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Study sets matching "product planning"

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Study sets matching "product planning"

14 terms
Product Planning
Product
Product Planning
Product Mix
Product Line
Anything a person receives in an exchange
Making decisions about the features and services of a product…
All the different products that a company makes or sells
A group of closely related products manufactured or sold by a…
Product
Anything a person receives in an exchange
Product Planning
Making decisions about the features and services of a product…
19 terms
Product Planning
Product Planning
Product Mix
Product Line
Product Item
Making decisions about the features and services of a produc…
All the different products that a company makes or sells.
A group of closely related products manufactured or sold by a…
A specific model, brand, or size of a product within a produc…
Product Planning
Making decisions about the features and services of a produc…
Product Mix
All the different products that a company makes or sells.
22 terms
product planning
product planning
product line
product item
product width
making decisions about the features needed to sell a business…
group of closely related products sold by a business
specified model, brand, or size of a product within a product…
number of different product lines
product planning
making decisions about the features needed to sell a business…
product line
group of closely related products sold by a business
15 terms
Product Planning
product planning
product features
product development
product mix
the process of making decisions about features that are neede…
the tangible characteristics of a product, including packagin…
the process of product planning includes five steps; generati…
includes all the different products that a company makes or s…
product planning
the process of making decisions about features that are neede…
product features
the tangible characteristics of a product, including packagin…
11 terms
Product Planning
Product planning
Product mix
Product line
Product item
Making decisions about those features that are needed to sell…
all products that an organization sells
a group of closely related product items
A specific model, brand, or size of a product within a produc…
Product planning
Making decisions about those features that are needed to sell…
Product mix
all products that an organization sells
63 terms
Product Planning
Product Planning
Product Mix
Product Line
Product Item
making decisions on the features needed to sell a company's p…
all different products that a company makes or sells
a group of closely related products manufactured or sold by a…
a specific model, brand or size within a product line
Product Planning
making decisions on the features needed to sell a company's p…
Product Mix
all different products that a company makes or sells
10 terms
PRODUCTION PLANNING
The Three Phases of Production Planning
Design Planning
Product Line
Product design
1. Design planning, ... 2. Facilities planning, and ... 3. Operatio…
Is the development of a plan for converting an idea into an a…
A group of similar products that differ only in relatively mi…
Is the process of creating a set of specifications from which…
The Three Phases of Production Planning
1. Design planning, ... 2. Facilities planning, and ... 3. Operatio…
Design Planning
Is the development of a plan for converting an idea into an a…
16 terms
product planning
product
product planning
product mix
product management
anything a person receives in exchange; tangible item, a serv…
making decisions about the feature that should be used to sel…
all different products a company sell (kraft foods over 80 br…
developing strategies for the product mix
product
anything a person receives in exchange; tangible item, a serv…
product planning
making decisions about the feature that should be used to sel…
12 terms
Product planning
Product
Product planning
Product mix
Product management
A tangible item, a service, or an idea
Makes decision about the features that should be used to sell…
All of the different products that a company makes or sells
Developing strategies for the product mix
Product
A tangible item, a service, or an idea
Product planning
Makes decision about the features that should be used to sell…
13 terms
product planning
Product planning
Product mix
Product line
Product item
involves making decisions about what features should be used…
includes all the different products that a company makes or s…
is a group of closely related products manufactured or sold b…
is a specific model, brand, or size of a product within a pro…
Product planning
involves making decisions about what features should be used…
Product mix
includes all the different products that a company makes or s…
12 terms
Product Planning
Brand
Brand name
Brand mark
Trade name
Name,design, or symbol
Word or group of words
Symbol, design, distinctive coloring, or lettering
Identifies the company or a division of a particular corporat…
Brand
Name,design, or symbol
Brand name
Word or group of words
12 terms
Product Planning
Brand
Brand Names
Brandmark
Trade Mark
Name, design or symbol that identifies the products of a comp…
Word or group of words that can be spoken
Symbol, design, distinctive coloring, or lettering
When used, it is followed by the registered trademark symbol
Brand
Name, design or symbol that identifies the products of a comp…
Brand Names
Word or group of words that can be spoken
20 terms
Product Planning
product planning
product mix
products line
product item
involves making decisions about what features should be used…
includes all the different products that a company makes or s…
a group of closely related products manufactures or sold by a…
a specific model, brand, or size of a product within a produc…
product planning
involves making decisions about what features should be used…
product mix
includes all the different products that a company makes or s…
12 terms
Product Planning
Closing the sale
Buying signals
Trial close
Which close
Obtaining an agreement to buy from the customer
Things customers do or say to indicate a readiness to buy... or…
An initial effort to close the sale
Encourages a customer to make a decision between two items.... o…
Closing the sale
Obtaining an agreement to buy from the customer
Buying signals
Things customers do or say to indicate a readiness to buy... or…
21 terms
Product Planning
Product Planning
Product Mix
Product Line
Product Item
The decisions made about what features should be used in sell…
All the different products that a company makes or sells
A group of closely related products manufactured or sold by a…
A specific model, brand, or size of a product within a produc…
Product Planning
The decisions made about what features should be used in sell…
Product Mix
All the different products that a company makes or sells
22 terms
Product Planning
product planning
product mix
product line
product item
making decisions about the features and services of a product…
all of the different products that a company makes and sells.
cereals produced by Kellogg's retailers sell more than one pr…
davidson motorcycle dealer might carry several product items…
product planning
making decisions about the features and services of a product…
product mix
all of the different products that a company makes and sells.
39 terms
product planning
features
services
product planning
product mix
packaging, labeling, branding
product warranties
involves making decisions about those features that are neede…
includes all the different products that a company makes or s…
features
packaging, labeling, branding
services
product warranties
Product Planning
Product modification
National brand
Brand
Generic brand
An alteration in a company's existing product.
Brands that are owned and initiated by national manufacturers…
A name, term, design, symbol, or combination of these element…
Products that do not carry a company identity.
Product modification
An alteration in a company's existing product.
National brand
Brands that are owned and initiated by national manufacturers…
14 terms
Product Planning
Product
Product Planning
Product Mix
Product Line
Anything a person receives in an exchange
Making decisions about the features and services of a product…
All the different products that a company makes or sells
A group of closely related products manufactured or sold by a…
Product
Anything a person receives in an exchange
Product Planning
Making decisions about the features and services of a product…
26 terms
Product Planning
Define Product Planning
What is included in the product mix?
Example of Product Line
Example of Product item
Making decisions about the features and services of a product…
It includes all the different products that a company makes o…
Car models
Night Train, Deuce, or heritage of Softail classic.
Define Product Planning
Making decisions about the features and services of a product…
What is included in the product mix?
It includes all the different products that a company makes o…
11 terms
Product Planning
Product
Product Planning
Product Line
Product Mix
anything a person receives in an exchange
making decisions about what features should be used in sellin…
group of closely related products manufactured or sold by a b…
includes all the different products that a company makes or s…
Product
anything a person receives in an exchange
Product Planning
making decisions about what features should be used in sellin…
24 terms
product planning
product
product planning
product mix
product line
anything a person receives in an exchange
making decisions about what features should be used: modifyin…
includes all different products that a company makes or sells…
group of related products sold by a business (iphone, macs, t…
product
anything a person receives in an exchange
product planning
making decisions about what features should be used: modifyin…
23 terms
Product Planning
Product planning
Product Mix
Product Line
Product Item
involves making decisions about what features should be used…
includes all the different products that a company makes or s…
a group of closely related products manufactured or sold by a…
a specific model, brand, or size of a product within a produc…
Product planning
involves making decisions about what features should be used…
Product Mix
includes all the different products that a company makes or s…
23 terms
Product Planning
Brand
Brand Name
Brand Mark
Trade Name
name, design, or symbol that identifies the product of a comp…
word, group of words, letters, or numbers of a brand that can…
part of the brand that is a symbol, design, or distinctive co…
identifies the company or a division of a particular corporat…
Brand
name, design, or symbol that identifies the product of a comp…
Brand Name
word, group of words, letters, or numbers of a brand that can…
20 terms
Product Planning
Brand
Branding
Brand Name
Brand Mark
A word, design, symbol, or combination of that identifies a b…
The process used by marketers to increase their sales, build…
Creates an image of a company/product using words.
Creates an image of a company/product using a sign or symbol/…
Brand
A word, design, symbol, or combination of that identifies a b…
Branding
The process used by marketers to increase their sales, build…
8 terms
Product planning
Product planning
Product mix
Product line
Product item
The decisions made about what features should be used in sell…
All the different products that a company makes or sells
A group of closely related products manufactured or sold by a…
A specific model, brand, or size of a product within a produc…
Product planning
The decisions made about what features should be used in sell…
Product mix
All the different products that a company makes or sells
10 terms
Product Planning
product planning
product mix
product line
product item
making decisions about the product that will help sell it
different products that a compnay makes or sells
a group of related products that is sold by a business
a specific model, brand, size of a product from a specific line
product planning
making decisions about the product that will help sell it
product mix
different products that a compnay makes or sells
25 terms
Product Planning
1. Generating Ideas
2. Screening Ideas
3. Developing a Business Proposal
4. Developing the Product
ideas come from customers, competitors, channel members, and…
ideas are evaluated, looking for potential conflict with exis…
developed to evaluate the size of the market, potential sales…
prototype developed, marketers develop a marketing strategy,…
1. Generating Ideas
ideas come from customers, competitors, channel members, and…
2. Screening Ideas
ideas are evaluated, looking for potential conflict with exis…
30 terms
product planning
core
actual
augmented
7 steps
benefits
tangible goof or delivered service
support or ad ons
1) generate ideas... 2)screen ideas ... 3) develop a business propo…
core
benefits
actual
tangible goof or delivered service
13 terms
Product Planning
Positioning
Brand name
Brand Mark
Trade Character
strategy in which a business creates a certain image or impre…
word, group of words, letters, or numbers that represent a pr…
Symbol that represents a company
One with human form or characteristics
Positioning
strategy in which a business creates a certain image or impre…
Brand name
word, group of words, letters, or numbers that represent a pr…
26 terms
Product Planning
Product Planning is...
Product mix includes...
Product Line
Product Item
decisions about what features should be used in selling a bus…
different products that a company makes or sells
A group of related products manufactured by a single company.
Is a specific version of a product that can be designated as…
Product Planning is...
decisions about what features should be used in selling a bus…
Product mix includes...
different products that a company makes or sells
11 terms
Product Planning
What is product planning
Product mix
Product Line
Product Item
Making decisions about what features should be used in sellin…
All the different products that a company makes or sells
Is a group of of closely related products manufactured or sol…
Is a specific model,brand,or size or a product within a produ…
What is product planning
Making decisions about what features should be used in sellin…
Product mix
All the different products that a company makes or sells
product planning
Product mix strategy
Product width
Product depth
Product development process
plan for deciding what products or services to offer
product line, type of category (item)
# of items in each line
1. Generate Ideas... 2.Screen Ideas... 3.Develop the business propo…
Product mix strategy
plan for deciding what products or services to offer
Product width
product line, type of category (item)
32 terms
Product Planning & Production Management
Product Development
3 Major steps in product development
There are 2 major sources of new produ…
Consumer Panel
the process of creating or improving a product or service
1-develop an idea for a new product that customers want to bu…
-consumer research ... -product research
a group of people who offer opinions about a product of servi…
Product Development
the process of creating or improving a product or service
3 Major steps in product development
1-develop an idea for a new product that customers want to bu…
9 terms
Production Planning
Budgeting
Cast
Codec
Crew
Predicting the costs of every aspect of a production, and all…
Collective term that refers to all the on-camera performers i…
A particular computer protocol for encoding audio-visual data…
Production staff members who behind the camera. In larger pro…
Budgeting
Predicting the costs of every aspect of a production, and all…
Cast
Collective term that refers to all the on-camera performers i…
10 terms
Production Planning
stock (inventory)
'stock-out' costs
economic order quantity (EOQ)
stock-control charts
materials and goods required to allow for the production of a…
risks to holding very low stock levels as financial costs for…
the optimum or least-cost quantity of stock to re-order takin…
charts used to monitor a firm's stock position
stock (inventory)
materials and goods required to allow for the production of a…
'stock-out' costs
risks to holding very low stock levels as financial costs for…
28 terms
production planning
target audience
demographics
convergence
teaser
the group of people, usually defined by demographics, that a…
information related to specific statistics about a population…
the amalgamation of various media, such as radio and televisi…
a short segment, usually broadcast before a commercial break,…
target audience
the group of people, usually defined by demographics, that a…
demographics
information related to specific statistics about a population…
9 terms
Production Planning
Budgeting
Case
Codec
Crew
Predicting the costs of every aspect of a production
Collective term that refers to all the on-camera performers i…
A rule, implemented in either software or hardware, which squ…
Production staff members who behind the camera
Budgeting
Predicting the costs of every aspect of a production
Case
Collective term that refers to all the on-camera performers i…
10 terms
Production Planning
Audition
Budgeting
Cast
Crew
a session in which a potential cast member is evaluated for s…
predicting the costs of every aspect of a production and allo…
the people who appear in the program
production staff members who work behind the cameras
Audition
a session in which a potential cast member is evaluated for s…
Budgeting
predicting the costs of every aspect of a production and allo…
9 terms
Production Planning
Budgeting
Cast
Codec
Crew
Predicting the costs of every aspect of a production, allocat…
Collective term that refers to all the on-camera performers i…
A particular computer protocol for encoding audio-visual data…
Production staff embers who work behind the camera. In larger…
Budgeting
Predicting the costs of every aspect of a production, allocat…
Cast
Collective term that refers to all the on-camera performers i…
18 terms
Production Planning
What are the two parts?
Director
production manager (producer)
stage manager
business and artistic
duties as the organizer, manager, promoter, business agent, a…
acts as a financer who signs contracts and make arrangments
when the lights go off, this person is in charge
What are the two parts?
business and artistic
Director
duties as the organizer, manager, promoter, business agent, a…
13 terms
Chapter 30 Product Planning
Product Planning
Product Mix
Product Line
Product Item
A process to determine how to best communicate a product's at…
All the different products that a company makes or sells
A group of closely related products made by a business
A specific model, brand, or size of a product within a produc…
Product Planning
A process to determine how to best communicate a product's at…
Product Mix
All the different products that a company makes or sells
29 terms
Production planning
True
a. Plant level
a. The items in one BOM may contain th…
a. Header level... i. (Base quantity tell…
83. Production Process is performed at the plant level
85. At what level do you build BOMs?
86. *All BOMs are created as a single level BOM
87. *Where do you find the base quantity for a BOM?
True
83. Production Process is performed at the plant level
a. Plant level
85. At what level do you build BOMs?
11 terms
Chapter 30 - Product Planning
Product planning
Product mix
Product line
Product item
Making decisions about those features that are needed to sell…
All products that an organization sells
A group of closely related product items
Specific model, brand, or size of a product within a line
Product planning
Making decisions about those features that are needed to sell…
Product mix
All products that an organization sells
Unit 9 product planning
product planning
examples of product planning
product mix
product line
The decisions made about what features should be used in sell…
packaging... labeling... warranties... guarantees... branding... product…
All the different products that a company makes or sells.
A group of closely related products manufactured or sold by a…
product planning
The decisions made about what features should be used in sell…
examples of product planning
packaging... labeling... warranties... guarantees... branding... product…
29 terms
Product Planning Chapter 30
Product Planning
Product Mix
Product Line
Product Item
Making decisions about the features and services of a product…
All the different products that a company makes or sells.
A group of closely related products manufactured or sold by a…
A specific model, brand, or size of a product within a produc…
Product Planning
Making decisions about the features and services of a product…
Product Mix
All the different products that a company makes or sells.
33 terms
Chapter 30 (Product Planning)
product mix
product planning
product line
product item
All the types of products a company makes or sells
Making decisions about those features that are needed to sell…
A group of closely related product items
Specific model, brand, or size of a product within a line
product mix
All the types of products a company makes or sells
product planning
Making decisions about those features that are needed to sell…
11 terms
Chapter 30: Product Planning
Product Mix
Product Line
Product Item
Product Planning
all the different products that a company makes or sells
a group of closely related products manufactured or sold by a…
a specific model, brand, or size of a product within a produc…
making decisions about the features and services of a product…
Product Mix
all the different products that a company makes or sells
Product Line
a group of closely related products manufactured or sold by a…
25 terms
Ch 30 Product Planning
product
Product planning
product mix
product line
Anything a person receives in an exchange; A tangible item, a…
Making decisions about the features that should be used to se…
All of the different products that a company makes or sells
group of closely related products manufactured and/or sold by…
product
Anything a person receives in an exchange; A tangible item, a…
Product planning
Making decisions about the features that should be used to se…
24 terms
Ch. 4 Product Planning
product planning
product plan
new product platforms, derivatives of…
portfolio management (product manageme…
process that takes place before product development project i…
identifies the portfolio of products to be developed by the o…
types of product development projects
planning activities focused on opportunities and potential pr…
product planning
process that takes place before product development project i…
product plan
identifies the portfolio of products to be developed by the o…
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