Study sets matching "theory mass communication"

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Study sets matching "theory mass communication"

28 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Dependency Theory
Hypodermic Needle Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that media's power is derived from the audience's de…
According to this theory, mass media have a direct, immediate…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
133 terms
Intro to mass communication theory
In Schramm's model of mass communicati…
The communication scholar credited wit…
Media literacy is:
Print helped foster the Industrial Rev…
many and identical
James Carey
a skill that can be improved through practice
because it helped build and disseminate bodies of knowledge t…
In Schramm's model of mass communicati…
many and identical
The communication scholar credited wit…
James Carey
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
33 terms
Mass Communications Theory
Social Learning Theory
Psychological Paradigm
Process of Modeling Theory
Modeling Theory's relation the the Pay…
Seeks to explain how people acquire new forms of behavior by…
Provides the basis for what has come to be known as Modeling…
Member of an audience sees an activity or action displayed, u…
The idea of audiences imitating what they saw in the media, w…
Social Learning Theory
Seeks to explain how people acquire new forms of behavior by…
Psychological Paradigm
Provides the basis for what has come to be known as Modeling…
Applied Mass Communication Theory
theory
experience
authority
scientific knowledge
a statement that predicts or explains how certain phenomena a…
learning something by participating in it
learning something by taking someone else's word for it
learning through systematic and accurate observation of evide…
theory
a statement that predicts or explains how certain phenomena a…
experience
learning something by participating in it
Mass Communication Theory Midterm
Mass Media Wider Societal Significance
The Book As MEDIUM (Key Features)
The Book As INSTITUTION (Key Features)
Newspaper as MEDIUM (Key Features)
1. certain communicative purposes, needs or uses... 2. technolog…
- technology of movable type... - bound pages, codex form... - mult…
- commodity form... - market distribution... - diversity of content…
- regular and frequent appearance... - print technology... - topica…
Mass Media Wider Societal Significance
1. certain communicative purposes, needs or uses... 2. technolog…
The Book As MEDIUM (Key Features)
- technology of movable type... - bound pages, codex form... - mult…
Mass Communication Theories
Aristotle's Communication Model
Aristotle
Agenda setting theory
Agenda setting theory
Communication is formed with 5 basic elements... (i) Speaker, (…
He proposed model before 300 B.C who found the importance of…
Maxwell McCombs and Donald L. Shaw
Media influence affects the order of presentation in news rep…
Aristotle's Communication Model
Communication is formed with 5 basic elements... (i) Speaker, (…
Aristotle
He proposed model before 300 B.C who found the importance of…
Theories of Mass Communication
Uses and Gratifications definition
Uses and Gratifications criticisms
Uses and Gratifications is idea for ex…
4 Functions of the media
the social and psychological origins of needs, which generate…
1. no uniform classification of motives and gratifications... 2.…
motivations for social media use
1. Surveillance (news, info)... 2. Correlation (selects, interpr…
Uses and Gratifications definition
the social and psychological origins of needs, which generate…
Uses and Gratifications criticisms
1. no uniform classification of motives and gratifications... 2.…
Theories of Mass Communications
Agenda Setting
Agenda Setting
Framing
Walter Lippmann
is the idea that media tells people what to think about.
Issues highlighted in media in their news presentation are th…
Central organizing idea for making sense of relevant events a…
Coined the term stereotype; pictures in our heads
Agenda Setting
is the idea that media tells people what to think about.
Agenda Setting
Issues highlighted in media in their news presentation are th…
Intro Theories - Mass Communication
mcluhan
barthes
hall
katz
media ecology
semiotics
cultural studies
uses and gratifications
mcluhan
media ecology
barthes
semiotics
11 terms
Defining Communication, Mass Communication, and Theory
Communication
Why Communicate?
What are the 3 components of the Commu…
What are the Levels of Communication?
the act of exchanging meaning through the use of symbols
To express yourself, vent... To be social... To entertain or be ent…
At least 2 people - source and receiver... Message... Vessel, medium
Intrapersonal... Interpersonal... Small Group... Public Communication…
Communication
the act of exchanging meaning through the use of symbols
Why Communicate?
To express yourself, vent... To be social... To entertain or be ent…
46 terms
Theories of Mass Communication Midterm
medium theory
effects research
uses and gratifications
literary/rhetorical criticism
the medium is the message, McLuhan
media messages are stimuli with measurable and recognizable c…
focus is on how audiences actively appropriate media content…
media messages are cultural texts to be interpreted, focus is…
medium theory
the medium is the message, McLuhan
effects research
media messages are stimuli with measurable and recognizable c…
Mass Communication Theories
Hypodermic Needle Theory
Two Step Flow
Gatekeeper Theory
Status Conferral
• Harold Lasswell... The media is so powerful, it can control y…
• Paul Lazarsfeld... The media is interpreted for audience by o…
• Kurt Lewin... Editors and News Directors decide what stories…
• Paul Lazarsfeld and Robert Merton... The media has great powe…
Hypodermic Needle Theory
• Harold Lasswell... The media is so powerful, it can control y…
Two Step Flow
• Paul Lazarsfeld... The media is interpreted for audience by o…
51 terms
Mass Communication theory #3
Agenda setting
Priming theory
Framing theory
Hierarchy of effects model
It's the idea that media don't tell people what to think, but…
In agenda-setting, the idea that media draws attention to som…
Idea that people use sets of expectations to make sense of th…
Practical theory calling for the differentiation of persuasiv…
Agenda setting
It's the idea that media don't tell people what to think, but…
Priming theory
In agenda-setting, the idea that media draws attention to som…
6 terms
Theories of Mass Communication
Theory
Social Scientific Theory
Cultural Theory
Normative Theory
A systematic set of ideas that can help make sense of a pheno…
Offers general statements about the nature, working, and effe…
Much more diverse; seeks to differentiate cultural artefacts…
Concerned with examining or prescribing how media ought to op…
Theory
A systematic set of ideas that can help make sense of a pheno…
Social Scientific Theory
Offers general statements about the nature, working, and effe…
Theories and Effects of Mass Communication
In their most general form, the debate…
For most people, media have relatively…
The hidden, but more important, impace…
The _____ level view is that televised…
1. Micro vs. Macro effects... 2. Administrative vs. Critical Res…
direct, micro
macro
micro, little
In their most general form, the debate…
1. Micro vs. Macro effects... 2. Administrative vs. Critical Res…
For most people, media have relatively…
direct, micro
Comms Theory: Mass Communication
Uses and gratification
Social Cognitive Theory
Spiral of Silence
Climate of Opinion
A theory that describes the needs that generate expectations…
This approach considers the role of the individual and enviro…
Individuals' willingness to voice their opinion on an issue d…
Relates to who speaks up and who remains silent on an issue.
Uses and gratification
A theory that describes the needs that generate expectations…
Social Cognitive Theory
This approach considers the role of the individual and enviro…
62 terms
Mass Communication Theory Exam
Two-step flow theory
Opinion Leaders
Opinion Followers
Gatekeepers
Information and influence flows from media to opinion leaders…
those who pass on information to opinion followers.
those who receive information from opinion leaders.
People who screen media messages and pass on those messages a…
Two-step flow theory
Information and influence flows from media to opinion leaders…
Opinion Leaders
those who pass on information to opinion followers.
18 terms
Mass Communication,Theories, and Models
Characteristics of Mass Communication
Audience
Message
Source
a. Audience... b. Message ... c. Source... d. Feedback
mass, anyone who wants to, anonymous, cannot be individually…
must appeal to diverse audience, must be general, simple, and…
must have means (money, power), has distance from audience, u…
Characteristics of Mass Communication
a. Audience... b. Message ... c. Source... d. Feedback
Audience
mass, anyone who wants to, anonymous, cannot be individually…
31 terms
Theories of Mass Communication
Critical Research
Mass Communication Theories
Important ideas to understand the Mass…
Mass Society Theory
Asking larger questions about what kind of nation we are buil…
Explanations & predictions of social phenomena that attempt t…
1. There is no one mass comm theory. ... 2. They are often borro…
The idea that the media are corrupting influences that underm…
Critical Research
Asking larger questions about what kind of nation we are buil…
Mass Communication Theories
Explanations & predictions of social phenomena that attempt t…
Mass communications theory
Theory
Micro level
Mass level
Era of mass society perspective
A system of thoughts in order to understand reality. Provides…
studies more on each individual
Explain how media affects whole society
-beginnings... -social climate changed... -undermines social order…
Theory
A system of thoughts in order to understand reality. Provides…
Micro level
studies more on each individual
Mass Communication theory and research
Testability
Falsifiability
Parsimony
Scope
can the theory be tested?
can the theory be proved wrong?
the simpler the theory, the better
the more settings you can apply a theory to, the better
Testability
can the theory be tested?
Falsifiability
can the theory be proved wrong?
18 terms
BLOG: Mass Communication Theories
Agenda Setting Theory
Cultivation Theory
Cultural Imperialism
Diffusion of Innovation Theory
Comes from a scientific perspective. The media is successful…
Those who watch four or more hours a day are labeled heavy te…
This theory is value-neutral and objective. Western nations d…
Communicators in society with a message influence/encourage p…
Agenda Setting Theory
Comes from a scientific perspective. The media is successful…
Cultivation Theory
Those who watch four or more hours a day are labeled heavy te…
20 terms
Mass Communication Theories
Mass Society Theory
Limited Effects Theories
Two-Step Flow Theory
Attitude Change Theory-
Idea that media are corrupting influences and we're defensele…
individual differences, social categories, and personal relat…
idea that media's influence on people's behavior is limited b…
explains how people's attitudes are formed , shaped, and chan…
Mass Society Theory
Idea that media are corrupting influences and we're defensele…
Limited Effects Theories
individual differences, social categories, and personal relat…
17 terms
Mass Communications Theories
Four primary categories of Mass Commun…
Medium
Hypodermic Needle Theory
Two-Step Flow
Multimedia, broadcasting, PR, advertising
Platform for a message
Media is so powerful, it can control your mind like a drug. M…
Media is interpreted for audience by opinion leaders. Paul La…
Four primary categories of Mass Commun…
Multimedia, broadcasting, PR, advertising
Medium
Platform for a message
14 terms
Mass Communication Theories
Theory
Types of media effects
4 eras in development of theories
Hypodermic needle Theory
-A human construction created in time ... -An assumption about w…
1) effect theories ... 2) lifestyle effects ... 3) attitudinal effe…
1) Era of mass society=media are corrupting influences that u…
Idea that media is a dangerous drug that can directly enter a…
Theory
-A human construction created in time ... -An assumption about w…
Types of media effects
1) effect theories ... 2) lifestyle effects ... 3) attitudinal effe…
Mass Communication Effects Theories
Bullet Theory
two-step flow
uses and gratifications
parasocial interaction theory
media inject a theory and everyone believes it; no one thinks…
information flows from the media to opinion leader, and then…
an approach to studying mass communication that looks at the…
a fan's relationship with a media figure
Bullet Theory
media inject a theory and everyone believes it; no one thinks…
two-step flow
information flows from the media to opinion leader, and then…
35 terms
Mass Communication theories
His concepts: ... Gemeinschaft (folk so…
**IMPORTANT** Gesellschaft (modern s…
**IMPORTANT**Gemeinschaft (folk soci…
Mechanical Solidarity ... Organic Solidar…
Ferdinand Tonnies - Attempted to explain the difference betwe…
What is the Gesellschaft theory?
What is the Gemeinschaft theory?
what did Emile Durkheim (French Sociologist) come up with?
His concepts: ... Gemeinschaft (folk so…
Ferdinand Tonnies - Attempted to explain the difference betwe…
**IMPORTANT** Gesellschaft (modern s…
What is the Gesellschaft theory?
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
10 terms
Mass Communication theories
hypodermic needle theory
censorship
mass society theory
minimal effects theory
1920-30s the fear that people would reenact behavior and acts…
1920-30s the government censored media for feat that people w…
post wwi suggested a concern that media was powerful enough t…
1940-50s mass media has little influence on people and people…
hypodermic needle theory
1920-30s the fear that people would reenact behavior and acts…
censorship
1920-30s the government censored media for feat that people w…
34 terms
Mass Communication Theories
Gemeinschaft (folk society) ... Gesellsc…
Gemeinschaft (folk society) - Society…
Gesellschaft (modern society) - Bound…
Mechanical Solidarity and Organic Soli…
Ferdinand Tonnies attempted to explain the difference between…
explain the Gemeinschaft theory
explain the Gesellschaft theory
Emile Durkheim (French Sociologist)... Came up with what concepts?
Gemeinschaft (folk society) ... Gesellsc…
Ferdinand Tonnies attempted to explain the difference between…
Gemeinschaft (folk society) - Society…
explain the Gemeinschaft theory
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
29 terms
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
Theories of Mass Communication
Agenda Setting
Critical Cultural Theory
Cultivation Theory
Dependency Theory
"The mass media may not be successful in telling us what to t…
The idea that media operate primarily to justify and support…
The idea that television constructs a version of the world th…
The idea that media's power is derived from the audience's de…
Agenda Setting
"The mass media may not be successful in telling us what to t…
Critical Cultural Theory
The idea that media operate primarily to justify and support…
16 terms
Functions & theories of mass communication
Surveillance
Correlation
Sensationalization
Entertainment
Eyes & ears for information of world (news, weather, stocks)
How the media presents facts that we use to move through the…
"If it bleeds it leads," when media puts forward sensational…
Provides us an escape from daily routines
Surveillance
Eyes & ears for information of world (news, weather, stocks)
Correlation
How the media presents facts that we use to move through the…
18 terms
Selected Mass Communication Theories
What is a Theory?
Mass communication theory
Why is theory important?
Uses and gratifications
A plausible general principle offered to explain phenomena
Is the study of how media operates
because as media professionals we recognize that media does c…
The influence of media is limited to what people allow it to be
What is a Theory?
A plausible general principle offered to explain phenomena
Mass communication theory
Is the study of how media operates
7 terms
Mass Communication Theories
Diffusion
Use Today (Diffusion)
N-Step Theory
Two-Step Theory
Push idea out as far as possible. ... Mass media informs people…
Social media, news stations using social media, social media…
Opinion leaders vary from issue to issue and cover all politi…
Mass media influence society's key opinion leaders who then i…
Diffusion
Push idea out as far as possible. ... Mass media informs people…
Use Today (Diffusion)
Social media, news stations using social media, social media…
Theories and Effects of Mass Communication
Early Window
Micro-Level Effects
macro-level effects
Mass Communication Theories
the idea that media give children a window on the world befor…
effects of media on individuals
media's wide scale social and cultural impact
explanations and predictions of social phenomena relating mas…
Early Window
the idea that media give children a window on the world befor…
Micro-Level Effects
effects of media on individuals
52 terms
Theories and Effects of Mass Communication
Early Window
Micro Level
Macro Level
Administrative Research
the idea that media give to children before they have the cri…
effects of media on individuals
medias wide scale social and cultural impact
asks questions about the immediate, observable influence of m…
Early Window
the idea that media give to children before they have the cri…
Micro Level
effects of media on individuals
10 terms
theories - mass communication
spiral of silence
who created the spiral of silence and…
cultivation theory
what audience is the most affected by…
when one's opinion is the minority, one is less likely to voi…
(1974) elizabeth noelle-neumann
the idea that frequent television watching can lead to an ske…
tweens aged 10-12
spiral of silence
when one's opinion is the minority, one is less likely to voi…
who created the spiral of silence and…
(1974) elizabeth noelle-neumann
46 terms
Theories of Mass Communication - Midterm
What are the things to consider on med…
On what
Caused by what
So what
On what, caused by what, so what
the consequences and impact of media use on...society, indivi…
content, sender, receiver, medium
the most difficult factor facing researchers
What are the things to consider on med…
On what, caused by what, so what
On what
the consequences and impact of media use on...society, indivi…
11 terms
Mass Communication Lecture 2-Theories of Mass Communications
Technological Determinism (1)
Periods of Human History
Cultural Studies (2)
Stuart Hall
Inventions in technology invariably cause cultural change; ch…
1. Tribal age (oral culture): the tribal village was an acous…
-the mass media provide the guiding myths that shape our perc…
leading critical theories who was director of the Center for…
Technological Determinism (1)
Inventions in technology invariably cause cultural change; ch…
Periods of Human History
1. Tribal age (oral culture): the tribal village was an acous…
43 terms
Theories of Mass Communication
mass society theory
mass society theory
magic bullet theory
paul lazarsfeld
media is a corrupting agent that undermines social order and…
ordinary people are unable to resist the influence of media;…
dangers represented by the hypodermic needle
developed the two-step flow theory
mass society theory
media is a corrupting agent that undermines social order and…
mass society theory
ordinary people are unable to resist the influence of media;…
Mass Communications Theories and Terms
Communication Accommodation Theory
Agenda Setting Theory
Uses and Gratifications Theory
Powerful Effects Theories
speech codes... convergence
media generated world... limited view... political agenda
gratify needs... behavior is driven... limited effect
affects us unconsciously
Communication Accommodation Theory
speech codes... convergence
Agenda Setting Theory
media generated world... limited view... political agenda
25 terms
Mass Communication Theory: Chapter 1
agency
axiology
causal relationship
causality
In critical theory, how humans behave and interact within the…
The proper role of values in research and theory building.
When the alterations in a particular variable under specific…
When a given factor influences another, even by way of an int…
agency
In critical theory, how humans behave and interact within the…
axiology
The proper role of values in research and theory building.
134 terms
four eras of mass communication theory
Causality
Casual relationship
Scientific Method
Hypothesis
A given factor influences another
A direct relationship between one event and another, which is…
Search for the truth through accurate observation and interpr…
Testable prediction about an event.
Causality
A given factor influences another
Casual relationship
A direct relationship between one event and another, which is…
Comm Theory Final: Mass Communication
Agenda Setting Theory
Two Key Concepts of AST
Process in AST
Mainstreaming
Newa media does not tell us what to think but what to think a…
1) News media have an agenda (tell audiences what news to con…
1) Selection: What stories are chosen... 2)Emphasis: What focus…
Viewers develop a common view of social reality based on thei…
Agenda Setting Theory
Newa media does not tell us what to think but what to think a…
Two Key Concepts of AST
1) News media have an agenda (tell audiences what news to con…
Ch. 11 Theories of Mass Communication
Technological Determinism
HISTORY can be divided into 4 Distinct…
1) The Tribal Epoch
2) The Literate Epoch
Media affects all aspects of life. It shapes how individuals…
1) The Tribal Epoch... 2) The literate epoch... 3) The Print Epoch…
Stories passed on cultural traditions and information. Relian…
Put common symbols into written language. SIGHT is the domina…
Technological Determinism
Media affects all aspects of life. It shapes how individuals…
HISTORY can be divided into 4 Distinct…
1) The Tribal Epoch... 2) The literate epoch... 3) The Print Epoch…
28 terms
Mass Communication - Chapter 13 - Theories and Effects of Mass Communication
micro level effects
macro level effects
social construction of reality
symbolic interaction
the amount of effects of media on a personal level
the amount of effects of media on a cultural level
theory for explaining how cultures construct and maintain the…
the idea that people give meaning to symbols and then those s…
micro level effects
the amount of effects of media on a personal level
macro level effects
the amount of effects of media on a cultural level
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