How can we help?

You can also find more resources in our Help Center.

Study sets matching "term:marketing advertising = the exchange of goods for an agreed sum of money, a public promotion of some product or service"

Study sets
Classes
Users

Study sets matching "term:marketing advertising = the exchange of goods for an agreed sum of money, a public promotion of some product or service"

56 terms
Marketing Communication - Advertising, Public Relations & Sales Promotions
Advertising Media
Advertising Platform
Advocacy Advertisement
Aided Recall Test
The vehicles through which advertising messages are delivered…
The basic issues or selling points that an advertiser wishes…
Promote an advantageous position of a company on an issue or…
A posttest that asks respondents to identify recent ads and p…
Advertising Media
The vehicles through which advertising messages are delivered…
Advertising Platform
The basic issues or selling points that an advertiser wishes…
34 terms
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
12 terms
Marketing
interest
career
purpose
business
a feeling of wanting to learn more about something or to be i…
An occupation undertaken for a significant period of a person…
the reason for which something is done or created or for whic…
a person's regular occupation, profession, or trade; the acti…
interest
a feeling of wanting to learn more about something or to be i…
career
An occupation undertaken for a significant period of a person…
Principles of Marketing Chapter 16: Advertising, Public Relations and Sales Promotion
advertising campaign
advertising objective
advocacy advertising
comparative advertising
is a series of related advertisements focusing on a common th…
identifies the specific communication task that a campaign sh…
a form of advertising in which an organization expresses its…
directly or indirectly compares two or more competing brands…
advertising campaign
is a series of related advertisements focusing on a common th…
advertising objective
identifies the specific communication task that a campaign sh…
9 terms
Set #2 of Advertising Terms
promote
product
competitor
demand
To attempt to sell or popularize by advertising or publicity
a good or service
one selling or buying goods or services in the same market as…
the quantity of a product or service wanted at a specified pr…
promote
To attempt to sell or popularize by advertising or publicity
product
a good or service
26 terms
Chapter 17 Advertising, Public Relations, and Sales Promotion
Advertising Response Function
Institutional Advertising
Product Advertising
Advocacy Advertising
a phenomenon in which spending for advertising and sales prom…
a form of advertising designed to enhance a company's image r…
a form of advertising that touts the benefits of a specific g…
a form of advertising in which an organization expresses its…
Advertising Response Function
a phenomenon in which spending for advertising and sales prom…
Institutional Advertising
a form of advertising designed to enhance a company's image r…
13 terms
Marketing Final
The 7 P's
Four Client-based segmentation criteri…
Four fundamental ways in which service…
Marketing
1. Product 2. Place 3. Promotion 4. Price 5. Physical Evidenc…
1. Responsiveness - will segments members respond to marketer…
1. Perishable... 2. Intangible... 3. Inseparability... 4. Heterogenity
The process of planning and executing consumption, price, pro…
The 7 P's
1. Product 2. Place 3. Promotion 4. Price 5. Physical Evidenc…
Four Client-based segmentation criteri…
1. Responsiveness - will segments members respond to marketer…
92 terms
In the marketing mix
a logo
publicity
a market
a niche
a graphic mark or emblem commonly used by commercial enterpri…
information that concerns a person, group, event or product a…
de markt
a special area of demand for product or service
a logo
a graphic mark or emblem commonly used by commercial enterpri…
publicity
information that concerns a person, group, event or product a…
22 terms
Advertising and Promotions Chapter 1
Exchange
Marketing
Value
Marketing mix
Trade of something of value between two parties such as a pro…
The activity, set of instructions, and processes for creating…
The customer's perception of all the benefits of a product or…
The controllable elements of a marketing program including pr…
Exchange
Trade of something of value between two parties such as a pro…
Marketing
The activity, set of instructions, and processes for creating…
57 terms
7.2 AMA PCM Advertising, Public Relations and Sales Promotion
Advertising Media
Advertising Platform
Advocacy Advertisement
Aided Recall Test
The vehicles through which advertising messages are delivered…
The basic issues or selling points that an advertiser wishes…
Promote an advantageous position of a company on an issue or…
A posttest that asks respondents to identify recent ads and p…
Advertising Media
The vehicles through which advertising messages are delivered…
Advertising Platform
The basic issues or selling points that an advertiser wishes…
38 terms
Principles of Advertising and Promotion CH 1
Advertisement
Advertiser
Advertising
Advertising agency
a notice about a product (good, service, or idea) that is des…
a person or organization that initiates the advertising process
paid non-personal communication from an identified sponsor us…
an organization that provides a variety of professional servi…
Advertisement
a notice about a product (good, service, or idea) that is des…
Advertiser
a person or organization that initiates the advertising process
56 terms
MKT D7T2: Communication - Advertising, Public Relations & Sales Promotions
Advertising Media
Advertising Platform
Advocacy Advertisement
Aided Recall Test
The vehicles through which advertising messages are delivered…
The basic issues or selling points that an advertiser wishes…
Promote an advantageous position of a company on an issue or…
A posttest that asks respondents to identify recent ads and p…
Advertising Media
The vehicles through which advertising messages are delivered…
Advertising Platform
The basic issues or selling points that an advertiser wishes…
12 terms
Marketing
interest
career
purpose
business
a feeling of wanting to learn more about something or to be i…
An occupation undertaken for a significant period of a person…
the reason for which something is done or created or for whic…
a person's regular occupation, profession, or trade; the acti…
interest
a feeling of wanting to learn more about something or to be i…
career
An occupation undertaken for a significant period of a person…
19 terms
Fashion Vocabulary Day 1
Designing
Designer
Distribution
Entrepreneur
the act of working out the form of something (as by making a…
someone who creates plans to be used in making something (suc…
the act of distributing or spreading or apportioning
someone who organizes a business venture and assumes the risk…
Designing
the act of working out the form of something (as by making a…
Designer
someone who creates plans to be used in making something (suc…
21 terms
Marketing 301 Chapter 16 - Advertising, Public Relations, & Sales Promotion
Advertising objective
unique selling proposition
medium
institutional advertising
a specific communication task that a campaign should accompli…
a desirable, exclusive, and believable, advertising appeal se…
a channel used to convey a message to a target market
a form of advertising designed to enhance a company's image r…
Advertising objective
a specific communication task that a campaign should accompli…
unique selling proposition
a desirable, exclusive, and believable, advertising appeal se…
47 terms
Advertising / Promotion Chapter 1
Marketing
Exchange
Value
Benefits
Activity, set of institutions, processes for creating, commun…
1. Something of value to one another... 2. Desire and ability to…
Benefits vs Cost
Are: functional, experiential, and/or psychological
Marketing
Activity, set of institutions, processes for creating, commun…
Exchange
1. Something of value to one another... 2. Desire and ability to…
34 terms
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
41 terms
Chapter 16 Integrated Marketing Communications, Advertising, and Public Relations
Promotion
Marketing Communications
Integrated marketing communications (I…
Sender
Function of informing, persuading, and influencing the consum…
Messages that deal with buyer-seller relationships
Coordination of all promotional activities to produce a unifi…
Source of the message communicated to the receiver
Promotion
Function of informing, persuading, and influencing the consum…
Marketing Communications
Messages that deal with buyer-seller relationships
34 terms
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
34 terms
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
34 terms
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
Advertising and Promotion -- CH. 1
Personal Selling
Public Relations
publicity
sales promotion
a seller attempts to assist and/or persuade people to purchas…
to establish and maintain a public image of a company among t…
Not directly paid for or run under identified sponsor - it's…
Marketing activities that provide extra value or incentives t…
Personal Selling
a seller attempts to assist and/or persuade people to purchas…
Public Relations
to establish and maintain a public image of a company among t…
44 terms
Marketing Chapter 16 Advertising, Public Relations, and Sales Promotion
advergaming
advertising appeal
advertising campaign
advertising objective
placing advertising messages in Web-based or video games to a…
a reason for a person to buy a product
a series of related advertisements focusing on a common theme…
a specific communication task that a campaign should accompli…
advergaming
placing advertising messages in Web-based or video games to a…
advertising appeal
a reason for a person to buy a product
5th Grade "A" Team
abundant resources
account
advertise
advertisement
those resources that in relatively large supply
1. the money available to the client of a bank;... 2. the locati…
informing consumers about a good or service, particularly by…
the method by which a business lets the consumer know about i…
abundant resources
those resources that in relatively large supply
account
1. the money available to the client of a bank;... 2. the locati…
44 terms
Ch 16- Advertising, Public Relations, and Sales Promotion
advergaming
advertising appeal
advertising campaign
advertising objective
placing advertising messages in Web-based or video games to a…
a reason for a person to buy a product
a series of related advertisements focusing on a common theme…
a specific communication task that a campaign should accompli…
advergaming
placing advertising messages in Web-based or video games to a…
advertising appeal
a reason for a person to buy a product
25 terms
Marketing/ Advertising Vocabulary
market
marketing
marketing concept
marketing mix
"Know your market" is important advice in business, a market…
the process of creating, promoting and presenting a product t…
businesses need to know their cutomers' wants and needs
the four elements of marketing are called the 4 p's (product,…
market
"Know your market" is important advice in business, a market…
marketing
the process of creating, promoting and presenting a product t…
10 terms
Marketing Vocabulary
E-commerce
Demographics
Entrepreneurs
Promotion
buying and selling on the Internet
the distribution of human population groups
People who take financial risk to make profits
is publicizing or advertising a product, service, or event wi…
E-commerce
buying and selling on the Internet
Demographics
the distribution of human population groups
35 terms
MKT201 Chapter 2 - The Promotion Industry
account planner
account services
advertising agency
blog
person in an advertising agency who synthesizes all relevant…
team of managers that identifies the benefits a brand offers…
organization of professionals who provide creative and busine…
personal journal on a Web site that is frequently updated and…
account planner
person in an advertising agency who synthesizes all relevant…
account services
team of managers that identifies the benefits a brand offers…
35 terms
Marketing
Advertising
Brand
Brand mark
Business
Any non-personal presentation of ideas, goods or services by…
A name, design or symbol that identifies the products of a co…
The symbol or design.
An activity that satisfies economic needs by planning, organi…
Advertising
Any non-personal presentation of ideas, goods or services by…
Brand
A name, design or symbol that identifies the products of a co…
27 terms
MKT 300 - Chapter 16 - Advertising, PR, Sales Promotion
cooperative advertising
continuing media scheduling
flighted media scheduling
pulsing media scheduling
An arrangement in which the manufacturer and the retailer spl…
Advertising is run steadily throughout the period
Advertising is run heavily every other month or every two wee…
Advertising combines continuous scheduling with flighting... -co…
cooperative advertising
An arrangement in which the manufacturer and the retailer spl…
continuing media scheduling
Advertising is run steadily throughout the period
41 terms
Advertising Chapter 1!
Marketing definition from AMA
Value
The 4 P's
Integrated Marketing Communications (I…
The process of planning and executing the conception, pricing…
The customer's perception of all the benefits of a product or…
Product, price, place, and promotion. Book focuses most on th…
Involves coordinating with various promotional elements and o…
Marketing definition from AMA
The process of planning and executing the conception, pricing…
Value
The customer's perception of all the benefits of a product or…
43 terms
Business and advertising
set up a company
to manufacture
to import
to export
create your own business
produce products in a factory
buy from another country
sell to another country
set up a company
create your own business
to manufacture
produce products in a factory
11 terms
Chapter 16
Advertising Appeal
Common Advertising Appeals
Types of Advertising Media
Product Advertising
A reason for a person to buy a product.
-Profit... -Health ... -Fear... -Admiration... -Convenience... -Fun and Plea…
-Newspapers... -Magazines... -Radio... -Television... -Internet... -Outdoor…
A form of advertising that touts the benefits of a specific g…
Advertising Appeal
A reason for a person to buy a product.
Common Advertising Appeals
-Profit... -Health ... -Fear... -Admiration... -Convenience... -Fun and Plea…
14 terms
Promotion
Personal selling
Promotional Budget
Product Promotion
Institutional Promotion
businesses use people (the "sales force") to sell the product…
A specified amount of money set aside to promote a business'…
to raising customer awareness of a product or brand, generati…
the promotion of the organisation as a whole- its ethics, val…
Personal selling
businesses use people (the "sales force") to sell the product…
Promotional Budget
A specified amount of money set aside to promote a business'…
34 terms
Marketing
Marketing
Product Management
Marketing Information Management
Financing
the total of activities involved in the transfer of goods fro…
the systematic and usually team-based approach to coordinatin…
system in which marketing data is formally gathered, stored,…
provide funding for (a person or enterprise).
Marketing
the total of activities involved in the transfer of goods fro…
Product Management
the systematic and usually team-based approach to coordinatin…
13 terms
Annie SEM 4.01
Selling
Full-menu marketing
Data-based marketing
Telemarketing
the exchange of goods for an agreed sum of money
having products or services that meet virtually any customer'…
involves the collection of information about past, current, a…
the use of the telephone as an interactive medium for promoti…
Selling
the exchange of goods for an agreed sum of money
Full-menu marketing
having products or services that meet virtually any customer'…
13 terms
1st Bus. Mgt. - K. Faust - Spencer Beberman - 4/21
promotion campaign
promotional mix
advertising
specialty item
series of steps in order to promote or advertise a product, s…
the coordination of the various marketing activities
the activity of promoting a product/service/business to an (o…
product/service that a business specializes in and promotes t…
promotion campaign
series of steps in order to promote or advertise a product, s…
promotional mix
the coordination of the various marketing activities
14 terms
Types of promotional mix
Promotion
Product Promotion
Industrial Promotion
Promotional Mix
Any activity that helps in the exposure or sale of a product.
A promotional method used by a business to convince prospects…
Creates a favorable image for a business
Personal selling, advertising, direct marketing, sales promot…
Promotion
Any activity that helps in the exposure or sale of a product.
Product Promotion
A promotional method used by a business to convince prospects…
40 terms
MKTG CH 17
advergaming
advertising response function
advocacy advertising
audience selectivity
placing advertising messages in Web-based or video games to a…
a phenomenon in which spending for advertising and sales prom…
a form of advertising in which an organization expresses its…
the ability of an advertising medium to reach a precisely def…
advergaming
placing advertising messages in Web-based or video games to a…
advertising response function
a phenomenon in which spending for advertising and sales prom…
18 terms
Marketing
Channel Management
Product Service Management
Selling
Pricing
The technique used for choosing the best way to market your p…
The process of making and changing the information on a compa…
The final function, when a buyer exchanges money for a compan…
The value that is given to a product or service as a result o…
Channel Management
The technique used for choosing the best way to market your p…
Product Service Management
The process of making and changing the information on a compa…
49 terms
Chapter 16: Sales Promotion and Personal Selling
Personal Selling
Order Getter
Order Taker
Support Personnel
Paid personal communication that attempts to inform customers…
Increase sales by selling to new customers and increasing sal…
Salesperson who primarily seek repeat sales. Long-lasting, sa…
Facilitate selling but usually are not involved solely with m…
Personal Selling
Paid personal communication that attempts to inform customers…
Order Getter
Increase sales by selling to new customers and increasing sal…
27 terms
Advertising Chapter 1: Elements of the Promotion Mix
Advertising
Non Personal
Benefits of Advertising
National Advertising
Any paid form of nonpersonal communication:... -About an organiz…
-Involves mass media... -Message is transmitted to large groups…
Most cost-effective way to reach large numbers of consumers... -…
Done on a nationwide basis or in most regions of the country
Advertising
Any paid form of nonpersonal communication:... -About an organiz…
Non Personal
-Involves mass media... -Message is transmitted to large groups…
34 terms
Marketing Week 4 Vocab Quiz
Marketing
Product Management
Marketing Information Management
Financing
the total of activities involved in the transfer of goods fro…
the systematic and usually team-based approach to coordinatin…
system in which marketing data is formally gathered, stored,…
provide funding for (a person or enterprise).
Marketing
the total of activities involved in the transfer of goods fro…
Product Management
the systematic and usually team-based approach to coordinatin…
31 terms
Ch. 17 Effects of Advertising
advertising response function
institutional advertising
product advertising
advocacy advertising
phenomenon in which spending for advertising and sales promot…
a form of advertising designed to enhance a company's image r…
a form of advertising that touts the benefits of a specific g…
a form of advertising in which an organization expresses its…
advertising response function
phenomenon in which spending for advertising and sales promot…
institutional advertising
a form of advertising designed to enhance a company's image r…
25 terms
Marketing Chapter 16
advertising response function
institutional advertising
product advertising
advocacy advertising
a phenomenon in which spending for advertising and sales prom…
a form of advertising designed to enhance a company's image r…
a form of advertising that touts the benefits of a specific g…
a form of advertising in which an organization expresses its…
advertising response function
a phenomenon in which spending for advertising and sales prom…
institutional advertising
a form of advertising designed to enhance a company's image r…
19 terms
Marketing - Exploratory
marketing
entrenpreneur
goods
services
The promotion and selling of products or services.
An individual who starts a new business, introduces new produ…
items produced for sale
Actions or activities that one person performs for another
marketing
The promotion and selling of products or services.
entrenpreneur
An individual who starts a new business, introduces new produ…
62 terms
Chapter 17: Advertising, Public Relations, and Sales Promotion
advergaming
advertising appeal
advertising campaign
advertising objective
placing advertising messages in Web-based or video games to a…
a reason for a person to buy a product
a series of related advertisements focusing on a common theme…
a specific communication task that a campaign should accompli…
advergaming
placing advertising messages in Web-based or video games to a…
advertising appeal
a reason for a person to buy a product
41 terms
Marketing Vocabulary
Marketing
Product Management
Marketing information management
financing
The process for creating,communicating,delivering,and exchang…
developing,maintaining, and improving a product
research
getting the money needed
Marketing
The process for creating,communicating,delivering,and exchang…
Product Management
developing,maintaining, and improving a product
16 terms
The marketing mix
Market
Product
The marketing mix
Promotion
A group of buyers and sellers of a particular good or service.
Marketing element referring to what goods, services, or ideas…
Also known as the 4 p's; includes product, place, price & pro…
All the techniques sellers use to inform people about and mot…
Market
A group of buyers and sellers of a particular good or service.
Product
Marketing element referring to what goods, services, or ideas…
41 terms
CH16 - Advertising, Public Relations, and Sales Promotion
advergaming
advertising appeal
advertising campaign
advertising objective
placing advertising messages in Web-based or video games to a…
a reason for a person to buy a product
a series of related advertisements focusing on a common theme…
a specific communication task that a campaign should accompli…
advergaming
placing advertising messages in Web-based or video games to a…
advertising appeal
a reason for a person to buy a product
1 of 10