Study sets matching "term:marketing advertising = the exchange of goods for an agreed sum of money, a public promotion of some product or service"

Study sets
Classes
Users

Study sets matching "term:marketing advertising = the exchange of goods for an agreed sum of money, a public promotion of some product or service"

56 terms
Marketing Communication - Advertising, Public Relations & Sales Promotions
Advertising Media
Advertising Platform
Advocacy Advertisement
Aided Recall Test
The vehicles through which advertising messages are delivered…
The basic issues or selling points that an advertiser wishes…
Promote an advantageous position of a company on an issue or…
A posttest that asks respondents to identify recent ads and p…
Advertising Media
The vehicles through which advertising messages are delivered…
Advertising Platform
The basic issues or selling points that an advertiser wishes…
34 terms
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
Principles of Marketing Chapter 16: Advertising, Public Relations and Sales Promotion
advertising campaign
advertising objective
advocacy advertising
comparative advertising
is a series of related advertisements focusing on a common th…
identifies the specific communication task that a campaign sh…
a form of advertising in which an organization expresses its…
directly or indirectly compares two or more competing brands…
advertising campaign
is a series of related advertisements focusing on a common th…
advertising objective
identifies the specific communication task that a campaign sh…
38 terms
Principles of Advertising and Promotion CH 1
Advertisement
Advertiser
Advertising
Advertising agency
a notice about a product (good, service, or idea) that is des…
a person or organization that initiates the advertising process
paid non-personal communication from an identified sponsor us…
an organization that provides a variety of professional servi…
Advertisement
a notice about a product (good, service, or idea) that is des…
Advertiser
a person or organization that initiates the advertising process
57 terms
7.2 AMA PCM Advertising, Public Relations and Sales Promotion
Advertising Media
Advertising Platform
Advocacy Advertisement
Aided Recall Test
The vehicles through which advertising messages are delivered…
The basic issues or selling points that an advertiser wishes…
Promote an advantageous position of a company on an issue or…
A posttest that asks respondents to identify recent ads and p…
Advertising Media
The vehicles through which advertising messages are delivered…
Advertising Platform
The basic issues or selling points that an advertiser wishes…
12 terms
Marketing
interest
career
purpose
business
a feeling of wanting to learn more about something or to be i…
An occupation undertaken for a significant period of a person…
the reason for which something is done or created or for whic…
a person's regular occupation, profession, or trade; the acti…
interest
a feeling of wanting to learn more about something or to be i…
career
An occupation undertaken for a significant period of a person…
9 terms
Set #2 of Advertising Terms
promote
product
competitor
demand
To attempt to sell or popularize by advertising or publicity
a good or service
one selling or buying goods or services in the same market as…
the quantity of a product or service wanted at a specified pr…
promote
To attempt to sell or popularize by advertising or publicity
product
a good or service
22 terms
Advertising and Promotions Chapter 1
Exchange
Marketing
Value
Marketing mix
Trade of something of value between two parties such as a pro…
The activity, set of instructions, and processes for creating…
The customer's perception of all the benefits of a product or…
The controllable elements of a marketing program including pr…
Exchange
Trade of something of value between two parties such as a pro…
Marketing
The activity, set of instructions, and processes for creating…
21 terms
Marketing 301 Chapter 16 - Advertising, Public Relations, & Sales Promotion
Advertising objective
unique selling proposition
medium
institutional advertising
a specific communication task that a campaign should accompli…
a desirable, exclusive, and believable, advertising appeal se…
a channel used to convey a message to a target market
a form of advertising designed to enhance a company's image r…
Advertising objective
a specific communication task that a campaign should accompli…
unique selling proposition
a desirable, exclusive, and believable, advertising appeal se…
Chapter 16 Integrated Marketing Communications, Advertising, and Public Relations
Promotion
Marketing Communications
Integrated marketing communications (I…
Sender
Function of informing, persuading, and influencing the consum…
Messages that deal with buyer-seller relationships
Coordination of all promotional activities to produce a unifi…
Source of the message communicated to the receiver
Promotion
Function of informing, persuading, and influencing the consum…
Marketing Communications
Messages that deal with buyer-seller relationships
MKT D7T2: Communication - Advertising, Public Relations & Sales Promotions
Advertising Media
Advertising Platform
Advocacy Advertisement
Aided Recall Test
The vehicles through which advertising messages are delivered…
The basic issues or selling points that an advertiser wishes…
Promote an advantageous position of a company on an issue or…
A posttest that asks respondents to identify recent ads and p…
Advertising Media
The vehicles through which advertising messages are delivered…
Advertising Platform
The basic issues or selling points that an advertiser wishes…
Marketing Chapter 16 Advertising, Public Relations, and Sales Promotion
advergaming
advertising appeal
advertising campaign
advertising objective
placing advertising messages in Web-based or video games to a…
a reason for a person to buy a product
a series of related advertisements focusing on a common theme…
a specific communication task that a campaign should accompli…
advergaming
placing advertising messages in Web-based or video games to a…
advertising appeal
a reason for a person to buy a product
Andersen Marketing Study Guide 1
Market
Market Concept
Product line
Market segmentation
All people who share similar needs and wants and have the abi…
idea that business should strive to satisfy thee customers ne…
a group of closely related products products manufactured or…
process of classifying people who form a given market into in…
Market
All people who share similar needs and wants and have the abi…
Market Concept
idea that business should strive to satisfy thee customers ne…
Chapter 17 Advertising, Public Relations, and Sales Promotion
Advertising Response Function
Institutional Advertising
Product Advertising
Advocacy Advertising
a phenomenon in which spending for advertising and sales prom…
a form of advertising designed to enhance a company's image r…
a form of advertising that touts the benefits of a specific g…
a form of advertising in which an organization expresses its…
Advertising Response Function
a phenomenon in which spending for advertising and sales prom…
Institutional Advertising
a form of advertising designed to enhance a company's image r…
44 terms
Ch 16- Advertising, Public Relations, and Sales Promotion
advergaming
advertising appeal
advertising campaign
advertising objective
placing advertising messages in Web-based or video games to a…
a reason for a person to buy a product
a series of related advertisements focusing on a common theme…
a specific communication task that a campaign should accompli…
advergaming
placing advertising messages in Web-based or video games to a…
advertising appeal
a reason for a person to buy a product
Advertising and Promotion
Advertising
Nonpersonal Advertising
Benefits of Advertising
National Advertising
any paid form of non personal communication
advertising the involves mass media and no opportunity for im…
most effective way to reach large numbers of consumers and bu…
advertising done on a nationwide basis or in most regions of…
Advertising
any paid form of non personal communication
Nonpersonal Advertising
advertising the involves mass media and no opportunity for im…
25 terms
Marketing/ Advertising Vocabulary
market
marketing
marketing concept
marketing mix
"Know your market" is important advice in business, a market…
the process of creating, promoting and presenting a product t…
businesses need to know their cutomers' wants and needs
the four elements of marketing are called the 4 p's (product,…
market
"Know your market" is important advice in business, a market…
marketing
the process of creating, promoting and presenting a product t…
27 terms
Advertising Chapter 1: Elements of the Promotion Mix
Advertising
Non Personal
Benefits of Advertising
National Advertising
Any paid form of nonpersonal communication:... -About an organiz…
-Involves mass media... -Message is transmitted to large groups…
Most cost-effective way to reach large numbers of consumers... -…
Done on a nationwide basis or in most regions of the country
Advertising
Any paid form of nonpersonal communication:... -About an organiz…
Non Personal
-Involves mass media... -Message is transmitted to large groups…
35 terms
MKT201 Chapter 2 - The Promotion Industry
account planner
account services
advertising agency
blog
person in an advertising agency who synthesizes all relevant…
team of managers that identifies the benefits a brand offers…
organization of professionals who provide creative and busine…
personal journal on a Web site that is frequently updated and…
account planner
person in an advertising agency who synthesizes all relevant…
account services
team of managers that identifies the benefits a brand offers…
Marketing
interest
career
purpose
business
a feeling of wanting to learn more about something or to be i…
An occupation undertaken for a significant period of a person…
the reason for which something is done or created or for whic…
a person's regular occupation, profession, or trade; the acti…
interest
a feeling of wanting to learn more about something or to be i…
career
An occupation undertaken for a significant period of a person…
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
34 terms
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
Marketing Final
The 7 P's
Four Client-based segmentation criteri…
Four fundamental ways in which service…
Marketing
1. Product 2. Place 3. Promotion 4. Price 5. Physical Evidenc…
1. Responsiveness - will segments members respond to marketer…
1. Perishable... 2. Intangible... 3. Inseparability... 4. Heterogenity
The process of planning and executing consumption, price, pro…
The 7 P's
1. Product 2. Place 3. Promotion 4. Price 5. Physical Evidenc…
Four Client-based segmentation criteri…
1. Responsiveness - will segments members respond to marketer…
17 terms
Advertising 230 Lecture 26 Sales promotion, field marketing
Integrated Marketing Communication (IMC)
Advertising
Advertising; reputation
1. Advertising 2. Public Relations 3.…
A seamless, consistent communication of a company that helps…
________ should be integrated with other marketing communicat…
________ can create an image, but ______ must be earned
7 components of IMC
Integrated Marketing Communication (IMC)
A seamless, consistent communication of a company that helps…
Advertising
________ should be integrated with other marketing communicat…
MKT 300 - Chapter 16 - Advertising, PR, Sales Promotion
cooperative advertising
continuing media scheduling
flighted media scheduling
pulsing media scheduling
An arrangement in which the manufacturer and the retailer spl…
Advertising is run steadily throughout the period
Advertising is run heavily every other month or every two wee…
Advertising combines continuous scheduling with flighting... -co…
cooperative advertising
An arrangement in which the manufacturer and the retailer spl…
continuing media scheduling
Advertising is run steadily throughout the period
23 terms
marketing
Types of Incentives
Promotional Allowance
Publicity
Sales Promotion
...
a payment to a dealer for promoting the manufacturer's products
public information about a company, product, service, or issu…
Short-term incentives to encourage the purchase or sale of a…
Types of Incentives
...
Promotional Allowance
a payment to a dealer for promoting the manufacturer's products
In the marketing mix
a logo
publicity
a market
a niche
a graphic mark or emblem commonly used by commercial enterpri…
information that concerns a person, group, event or product a…
de markt
a special area of demand for product or service
a logo
a graphic mark or emblem commonly used by commercial enterpri…
publicity
information that concerns a person, group, event or product a…
41 terms
Advertising Chapter 1!
Marketing definition from AMA
Value
The 4 P's
Integrated Marketing Communications (I…
The process of planning and executing the conception, pricing…
The customer's perception of all the benefits of a product or…
Product, price, place, and promotion. Book focuses most on th…
Involves coordinating with various promotional elements and o…
Marketing definition from AMA
The process of planning and executing the conception, pricing…
Value
The customer's perception of all the benefits of a product or…
19 terms
Fashion Vocabulary Day 1
Designing
Designer
Distribution
Entrepreneur
the act of working out the form of something (as by making a…
someone who creates plans to be used in making something (suc…
the act of distributing or spreading or apportioning
someone who organizes a business venture and assumes the risk…
Designing
the act of working out the form of something (as by making a…
Designer
someone who creates plans to be used in making something (suc…
5th Grade "A" Team
abundant resources
account
advertise
advertisement
those resources that in relatively large supply
1. the money available to the client of a bank;... 2. the locati…
informing consumers about a good or service, particularly by…
the method by which a business lets the consumer know about i…
abundant resources
those resources that in relatively large supply
account
1. the money available to the client of a bank;... 2. the locati…
32 terms
Marketing Chapter 16: Advertising, Public Relations and Sales Promotion
advertising response function
institutional vs product advertising
product advertising
advocacy advertising
spending for advertising/promotion boosts sales/market share…
designed to enhance company image, not particular product vs…
a form of advertising that touts the benefits of a specific g…
organization expresses its views on controversial issues or r…
advertising response function
spending for advertising/promotion boosts sales/market share…
institutional vs product advertising
designed to enhance company image, not particular product vs…
62 terms
Chapter 17: Advertising, Public Relations, and Sales Promotion
advergaming
advertising appeal
advertising campaign
advertising objective
placing advertising messages in Web-based or video games to a…
a reason for a person to buy a product
a series of related advertisements focusing on a common theme…
a specific communication task that a campaign should accompli…
advergaming
placing advertising messages in Web-based or video games to a…
advertising appeal
a reason for a person to buy a product
Marketing
Marketing
Product Management
Marketing Information Management
Financing
the total of activities involved in the transfer of goods fro…
the systematic and usually team-based approach to coordinatin…
system in which marketing data is formally gathered, stored,…
provide funding for (a person or enterprise).
Marketing
the total of activities involved in the transfer of goods fro…
Product Management
the systematic and usually team-based approach to coordinatin…
24 terms
Advertising and Promotion Chapter 1
Exchange
Marketing
Value
Marketing Mix
Trade of something of value between two parties such as a pro…
The activity, set of instructions, and processes for creating…
The customer's perception of all the benefits of a product or…
The controllable elements of a marketing program including pr…
Exchange
Trade of something of value between two parties such as a pro…
Marketing
The activity, set of instructions, and processes for creating…
10 terms
Marketing Vocabulary
E-commerce
Demographics
Entrepreneurs
Promotion
buying and selling on the Internet
the distribution of human population groups
People who take financial risk to make profits
is publicizing or advertising a product, service, or event wi…
E-commerce
buying and selling on the Internet
Demographics
the distribution of human population groups
Promotion
Personal selling
Promotional Budget
Product Promotion
Institutional Promotion
businesses use people (the "sales force") to sell the product…
A specified amount of money set aside to promote a business'…
to raising customer awareness of a product or brand, generati…
the promotion of the organisation as a whole- its ethics, val…
Personal selling
businesses use people (the "sales force") to sell the product…
Promotional Budget
A specified amount of money set aside to promote a business'…
31 terms
Ch. 17 Effects of Advertising
advertising response function
institutional advertising
product advertising
advocacy advertising
phenomenon in which spending for advertising and sales promot…
a form of advertising designed to enhance a company's image r…
a form of advertising that touts the benefits of a specific g…
a form of advertising in which an organization expresses its…
advertising response function
phenomenon in which spending for advertising and sales promot…
institutional advertising
a form of advertising designed to enhance a company's image r…
Types of promotional mix
Promotion
Product Promotion
Industrial Promotion
Promotional Mix
Any activity that helps in the exposure or sale of a product.
A promotional method used by a business to convince prospects…
Creates a favorable image for a business
Personal selling, advertising, direct marketing, sales promot…
Promotion
Any activity that helps in the exposure or sale of a product.
Product Promotion
A promotional method used by a business to convince prospects…
31 terms
Marketing & Advertising CH. 1
Marketing
Consumer Market
Customer Profile
Exchange
The activity, set of institutions, and processes for creating…
Consumers who purchase goods and services for personal use
Information about the target market such as age, gender, inco…
Customers receive goods they want and companies make profit
Marketing
The activity, set of institutions, and processes for creating…
Consumer Market
Consumers who purchase goods and services for personal use
61 terms
Marketing - Chapter 16: Integrated Marketing, Communication, Advertising and Public Relations
AIDA concept (Attention, Interest, Des…
Promotional Mix
Personal Selling
Nonpersonal Selling
- Promotional message must gain the potential consumer's atte…
Subset of the marketing mix in which marketers attempt to ach…
Interpersonal influence process involving a seller's promotio…
Promotion that includes advertising, product placement, sales…
AIDA concept (Attention, Interest, Des…
- Promotional message must gain the potential consumer's atte…
Promotional Mix
Subset of the marketing mix in which marketers attempt to ach…
34 terms
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
25 terms
Marketing/ Advertising Vocabulary
market
marketing
marketing concept
marketing mix
"Know your market" is important advice in business, a market…
the process of creating, promoting and presenting a product t…
businesses need to know their cutomers' wants and needs
the four elements of marketing are called the 4 p's (product,…
market
"Know your market" is important advice in business, a market…
marketing
the process of creating, promoting and presenting a product t…
40 terms
MKTG CH 17
advergaming
advertising response function
advocacy advertising
audience selectivity
placing advertising messages in Web-based or video games to a…
a phenomenon in which spending for advertising and sales prom…
a form of advertising in which an organization expresses its…
the ability of an advertising medium to reach a precisely def…
advergaming
placing advertising messages in Web-based or video games to a…
advertising response function
a phenomenon in which spending for advertising and sales prom…
Chapter 16: Sales Promotion and Personal Selling
Personal Selling
Order Getter
Order Taker
Support Personnel
Paid personal communication that attempts to inform customers…
Increase sales by selling to new customers and increasing sal…
Salesperson who primarily seek repeat sales. Long-lasting, sa…
Facilitate selling but usually are not involved solely with m…
Personal Selling
Paid personal communication that attempts to inform customers…
Order Getter
Increase sales by selling to new customers and increasing sal…
18 terms
Marketing
Channel Management
Product Service Management
Selling
Pricing
The technique used for choosing the best way to market your p…
The process of making and changing the information on a compa…
The final function, when a buyer exchanges money for a compan…
The value that is given to a product or service as a result o…
Channel Management
The technique used for choosing the best way to market your p…
Product Service Management
The process of making and changing the information on a compa…
43 terms
Business and advertising
set up a company
to manufacture
to import
to export
create your own business
produce products in a factory
buy from another country
sell to another country
set up a company
create your own business
to manufacture
produce products in a factory
35 terms
Marketing
Advertising
Brand
Brand mark
Business
Any non-personal presentation of ideas, goods or services by…
A name, design or symbol that identifies the products of a co…
The symbol or design.
An activity that satisfies economic needs by planning, organi…
Advertising
Any non-personal presentation of ideas, goods or services by…
Brand
A name, design or symbol that identifies the products of a co…
Advertising and Promotion
Value
exchange
marketing mix
integrated marketing communications
the consumers perceptions of all of the benefits of a product…
a central concept in marketing and the use of the basic marke…
product, price, promotion, placement
involves coordinating the various promotional elements and ot…
Value
the consumers perceptions of all of the benefits of a product…
exchange
a central concept in marketing and the use of the basic marke…
152 terms
Principles of Marketing: Chapters 15-19
Promotion
Promotional Strategy
Competitive Advantage
Communication
Communication by marketers that persuades, informs and remind…
A plan for the optimal use of the elements of promotion: adve…
One or more unique aspects of an organization that cause targ…
The process by which we exchange or share meaning through a c…
Promotion
Communication by marketers that persuades, informs and remind…
Promotional Strategy
A plan for the optimal use of the elements of promotion: adve…
1 of 10