
the part of a brand that is not made up of words, such as a s…
a legal designation of exclusive use of a brand
Brand
a name, term, design, symbol, or other feature that identifie…
Brand Name
the part of a brand that can be spoken, including letters, wo…
25 terms
Principles of Marketing - Chapter 14
Promotion Mix (Marketing Communication…
Advertising
Sales Promotion
Personal Selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion Mix (Marketing Communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
30 terms
Principles of Marketing Chapter 14
marketing channel/channel of distribut…
Alternative Channel Arrangements
direct channel
dual distribution
set of independent organizations that eases the transfer of o…
dual distribution... strategic channel alliances
distribution channel in which producers sell directly to cons…
use of two or more channels to distribute the same product to…
marketing channel/channel of distribut…
set of independent organizations that eases the transfer of o…
Alternative Channel Arrangements
dual distribution... strategic channel alliances
22 terms
Principles of Marketing - Chapter 14
supply chain
supply chain management
logistics information system
Supply chain team
the connected chain of all of the business entities, both int…
a management system that coordinates and integrates all of th…
the link that connects all of the logistics components of the…
the entire group of individuals who orchestrate the movement…
supply chain
the connected chain of all of the business entities, both int…
supply chain management
a management system that coordinates and integrates all of th…
14 terms
Marketing Principles: Chapter 14
Contests, sweepstakes, and games
Corporate Communications
Counseling
Coupons
Give consumers a chance to win something, such as cash or a t…
This activity covers internal and external communications and…
Involves advising management about public issues and company…
Certificates that offer buyers savings when they purchase spe…
Contests, sweepstakes, and games
Give consumers a chance to win something, such as cash or a t…
Corporate Communications
This activity covers internal and external communications and…
14 terms
Marketing Principles: Chapter 14
Contests, sweepstakes, and games
Corporate Communications
Counseling
Coupons
Give consumers a chance to win something, such as cash or a t…
This activity covers internal and external communications and…
Involves advising management about public issues and company…
Certificates that offer buyers savings when they purchase spe…
Contests, sweepstakes, and games
Give consumers a chance to win something, such as cash or a t…
Corporate Communications
This activity covers internal and external communications and…
19 terms
Principles of Marketing: Chapter 14
Promotion Mix
Advertising
Sales Promotion
Personal Selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion Mix
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
21 terms
Principles of Marketing Chapter 14
The promotion mix
Advertising
Sales promotion
Personal selling
the specific blend of promotion tools that the company uses t…
any paid form of non-personal presentation and promotion of i…
a short-term incentive to encourage the purchase or sale of a…
the personal interaction by the firm's sales force for the pu…
The promotion mix
the specific blend of promotion tools that the company uses t…
Advertising
any paid form of non-personal presentation and promotion of i…
36 terms
Principles of Marketing Chapter 14
Promotion Mix (Marketing Communication…
Advertising
Sales Promotion
Personal Selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion Mix (Marketing Communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
23 terms
Principles of Marketing - Chapter 14
Promotion Mix (marketing communication…
Advertising
Sales Promotion
Personal Selling
Specific blend of promotion tools that the company uses to pe…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion Mix (marketing communication…
Specific blend of promotion tools that the company uses to pe…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
30 terms
Principles of Marketing: Chapter 14
Skimming Pricing
Penetration Pricing
Prestige Pricing
Pricing Lining
Setting the highest initial price that customers who really d…
The exact opposite of skimming pricing.
Involves setting a high price so that quality- or status-cons…
Often firm that is selling not just a single product but a li…
Skimming Pricing
Setting the highest initial price that customers who really d…
Penetration Pricing
The exact opposite of skimming pricing.
58 terms
Principles of Marketing Chapter 14
Marketing Channel (Channel of Distribu…
Channel Members
Form Utility
Time Utility
A set of interdependent organizations that eases the transfer…
All parties in the marketing channel who negotiate with one a…
The elements of the composition and appearance of the product…
The increase in customer satisfaction gained by making a good…
Marketing Channel (Channel of Distribu…
A set of interdependent organizations that eases the transfer…
Channel Members
All parties in the marketing channel who negotiate with one a…
42 terms
Principles of Marketing Chapter 14
promotion mix
5 major promotion tools
1. advertising
2. sales promotion
marketing communications mix; consists of the specific blend…
1. advertising... 2. sales promotion... 3. public selling... 4. public…
Any paid form of nonpersonal presentation and promotion of id…
short-term incentives to encourage the purchase or sale of a…
promotion mix
marketing communications mix; consists of the specific blend…
5 major promotion tools
1. advertising... 2. sales promotion... 3. public selling... 4. public…
18 terms
Principles of Marketing Chapter 14
Direct and Digital Marketing
these two build direct customer engage…
Digital and social Media marketing
Traditional Direct Marketing
Engaging Directly with targeted individual consumers and cust…
1. Digital and Social media marketing... 2. Traditional direct…
Online marketing (websites, online advertising, e-mail, onlin…
-Face-to-face selling -direct-mail marketing... -Catalog Marketi…
Direct and Digital Marketing
Engaging Directly with targeted individual consumers and cust…
these two build direct customer engage…
1. Digital and Social media marketing... 2. Traditional direct…
17 terms
Principles of Marketing Chapter 14
direct and digital marketing
digital and social media marketing
multichannel marketing
online marketing
engaging directly with targeted individual consumers and cust…
using digital marketing tools to engage consumers anywhere, a…
using both traditional and digital marketing channels
marketing via the internet using company websites, online ads…
direct and digital marketing
engaging directly with targeted individual consumers and cust…
digital and social media marketing
using digital marketing tools to engage consumers anywhere, a…
18 terms
Principles of Marketing Chapter 14
Promotion mix
Advertising
Sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
personal presentation by the firm's sales force for the purpo…
Promotion mix
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
42 terms
Principles of Marketing Chapter 14
Promotion Mix (Marketing Communication…
Advertising
Sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by firm's sales force for the purpose o…
Promotion Mix (Marketing Communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
42 terms
Principles of Marketing Chapter 14
Promotion Mix (Marketing Communication…
Advertising
Sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by firm's sales force for the purpose o…
Promotion Mix (Marketing Communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
18 terms
principles of marketing chapter 14
promotion mix (marketing communication…
advertising
sales promotion
personal selling
the specific blend of promotion tools that the company uses t…
any paid form of on personal presentation and promotion of id…
short-term incentives to encourage the purchase or sale of a…
personal presentation by the firms' sales force for the purpo…
promotion mix (marketing communication…
the specific blend of promotion tools that the company uses t…
advertising
any paid form of on personal presentation and promotion of id…
24 terms
Chapter 14 Principles of Marketing
Marketing communications mix (promotio…
Advertising
Sales Promotion
Public relations
The specific mix of advertising, personal selling, sales prom…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Building good relations with the company's various publics by…
Marketing communications mix (promotio…
The specific mix of advertising, personal selling, sales prom…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
48 terms
principles of marketing chapter 14
agents and brokers
arm's-length relationship
atmosphere
automatic vending
wholesaling intermediaries who do not take title to a product…
a relationship between companies that is loose, characterized…
the overall impression conveyed by a store's physical layout,…
the use of machines to offer goods for sale
agents and brokers
wholesaling intermediaries who do not take title to a product…
arm's-length relationship
a relationship between companies that is loose, characterized…
13 terms
Chapter 14 - Principles of Marketing
Lack of Customer Service
Social Network Marketing
Buzz
Viral Marketing
Main reason that over 70% of people abandon their shopping ca…
The use of online social medias as a communications channel f…
The amount of word of mouth (online sharing) about a product…
A strategy of promotion to get people to pass a message quick…
Lack of Customer Service
Main reason that over 70% of people abandon their shopping ca…
Social Network Marketing
The use of online social medias as a communications channel f…
35 terms
Principles of Marketing, Lamb, Chapter 14
marketing channel
channel members
form utility
time utility
A set of interdependent organizations that eases the transfer…
all parties in the marketing channel who negotiate with one a…
the elements of the composition and appearance of a product t…
the increase in customer satisfaction gained by making a good…
marketing channel
A set of interdependent organizations that eases the transfer…
channel members
all parties in the marketing channel who negotiate with one a…
18 terms
Principles of Marketing Chapter 14
Promotion Mix (Marketing Communication…
Advertising
Sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by firm's sales force for the purpose o…
Promotion Mix (Marketing Communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
20 terms
Principles of Marketing: Chapter 14
Promotion Mix (Marketing communication…
advertising
sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
short term incentives to encourage the purchase or sale of a…
personal presentation by the firm's sales force for the purpo…
Promotion Mix (Marketing communication…
The specific blend of promotion tools that the company uses t…
advertising
Any paid form of nonpersonal presentation and promotion of id…
14 terms
Marketing Principles: Chapter 14
Contests, Sweepstakes, and Games
Corporate Communications
Counseling
Coupons
Give consumers a chance to win something, such as cash or a t…
This activity covers internal and external communications and…
Involves advising management about public issues and company…
Certificates that offer buyers savings when they purchase spe…
Contests, Sweepstakes, and Games
Give consumers a chance to win something, such as cash or a t…
Corporate Communications
This activity covers internal and external communications and…
18 terms
Marketing Principles Chapter 14
Promotion Mix (marketing communication…
Advertising
Sales Promotion
Personal Selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purch…
Promotion Mix (marketing communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
Principles of Marketing Chapter 14 Quiz
Personal Selling
Order-Getting... Order-Taking... Supporting
Order Getters
Order Getting
What is often a company's largest single operating expense?
What are the three basic sales tasks?
These people are concerned with establishing relationships wi…
This means seeking possible buyers with a well organized sale…
Personal Selling
What is often a company's largest single operating expense?
Order-Getting... Order-Taking... Supporting
What are the three basic sales tasks?
21 terms
Pride / Ferrell Principles of Marketing Chapter 14
brand
brand name
brand mark
trademark
a name, term, design, symbol, or other feature that identifie…
the part of a brand that can be spoken , including letters, w…
the part of a brand that is not made up of words, such as a s…
a legal designation of exclusive use of a brand
brand
a name, term, design, symbol, or other feature that identifie…
brand name
the part of a brand that can be spoken , including letters, w…
35 terms
Principles of Marketing Chapter 14- Marketing Channels and Retailing
Marketing Channel
Channel Members
Form Utility
Time Utility
a business structure of interdependent organizations that eas…
negotiate w/ one another, buy and sell products, and facilita…
the elements of the composition and appearance of a product t…
the increase in customer satisfaction gained by making a good…
Marketing Channel
a business structure of interdependent organizations that eas…
Channel Members
negotiate w/ one another, buy and sell products, and facilita…
Principles of Marketing Chapter 14- Marketing Channels and Retailing
Marketing Channel
Channel Members
Form Utility
Time Utility
a business structure of interdependent organizations that eas…
negotiate w/ one another, buy and sell products, and facilita…
the elements of the composition and appearance of a product t…
the increase in customer satisfaction gained by making a good…
Marketing Channel
a business structure of interdependent organizations that eas…
Channel Members
negotiate w/ one another, buy and sell products, and facilita…
26 terms
Principles of Marketing - Wholesalers, and Direct Markets - Chapter 14
Retailing
Wheel of Retail
What is retailing?
Explain the wheel-of-retailing concept?
Activities involved in selling merchandise to ultimate consum…
Hypothesis that each new type of retailer gains a competitive…
Retailers represent the distribution channel to most consumer…
Attempts to explain the patterns of change in retailing.... A n…
Retailing
Activities involved in selling merchandise to ultimate consum…
Wheel of Retail
Hypothesis that each new type of retailer gains a competitive…
17 terms
Marketing principles chapter 14/15
Laymen's terms
Objections
Excuses
Objection analysis sheet
Words that the average customer can understand
Concerns, hesitations, doubts, complaints or another reasons…
Reasons given when a customer has no intention of buying
A document that list common objections and possible responses…
Laymen's terms
Words that the average customer can understand
Objections
Concerns, hesitations, doubts, complaints or another reasons…
18 terms
Kotler|Armstrong Principles of Marketing Chapter 14 Vocabulary
Promotion mix (marketing communication…
Advertising
Sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion mix (marketing communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
22 terms
Pride / Ferrell Principles of Marketing Chapter 14
brand
brand name
brand mark
trademark
a name, term, design, symbol, or other feature that identifie…
the part of a brand that can be spoken , including letters, w…
the part of a brand that is not made up of words, such as a s…
a legal designation of exclusive use of a brand
brand
a name, term, design, symbol, or other feature that identifie…
brand name
the part of a brand that can be spoken , including letters, w…
9 terms
Principles of Economics chapter 14 Firms in Competitive Markets
competitive market
average revenue
marginal revenue
profit maximization for a competitive…
a market with many buyers and sellers trading identical produ…
total revenue divided by the quantity sold
the change in total revenue from an additional unit sold
competitive market
a market with many buyers and sellers trading identical produ…
average revenue
total revenue divided by the quantity sold
48 terms
Principles of Marketing 8th Edition Chapter 14
agents and brokers
arm's-length relationship
atmosphere
automatic vending
wholesaling intermediaries who do not take title to a product…
a relationship between companies that is loose, characterized…
the overall impression conveyed by a store's physical layout,…
the use of machines to offer goods for sale
agents and brokers
wholesaling intermediaries who do not take title to a product…
arm's-length relationship
a relationship between companies that is loose, characterized…
18 terms
Kotler|Armstrong Principles of Marketing Chapter 14 Vocabulary
Promotion mix (marketing communication…
Advertising
Sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion mix (marketing communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
10 terms
MKT 3311 Principles of Marketing chapter 14
Brand
Levels of brand loyalty
Brand recognition
Brand preference
a name, term, symbol, design, or other feature that identifie…
Brand recognition, Brand preference, Brand insistence
occurs when a customer is aware that a brand exists and views…
a stronger degree of brand loyalty. A customer definitely pre…
Brand
a name, term, symbol, design, or other feature that identifie…
Levels of brand loyalty
Brand recognition, Brand preference, Brand insistence
17 terms
Principles of Economics chapter 14 Firms in Competitive Markets
competitive market
average revenue
marginal revenue
profit maximization for a competitive…
a market with many buyers and sellers trading identical produ…
total revenue divided by the quantity sold
the change in total revenue from an additional unit sold
competitive market
a market with many buyers and sellers trading identical produ…
average revenue
total revenue divided by the quantity sold
20 terms
Principles of Marketing Chapter 14 Direct, Online, Social Media, and Mobile Marketing
What is direct and digital marketing?
Define the new direct marketing model
What are the benefits of direct and di…
What are some forms of direct and digi…
Involves engaging directly with carefully targeted individual…
Most companies direct digital marketing is supplementary to c…
Buyers... Convenient, easy, private, access anytime... Sellers... L…
Online Marketing... Websites... Online advertising... Social media, a…
What is direct and digital marketing?
Involves engaging directly with carefully targeted individual…
Define the new direct marketing model
Most companies direct digital marketing is supplementary to c…
18 terms
Kotler|Armstrong Principles of Marketing Chapter 14 Vocabulary
Promotion mix (marketing communication…
Advertising
Sales promotion
Personal selling
The specific blend of promotion tools that the company uses t…
Any paid form of nonpersonal presentation and promotion of id…
Short-term incentives to encourage the purchase or sale of a…
Personal presentation by the firm's sales force for the purpo…
Promotion mix (marketing communication…
The specific blend of promotion tools that the company uses t…
Advertising
Any paid form of nonpersonal presentation and promotion of id…
47 terms
Principles of Marketing 101 Chapter 14- Grewal | Levy 4e
break-even analysis
break-even point
bait-and-switch
competitive parity
Technique used to examine the relationships among cost, price…
The point at which the number of units sold generates just en…
A deceptive practice of luring customers into the store with…
A firm's strategy of setting prices that are similar to those…
break-even analysis
Technique used to examine the relationships among cost, price…
break-even point
The point at which the number of units sold generates just en…
34 terms
Chapter 14 Principles Of Hair Design
Inspiration
Line
Horizontal Lines
Vertical Line
can come from anywhere at anytime
Define form and space
Lines parallel to the floor or horizon; create width in design.
Lines that are straight up and down; create length and height…
Inspiration
can come from anywhere at anytime
Line
Define form and space
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