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Study sets matching "to marketing intro business"

19 terms
Introduction to Business & Marketing Vocab 2
Charter
Clientele
Close
Closed-End Question
A permit issued to operate as a corporation; also known as a…
A body of customers an organization relies on for considerabl…
The point in the selling process at which the customer makes…
A question that is structured so that is requires a short, pr…
Charter
A permit issued to operate as a corporation; also known as a…
Clientele
A body of customers an organization relies on for considerabl…
20 terms
Introduction to Business & Marketing Vocab 4
Finance Capital
Financing
Finished-Products Inventory
Fiscal Control
Money needed to operate a business
A marketing function which determines the need for and availa…
The producer's inventory of completed products that are ready…
Governmental use of price controls, licensing, wage control,…
Finance Capital
Money needed to operate a business
Financing
A marketing function which determines the need for and availa…
20 terms
Introduction to Business & Marketing Vocab Quiz 3
Disposable Income
Distribution
Distribution Center
Distribution System
the amount of income people have left to spend, or dispose of…
a marketing function, which is responsible for the physical m…
a facility that holds goods in storage and fills orders for t…
the combination of distribution activities that a company use…
Disposable Income
the amount of income people have left to spend, or dispose of…
Distribution
a marketing function, which is responsible for the physical m…
101 terms
Introduction to Business and Marketing Final
When the marketig cocept is used, cons…
marketing helps match supply and deman…
The development of ___ _ _ _ is an exa…
Who presented the consumer bill of rig…
increases & decreases
effective distrubution system can quickly move products to wh…
The BBB (Better Business Beuro)
JFK
When the marketig cocept is used, cons…
increases & decreases
marketing helps match supply and deman…
effective distrubution system can quickly move products to wh…
45 terms
Introduction to Business Marketing Exam
Marketing
Product era
Sales era
Modern era
Facilities, goods and services, focus all organizations activ…
1st era, industrial revolution, focus on product
Late 19th century, early 20th
Focus on customer, now, customer buys to satisfy their wants…
Marketing
Facilities, goods and services, focus all organizations activ…
Product era
1st era, industrial revolution, focus on product
32 terms
Introduction to business- Marketing
Marketing
Seven marketing functions
Marketing strategy
What are the two steps in developing a…
is the activity, set for institutions, and processes for crea…
-Promotion... -Product and service management... -Pricing... -Distribu…
A company's plan that identifies how it will use marketing to…
Businesses offer products and services that satisfy their cus…
Marketing
is the activity, set for institutions, and processes for crea…
Seven marketing functions
-Promotion... -Product and service management... -Pricing... -Distribu…
21 terms
Introduction to Business (Markets)
Product Orientation
Market Orientation
Wants
Needs
Primary focus on it's product. When people had little choice…
Primary focus is to organize it's activities, products, servi…
desires
necessities for living
Product Orientation
Primary focus on it's product. When people had little choice…
Market Orientation
Primary focus is to organize it's activities, products, servi…
27 terms
INTRODUCTION TO BUSINESS MARKETING
7 Function of Marketing
Target Group
Market Share
Competition
distribution, financing, marketing information mgmt., ... Pricin…
segment of the population identified as the ideal customers
the amount of business / profit achieved by competitors durin…
businesses that sell / provide the same types of goods & serv…
7 Function of Marketing
distribution, financing, marketing information mgmt., ... Pricin…
Target Group
segment of the population identified as the ideal customers
10 terms
Introduction into Business Marketing
Marketing
Market
Market Concept
Exchange
The process of developing, promoting, and distributing produc…
All potential customers' needs and wants and who have the abi…
Business must satisfy customers' needs and wants in order to…
This takes place every time something is sold in the marketpl…
Marketing
The process of developing, promoting, and distributing produc…
Market
All potential customers' needs and wants and who have the abi…
14 terms
Introduction to Business: Chapter 13: Marketing
Market
Marketing
Relationship Marketing
Marketing Mix
a group of costumers who share common wants and needs
the process of creating, promoting, and presenting a product…
built and maintain relationships with their costumers
the four main elements of marketing also called the four P's:…
Market
a group of costumers who share common wants and needs
Marketing
the process of creating, promoting, and presenting a product…
86 terms
Introduction to Business Chapter 13: Marketing
distribution
financing
marketing information management
pricing
purchasing, stock handling, and inventory control
getting start up capital
gather information about consumer's trends/competitor's produ…
mark-up rate/profit margin
distribution
purchasing, stock handling, and inventory control
financing
getting start up capital
26 terms
Introduction to Business & Marketing: Chapter 3
Online Business
Servives
Sustainability
Outsourcing
A business that conducts business by means of the internet.
Intangible things that businesses do for us that enhance our…
A venture seeks to achieve economic, environmental, and socia…
Contracting with other companies for services.
Online Business
A business that conducts business by means of the internet.
Servives
Intangible things that businesses do for us that enhance our…
11 terms
Introduction to Business- Unit 3, Marketing
Marketing
Product
Pricing
Promotion
process of developing, promoting and distributing products
branding, labeling, packaging
sales, price, addtional prices
TV ads, sponsorship, newspaper ads
Marketing
process of developing, promoting and distributing products
Product
branding, labeling, packaging
32 terms
Introduction to Business, Marketing, and Management, Chapter 1
Basic economic problem
Capital resources
Capitalism
Command economy
the mismatch of unlimited wants and needs and limited economi…
products and money used to produce goods and services.
the private ownership of economic resources by individuals ra…
an economy in which resources are owned and controlled by the…
Basic economic problem
the mismatch of unlimited wants and needs and limited economi…
Capital resources
products and money used to produce goods and services.
9 terms
Introduction of Business & Marketing Chapter 2
Competition
Investment
Capital
Role Model
The rivalry among businesses for consumer dollars.
The amount of money a person puts into their business as capi…
Includes the buildings, equipment, tools, and other goods nee…
A person whose attitudes and achievements they tried to emula…
Competition
The rivalry among businesses for consumer dollars.
Investment
The amount of money a person puts into their business as capi…
Introduction to Business and Technology Marketing Basics
marketing mix
target market
demographics
promotional tools
Price, product, promotion, place
A group of customers that the business has decided to aim its…
Statistical data relating to the population and particular gr…
The communication link between sellers and buyers for the pur…
marketing mix
Price, product, promotion, place
target market
A group of customers that the business has decided to aim its…
103 terms
E-marketing: CH 1- "Introduction to Digital Business and E-commerce"
The Internet refers to the p_________…
Wireless communications are electronic…
Mobile devices are laptops, mobile pho…
Figure 1.2 - Zero Moment of Truth
physical
transactions
access
The Internet refers to the p_________…
physical
Wireless communications are electronic…
transactions
Introduction to Business Administration: Marketing and Sales
cost driver
revenue driver
organigram
purchasing
...
...
Organigramm
Einkauf
cost driver
...
revenue driver
...
18 terms
Introduction to Business and Marketing-Quarter 1
Entrepreneur
Aptitude
Patent
License
A person who owns, operates and take risks of a business vent…
The ability to learn a particular kind of job.
This gives an inventor the right to stop others from making,…
A legal document showing that a business is qualified and/or…
Entrepreneur
A person who owns, operates and take risks of a business vent…
Aptitude
The ability to learn a particular kind of job.
31 terms
Introduction to business stock market terms
Sole proprietorship
Partnership
corporations
Industry
one owner
Two or more people
vertural person
a group of companies that make similar goods
Sole proprietorship
one owner
Partnership
Two or more people
Chapter 14 Vocabulary - Introduction to Business and Marketing
Advertising
Mass Media
Infomercial
Direct-mail advertising
the public promotion of something such as a product, service,…
channels of communication, such as television, radio, and new…
a 30 minute commerical
consists of ads sent by mail to people's homes and businesses
Advertising
the public promotion of something such as a product, service,…
Mass Media
channels of communication, such as television, radio, and new…
16 terms
Introduction to Business & marketing, Finance unit Finance/Accounting key Terms
amount of money the business has earne…
property which a firm owns long-term,…
assessing the amount of goods which ar…
assets which are not able to be sold q…
Net Income
fixed assets
inventory goods on hand
Illiquid assets
amount of money the business has earne…
Net Income
property which a firm owns long-term,…
fixed assets
20 terms
Introduction to Marketing
Marketing Concept
Durable Goods
Customer Orientation
Company Commitment
the overall philosophy of conducting business based on satisf…
tangible items that last a long time such as mobile phones
means "to do it their way" or to meet the needs of the customer
means to "do it better" or the entire company is trying to do…
Marketing Concept
the overall philosophy of conducting business based on satisf…
Durable Goods
tangible items that last a long time such as mobile phones
9 terms
Introduction to Business and Marketing, Chapter 16 terms
Ageism
Baby Boom Generation
Bureaucracy
Business Ettiquette
Stereotyping, or discriminating a person, or group based on t…
Any person who is born between 1946, and 1964.
A form of of government where the most important decisions ar…
The acceptable social behavior and manners in business.
Ageism
Stereotyping, or discriminating a person, or group based on t…
Baby Boom Generation
Any person who is born between 1946, and 1964.
279 terms
Introduction to Business
Business
What are the four resources a business…
What do manufacturing businesses do?
What do service businesses do?
The organized effort of individuals to produce and sell, for…
Human resources, material resources, informational resources,…
They process various materials.
They provide services.... Ex: Haircuts, legal advice, tax prepa…
Business
The organized effort of individuals to produce and sell, for…
What are the four resources a business…
Human resources, material resources, informational resources,…
20 terms
Introduction to Business and Marketing Vocab Week 6
Marketing
Marketing Mix
Marketing Plan
Marketing Research
the process of planning and executing the conception, pricing…
the unique combination of strategies within and among product…
a roadmap for the marketing activities of an organization for…
the systematic gathering, recording, and analyzing of data ab…
Marketing
the process of planning and executing the conception, pricing…
Marketing Mix
the unique combination of strategies within and among product…
14 terms
INTRODUCTION TO BUSINESS
Business
Reasons for studying business: Busines…
What are the three activities, any suc…
Factors of Production are also known as
any organization that seeks to make profit in exchange for go…
Choosing the right career... Be a successful employee... Enhance yo…
It must be organized, ... it must satisfy needs, and ... it must ea…
Resources
Business
any organization that seeks to make profit in exchange for go…
Reasons for studying business: Busines…
Choosing the right career... Be a successful employee... Enhance yo…
19 terms
Introduction to Marketing
accounting and finance
bartering
central market
distribution (place)
the business function that plans and manages financial resour…
exchanging products or services with others by agreeing on th…
a location where people bring products to be conveniently exc…
the locations and methods used to make the product available…
accounting and finance
the business function that plans and manages financial resour…
bartering
exchanging products or services with others by agreeing on th…
8 terms
Introduction to Business
Business
Need
Want
Tangible
An organization that produces or sells goods/services to sati…
Considered essential for survival
Considered a "luxury" item
A product or good
Business
An organization that produces or sells goods/services to sati…
Need
Considered essential for survival
12 terms
Introduction to Business, Chapter 13, Marketing in Today's World
market
marketing
marketing mix
channel of distribution
A group of customers who share common wants and needs.
The process of planning, pricing, promoting, selling, and dis…
The four main elements of marketing, also called the four P's…
A pathway to direct products to customers.
market
A group of customers who share common wants and needs.
marketing
The process of planning, pricing, promoting, selling, and dis…
39 terms
Introduction to Business & Marketing chp. 2 test
Fiat Money
Money supply
Budget Deficit
Budget Surplus
Gov. has deemed it to be money or legal tender (to pay a dept)
The total amount of money in a circulation in a country
When the gov. spends more than it gets in revenue
When the gov. gets more revenue than it spends
Fiat Money
Gov. has deemed it to be money or legal tender (to pay a dept)
Money supply
The total amount of money in a circulation in a country
75 terms
Introduction to Business
Absolute Advantage
Accounting
Accounts Payable
Acquisition
The advantage that exists when a country has a monopoly on pr…
The recording, classifying, summarizing, and interpreting of…
Current liabilities involving money owed to others for mercha…
One company's purchase of the property and obligations of ano…
Absolute Advantage
The advantage that exists when a country has a monopoly on pr…
Accounting
The recording, classifying, summarizing, and interpreting of…
48 terms
Unit 1 - Principle of Business, Finance, & Marketing Introduction to Business
sole proprietorship
franchisee
wholesaler
exports
a business owned by one person
the person or group of people who have received permission fr…
a middle firm that assists with distribution activities betwe…
good and services that are sold to other countries
sole proprietorship
a business owned by one person
franchisee
the person or group of people who have received permission fr…
36 terms
Introduction to Business
Business
Need
Want
Tangible
An organization that produces or sells goods/services to sati…
Considered essential for survival
Considered a "luxury" item
A product or good
Business
An organization that produces or sells goods/services to sati…
Need
Considered essential for survival
10 terms
Introduction to Business - Chapter 5
Small Business
virtual business
Being your own boss
Sole Proprietorships
an independently owned business that usually has the owner as…
a business that operates on the internet
the main reason people become entrepreneurs
owned and operated by one person
Small Business
an independently owned business that usually has the owner as…
virtual business
a business that operates on the internet
20 terms
Introduction to Business
The things that you do not have to hav…
The things that you must have in order…
These wants are those that a person, f…
These wants are widely shared by many…
Wants
Needs
Private wants
Public wants
The things that you do not have to hav…
Wants
The things that you must have in order…
Needs
15 terms
Introduction to Marketing
Business Activities
Producer
Consumer
Moving
"Marketing is all of these."
Where marketing products come from and is the first part of t…
Where marketing products are going and is the last part of th…
Our marketing products are doing this because they're not in…
Business Activities
"Marketing is all of these."
Producer
Where marketing products come from and is the first part of t…
28 terms
Introduction to Marketing Ch. 5 Vocab (Business Buyer Behavior)
Business Buyer Behavior
Business Buying Process
Derived Demand
Differences of Business Buyers
The buying behavior of organizations that buy goods and servi…
The decision process by which business buyers determine which…
Business demand that ultimately comes from the demand for con…
Market Structure, Demand, Nature of the Buying Unit, Types of…
Business Buyer Behavior
The buying behavior of organizations that buy goods and servi…
Business Buying Process
The decision process by which business buyers determine which…
27 terms
Introduction to Marketing
Above the line promotion
Below the line promotion
Brand
Brand image
Promotion through advertising: TV, radio, internet, press etc.
Indirect sales promotion other than advertising e.g. price pr…
A name, design or symbol that gives a product, product range…
How a particular brand name is perceived within the market by…
Above the line promotion
Promotion through advertising: TV, radio, internet, press etc.
Below the line promotion
Indirect sales promotion other than advertising e.g. price pr…
18 terms
Introduction to Business Chapter 16 Vocab
money management
personal assets
liabilities
net worth
day-to-day activities using income to satisfy wants and needs
Items that you have of value and ownership ... (ie: house, car a…
amounts that you owe... (ie: debt from loans like a credit card)
difference between assets and liabilities... (Assets - liabiliti…
money management
day-to-day activities using income to satisfy wants and needs
personal assets
Items that you have of value and ownership ... (ie: house, car a…
75 terms
Introduction to Business
Absolute Advantage
Accounting
Accounts Payable
Acquisition
The advantage that exists when a country has a monopoly on pr…
The recording, classifying, summarizing, and interpreting of…
Current liabilities involving money owed to others for mercha…
One company's purchase of the property and obligations of ano…
Absolute Advantage
The advantage that exists when a country has a monopoly on pr…
Accounting
The recording, classifying, summarizing, and interpreting of…
34 terms
Introduction to business - Chapter 9
Financial capital
Finance
Risk
Risk-return tradeoff
The funds a firm uses to acquire its assets and finance its o…
The functional area of business that is concerned with findin…
The degree of uncertainty regarding the outcome of a decision.
The observation that financial oppurtunities that offer high…
Financial capital
The funds a firm uses to acquire its assets and finance its o…
Finance
The functional area of business that is concerned with findin…
19 terms
Introduction to Marketing
accounting and finance
bartering
central market
distribution (place)
the business function that plans and manages financial resour…
exchanging products or services with others by agreeing on th…
a location where people bring products to be conveniently exc…
the locations and methods used to make the product available…
accounting and finance
the business function that plans and manages financial resour…
bartering
exchanging products or services with others by agreeing on th…
26 terms
Introduction to Business
Factors of Production
Labour
Capital Goods
Capital
Resources used by businesses to produce goods and services.
The physical and mental effort expended by people in the prod…
These are goods purchased by a business and used to produce o…
The money which owners use to set up a business.
Factors of Production
Resources used by businesses to produce goods and services.
Labour
The physical and mental effort expended by people in the prod…
12 terms
Introduction to International Business
The making, buying and selling of good…
business activities needed for creatin…
A country can produce a good or servic…
is a situation in which a country spec…
Domestic Business
International Business
Absolute Advantage
Comparative Advantage
The making, buying and selling of good…
Domestic Business
business activities needed for creatin…
International Business
12 terms
Chapter 1: Introduction to Marketing
Marketing
Goods
Services
Marketing Concept
the activity, set of institutions and processes for creating…
tangible items that have monetary value and satisfy your need…
in tangible items that have monetary value and satisfy your n…
the idea that a business should strive to satisfy customers n…
Marketing
the activity, set of institutions and processes for creating…
Goods
tangible items that have monetary value and satisfy your need…
12 terms
Marketing Introduction
Marketing
Marketing Concept
Market
Target Market
the process of developing, promoting, and distributing goods…
the idea that organizations need to satisfy their customers w…
potential customers with shared needs who have the desire and…
a specific group of consumers that an organization selects as…
Marketing
the process of developing, promoting, and distributing goods…
Marketing Concept
the idea that organizations need to satisfy their customers w…
75 terms
Introduction to Business Review
What do you need to product goods and…
Inflation
Labor - give an example
Service
a society needs natural resources, human resources, capital r…
reduces the purchasing power of money
managers, supervisors, workers
tasks that people or machines perform for payment
What do you need to product goods and…
a society needs natural resources, human resources, capital r…
Inflation
reduces the purchasing power of money
26 terms
Introduction to Business - Chapter 11
marketing
exchange process
utility
marketing concept
organizational function and set of processes for creating, co…
activity in which two or more parties give something of value…
power of a good or service to satisfy a want or need
company-wide consumer orientation to promote long-run success
marketing
organizational function and set of processes for creating, co…
exchange process
activity in which two or more parties give something of value…
10 terms
Introduction to Business - Chapter 5
Small Business
virtual business
Being your own boss
Sole Proprietorships
an independently owned business that usually has the owner as…
a business that operates on the internet
the main reason people become entrepreneurs
owned and operated by one person
Small Business
an independently owned business that usually has the owner as…
virtual business
a business that operates on the internet
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