Study sets matching "public relation"

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Study sets matching "public relation"

62 terms
Public Relation
Public relations
Public Relations concept
Public Relations Steps
PR works assignments
the management function that establishes and maintains mutual…
Establish and maintain mutually beneficial relationships betw…
A. Publicity: The First (Garners third-party endorsement from…
- Writing and Editing... - Media Relations and Placement... - Resea…
Public relations
the management function that establishes and maintains mutual…
Public Relations concept
Establish and maintain mutually beneficial relationships betw…
Public Relation
Public Relation
Publics
Early PR Campaign during WWI & WW II
Torches of Freedom march
organized activity intended to favorable influence public
Business: Customers, shareholders... Non-for-profit: Volunteers…
Bernays and Fleischman work with the "creel committee" for pr…
Promoting feminism
Public Relation
organized activity intended to favorable influence public
Publics
Business: Customers, shareholders... Non-for-profit: Volunteers…
62 terms
Public Relation
Public relations
Public Relations concept
Public Relations Steps
PR works assignments
the management function that establishes and maintains mutual…
Establish and maintain mutually beneficial relationships betw…
A. Publicity: The First (Garners third-party endorsement from…
- Writing and Editing... - Media Relations and Placement... - Resea…
Public relations
the management function that establishes and maintains mutual…
Public Relations concept
Establish and maintain mutually beneficial relationships betw…
50 terms
Public Relations
Definitions of Public Relations
RACE Process
Phineas T. Barnum
Rise in Politics - Amos Kendall
The actions of a corporation, store, government, individual,…
Pseudo-event—a planned happening that occurs primarily for th…
considered the first presidential press secretary (Andrew Jac…
Definitions of Public Relations
The actions of a corporation, store, government, individual,…
RACE Process
Public Relation
What skillful PR technique did Jackson…
In the U.S alone PR is a multimillion…
The department of defense alone has ho…
The PR I S a has nearly blank members…
Spoke normal ... Dressed normal ... A normally dresssed
320,000
7,000
21,000 members and 10,000 college students
What skillful PR technique did Jackson…
Spoke normal ... Dressed normal ... A normally dresssed
In the U.S alone PR is a multimillion…
320,000
30 terms
Public Relations
Public relations
Publics
Publicity
Advertising
The planned and sustained effort to establish and maintain go…
Groups that the organisation interacts with and that have a v…
Refers to any free news stories about a business's products o…
Paid non-personal messages communicated through mass media to…
Public relations
The planned and sustained effort to establish and maintain go…
Publics
Groups that the organisation interacts with and that have a v…
Public Relations
What are the 4 goals of communication
What 3 Key points are required to be a…
media is used for what 4 purposes
should you use events that happen to p…
inform, persuade, motivate, achieve mutual understanding
communication ... process information... what media does what
survey the environment... entertainment & diversion... reinforce op…
yes
What are the 4 goals of communication
inform, persuade, motivate, achieve mutual understanding
What 3 Key points are required to be a…
communication ... process information... what media does what
Public relations
Visual communication
Media relations
Crisis plan
Advertising agency
Komunikacja wizualna
Komunikacja z mediami
Plan kryzysowy
Agencja reklamowa
Visual communication
Komunikacja wizualna
Media relations
Komunikacja z mediami
Public relations
Public relations 1
Public relations 2
Public relations3:
Public relations4
Is the distinctive management function which help establish a…
Helps management to keep informed on and responsive to public…
The responsibility of management to serve the public interest.
Analyzing trends , counseling organization leaders/implementi…
Public relations 1
Is the distinctive management function which help establish a…
Public relations 2
Helps management to keep informed on and responsive to public…
105 terms
Public Relations
Spin
Mutual Benefit
Employee Relations
Consumer Relations
Form of Propaganda created by framing a situation to manipula…
Achieving goals that benefit both the organization and the pu…
Building, strengthening, maintaining positive employer-employ…
Organizations ability to satisfy and create a positive experi…
Spin
Form of Propaganda created by framing a situation to manipula…
Mutual Benefit
Achieving goals that benefit both the organization and the pu…
Public Relations
Public Relations
Advertising Value Equivalents
Step 1 in the "new eight-step workflow…
Step 2 in the "new eight-step workflow…
a strategic communications process "that builds mutually bene…
a calculation of the values of publicity based on the adverti…
observe.... Extend your research into online communities to obs…
listen.... When you listen there's no message development guess…
Public Relations
a strategic communications process "that builds mutually bene…
Advertising Value Equivalents
a calculation of the values of publicity based on the adverti…
29 terms
public relations
the strategic management process
strategic thinking
2 main aspects of strategic thinking:
goal planning
1) research... 2) planning and programming... 3) implementation... 4)…
predict a future goal, determine what forces will help reach…
goal planning and strategic planning
takes place in missions and goals
the strategic management process
1) research... 2) planning and programming... 3) implementation... 4)…
strategic thinking
predict a future goal, determine what forces will help reach…
47 terms
Public Relations
Public Relation
George Meredith
Print Media
Radio
The deliberate planned and sustained effort to establish and…
Former President of American Public Relation Association
Effective for a specified audience, lasting medium
Immediate medium, far-reaching medium
Public Relation
The deliberate planned and sustained effort to establish and…
George Meredith
Former President of American Public Relation Association
public relations
RACE
research
action
communication
- research ... - action... - communication ... - evaluation
attitudes about the issue at hand
identify action of the client in the public interest
communicate that action to gain understanding, acceptance, an…
RACE
- research ... - action... - communication ... - evaluation
research
attitudes about the issue at hand
Public Relations
Brainstorming
Campaign Budget
Formative Evaluation
Goals
a technique of group discussion used to generate large number…
zero-based budget where every tactic is given a cost to produ…
monitoring of a program or campaign at various intervals as i…
basic direction of an organization or other entity. considere…
Brainstorming
a technique of group discussion used to generate large number…
Campaign Budget
zero-based budget where every tactic is given a cost to produ…
58 terms
Public Relations
Media Relations
Press Agentry
Publicity
Advertising
Working with journalists/bloggers in seeking publicity
Any news is good news (anything)
Putting good news out about a client, not controlled, (pray)
Controlled method of getting out your message, (pay)
Media Relations
Working with journalists/bloggers in seeking publicity
Press Agentry
Any news is good news (anything)
Public Relations
You can be named as a coconspirator if
What is libel
What is slander
What is trademark
Participate in illegal action ... Counsels policy behind illegal…
A written falsehood
A spoken falsehood
A word, stmbol or slogan
You can be named as a coconspirator if
Participate in illegal action ... Counsels policy behind illegal…
What is libel
A written falsehood
Public Relations
Primary research
Secondary research
Communication audit
Simple random sampling
Original research not derived from the results of any earlier…
Research using information generated by someone else, sometim…
Research procedures used to determine whether an organization…
A basic and often impractical form of probability sampling th…
Primary research
Original research not derived from the results of any earlier…
Secondary research
Research using information generated by someone else, sometim…
Public Relations
Burson-Marsteller VALS
Cognitive Dissonance
Professor Everett Roger's Diffusion an…
Maslow's Hierarchy of Needs
Survivor and sustainer are the bottom one the hierarchy. gene…
Created in three ways... 1 the writer needs to make the public a…
1 Awareness- the person discovers the idea or product... 2 Inter…
Physiological needs- These involve self-preservation such as…
Burson-Marsteller VALS
Survivor and sustainer are the bottom one the hierarchy. gene…
Cognitive Dissonance
Created in three ways... 1 the writer needs to make the public a…
25 terms
Public Relations
human relations, marital relations and…
international relations:
relationships between organizations an…
public relations:
describe the study and management of relationships between in…
deals with relationships among nations in the largest social…
people who are somehow mutually involved or interdependent wi…
distinctive management function which helps establish and mai…
human relations, marital relations and…
describe the study and management of relationships between in…
international relations:
deals with relationships among nations in the largest social…
Public relations
Public relations
Things PR involves
Relationship between PR and business o…
How PR works
The deliberate, planned and sustained effort to establish and…
Developing good relations with various publics, handling unfa…
PR combines a number of marketing and sales techniques to pre…
Public relations
The deliberate, planned and sustained effort to establish and…
Things PR involves
Developing good relations with various publics, handling unfa…
50 terms
Public Relations
Definitions of Public Relations
RACE Process
Phineas T. Barnum
Rise in Politics - Amos Kendall
The actions of a corporation, store, government, individual,…
Pseudo-event—a planned happening that occurs primarily for th…
considered the first presidential press secretary (Andrew Jac…
Definitions of Public Relations
The actions of a corporation, store, government, individual,…
RACE Process
Public relations
What are the people called that help o…
What is a special form of public relat…
What are groups that are almost always…
What is the relationship between organ…
Practitioners
Social marketing
Publics
Public affairs
What are the people called that help o…
Practitioners
What is a special form of public relat…
Social marketing
13 terms
Public Relations
Public relations
5 Elements of PR
Examples of Publications
Functions of Publications
the function that manages a firm's communications for: ... 1. bu…
Publications, Video/Audio, Annual Reports, Media Relations, &…
Brochures, special-purpose single-issue publications such as…
Inform various audiences about the activities of the organiza…
Public relations
the function that manages a firm's communications for: ... 1. bu…
5 Elements of PR
Publications, Video/Audio, Annual Reports, Media Relations, &…
Publicity and public relation
News Release
Publicity
Public relation
Customer advisory boards
is a prewritten story about a company, which is sent to vario…
Placing newsworthy information about a company in the media
any activity designed to create goodwill toward a business
are used by manufactures, wholesalers, and retailers alike to…
News Release
is a prewritten story about a company, which is sent to vario…
Publicity
Placing newsworthy information about a company in the media
Public Relations
Public relations
Public relations campaign - functions of
Planned PR
Image (determinants of)
Concerned with image either to improve with planned PR or pro…
Promote a positive image ... Convey information about business…
Planned PR... Convey a positive new in order to improve image an…
- Dress/appearance ... - Product quality ... - Product range ... - Bus…
Public relations
Concerned with image either to improve with planned PR or pro…
Public relations campaign - functions of
Promote a positive image ... Convey information about business…
12 terms
Public Relations
public relations
crisis management
media release
sponsorship
are relationships established with the media to create favour…
is the process by which a business or other organisation deal…
is an item of news prepared for and distributed to the media
financial support from a sponsor
public relations
are relationships established with the media to create favour…
crisis management
is the process by which a business or other organisation deal…
Public Relations
Business community
Community at large
Contingency plan
Crisis management
Individuals employed in local/ area organizations.
Individuals who live in the area where the sport/event is held.
The guidelines that are use when responding to undesirable ci…
A public-relations strategy that involves the ongoing managin…
Business community
Individuals employed in local/ area organizations.
Community at large
Individuals who live in the area where the sport/event is held.
65 terms
Public relation
Accuracy
To attend
Brand awareness
To brief
Justesse
Assister à
Reconnaissance de la marque
Informer
Accuracy
Justesse
To attend
Assister à
Public relations
to play a role
to stage an event
to cause negative publicity
to monitor media coverage
grać rolę
zorganizować wydarzenie
spowodować negatywny rozgłos
monitorować przekaz medialny
to play a role
grać rolę
to stage an event
zorganizować wydarzenie
Public Relations Employee Relations
In S-H-O-C, a four-step communications…
Traditional staples of employee commun…
One overriding principle for good inte…
Because of what has happened to Americ…
honesty
...
...
...
In S-H-O-C, a four-step communications…
honesty
Traditional staples of employee commun…
...
Public relations
public relations definition
publics
public relations concept
PR & advertising
is the deliberate, planned and sustained effort to establish…
are internal and external stakeholders who have a vested or f…
- concerned with 'pubic'... -designed to promote business in a+…
they're not the same but share the same objective of increasi…
public relations definition
is the deliberate, planned and sustained effort to establish…
publics
are internal and external stakeholders who have a vested or f…
21 terms
Public Relations
Public Relations
Public
Lobbying
Media Release
Public relations is the deliberate, planned and sustained eff…
the internal or external stakeholders potentially affected by…
conducting activities aimed at influencing public officials a…
an item of news prepared for and distributed to the media
Public Relations
Public relations is the deliberate, planned and sustained eff…
Public
the internal or external stakeholders potentially affected by…
Public Relations
Do you have to have an animal to show?
If I want to raise an animal but don't…
Is FFA fun?
If I'm in an ag class, do I have to be…
No. Every FFA member must have a supervised agricultural expe…
Unfortunately Hardin-Jefferson doesn't have a facility to kee…
Absolutely. We do many activities in the FFA such as going to…
No you don't have to be in FFA... We would love to have you b…
Do you have to have an animal to show?
No. Every FFA member must have a supervised agricultural expe…
If I want to raise an animal but don't…
Unfortunately Hardin-Jefferson doesn't have a facility to kee…
Public Relations
Public Relations
Pr and its relationship to business ob…
Publics
Planned PR objectives
Is the practice of managing the spread of information between…
PR should be used to increase recognition of a business which…
The internal or external stakeholders potentially affected by…
- free publicity... - promotion... - relationships with the communi…
Public Relations
Is the practice of managing the spread of information between…
Pr and its relationship to business ob…
PR should be used to increase recognition of a business which…
30 terms
Public Relations
press release
occasional
corporate crisis
increasingly
sajtóközlemény
alkalmi
vállalati krízis
egyre inkább
press release
sajtóközlemény
occasional
alkalmi
7 terms
public relations
The customer journey (hierarchy of eff…
The digital divide
Audience segments - Psychographics
Audience segments - Demographics
Awareness: wow, that's new... Interest: seek more info... Evaluatio…
It is the gap that exists between those who have access to co…
Description of a market, individual or group of individuals b…
Refers to the various social and economic characteristics of…
The customer journey (hierarchy of eff…
Awareness: wow, that's new... Interest: seek more info... Evaluatio…
The digital divide
It is the gap that exists between those who have access to co…
17 terms
Public Relations
Public relations
Publics
Publicity
Advertising
Is the planned and sustained effort to establish and maintain…
Are groups that the organisation interacts with and that have…
Refers to any free news stories about a business's products o…
Used paid non-personal messages communicated through mass med…
Public relations
Is the planned and sustained effort to establish and maintain…
Publics
Are groups that the organisation interacts with and that have…
40 terms
Public Relations
Press agents
Phineas Taylor Barnum 1800
1883-1916 William F. Cody
one of the first press agents to use a…
sought to advance client's image through media exposure (stun…
invented the publicity stunt to get people to his circus... Nob…
once killed buffalo for railroads, promoted himself and show…
John Burke
Press agents
sought to advance client's image through media exposure (stun…
Phineas Taylor Barnum 1800
invented the publicity stunt to get people to his circus... Nob…
10 terms
public relations
Public relations
press agent
Premodern founders of public relations
modern founders of public relations
is a strategic communication process that builds mutually ben…
a person employed to organize advertising and publicity in th…
barnum, Buffalo Bill, john burke
ivy ledbetter lee, edward bernays
Public relations
is a strategic communication process that builds mutually ben…
press agent
a person employed to organize advertising and publicity in th…
Public Relations
Public Relations
Public Relations Examples
Marketing
Advertising
the management function that identifies, establishes and main…
- staff - suppliers - community... - clients - distributors - me…
Identifying human needs/wants, then delivering the products a…
the controlled method of placement of messages in the media
Public Relations
the management function that identifies, establishes and main…
Public Relations Examples
- staff - suppliers - community... - clients - distributors - me…
Public Relations
Organizational factors determine role…
Challenge of being a spokesperson
Goals of integrated communication prog…
Services provided by PR firms
type of organization, large complex organizations have a larg…
when a spokesperson may personally disagree with he or she is…
repsentative of departments should serve together on key comm…
Marketing communication... executive speech training... research a…
Organizational factors determine role…
type of organization, large complex organizations have a larg…
Challenge of being a spokesperson
when a spokesperson may personally disagree with he or she is…
Public Relations
Public Relations
Three Parts of Public Relations
Research
Communications
maintain a beneficial relationship between an organization +…
research, communications, counseling
define problem. identity who you need to convince that the pr…
employees, stock holders, outside communication, news media
Public Relations
maintain a beneficial relationship between an organization +…
Three Parts of Public Relations
research, communications, counseling
11 terms
Public Relations
Player Identification
Public Relations
Center of a City
Platforms
- getting fans to align themselves with the human aspect of e…
- how the team is perceived by the public... - public = media me…
- used to be a castle or church... - now, cities are built aroun…
1. news releases... 2. appearances... 3. social media... 4. earned media
Player Identification
- getting fans to align themselves with the human aspect of e…
Public Relations
- how the team is perceived by the public... - public = media me…
6 terms
Public Relations
press relations
product publicity
public affairs
lobbying
creating and placing newsworthy information in the news media…
publicizing specific products
building and maintaining national or local community relation…
building and maintaining relationships with legislators and g…
press relations
creating and placing newsworthy information in the news media…
product publicity
publicizing specific products
134 terms
Public Relations
Public relations
Internal and external publics
Primary, secondary and marginal
Traditional and future
strategic management of competition and conflict... for the m…
based on organizational boundaries
based on influence and need
based on time
Public relations
strategic management of competition and conflict... for the m…
Internal and external publics
based on organizational boundaries
33 terms
Public Relations
Major Employers
Typical Work Assignments (11)
Research
Roles: Four Roles of PR in the Organiz…
1. Most Common Employer = Business and Commercial CORPORATION…
1. Writing and Editing - composing and publishing ... 2. Media R…
Ex. ... - Gathering info about public opinion, trends, emerging…
1. COMMUNICATION TECHNICIAN... 2. EXPERT PRESCTIBER... 3. COMMUNICA…
Major Employers
1. Most Common Employer = Business and Commercial CORPORATION…
Typical Work Assignments (11)
1. Writing and Editing - composing and publishing ... 2. Media R…
Public Relations
Public relations
PR requires a set of stages including:
MPR (marketing public relations)
advantages of MPR
- Process of planning, executing and evaluating programs that…
- how are you speaking to the press ... - determination of publi…
builds marketplace excitement before media advertising breaks…
breaks through clutter... supports advertising programs by makin…
Public relations
- Process of planning, executing and evaluating programs that…
PR requires a set of stages including:
- how are you speaking to the press ... - determination of publi…
Public Relations
Publicity
Public Relations
Spin
Mutual Benefit
The act of gaining public and media exposure
A strategic communication process that builds mutually benefi…
A form of propaganda created by framing a situation to manipu…
Achieving goals that benefit both the organization and the pu…
Publicity
The act of gaining public and media exposure
Public Relations
A strategic communication process that builds mutually benefi…
16 terms
PUBLIC RELATIONS
accentuer fidélisation de la clientèle
aller à l'encontre d'un code de bonne…
campagne de diffamation orchestrée
concevoir une campagne
strenghten customer loyalty
violate a code of conduct
smear campaign
devise a campaign
accentuer fidélisation de la clientèle
strenghten customer loyalty
aller à l'encontre d'un code de bonne…
violate a code of conduct
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