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Study sets matching "relations intro public bruce"

Introduction to Public Relations Final
Define public relations according to P…
Marston's R-A-C-E Process
What is a public? Provide an example g…
There are many functions associated wi…
a strategic communications process that builds mutually benef…
Research, Action, Communication, Evaluation
A public is a target audience. An example group of publics is…
1. Social media: free, mass communication... 2. Research: uncove…
Define public relations according to P…
a strategic communications process that builds mutually benef…
Marston's R-A-C-E Process
Research, Action, Communication, Evaluation
174 terms
Introduction to Public Relations
Public Relations Defined
Deliberate
Planned
Performance
The management (communication)... function that evaluates public…
intentionally influences, gains... understanding, provides infor…
Systematic and requires research and analysis
Includes performing, not just labeling.
Public Relations Defined
The management (communication)... function that evaluates public…
Deliberate
intentionally influences, gains... understanding, provides infor…
68 terms
Bruce Smith Public Relations Test 1
advantages of PR
advertising example
advertising
PR example
objectivity, variety of skills, widespread, special problem s…
marketing ad - selling something (toyota)
buying time and space
giving notice to a company (walmart)
advantages of PR
objectivity, variety of skills, widespread, special problem s…
advertising example
marketing ad - selling something (toyota)
10 terms
Public Relations: Introduction and Histoy
What is the difference between adverti…
Why is the term public relations misun…
Who was P.T. Barnum and what is he cre…
Who was the first American president t…
Advertising, whatever its faults, is a relatively open busine…
Public Relations is NOT: someone who wines and dines media pe…
P.T. Barnum said "there is a sucker born every minute" and ge…
Teddy Roosevelt was the first president to make extensive use…
What is the difference between adverti…
Advertising, whatever its faults, is a relatively open busine…
Why is the term public relations misun…
Public Relations is NOT: someone who wines and dines media pe…
17 terms
Introduction to Public Relations - FSU
Public Relations
Public image of a person or organizati…
Reputation Management
Diffusion of Innovation Theory
planned process to influence public opinion
unplanned and not entirely controlled by that person or organ…
the act of monitoring the reputation of an individual or bran…
addresses how, why, and at what rate new ideas and technology…
Public Relations
planned process to influence public opinion
Public image of a person or organizati…
unplanned and not entirely controlled by that person or organ…
11 terms
Introduction to Public Relations: Chapter 1
Public Relations
Marketing
Internal Relations
Publicity
The management function that establishes and maintains mutual…
The management function that identifies human needs and wants…
The specialized part of public relations that builds and main…
Information provided by an outside source that is used by the…
Public Relations
The management function that establishes and maintains mutual…
Marketing
The management function that identifies human needs and wants…
85 terms
Introduction To Public Relations Study Guide
Public Relations
Employee communication or Internal Rel…
Issues Management
Roles in Public Relations
The management function that establishes and maintains mutual…
The specialized part of public relations that builds and main…
The process of anticipating, identifying, evaluation, and res…
Communication Technician... Expert Prescriber... Communication Faci…
Public Relations
The management function that establishes and maintains mutual…
Employee communication or Internal Rel…
The specialized part of public relations that builds and main…
15 terms
Introduction to Public Relations Ch.1
Counseling
Research
Media Relations
Publicity
Providing advice to management concerning policies, relations…
Determining attitudes and behaviors of publics in order to pl…
Working with mass media in seeking publicity or responding to…
Disseminating planned messages through selected media to furt…
Counseling
Providing advice to management concerning policies, relations…
Research
Determining attitudes and behaviors of publics in order to pl…
166 terms
Introduction to Public Relations Notes 1
Public relations definition according…
PR is
A PR practitioner must have
_______ of growth is predictied in PR.
The distinctive management function which helps establish and…
multifaceted
- Writing skills... - Interpersonal communication skills... - Abili…
24%
Public relations definition according…
The distinctive management function which helps establish and…
PR is
multifaceted
52 terms
Introduction to Public Relations: Exam 2
baseline
benchmark
goal
objective
point from which we measure all future efforts
where we look at the best practices in other organizations
an outcome we can measure, but what we're lacking is how to d…
outcome can be measure, and we know what we are trying to ach…
baseline
point from which we measure all future efforts
benchmark
where we look at the best practices in other organizations
92 terms
Introduction to Public Relations - Final Exam
What is PRSA's definition of Public Re…
RACE
What is one way to separate publics of…
What are two functions of public relat…
A strategic communication process that builds mutually benefi…
Research Action Communication Evaluation
Publics can be separated into internal and external (those wi…
Social Media Interaction - they allow organizations to reach…
What is PRSA's definition of Public Re…
A strategic communication process that builds mutually benefi…
RACE
Research Action Communication Evaluation
69 terms
Introduction to Public Relations: Exam #2
brainstorming
campaign budget
goals
management by objectives (MBO)
a technique of group discussion used to generate large number…
zero-based budget where every tactic is given a cost to produ…
basic direction of an organization or other entity; goals are…
a process specifying that supervisors and employees will join…
brainstorming
a technique of group discussion used to generate large number…
campaign budget
zero-based budget where every tactic is given a cost to produ…
Chapter 1: Introduction to Contemporary Public Relations
Public Relations
Management of relationships between in…
Management of relationships nationwide
Negative things people think about PR
Management function that establishes and maintains mutually b…
Human relations, marital relations, interpersonal relations
International relations
PR people hide the truth... They put a spin to things... Alter perc…
Public Relations
Management function that establishes and maintains mutually b…
Management of relationships between in…
Human relations, marital relations, interpersonal relations
9 terms
Chapter 20: Introduction to and History of Public Relations
Ivy Lee
Edward Bernays
Campaign
Commercial Campaigns
The father of public relations (1902).
First public relations professor (1922).
The strategic, carefully planned sign of a series of messages…
Used for-profit organizations (like businesses) are divided i…
Ivy Lee
The father of public relations (1902).
Edward Bernays
First public relations professor (1922).
9 terms
Chapter 20: Introduction to and History of Public Relations
Ivy Lee
Edward Bernays
Campaign
Commercial Campaigns
The father of public relations (1902).
First public relations professor (1922).
The strategic, carefully planned sign of a series of messages…
Used for-profit organizations (like businesses) are divided i…
Ivy Lee
The father of public relations (1902).
Edward Bernays
First public relations professor (1922).
43 terms
Introduction to Public Relations: PURE 1800 Chaps 1-7 Midterm - Marquette University
Definition of Public Relations
RACE Acronym
Journalism
Public Relations
management function that identifies, establishes, and maintai…
R - Research = what is the problem/situation? ... A - Action (pr…
Writing & Media relations MORE OBJECTIVE
persuasive, many channels, uncontrolled medium
Definition of Public Relations
management function that identifies, establishes, and maintai…
RACE Acronym
R - Research = what is the problem/situation? ... A - Action (pr…
18 terms
Global Public Relations (Chapter 14; Test 2)
Global public relations, is also refer…
United States PR firms are affiliating…
________ has established itself as an…
__________ will host the 2016 Olympic…
False
Blue Focus
Thailand
Brazil
Global public relations, is also refer…
False
United States PR firms are affiliating…
Blue Focus
18 terms
Corporate Public Relations (Chapter 15; Test 2)
In a trust survey conducted by Edelman…
Edelman also found that only 45% of Am…
Corporate reputation ____________ affe…
The Federal Trade Commission regulates…
Ability to trust
Banks
Does
Truth in advertising
In a trust survey conducted by Edelman…
Ability to trust
Edelman also found that only 45% of Am…
Banks
94 terms
Public Relations Exam #1
branding
public
stakeholder
relationship management
a process in which PR builds corporate and product identities
any group of people who share common interests or values in a…
a public that has a relationship with your organization; it h…
the use of public relations strategy and tactics to foster an…
branding
a process in which PR builds corporate and product identities
public
any group of people who share common interests or values in a…
19 terms
Intro to public relations Exam 1
What's the basic foundation of PR?
Where is PR most developed?
Who does PR deal with?
Is PR on the fly or Planned?
Truth
America
Various publics
It's planned and always deliberated
What's the basic foundation of PR?
Truth
Where is PR most developed?
America
45 terms
Intro to International Relations Mid-term Vocab
Power
Theory
Level of Analysis
Westphalian System
The ability of an actor to achieve its goal. how to measure t…
a general explanation that addresses a comparable set of events
the unit that a theory examines as part of its general explan…
the system of sovereign states that was recognized by the Tre…
Power
The ability of an actor to achieve its goal. how to measure t…
Theory
a general explanation that addresses a comparable set of events
24 terms
Intro to Public Relations Final!
What is Public Opinion?
What is the court of Public Opinion?
What is social proof?
How is public opinion a moving target?
Its the way people think about any given issue and it affects…
It is variable. Public support for one side or the other of s…
When you focus more on social pressures than academic pressures
People constantly form and revise their opinions about public…
What is Public Opinion?
Its the way people think about any given issue and it affects…
What is the court of Public Opinion?
It is variable. Public support for one side or the other of s…
17 terms
Public Relations Chapter 2
Profits
Advocacy
1800s
Thailand
In the 1800s, American railroads made use of media relations…
"Public relations strategies were applied in the abolition mo…
Which age is regarded as the golden age of the press agent in…
Where was Presko, one of the leading public relations firms,…
Profits
In the 1800s, American railroads made use of media relations…
Advocacy
"Public relations strategies were applied in the abolition mo…
11 terms
Intro to Public Relations
Public relations (2008)
PR names (jobs)
3 R's
Develop relationships
Stratigic managment of relationships between an organazation…
Cooperate communications, corporate affairs, public affairs,…
Relationships- honest, trust, communication, respect, underst…
With: public media, interactive media, controlled media, even…
Public relations (2008)
Stratigic managment of relationships between an organazation…
PR names (jobs)
Cooperate communications, corporate affairs, public affairs,…
20 terms
Public Relations Chapter 1
Corperate Communications
Public Affairs
Spin
Deliberate
The use of ____________ is based, in part, on the belief that…
Public information and ____________ are the most widely used…
Initially its meaning was constricted to what often were cons…
One key word used to define public relations is __________, s…
Corperate Communications
The use of ____________ is based, in part, on the belief that…
Public Affairs
Public information and ____________ are the most widely used…
8 terms
Public Relations- Chapter Two
Early Beginnings of Public Relations
Middle Ages
Colonial Days
1800's... Golden Age of Press Agentry
1) The Rosetta Stone was the first publicity release. ... 2) Ol…
The Roman Catholic Church was a major practitioner of public…
Sir Walter Raleigh attempted to convince settlers to move to…
Press Agent was created. ... Davey Crockett drew political supp…
Early Beginnings of Public Relations
1) The Rosetta Stone was the first publicity release. ... 2) Ol…
Middle Ages
The Roman Catholic Church was a major practitioner of public…
31 terms
Intro to Public Relations Chapter 1
What is public relations?
Press agentry
Institutional advertising
Public affairs
a strategic communication process that builds mutually benefi…
Celebrities, athletes
Got milk?
Government
What is public relations?
a strategic communication process that builds mutually benefi…
Press agentry
Celebrities, athletes
Test 2 Review Intro. to Public Relations
What is brainstorming?
Is brainstorming convergent thinking o…
What does creativity have to have to g…
Do more ideas produce better ideas?
Generating more and better ideas, quickly from a group of peo…
Divergent: idea finding... Convergent: when you are evaluating /…
1. Originality... 2. Relevance... 3. Elaboration and synthesis (wel…
-YES because 1st ideas generally stay close to surface and fa…
What is brainstorming?
Generating more and better ideas, quickly from a group of peo…
Is brainstorming convergent thinking o…
Divergent: idea finding... Convergent: when you are evaluating /…
49 terms
Intro to Public Relations Chapter 2
Modern political campaigning began wit…
What was history's finest PR Job?
When John D. Rockefeller Jr. was attac…
Who is the father of modern public rel…
Jennings-Bryan & McKinley
The federalist papers (James Madison) (why we should secede f…
Ivy Ledbetter Lee
Ivy Lee
Modern political campaigning began wit…
Jennings-Bryan & McKinley
What was history's finest PR Job?
The federalist papers (James Madison) (why we should secede f…
12 terms
Cultural Diversity Part 2 Introduction to Law, Public Safety Corrections
Bigotry
Discrimination
Tribalism
Pluralism
intolerance of cultures, religions, races, ethnicities, or po…
unfavorable or unfair treatment towards an individual or grou…
loyalty to a tribe or other social group especially when comb…
a situation in which people of different social classes, reli…
Bigotry
intolerance of cultures, religions, races, ethnicities, or po…
Discrimination
unfavorable or unfair treatment towards an individual or grou…
Public Relations
Public Relations
Advertising Value Equivalents
Step 1 in the "new eight-step workflow…
Step 2 in the "new eight-step workflow…
a strategic communications process "that builds mutually bene…
a calculation of the values of publicity based on the adverti…
observe.... Extend your research into online communities to obs…
listen.... When you listen there's no message development guess…
Public Relations
a strategic communications process "that builds mutually bene…
Advertising Value Equivalents
a calculation of the values of publicity based on the adverti…
25 terms
Intro to Public Relations: Chapter 1
what is advertising?
what is publicity?
what is the Agenda Setting Theory?
what is press agentry?
information placed in the media by an identified sponsor that…
newsworthy information provided by an outside source... uncontr…
the amount of mass media coverage subsequently determines pub…
creating newsworthy stories and events to attract media atten…
what is advertising?
information placed in the media by an identified sponsor that…
what is publicity?
newsworthy information provided by an outside source... uncontr…
29 terms
Intro to Public Relations Chapter 4
What comes from an attitude?
What is an attitude formed by?
Bem's self-perception theory
Heider's balance theory
Opinions-->actions
Environment & Heredity (first impressions, prior experiences,…
Infer attitudes from what we see, like behavior. (Change beha…
1 cell amoeba (something comes in, something has to go out) t…
What comes from an attitude?
Opinions-->actions
What is an attitude formed by?
Environment & Heredity (first impressions, prior experiences,…
35 terms
Intro to Public Relations Chapter 3
What was the introduction to the age o…
Who wrote the book "Megatrends"?
More than ___% of all jobs have to do…
What are typical communication goals?
The Russians launching Sputnik (1957
John Naisbitt (1982) data doubling every 20 months; made many…
60
To inform, to persuade, to motivate, to build mutual understa…
What was the introduction to the age o…
The Russians launching Sputnik (1957
Who wrote the book "Megatrends"?
John Naisbitt (1982) data doubling every 20 months; made many…
50 terms
Public Relations Key Terms
After Hours Number
-30-
Associated Press
Attitude
Home phone of PR person
end of press release
news gathering organization
tendency to feel a certain way
After Hours Number
Home phone of PR person
-30-
end of press release
125 terms
Public Relations Test 2
research, planning, communication, eva…
research
planning
planning
four steps of effective public relations
this step provides the information required to understand the…
this step is the process of setting goals and objectives and…
this step is the central function of management
research, planning, communication, eva…
four steps of effective public relations
research
this step provides the information required to understand the…
16 terms
Public Relations Chapter 3
Ethics
Values
1. Absolutist... 2. Existential... 3. Utilit…
Absolutist
__________ refer to the standards of conduct that indicate ho…
__________ are central beliefs that determine how we will beh…
What are the philosophies of public relations?
Which philosophy states that something is either completely r…
Ethics
__________ refer to the standards of conduct that indicate ho…
Values
__________ are central beliefs that determine how we will beh…
8 terms
Chapter One Public Relations
PR as a management function
Social Marketing
Public affairs V.S. PR
Advertising vs PR
Form and Maintain relationships... define philosophy to public... O…
Change Public Attitude/ behaviors for social cause
Public affairs is really mostly just a Gov. thing (Org -> Gov.)
Paid space and time in media... PR does things that are free, l…
PR as a management function
Form and Maintain relationships... define philosophy to public... O…
Social Marketing
Change Public Attitude/ behaviors for social cause
63 terms
Principles of Public relations - Test 1 - Ch 1-7
What is Public relations?
What are some facts about PR?
Why is Public relations in the USA esp…
What is the 4 step process to influenc…
planned process to influence public opinion, through sound ch…
-multi-billion dollar business ... -Practiced Worldwide (growth…
Because we have a democracy and 1st amendment rights
John Marston - RACE... R-esearch:research attitudes about issue…
What is Public relations?
planned process to influence public opinion, through sound ch…
What are some facts about PR?
-multi-billion dollar business ... -Practiced Worldwide (growth…
intro to mass media chapter 11: Public Relations: Promoting Ideas
Persuasion
Public Relations
Crisis Communication
Cybersmears
The act of using argument or reasoning to induce someone to d…
Creating understanding for, or goodwill toward, a company, a…
A timely public relations response to a critical situation th…
Negative information organized and presented on the Internet…
Persuasion
The act of using argument or reasoning to induce someone to d…
Public Relations
Creating understanding for, or goodwill toward, a company, a…
40 terms
Intro to PR - Effective Public Relations - Exam 2
Benefits and uses of a press release
hard news determinants
Basic makeup of a press release
traditional format of a press release
free advertising!
-timeliness... -human interest... -community development/outreach... -…
-interesting and informative headline ... -written in inverted p…
-8.5 x 11 paper... -identify yourself in the upper left w/ conta…
Benefits and uses of a press release
free advertising!
hard news determinants
-timeliness... -human interest... -community development/outreach... -…
10 terms
Public Relations- Chapter One
What are the challenges to PR?
Skills that PR professionals must have:
Important facts about the Global Indus…
Definitions:
Multifaceted
Written and interpersonal skills, research. negotiation, crea…
Estimated 3 million practitioners. Growth and expansions in C…
Deliberate, Planned, Performance, Public-Interest, Two-way Co…
What are the challenges to PR?
Multifaceted
Skills that PR professionals must have:
Written and interpersonal skills, research. negotiation, crea…
10 terms
public relations
Public relations
press agent
Premodern founders of public relations
modern founders of public relations
is a strategic communication process that builds mutually ben…
a person employed to organize advertising and publicity in th…
barnum, Buffalo Bill, john burke
ivy ledbetter lee, edward bernays
Public relations
is a strategic communication process that builds mutually ben…
press agent
a person employed to organize advertising and publicity in th…
27 terms
Public Relations Test 4
What is Public Opinion?
Influence of Public Opinion
What keeps public opinion
What is Persuasion?
The desires, wants and thinking of the majority of the people…
Opinion flows from opinion leaders to the public, often throu…
Media
A method used to influence attitudes
What is Public Opinion?
The desires, wants and thinking of the majority of the people…
Influence of Public Opinion
Opinion flows from opinion leaders to the public, often throu…
20 terms
THINK: Public Relations Chapter 1-2
Public Relations
PR Jobs
Deliberate
Planned
the art of communicating an idea/message to an audience with…
PR manager, publicist, brochure layouts, focus groups
intentional activity
requires research and analysis, organized
Public Relations
the art of communicating an idea/message to an audience with…
PR Jobs
PR manager, publicist, brochure layouts, focus groups
36 terms
THINK: Public Relations Chapter 7
Multiple Step Flow Theory
Opinion Makers
Attentive Public
Inattentive Public
Opinion Makers, Attentive Public, Inattentive Public
People who spread the information from mass media
Rely on opinion makers to interpret information
Unaware/uninterested in the issue
Multiple Step Flow Theory
Opinion Makers, Attentive Public, Inattentive Public
Opinion Makers
People who spread the information from mass media
86 terms
Public Relations Vocab 1
Advertising
AVE
Agenda setting theory
Annual Report
persuasive communications through media to promote, service o…
Cost comparison of particular PR placement as if it had been…
Identifies the relationship between the media and public agen…
document required by the SEC to disclose financial status
Advertising
persuasive communications through media to promote, service o…
AVE
Cost comparison of particular PR placement as if it had been…
38 terms
THINK: Public Relations Chapter 3/5
Betsy Plank
Ancient Beginnings
Ancient PR Examples:
Colonial American PR
first lady of Public Relations
ancient civilizations used persuasion to promote governments…
Babylonia, Greece, Rome, Pope Urban II
Boston Tea Party, used to populate the western region of US
Betsy Plank
first lady of Public Relations
Ancient Beginnings
ancient civilizations used persuasion to promote governments…
Intro to Public Policy Vocabulary
anarchy
military junta
aristocracy
democracy
(n) a lack of government and law; confusion
a group of military officers that seize power and rules by fo…
A government in which power is in the hands of a hereditary r…
A political system in which the supreme power lies in a body…
anarchy
(n) a lack of government and law; confusion
military junta
a group of military officers that seize power and rules by fo…
39 terms
intro to public relations
What is the term used to describe dele…
In terms of public relations, what is…
What does IMC stand for?
Understand the various advantages of u…
storytelling
they are individuals that control access. Journalist and thei…
Integrated Marketing Communication
otherwise known as "in-house"... they have access to broad range…
What is the term used to describe dele…
storytelling
In terms of public relations, what is…
they are individuals that control access. Journalist and thei…
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