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Study sets matching "theory mass communication"

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Study sets matching "theory mass communication"

28 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Dependency Theory
Hypodermic Needle Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that media's power is derived from the audience's de…
According to this theory, mass media have a direct, immediate…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
33 terms
Mass Communications Theory
Social Learning Theory
Psychological Paradigm
Process of Modeling Theory
Modeling Theory's relation the the Pay…
Seeks to explain how people acquire new forms of behavior by…
Provides the basis for what has come to be known as Modeling…
Member of an audience sees an activity or action displayed, u…
The idea of audiences imitating what they saw in the media, w…
Social Learning Theory
Seeks to explain how people acquire new forms of behavior by…
Psychological Paradigm
Provides the basis for what has come to be known as Modeling…
133 terms
Intro to mass communication theory
In Schramm's model of mass communicati…
The communication scholar credited wit…
Media literacy is:
Print helped foster the Industrial Rev…
many and identical
James Carey
a skill that can be improved through practice
because it helped build and disseminate bodies of knowledge t…
In Schramm's model of mass communicati…
many and identical
The communication scholar credited wit…
James Carey
13 terms
Mass Communication Theories
Aristotle's Communication Model
Aristotle
Agenda setting theory
Agenda setting theory
Communication is formed with 5 basic elements... (i) Speaker, (…
He proposed model before 300 B.C who found the importance of…
Maxwell McCombs and Donald L. Shaw
Media influence affects the order of presentation in news rep…
Aristotle's Communication Model
Communication is formed with 5 basic elements... (i) Speaker, (…
Aristotle
He proposed model before 300 B.C who found the importance of…
42 terms
Theories of Mass Communication
Uses and Gratifications definition
Uses and Gratifications criticisms
Uses and Gratifications is idea for ex…
4 Functions of the media
the social and psychological origins of needs, which generate…
1. no uniform classification of motives and gratifications... 2.…
motivations for social media use
1. Surveillance (news, info)... 2. Correlation (selects, interpr…
Uses and Gratifications definition
the social and psychological origins of needs, which generate…
Uses and Gratifications criticisms
1. no uniform classification of motives and gratifications... 2.…
61 terms
Mass Communication Theory Midterm
Mass Media Wider Societal Significance
The Book As MEDIUM (Key Features)
The Book As INSTITUTION (Key Features)
Newspaper as MEDIUM (Key Features)
1. certain communicative purposes, needs or uses... 2. technolog…
- technology of movable type... - bound pages, codex form... - mult…
- commodity form... - market distribution... - diversity of content…
- regular and frequent appearance... - print technology... - topica…
Mass Media Wider Societal Significance
1. certain communicative purposes, needs or uses... 2. technolog…
The Book As MEDIUM (Key Features)
- technology of movable type... - bound pages, codex form... - mult…
31 terms
Theories of Mass Communication
Critical Research
Mass Communication Theories
Important ideas to understand the Mass…
Mass Society Theory
Asking larger questions about what kind of nation we are buil…
Explanations & predictions of social phenomena that attempt t…
1. There is no one mass comm theory. ... 2. They are often borro…
The idea that the media are corrupting influences that underm…
Critical Research
Asking larger questions about what kind of nation we are buil…
Mass Communication Theories
Explanations & predictions of social phenomena that attempt t…
48 terms
Theories of Mass Communications
Agenda Setting
Agenda Setting
Framing
Walter Lippmann
is the idea that media tells people what to think about.
Issues highlighted in media in their news presentation are th…
Central organizing idea for making sense of relevant events a…
Coined the term stereotype; pictures in our heads
Agenda Setting
is the idea that media tells people what to think about.
Agenda Setting
Issues highlighted in media in their news presentation are th…
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
46 terms
Theories of Mass Communication Midterm
medium theory
effects research
uses and gratifications
literary/rhetorical criticism
the medium is the message, McLuhan
media messages are stimuli with measurable and recognizable c…
focus is on how audiences actively appropriate media content…
media messages are cultural texts to be interpreted, focus is…
medium theory
the medium is the message, McLuhan
effects research
media messages are stimuli with measurable and recognizable c…
13 terms
Comms Theory: Mass Communication
Uses and gratification
Social Cognitive Theory
Spiral of Silence
Climate of Opinion
A theory that describes the needs that generate expectations…
This approach considers the role of the individual and enviro…
Individuals' willingness to voice their opinion on an issue d…
Relates to who speaks up and who remains silent on an issue.
Uses and gratification
A theory that describes the needs that generate expectations…
Social Cognitive Theory
This approach considers the role of the individual and enviro…
51 terms
Mass Communication theory #3
Agenda setting
Priming theory
Framing theory
Hierarchy of effects model
It's the idea that media don't tell people what to think, but…
In agenda-setting, the idea that media draws attention to som…
Idea that people use sets of expectations to make sense of th…
Practical theory calling for the differentiation of persuasiv…
Agenda setting
It's the idea that media don't tell people what to think, but…
Priming theory
In agenda-setting, the idea that media draws attention to som…
21 terms
Mass communications theory
Theory
Micro level
Mass level
Era of mass society perspective
A system of thoughts in order to understand reality. Provides…
studies more on each individual
Explain how media affects whole society
-beginnings... -social climate changed... -undermines social order…
Theory
A system of thoughts in order to understand reality. Provides…
Micro level
studies more on each individual
33 terms
Theories and Effects of Mass Communication
critical research
transmissional perspective
ritual perspective
mass communication theories
asking larger questions about what kind of nation we are buil…
sees media as senders of information for the purpose of contr…
sees media as central to the maintenance of society in time,…
explanations and predictions of social phenomena that attempt…
critical research
asking larger questions about what kind of nation we are buil…
transmissional perspective
sees media as senders of information for the purpose of contr…
Applied Mass Communication Theory
theory
experience
authority
scientific knowledge
a statement that predicts or explains how certain phenomena a…
learning something by participating in it
learning something by taking someone else's word for it
learning through systematic and accurate observation of evide…
theory
a statement that predicts or explains how certain phenomena a…
experience
learning something by participating in it
Theories and Effects of Mass Communication
In their most general form, the debate…
For most people, media have relatively…
The hidden, but more important, impace…
The _____ level view is that televised…
1. Micro vs. Macro effects... 2. Administrative vs. Critical Res…
direct, micro
macro
micro, little
In their most general form, the debate…
1. Micro vs. Macro effects... 2. Administrative vs. Critical Res…
For most people, media have relatively…
direct, micro
11 terms
Mass Communication theory and research
Testability
Falsifiability
Parsimony
Scope
can the theory be tested?
can the theory be proved wrong?
the simpler the theory, the better
the more settings you can apply a theory to, the better
Testability
can the theory be tested?
Falsifiability
can the theory be proved wrong?
34 terms
Mass Communications Theory Final
Two-Step Flow of Information
Lazarsfeld's Survey Methodology
Limited Effects Theory
Hovland's Experimental Methodology
Opinion Leaders exist at all levels of society and their infl…
Accurate data will come from information obtained from surveys.
The theory that media have minimal or limited effects because…
Explored the impact of propaganda abilities by media. It was…
Two-Step Flow of Information
Opinion Leaders exist at all levels of society and their infl…
Lazarsfeld's Survey Methodology
Accurate data will come from information obtained from surveys.
62 terms
Mass Communication Theory Exam
Two-step flow theory
Opinion Leaders
Opinion Followers
Gatekeepers
Information and influence flows from media to opinion leaders…
those who pass on information to opinion followers.
those who receive information from opinion leaders.
People who screen media messages and pass on those messages a…
Two-step flow theory
Information and influence flows from media to opinion leaders…
Opinion Leaders
those who pass on information to opinion followers.
44 terms
Mass Communication Theory Final
Convergence
Frankfurt school
The Public Sphere
Commodity
refers to the combination of media together into one point of…
group of scholar and social theorists, working first in Germa…
term from Jurgen Habermas. Defines a social space (which may…
originally a term in Marxism, commodification is the process…
Convergence
refers to the combination of media together into one point of…
Frankfurt school
group of scholar and social theorists, working first in Germa…
22 terms
Theories and Effects of Mass Communication
Early Window
Micro Level
Macro Level
Administrative Research
the idea that media give to children before they have the cri…
effects of media on individuals
medias wide scale social and cultural impact
asks questions about the immediate, observable influence of m…
Early Window
the idea that media give to children before they have the cri…
Micro Level
effects of media on individuals
8 terms
Mass Communications Theories and Terms
Communication Accommodation Theory
Agenda Setting Theory
Uses and Gratifications Theory
Powerful Effects Theories
speech codes... convergence
media generated world... limited view... political agenda
gratify needs... behavior is driven... limited effect
affects us unconsciously
Communication Accommodation Theory
speech codes... convergence
Agenda Setting Theory
media generated world... limited view... political agenda
10 terms
Mass Communication theories
hypodermic needle theory
censorship
mass society theory
minimal effects theory
1920-30s the fear that people would reenact behavior and acts…
1920-30s the government censored media for feat that people w…
post wwi suggested a concern that media was powerful enough t…
1940-50s mass media has little influence on people and people…
hypodermic needle theory
1920-30s the fear that people would reenact behavior and acts…
censorship
1920-30s the government censored media for feat that people w…
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
18 terms
Mass Communication Effects Theories
Bullet Theory
two-step flow
uses and gratifications
parasocial interaction theory
media inject a theory and everyone believes it; no one thinks…
information flows from the media to opinion leader, and then…
an approach to studying mass communication that looks at the…
a fan's relationship with a media figure
Bullet Theory
media inject a theory and everyone believes it; no one thinks…
two-step flow
information flows from the media to opinion leader, and then…
34 terms
Mass Communication Theories
Gemeinschaft (folk society) ... Gesellsc…
Gemeinschaft (folk society) - Society…
Gesellschaft (modern society) - Bound…
Mechanical Solidarity and Organic Soli…
Ferdinand Tonnies attempted to explain the difference between…
explain the Gemeinschaft theory
explain the Gesellschaft theory
Emile Durkheim (French Sociologist)... Came up with what concepts?
Gemeinschaft (folk society) ... Gesellsc…
Ferdinand Tonnies attempted to explain the difference between…
Gemeinschaft (folk society) - Society…
explain the Gemeinschaft theory
28 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
16 terms
Functions & theories of mass communication
Surveillance
Correlation
Sensationalization
Entertainment
Eyes & ears for information of world (news, weather, stocks)
How the media presents facts that we use to move through the…
"If it bleeds it leads," when media puts forward sensational…
Provides us an escape from daily routines
Surveillance
Eyes & ears for information of world (news, weather, stocks)
Correlation
How the media presents facts that we use to move through the…
46 terms
Theories of Mass Communication - Midterm
What are the things to consider on med…
On what
Caused by what
So what
On what, caused by what, so what
the consequences and impact of media use on...society, indivi…
content, sender, receiver, medium
the most difficult factor facing researchers
What are the things to consider on med…
On what, caused by what, so what
On what
the consequences and impact of media use on...society, indivi…
20 terms
Mass Communication Theories
Mass Society Theory
Limited Effects Theories
Two-Step Flow Theory
Attitude Change Theory-
Idea that media are corrupting influences and we're defensele…
individual differences, social categories, and personal relat…
idea that media's influence on people's behavior is limited b…
explains how people's attitudes are formed , shaped, and chan…
Mass Society Theory
Idea that media are corrupting influences and we're defensele…
Limited Effects Theories
individual differences, social categories, and personal relat…
14 terms
Mass Communication Theories
Theory
Types of media effects
4 eras in development of theories
Hypodermic needle Theory
-A human construction created in time ... -An assumption about w…
1) effect theories ... 2) lifestyle effects ... 3) attitudinal effe…
1) Era of mass society=media are corrupting influences that u…
Idea that media is a dangerous drug that can directly enter a…
Theory
-A human construction created in time ... -An assumption about w…
Types of media effects
1) effect theories ... 2) lifestyle effects ... 3) attitudinal effe…
19 terms
Theories of mass communication
Payne Fund
Lazarsfeld
Neo-Marxist
Cultivation
Research conducted between 1929 and 1933 that demonstrated th…
argued that mere speculation about the impact of media was in…
idea that begins with a question of how democracy and capital…
In communications theory, the view that exposure to the mass…
Payne Fund
Research conducted between 1929 and 1933 that demonstrated th…
Lazarsfeld
argued that mere speculation about the impact of media was in…
18 terms
BLOG: Mass Communication Theories
Agenda Setting Theory
Cultivation Theory
Cultural Imperialism
Diffusion of Innovation Theory
Comes from a scientific perspective. The media is successful…
Those who watch four or more hours a day are labeled heavy te…
This theory is value-neutral and objective. Western nations d…
Communicators in society with a message influence/encourage p…
Agenda Setting Theory
Comes from a scientific perspective. The media is successful…
Cultivation Theory
Those who watch four or more hours a day are labeled heavy te…
17 terms
Mass Communications Theories
Four primary categories of Mass Commun…
Medium
Hypodermic Needle Theory
Two-Step Flow
Multimedia, broadcasting, PR, advertising
Platform for a message
Media is so powerful, it can control your mind like a drug. M…
Media is interpreted for audience by opinion leaders. Paul La…
Four primary categories of Mass Commun…
Multimedia, broadcasting, PR, advertising
Medium
Platform for a message
35 terms
Mass Communication theories
His concepts: ... Gemeinschaft (folk so…
**IMPORTANT** Gesellschaft (modern s…
**IMPORTANT**Gemeinschaft (folk soci…
Mechanical Solidarity ... Organic Solidar…
Ferdinand Tonnies - Attempted to explain the difference betwe…
What is the Gesellschaft theory?
What is the Gemeinschaft theory?
what did Emile Durkheim (French Sociologist) come up with?
His concepts: ... Gemeinschaft (folk so…
Ferdinand Tonnies - Attempted to explain the difference betwe…
**IMPORTANT** Gesellschaft (modern s…
What is the Gesellschaft theory?
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
18 terms
Selected Mass Communication Theories
What is a Theory?
Mass communication theory
Why is theory important?
Uses and gratifications
A plausible general principle offered to explain phenomena
Is the study of how media operates
because as media professionals we recognize that media does c…
The influence of media is limited to what people allow it to be
What is a Theory?
A plausible general principle offered to explain phenomena
Mass communication theory
Is the study of how media operates
24 terms
Theories and Effects of Mass Communication
Early Window
Micro-Level Effects
macro-level effects
Mass Communication Theories
the idea that media give children a window on the world befor…
effects of media on individuals
media's wide scale social and cultural impact
explanations and predictions of social phenomena relating mas…
Early Window
the idea that media give children a window on the world befor…
Micro-Level Effects
effects of media on individuals
10 terms
theories - mass communication
spiral of silence
who created the spiral of silence and…
cultivation theory
what audience is the most affected by…
when one's opinion is the minority, one is less likely to voi…
(1974) elizabeth noelle-neumann
the idea that frequent television watching can lead to an ske…
tweens aged 10-12
spiral of silence
when one's opinion is the minority, one is less likely to voi…
who created the spiral of silence and…
(1974) elizabeth noelle-neumann
11 terms
Mass Communication Lecture 2-Theories of Mass Communications
Technological Determinism (1)
Periods of Human History
Cultural Studies (2)
Stuart Hall
Inventions in technology invariably cause cultural change; ch…
1. Tribal age (oral culture): the tribal village was an acous…
-the mass media provide the guiding myths that shape our perc…
leading critical theories who was director of the Center for…
Technological Determinism (1)
Inventions in technology invariably cause cultural change; ch…
Periods of Human History
1. Tribal age (oral culture): the tribal village was an acous…
22 terms
Mass Communication Theory Ch 8
Cultural Studies
Hegemonic Culture
Political Economy Thoeries
Critical Thoeries
Focus on the use of media to create forms of culture that str…
Culture imposed from above or outside that serves the interes…
Focus on social elites' use of economic power to exploit medi…
Theories openly espousing certain values and using these valu…
Cultural Studies
Focus on the use of media to create forms of culture that str…
Hegemonic Culture
Culture imposed from above or outside that serves the interes…
24 terms
Mass Communication Theory Ch. 6
Limited-Effects Perspective
Inductive
Middle-Range Teory
Gatekeepers
The guiding idea that media have minimal or limited effects
An approach to theory construction that sees research beginni…
A theory composed of empirical generalizations based on empir…
In two-step flow, people who screen media messages and pass o…
Limited-Effects Perspective
The guiding idea that media have minimal or limited effects
Inductive
An approach to theory construction that sees research beginni…
27 terms
Ch. 11 Theories of Mass Communication
Technological Determinism
HISTORY can be divided into 4 Distinct…
1) The Tribal Epoch
2) The Literate Epoch
Media affects all aspects of life. It shapes how individuals…
1) The Tribal Epoch... 2) The literate epoch... 3) The Print Epoch…
Stories passed on cultural traditions and information. Relian…
Put common symbols into written language. SIGHT is the domina…
Technological Determinism
Media affects all aspects of life. It shapes how individuals…
HISTORY can be divided into 4 Distinct…
1) The Tribal Epoch... 2) The literate epoch... 3) The Print Epoch…
38 terms
Mass Communication Theory Ch. 7
Functionalism
Communication Systems Theory
Social Cognitive Theory
Manifest Functions
Theoretical approach that conceives of social systems as livi…
Theory that examines the mass communication process as compos…
Theory of learning through interaction with the environment t…
Intended and observed consequences of media use
Functionalism
Theoretical approach that conceives of social systems as livi…
Communication Systems Theory
Theory that examines the mass communication process as compos…
22 terms
Mass Communication Theory: Chapter 2
administrative research
administrative theories
British cultural studies
capitalists
Research that examines audiences to interpret consumer attitu…
Media theories used to guide practical decisions for various…
Perspective focusing on mass media and their role in promotin…
Economic elites whose power was based on the profits they gen…
administrative research
Research that examines audiences to interpret consumer attitu…
administrative theories
Media theories used to guide practical decisions for various…
36 terms
Mass Communication Theory, Exam 2
Role Schemas
Person Schemas
Self Schemas
Event Schemas
a student- study, dedication, etc.
i.e., "it's so out of character", action doesn't line up with…
Who am I? Self-efficacy
created through experience, media, culture, etc., i.e., a fir…
Role Schemas
a student- study, dedication, etc.
Person Schemas
i.e., "it's so out of character", action doesn't line up with…
25 terms
Mass Communication Theory: Chapter 1
agency
axiology
causal relationship
causality
In critical theory, how humans behave and interact within the…
The proper role of values in research and theory building.
When the alterations in a particular variable under specific…
When a given factor influences another, even by way of an int…
agency
In critical theory, how humans behave and interact within the…
axiology
The proper role of values in research and theory building.
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