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Study sets matching "public relations planning"

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Study sets matching "public relations planning"

31 terms
Public Relations Planning
Why has there always been little plann…
What are the advantages to planning in…
What are the difficulties with plannin…
What is management by objective?
PR comes from journalism, and has always been more defensive…
better defined problems, basis for scheduling, basis for budg…
initial time investment, unanticipated events=react/adjust, P…
system of management in which the activities performed are de…
Why has there always been little plann…
PR comes from journalism, and has always been more defensive…
What are the advantages to planning in…
better defined problems, basis for scheduling, basis for budg…
13 terms
Strategic Planning for Public Relations
Publics: What are they?
Publics: How are they classified?
Publics: How do we gauge relative impo…
What are the elements of planning?
Publics exist because of their interaction and interdependenc…
1. Customers 2. Limiters 3. Enablers 4. Producers (CLEP)
Key Public, (Grunig and Hunt) 1. Nonpublics 2. Latent publics…
1. Situation Analysis 2. Goals 3. Objectives 4. Strategy 5. T…
Publics: What are they?
Publics exist because of their interaction and interdependenc…
Publics: How are they classified?
1. Customers 2. Limiters 3. Enablers 4. Producers (CLEP)
Strategic Planning for Public Relations
Publics: What are they?
Publics: How are they classified?
Publics: How do we gauge relative impo…
What are the elements of planning?
Publics exist because of their interaction and interdependenc…
1. Customers 2. Limiters 3. Enablers 4. Producers (CLEP)
Key Public, (Grunig and Hunt) 1. Nonpublics 2. Latent publics…
1. Situation Analysis 2. Goals 3. Objectives 4. Strategy 5. T…
Publics: What are they?
Publics exist because of their interaction and interdependenc…
Publics: How are they classified?
1. Customers 2. Limiters 3. Enablers 4. Producers (CLEP)
13 terms
Ten Step Public Relations Plan
Goals
Key Publics
Objectives for Key Publics 1
Objectives for Key Publics 2
1. Limit. No more than three to five. One may be enough.... 2. M…
1. Groups or subgroups with which you need to communicate (ta…
Awareness, opinion, or action you desire; not the process, bu…
Articulate with verbs that reflect changes in awareness, opin…
Goals
1. Limit. No more than three to five. One may be enough.... 2. M…
Key Publics
1. Groups or subgroups with which you need to communicate (ta…
Public Relations Strategic Planning Quiz
When in the planning process, a practi…
Planning also involves
3 traditional situations that prompt a…
Basic elements of public relation plan
1. Think about the situation... 2. Analyze what can be done abou…
news releases. special events, press kits, news conferences a…
1. overcome a negative situation... 2. conduct a specific one ti…
situation, goals and objectives, audience strategy, tactics,…
When in the planning process, a practi…
1. Think about the situation... 2. Analyze what can be done abou…
Planning also involves
news releases. special events, press kits, news conferences a…
Public Relations Chapter 6 "Strategic Planning for Public Relations Effectiveness"
Why is planning important in public re…
12 elements in a Campaign or single us…
The 5 Steps in the Diffusion process t…
Awareness
it permits the development of integrated public relations eff…
1. Establishing Goals in a Relation to the Mission Statement…
1. Awareness... 2.Interest... 3. Evaluation... 4. Trial... 5. Adoption
People become aware of the idea or practice, although their k…
Why is planning important in public re…
it permits the development of integrated public relations eff…
12 elements in a Campaign or single us…
1. Establishing Goals in a Relation to the Mission Statement…
56 terms
Strategic Planning for Public Relations- Final
PR
Lesserism #1
Lesserism #2
What are tactics
performance and recognition
never assume anybody knows anything
know your audience
the visible elements of a public relations plan or marketing…
PR
performance and recognition
Lesserism #1
never assume anybody knows anything
22 terms
Chapter 6 Strategic Planning of Public Relations Effectiveness
brainstorming
campaign budget
formative evaluation
goals
A group discussion technique used to generate large numbers o…
Zero based budget where every tactic is given a cost to produ…
...
...
brainstorming
A group discussion technique used to generate large numbers o…
campaign budget
Zero based budget where every tactic is given a cost to produ…
11 terms
Public Relations :: Chapter 5 : Research and Planning
What is research used for in PR?
What are common research methods in PR?
What is Random Sampling?
What is Sample Size?
Defining an audience... Test Messages... Prevent Crisis... Monitor Com…
...Secondary: existing info... ...Primary: new/original... ...Qua…
Everyone in the target audience has equal chance of being sel…
Target of study... 3% ME 95% of time 1000-1500... 5-6% ME 95% of t…
What is research used for in PR?
Defining an audience... Test Messages... Prevent Crisis... Monitor Com…
What are common research methods in PR?
...Secondary: existing info... ...Primary: new/original... ...Qua…
50 terms
Public Relations
Definitions of Public Relations
RACE Process
Phineas T. Barnum
Rise in Politics - Amos Kendall
The actions of a corporation, store, government, individual,…
Pseudo-event—a planned happening that occurs primarily for th…
considered the first presidential press secretary (Andrew Jac…
Definitions of Public Relations
The actions of a corporation, store, government, individual,…
RACE Process
30 terms
Public Relations
Public relations
Publics
Publicity
Advertising
The planned and sustained effort to establish and maintain go…
Groups that the organisation interacts with and that have a v…
Refers to any free news stories about a business's products o…
Paid non-personal messages communicated through mass media to…
Public relations
The planned and sustained effort to establish and maintain go…
Publics
Groups that the organisation interacts with and that have a v…
30 terms
Public Relations
press release
occasional
corporate crisis
increasingly
sajtóközlemény
alkalmi
vállalati krízis
egyre inkább
press release
sajtóközlemény
occasional
alkalmi
69 terms
Public relations
Public relations
Things PR involves
Relationship between PR and business o…
How PR works
The deliberate, planned and sustained effort to establish and…
Developing good relations with various publics, handling unfa…
PR combines a number of marketing and sales techniques to pre…
Public relations
The deliberate, planned and sustained effort to establish and…
Things PR involves
Developing good relations with various publics, handling unfa…
27 terms
International Marketing (communication plan, public relations, sales promotion)
Situation Analysis consists of:
Marketing Goals
Analysis of competitors:
PEST analysis:
competitors, our company, market environment
profitability, survive on the market, enter new market
definition, positioning, target audience, product, price, dis…
Political/Legal, Economic, Social, Technological
Situation Analysis consists of:
competitors, our company, market environment
Marketing Goals
profitability, survive on the market, enter new market
61 terms
Public Relations
What are the 4 goals of communication
What 3 Key points are required to be a…
media is used for what 4 purposes
should you use events that happen to p…
inform, persuade, motivate, achieve mutual understanding
communication ... process information... what media does what
survey the environment... entertainment & diversion... reinforce op…
yes
What are the 4 goals of communication
inform, persuade, motivate, achieve mutual understanding
What 3 Key points are required to be a…
communication ... process information... what media does what
50 terms
Public Relations
Definitions of Public Relations
RACE Process
Phineas T. Barnum
Rise in Politics - Amos Kendall
The actions of a corporation, store, government, individual,…
Pseudo-event—a planned happening that occurs primarily for th…
considered the first presidential press secretary (Andrew Jac…
Definitions of Public Relations
The actions of a corporation, store, government, individual,…
RACE Process
35 terms
Public Relations
Primary research
Secondary research
Communication audit
Simple random sampling
Original research not derived from the results of any earlier…
Research using information generated by someone else, sometim…
Research procedures used to determine whether an organization…
A basic and often impractical form of probability sampling th…
Primary research
Original research not derived from the results of any earlier…
Secondary research
Research using information generated by someone else, sometim…
47 terms
Public Relations
Public Relation
George Meredith
Print Media
Radio
The deliberate planned and sustained effort to establish and…
Former President of American Public Relation Association
Effective for a specified audience, lasting medium
Immediate medium, far-reaching medium
Public Relation
The deliberate planned and sustained effort to establish and…
George Meredith
Former President of American Public Relation Association
Public Relations
Public Relations
Advertising Value Equivalents
Step 1 in the "new eight-step workflow…
Step 2 in the "new eight-step workflow…
a strategic communications process "that builds mutually bene…
a calculation of the values of publicity based on the adverti…
observe.... Extend your research into online communities to obs…
listen.... When you listen there's no message development guess…
Public Relations
a strategic communications process "that builds mutually bene…
Advertising Value Equivalents
a calculation of the values of publicity based on the adverti…
162 terms
Public Relations
Ivy Lee
Ivy Lee's Four Contributions to PR
Edward Bernays
Four models of PR
1st pr counsil... Declaration of Principles, a new model of PR -…
1. advancing concept that business & industry should align th…
father of modern PR... introduced term - Public relations counci…
press agentry/publicity, public information, two-way asymmetr…
Ivy Lee
1st pr counsil... Declaration of Principles, a new model of PR -…
Ivy Lee's Four Contributions to PR
1. advancing concept that business & industry should align th…
16 terms
Public Relations
Business community
Community at large
Contingency plan
Crisis management
Individuals employed in local/ area organizations.
Individuals who live in the area where the sport/event is held.
The guidelines that are use when responding to undesirable ci…
A public-relations strategy that involves the ongoing managin…
Business community
Individuals employed in local/ area organizations.
Community at large
Individuals who live in the area where the sport/event is held.
58 terms
Public Relations
Media Relations
Press Agentry
Publicity
Advertising
Working with journalists/bloggers in seeking publicity
Any news is good news (anything)
Putting good news out about a client, not controlled, (pray)
Controlled method of getting out your message, (pay)
Media Relations
Working with journalists/bloggers in seeking publicity
Press Agentry
Any news is good news (anything)
13 terms
Public Relations
Public relations
5 Elements of PR
Examples of Publications
Functions of Publications
the function that manages a firm's communications for: ... 1. bu…
Publications, Video/Audio, Annual Reports, Media Relations, &…
Brochures, special-purpose single-issue publications such as…
Inform various audiences about the activities of the organiza…
Public relations
the function that manages a firm's communications for: ... 1. bu…
5 Elements of PR
Publications, Video/Audio, Annual Reports, Media Relations, &…
17 terms
Public Relations
Public relations
Public relations campaign - functions of
Planned PR
Image (determinants of)
Concerned with image either to improve with planned PR or pro…
Promote a positive image ... Convey information about business…
Planned PR... Convey a positive new in order to improve image an…
- Dress/appearance ... - Product quality ... - Product range ... - Bus…
Public relations
Concerned with image either to improve with planned PR or pro…
Public relations campaign - functions of
Promote a positive image ... Convey information about business…
Public Relations
You can be named as a coconspirator if
What is libel
What is slander
What is trademark
Participate in illegal action ... Counsels policy behind illegal…
A written falsehood
A spoken falsehood
A word, stmbol or slogan
You can be named as a coconspirator if
Participate in illegal action ... Counsels policy behind illegal…
What is libel
A written falsehood
29 terms
public relations
the strategic management process
strategic thinking
2 main aspects of strategic thinking:
goal planning
1) research... 2) planning and programming... 3) implementation... 4)…
predict a future goal, determine what forces will help reach…
goal planning and strategic planning
takes place in missions and goals
the strategic management process
1) research... 2) planning and programming... 3) implementation... 4)…
strategic thinking
predict a future goal, determine what forces will help reach…
12 terms
Public Relations
public relations
crisis management
media release
sponsorship
are relationships established with the media to create favour…
is the process by which a business or other organisation deal…
is an item of news prepared for and distributed to the media
financial support from a sponsor
public relations
are relationships established with the media to create favour…
crisis management
is the process by which a business or other organisation deal…
25 terms
Public Relations
human relations, marital relations and…
international relations:
relationships between organizations an…
public relations:
describe the study and management of relationships between in…
deals with relationships among nations in the largest social…
people who are somehow mutually involved or interdependent wi…
distinctive management function which helps establish and mai…
human relations, marital relations and…
describe the study and management of relationships between in…
international relations:
deals with relationships among nations in the largest social…
21 terms
Public Relations
Brainstorming
Campaign Budget
Formative Evaluation
Goals
a technique of group discussion used to generate large number…
zero-based budget where every tactic is given a cost to produ…
monitoring of a program or campaign at various intervals as i…
basic direction of an organization or other entity. considere…
Brainstorming
a technique of group discussion used to generate large number…
Campaign Budget
zero-based budget where every tactic is given a cost to produ…
public relations
RACE
research
action
communication
- research ... - action... - communication ... - evaluation
attitudes about the issue at hand
identify action of the client in the public interest
communicate that action to gain understanding, acceptance, an…
RACE
- research ... - action... - communication ... - evaluation
research
attitudes about the issue at hand
13 terms
Public relations
General types of PR research
Applied research
Basic research
Introspective research
- Applied research... - Basic research... - Introspective research
Research to address a challenge or solve a problem... Two types:…
Academic in nature; used to develop or examine PR theories or…
Examines the field of PR
General types of PR research
- Applied research... - Basic research... - Introspective research
Applied research
Research to address a challenge or solve a problem... Two types:…
31 terms
Public relations
public relations definition
publics
public relations concept
PR & advertising
is the deliberate, planned and sustained effort to establish…
are internal and external stakeholders who have a vested or f…
- concerned with 'pubic'... -designed to promote business in a+…
they're not the same but share the same objective of increasi…
public relations definition
is the deliberate, planned and sustained effort to establish…
publics
are internal and external stakeholders who have a vested or f…
21 terms
Public Relations
Public Relations
Public
Lobbying
Media Release
Public relations is the deliberate, planned and sustained eff…
the internal or external stakeholders potentially affected by…
conducting activities aimed at influencing public officials a…
an item of news prepared for and distributed to the media
Public Relations
Public relations is the deliberate, planned and sustained eff…
Public
the internal or external stakeholders potentially affected by…
36 terms
Public Relations
Burson-Marsteller VALS
Cognitive Dissonance
Professor Everett Roger's Diffusion an…
Maslow's Hierarchy of Needs
Survivor and sustainer are the bottom one the hierarchy. gene…
Created in three ways... 1 the writer needs to make the public a…
1 Awareness- the person discovers the idea or product... 2 Inter…
Physiological needs- These involve self-preservation such as…
Burson-Marsteller VALS
Survivor and sustainer are the bottom one the hierarchy. gene…
Cognitive Dissonance
Created in three ways... 1 the writer needs to make the public a…
8 terms
Public Relations
Public Relations
Pr and its relationship to business ob…
Publics
Planned PR objectives
Is the practice of managing the spread of information between…
PR should be used to increase recognition of a business which…
The internal or external stakeholders potentially affected by…
- free publicity... - promotion... - relationships with the communi…
Public Relations
Is the practice of managing the spread of information between…
Pr and its relationship to business ob…
PR should be used to increase recognition of a business which…
20 terms
Public Relations
Do you have to have an animal to show?
If I want to raise an animal but don't…
Is FFA fun?
If I'm in an ag class, do I have to be…
No. Every FFA member must have a supervised agricultural expe…
Unfortunately Hardin-Jefferson doesn't have a facility to kee…
Absolutely. We do many activities in the FFA such as going to…
No you don't have to be in FFA... We would love to have you b…
Do you have to have an animal to show?
No. Every FFA member must have a supervised agricultural expe…
If I want to raise an animal but don't…
Unfortunately Hardin-Jefferson doesn't have a facility to kee…
12 terms
Public Relations & Publicity
public relations
publicity
push strategy
pull strategy
any activity that promotes a favorable image for a person or…
refers to a "free mention" of a product or business by the ne…
occurs in response to an issue with the team, person or produ…
the use of charitable sponsorships, community action or press…
public relations
any activity that promotes a favorable image for a person or…
publicity
refers to a "free mention" of a product or business by the ne…
81 terms
Public relations
What are the people called that help o…
What is a special form of public relat…
What are groups that are almost always…
What is the relationship between organ…
Practitioners
Social marketing
Publics
Public affairs
What are the people called that help o…
Practitioners
What is a special form of public relat…
Social marketing
21 terms
Public relations
Public relations
Functions of public relations
Image ... Elements of an image
Publics
Public relations is the professional maintenance and the plan…
Promoting a postive image ... Effective communication of message…
An image refers to how a business is perceived by the world a…
Publics are groups that the organisation interacts with and t…
Public relations
Public relations is the professional maintenance and the plan…
Functions of public relations
Promoting a postive image ... Effective communication of message…
15 terms
public relations
public relations
unplanned public relations
media releases
publics
...
...
...
...
public relations
...
unplanned public relations
...
5 terms
public relations
public relations
publics
publicity
advertising
is the planned and sustained effort to establish and maintain…
groups that the organisation interacts with and that have a v…
refers to any free news stories about a business's products o…
uses paid non-personal messages communicated through mass med…
public relations
is the planned and sustained effort to establish and maintain…
publics
groups that the organisation interacts with and that have a v…
7 terms
Public Relations
Public Relations
Propaganda
Public Opinion
Webcast
Organized Activities intended to favorably influence the public
The intentional influence of attitudes and opinions
Aggregate view of the general population
Real-time event transmitted over the internet
Public Relations
Organized Activities intended to favorably influence the public
Propaganda
The intentional influence of attitudes and opinions
10 terms
public relations
Public relations
press agent
Premodern founders of public relations
modern founders of public relations
is a strategic communication process that builds mutually ben…
a person employed to organize advertising and publicity in th…
barnum, Buffalo Bill, john burke
ivy ledbetter lee, edward bernays
Public relations
is a strategic communication process that builds mutually ben…
press agent
a person employed to organize advertising and publicity in th…
12 terms
Public Relations
Public Relations
Public Image
Image Protection
Business Publics
The professional maintenance of a favourable public image by…
The opinion that customers and the public have of a company
Finding a successful way of keeping your company in good light
A business with equity and debt owned by the general public t…
Public Relations
The professional maintenance of a favourable public image by…
Public Image
The opinion that customers and the public have of a company
134 terms
Public Relations
Public relations
Internal and external publics
Primary, secondary and marginal
Traditional and future
strategic management of competition and conflict... for the m…
based on organizational boundaries
based on influence and need
based on time
Public relations
strategic management of competition and conflict... for the m…
Internal and external publics
based on organizational boundaries
11 terms
Public Relations
Player Identification
Public Relations
Center of a City
Platforms
- getting fans to align themselves with the human aspect of e…
- how the team is perceived by the public... - public = media me…
- used to be a castle or church... - now, cities are built aroun…
1. news releases... 2. appearances... 3. social media... 4. earned media
Player Identification
- getting fans to align themselves with the human aspect of e…
Public Relations
- how the team is perceived by the public... - public = media me…
115 terms
Public Relations
Public relations
Marketing
Internal relations
Publicity
Is the management function that establishes and maintains mut…
is the management function that identifies human needs and wa…
is the specialized part of public relations that builds and m…
is information provided by an outside source that is used by…
Public relations
Is the management function that establishes and maintains mut…
Marketing
is the management function that identifies human needs and wa…
105 terms
Public Relations
Spin
Mutual Benefit
Employee Relations
Consumer Relations
Form of Propaganda created by framing a situation to manipula…
Achieving goals that benefit both the organization and the pu…
Building, strengthening, maintaining positive employer-employ…
Organizations ability to satisfy and create a positive experi…
Spin
Form of Propaganda created by framing a situation to manipula…
Mutual Benefit
Achieving goals that benefit both the organization and the pu…
19 terms
Public relations
Advertising
Public relations (compared to ads)
Public relations
Publics
uses paid television and radio slots, and space in newspapers…
uses the space and time provided free, often by third parties…
the planned and sustained effort to establish and maintain go…
groups that the organisation interacts with and that has a ve…
Advertising
uses paid television and radio slots, and space in newspapers…
Public relations (compared to ads)
uses the space and time provided free, often by third parties…
16 terms
Public relations
Public Relations
Publics
Publicity
Image
is the planned and sustained effort to establish and maintain…
are groups that the organisation interacts with and that have…
Refers to any free news stories about a business products or…
refers to how a business is perceived by the world at consumers
Public Relations
is the planned and sustained effort to establish and maintain…
Publics
are groups that the organisation interacts with and that have…
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