Study sets matching "sports marketing 1"

Study sets
Classes
Users

Study sets matching "sports marketing 1"

23 terms
Sports Marketing 1.02
market segment
venue
host
Marketing
one of the groups into which the total market is divided
the location where an event takes place, i.e. stadium, arena,…
any organization that provides resources and facilities for a…
The process of developing, promoting, pricing, and distributi…
market segment
one of the groups into which the total market is divided
venue
the location where an event takes place, i.e. stadium, arena,…
Sports Marketing Chapter 1
marketing
marketing mix
Product
Distribution
Creation and maintenance of satisfying exchange relationships
Describes how a business blends the four marketing elements (…
What a business offers customers to satisfy needs
Locations and methods used to make products available to cust…
marketing
Creation and maintenance of satisfying exchange relationships
marketing mix
Describes how a business blends the four marketing elements (…
Sports Marketing 1.01
Market Segment
Venue
Host
Marketing
one of the groups into which the total market is divided
the location where an event takes place, i.e. stadium, arena,…
any organization that provides resources and facilities for a…
The process of developing, promoting, pricing, and distributi…
Market Segment
one of the groups into which the total market is divided
Venue
the location where an event takes place, i.e. stadium, arena,…
Sports marketing 1
sports marketing
marketing myopia
intelligence generation
responsiveness
the specific application of marketing principles and processe…
described as the practice of defining a business in terms of…
analyzing and anticipating consumer demand, monitoring the ex…
acting on the information gathered to make market decisions s…
sports marketing
the specific application of marketing principles and processe…
marketing myopia
described as the practice of defining a business in terms of…
20 terms
Sports Marketing - Standard 1
marketing
sports marketing
things marketing promotes
seven
the process of planning, pricing, promoting, selling, and dis…
is a marketing field specifically dedicated to advertising an…
goods, services, ideas, events
How many core marketing functions are there?
marketing
the process of planning, pricing, promoting, selling, and dis…
sports marketing
is a marketing field specifically dedicated to advertising an…
13 terms
Sports Marketing Chapter 1
Marketing
Marketing Mix
Product
Distribution
The creation(product development) and maintenance(marketing m…
Describes how a business blends product, distribution, price…
What a business offers customers to satisfy needs.
The locations and methods used to make products available to…
Marketing
The creation(product development) and maintenance(marketing m…
Marketing Mix
Describes how a business blends product, distribution, price…
Sports and Entertainment Marketing Ch. 1
marketing
marketing mix
demographics
discretionary income
Activity, set of institutions, and processes for creating, co…
A unique blend of product, place, promotion, and pricing stra…
Characteristics such as age, sex, income, location, education…
The money that is left over from a consumer's income after pa…
marketing
Activity, set of institutions, and processes for creating, co…
marketing mix
A unique blend of product, place, promotion, and pricing stra…
7 terms
Sports Marketing 1.1
Marketing
Marketing concept
Market
Needs
Process of developing, promoting & distributing products, goo…
Idea that organizations need to satisfy their customers while…
Potential customers with shared needs who have the desire and…
Lack of basic necessities such as food, clothing & shelter
Marketing
Process of developing, promoting & distributing products, goo…
Marketing concept
Idea that organizations need to satisfy their customers while…
19 terms
Sports Marketing ~ Chapter 1 Terms
Marketing
Marketing Mix
Product
Demographics
the creation and maintenance of satisfying exchange relations…
describes how a business blends the four marketing elements o…
what a business offers customers to satisfy needs (p. 6)
common characteristics of a group, such as age range, marital…
Marketing
the creation and maintenance of satisfying exchange relations…
Marketing Mix
describes how a business blends the four marketing elements o…
9 terms
1.1 Sports marketing
Marketing
Marketing Concept
Market
Needs
The process of developing, prompting, and distributing produc…
The idea that organizations need to satisfy their customers w…
Consists of potential customers with shared needs who have th…
Occur when people experience a lack of basic necessities such…
Marketing
The process of developing, prompting, and distributing produc…
Marketing Concept
The idea that organizations need to satisfy their customers w…
7 terms
Sports Marketing 1.2
Economics
GDP (Gross Donestic Product)
Profit
Risk
Study of choices & decisions that affect making, distributing…
Value of goods & services produced within a country
Money left after all costs and expenses of a business are paid
Unforceen events and obstacles that can negatively affect bus…
Economics
Study of choices & decisions that affect making, distributing…
GDP (Gross Donestic Product)
Value of goods & services produced within a country
Sports & Entertainment Marketing Ch. 1 WY
marketing
marketing mix
Product
Distribution
Creation and maintenance of satisfying exchange relationships
Describes how a business blends the four marketing elements (…
What a business offers customers to satisfy needs
Locations and methods used to make products available to cust…
marketing
Creation and maintenance of satisfying exchange relationships
marketing mix
Describes how a business blends the four marketing elements (…
16 terms
Sports Marketing 6.1
five
observation
qualitative
identify the problem
There are ______ steps in the research process.
This type of primary research allows for freedom of interpret…
This type of research data is subjective in nature.
This step in the research process requires asking a question…
five
There are ______ steps in the research process.
observation
This type of primary research allows for freedom of interpret…
14 terms
Sports Marketing Standard 1
Ambush marketing
Borrowed equity
Exchanges
Producers
Efforts by an organization to associate itself with an event…
Using the appeal of an event to market a product
Transaction between a producer and consumer
An individual that produces a product or service
Ambush marketing
Efforts by an organization to associate itself with an event…
Borrowed equity
Using the appeal of an event to market a product
Sports Marketing Vocab 1
Marketing
Goods
Services
Sports Marketing
The process of developing, promoting, pricing, and distributi…
Tangible objects that are useful to consumers
Intangible and include tasks or acts performed for a customer…
The process of planning and executing the conception, pricing…
Marketing
The process of developing, promoting, pricing, and distributi…
Goods
Tangible objects that are useful to consumers
31 terms
Sports Marketing Ch 1
marketing
marketing concept
market
needs
the process of developing, promoting, and distributing produc…
idea that organizations need to satisfy their customers while…
potential customers with shared needs who have the desire and…
a lack of basic necessities such as food, clothing, or shelter
marketing
the process of developing, promoting, and distributing produc…
marketing concept
idea that organizations need to satisfy their customers while…
10 terms
Sports and Entertainment Marketing Unit 1
Channel of distribution
Demographics
Geographics
Market
the path that a product takes from the producer to the consumer
statistics that describe a population in terms of personal ch…
statistics that describe a population in terms of where they…
potential customers who have the desire and ability to buy pr…
Channel of distribution
the path that a product takes from the producer to the consumer
Demographics
statistics that describe a population in terms of personal ch…
5 terms
Sports Marketing 2.1
Consumers
Discretionary Income
Kinetoscope
Vendors
Person who purchases goods & services for personal use
Income remaining after deduction of taxes, other mandatory ch…
An early motion-picture device in which the images were viewe…
Person or company offering something for sale, especially a t…
Consumers
Person who purchases goods & services for personal use
Discretionary Income
Income remaining after deduction of taxes, other mandatory ch…
Sports Marketing Ch. 1
strengths
weaknesses
opportunities
threats
what does the company do well? competitive advantages and res…
what can undermine your competitive advantage?
what is the purpose of the product and why would it fulfill a…
factors that are beyond your control and can put the product…
strengths
what does the company do well? competitive advantages and res…
weaknesses
what can undermine your competitive advantage?
Sports Marketing 1.01
market segment
venue
host
Marketing
one of the groups into which the total market is divided
the location where an event takes place, i.e. stadium, arena,…
any organization that provides resources and facilities for a…
The process of developing, promoting, pricing, and distributi…
market segment
one of the groups into which the total market is divided
venue
the location where an event takes place, i.e. stadium, arena,…
25 terms
Sports marketing NOTES 1
Media
Superfan
SEM
Sports industry size
A means of communicating a message to large numbers of people
Fans who go to extremes to show loyalty to their favorite tea…
Sports&entertainment marketing
$470 billion
Media
A means of communicating a message to large numbers of people
Superfan
Fans who go to extremes to show loyalty to their favorite tea…
62 terms
Sports Marketing #1
7 functions
Distribution
Financing
Market Research
Distribution, financing, market research, pricing, product, p…
Deciding where and to whom products need to be sold in order…
Getting the money to pay for expenses. (Overhead)
Getting the necessary information to make sound business deci…
7 functions
Distribution, financing, market research, pricing, product, p…
Distribution
Deciding where and to whom products need to be sold in order…
36 terms
Sports Marketing 3.1
Strategic Planning
External Analysis
Internal Operations
Mission
looks at long term big picture of entire business
studies factors outside of the organization that can effect o…
Second Step in strategic planning
The purpose or directions for the organization based upon all…
Strategic Planning
looks at long term big picture of entire business
External Analysis
studies factors outside of the organization that can effect o…
64 terms
Sports Marketing Exam #1
Marketing ___ sports involves the stra…
A desire to have a sensory experience…
The sports characteristics of ____ can…
Creating, maintaining, and enhancing l…
Through
hedonic
affinity advantage
relationship marketing
Marketing ___ sports involves the stra…
Through
A desire to have a sensory experience…
hedonic
30 terms
Sports Marketing 1
marketing
marketing mix
discretionary income
gross impression
creating and maintenance of satisfying exchange relationships
how a business blends the four marketing elements of product,…
amount of money individuals have available to spend after pay…
number of times per advertisement, game, or show that a produ…
marketing
creating and maintenance of satisfying exchange relationships
marketing mix
how a business blends the four marketing elements of product,…
21 terms
Sports and Entertainment Marketing Vocab 1
marketing
marketing concept
market
needs
the process of developing, promoting, or distributing product…
an idea that organizations need to satisfy their customers wh…
potential customers with shared needs that have the desire an…
basic necessities such as food, clothing, and shelter
marketing
the process of developing, promoting, or distributing product…
marketing concept
an idea that organizations need to satisfy their customers wh…
21 terms
Sports Marketing Vocab 1
marketing
marketing concept
market
needs
the process of developing, promoting, distributing products g…
an idea that organizations need to satisfy there customers wh…
potential customers with shared needs who have the desire and…
basic necessities such as food, clothing, and shelter
marketing
the process of developing, promoting, distributing products g…
marketing concept
an idea that organizations need to satisfy there customers wh…
18 terms
Sports Marketing 1
marketing
marketing concept
market
needs
the process of developing, promoting, and distributing produc…
an idea that organizations need to satisfy their customers wh…
potential customers with shared needs who have the desire and…
basic necessities such as food, clothing, and shelter
marketing
the process of developing, promoting, and distributing produc…
marketing concept
an idea that organizations need to satisfy their customers wh…
Sports Marketing Terms 1
Marketing
Product/Service Planning
Purchasing
Financing
is the creation and maintenance of satisfying exchange relati…
Designing, developing, maintaining, improving, and acquiring…
Determining purchasing needs. Identifying the best sources to…
Businesses need to budget their own money along w/ helping cu…
Marketing
is the creation and maintenance of satisfying exchange relati…
Product/Service Planning
Designing, developing, maintaining, improving, and acquiring…
16 terms
Sports Marketing Ch 1.1
marketing
marketing concept
market
needs
the process of developing, promoting, and distributing produc…
the idea that organizations need to satisfy their customers w…
consist of potential customers with shared needs who have the…
a lack of basic necessities such as food, clothing, or shelter
marketing
the process of developing, promoting, and distributing produc…
marketing concept
the idea that organizations need to satisfy their customers w…
Sports Marketing and Entertainment Glencoe marketing series 4.1
sports consumer
Consumer Decisions
Environmental Factors
Individual Factors
This is a person who may play, officiate, watch, or listen to…
Two categories: Environmental Factors and Individual factors.…
This influences a consumer's involvement in sports can includ…
This includes self-concept or self image.
sports consumer
This is a person who may play, officiate, watch, or listen to…
Consumer Decisions
Two categories: Environmental Factors and Individual factors.…
18 terms
Sports Marketing 7.1
false
true
licensing
false
Customers are generally unwilling to pay a higher price for p…
Sports organizations and companies strive to develop strong b…
Brand equity has financial value through ______.
There are three basic types of brands - multi-product brandin…
false
Customers are generally unwilling to pay a higher price for p…
true
Sports organizations and companies strive to develop strong b…
13 terms
Sports Marketing 8.1
False
True
stadium and television
True
The promotional mix always involves the same exact formula.
Sports organizations may use a set percentage, or portion, of…
All marketing efforts need to attract the fans to the _______.
The problem with using competitive parity for forming a promo…
False
The promotional mix always involves the same exact formula.
True
Sports organizations may use a set percentage, or portion, of…
19 terms
Sports Marketing 9.1
T or F: A marketing plan helps a compa…
The ultimate goal of a marketing strat…
T or F: Marketing plans are usually pr…
T or F: The SWOT analysis helps a busi…
True
Customer satisfaction
True
True
T or F: A marketing plan helps a compa…
True
The ultimate goal of a marketing strat…
Customer satisfaction
14 terms
Sports Marketing: Standard 1
Borrowed Equity
Exchanges
Producers
Consumers
Using the appeal of an event to market a product.
Transaction between a producer and consumer.
An individual that supplies product or service.
An individual that uses a product or service.
Borrowed Equity
Using the appeal of an event to market a product.
Exchanges
Transaction between a producer and consumer.
30 terms
Sports Marketing CSUSM1
Define "Engaged Sponsor"
Define "Embedded Sponsor"
Where and when was the first advertise…
Who did the first naming rights deal i…
Sponsor can capitalize on audience who cares passionately for…
Sponsor becomes integrated within the sports action, hard to…
Germany 1972 small level soccer team
Northants in 1976
Define "Engaged Sponsor"
Sponsor can capitalize on audience who cares passionately for…
Define "Embedded Sponsor"
Sponsor becomes integrated within the sports action, hard to…
24 terms
Sports Marketing - Standard 1
Marketing
Sports marketing
things marketing promotes
seven
the process of planning, pricing, promoting, selling, and dis…
is a marketing field specifically dedicated to advertising an…
goods, services, ideas, events
How many core marketing functions are there?
Marketing
the process of planning, pricing, promoting, selling, and dis…
Sports marketing
is a marketing field specifically dedicated to advertising an…
18 terms
Sports Marketing 1-1
marketing
marketing
creation
maintenance
the planning and executing the conception, pricing, promotion…
creation and maintenance of satisfying exchange relationships
product development
marketing must continue as long a business operates
marketing
the planning and executing the conception, pricing, promotion…
marketing
creation and maintenance of satisfying exchange relationships
Sports Marketing Chapter 1
Marketing
Marketing Mix
Product
Distribution
The creation(product development) and maintenance(marketing m…
Describes how a business blends product, distribution, price…
What a business offers customers to satisfy needs.
The locations and methods used to make products available to…
Marketing
The creation(product development) and maintenance(marketing m…
Marketing Mix
Describes how a business blends product, distribution, price…
Sports Marketing (Chap 1)
Sports Marketing
Target Market
Disposable Income
Royalties
using sports
specific group of people you want to reach
income that can be freely spent
are earned by teams each time merchandise bearing their logos…
Sports Marketing
using sports
Target Market
specific group of people you want to reach
33 terms
Sports marketing chapter 1
Corr standards of marketing
Marketing
Marketing mix
Product
Channel managament... Marketing-info management ... Product/service…
The creation and maintenance of satisfying exchange relations…
Describes how a business blends the four marketing elements o…
What a business offers customers to satisfy needs
Corr standards of marketing
Channel managament... Marketing-info management ... Product/service…
Marketing
The creation and maintenance of satisfying exchange relations…
14 terms
Sports marketing (week 1) Introduction to sports marketing
what is sports management
marketing
orientation
marketing innovation
a stage-based process ... getting things done through people via…
all the activities designed to meet the needs and wants of co…
organisational objectives will we completed when customer nee…
public sector : very little ... non profit : improving ... professi…
what is sports management
a stage-based process ... getting things done through people via…
marketing
all the activities designed to meet the needs and wants of co…
Sports marketing 1.1
Marketing
Marketing concept
Market
Needs
The process of devolping, promoting and distrubting products
The idea organzations need to satisfy their customers while a…
Potential customers with shared needs who havw the desire and…
A lack of basic necesities such as food, clothing, or shelter
Marketing
The process of devolping, promoting and distrubting products
Marketing concept
The idea organzations need to satisfy their customers while a…
13 terms
1.1 Sports & Marketing
Marketing
Marketing concept
Market
Needs
The process of developing, promoting, and distributing produc…
Idea that organizations need to satisfy their customers while…
Potential customers with shared needs who have the desire and…
A lack of basic necessities such as food, clothing, or shelter
Marketing
The process of developing, promoting, and distributing produc…
Marketing concept
Idea that organizations need to satisfy their customers while…
Sports Marketing Set 1
clinic
sponsor
foundation
tournament
1 or 2 day event: participants focus on a sports skill
company that helps finance sports activities
organization established to assist/finance educational,charit…
sport activity organized w/ intent of donating proceeds to a…
clinic
1 or 2 day event: participants focus on a sports skill
sponsor
company that helps finance sports activities
Sports Marketing Unit 1
Marketing Mix:
4 P's of Marketing:
5 P's of Sports Marketing:
Product:
marketing tools that are used to satisfy customers and compan…
product, price, promotion, place
promotion, place, price, product, people
the physical product or service offered to customers. Include…
Marketing Mix:
marketing tools that are used to satisfy customers and compan…
4 P's of Marketing:
product, price, promotion, place
14 terms
Sports Marketing: Unit 1
marketing
goods
services
marketing concept
the process of developing, promoting, and distributing produc…
tangible (Sundae Nut Football Ice Cream)
intangible (Monday Night Football; try to promote NFL)
idea that organization need to satisfy their customers while…
marketing
the process of developing, promoting, and distributing produc…
goods
tangible (Sundae Nut Football Ice Cream)
44 terms
Sports Marketing: Test 1
Positioning
Categories of Positioning
Attributes
Price/ Quality
marketing strategy that aims to make a brand, occupy a distin…
Attributes... Price/quality... Competitors... Application... Product User…
associated with a benefit or product feature
Low price-value... High price- equality
Positioning
marketing strategy that aims to make a brand, occupy a distin…
Categories of Positioning
Attributes... Price/quality... Competitors... Application... Product User…
31 terms
Sports Marketing Final 1
A customer's judgement of the benefits…
Name two reasons for the increased inv…
Marketing ___ sports involves the stra…
Sports marketing differs from marketin…
value
increased interest and break through ad clutter
through
an intangible characteristic
A customer's judgement of the benefits…
value
Name two reasons for the increased inv…
increased interest and break through ad clutter
Sports marketing Test 1
Marketing through sports represents a…
Marketing ________ sports involves the…
A desire to have a sensory experience…
The sports characteristic of _________…
traditional and sponsorship
through
Hedonic
Affinity advantage
Marketing through sports represents a…
traditional and sponsorship
Marketing ________ sports involves the…
through
1 of 10