Media Psychology flashcards, diagrams and study guides
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Contratualismo; Relações Sociais; Relações de Trabalho.
Fisologia/Corpo humano; Ecologia; Genética/evolução; Meio ambiente; Água; Citologia;
Brasil república; Era vergas; Brasil colônia e segunda guerra; Idade média, escravidão e militarismo brasileiro; Revolução industrial, guerra fria e liberalismo; Revolução Francesa; primeira guerra;
It's the strategic plan for how a company will incorporate social media into its business.
To minimize wasted effort, time and data it's essential to spend time to develop a comprehensive and unified social media strategy that compliments your existing marketing objectives. A social strategy that's aligned with the essential elements of your business can help your company accomplish its objectives. Whether they involve: increasing customer satisfaction, generating more sales leads or driving web traffic and higher revenue. It also provides clarity, guidance and documentation of your processes and policy to ensure optimized work flow and adherence to best practices across your organization.
Foundational Components: Social media audit, social media goals and objectives and the budget, tactics and tools. With the foundational components of your strategy, you'll not only consider successes and opportunities but also create the strategic plan for supporting organizational goals. Whether that involve social ads, business blogs or the creation of influencer strategy. You'll also need to incorporate a: content strategy (for the types and amounts of posts you'll share), a clearly defined brand persona and voice as well as a calendar of key dates for your organization.
a channel through which communication travels: print, television, radio, internet
the text, images, sounds, and videos that are communicated through media
the messages we consume or create through the media (mediums)
Technology resulted to addiction in playing games as well use using internet.
Poor sleeping habit always arise from excessive use of technology. Sleeping late or even lack of sleep.
Social media times leads to stress among the teens.
refers to the process of gaining website traffic or attention through social media sites.
is what makes social media work, it replicates a message through user to user contact rather than the traditional method of purchasing an ad or promoting press release.
specific monetary value determined by an established method, social media return is measured in a variety of different ways and is not always clear cut as financial ROI.
the self that is constructed and portrayed online
the self that you construct to present to others
who you would really like to be, the attributes and abilities that you would really like to possess
Combination of blogging and instant messaging; short sentences or messages, photos or video links an app for this is Twitter.
Creating a way to write and publish your work on Internet/social media to develop a financially rewarding career an app for this is Hootsuite.
Placing photos online so others may see, buy, share, experience the joy of viewing others photographic work; an app for this is Instagram.
- Social Media - The use of information technology to support the sharing of content among networks of users. - Social Media Information Systems - An information system that supports the sharing of content among networks of users.
- User Communities, Social Media Sponsors, Social Media Application Providers
- Social Media Sponsors: Companies and other organizations that choose to support the presence on one or more SM sites. - Social Media Providers: The companies that operate the SM sites. Facebook, Twitter, LinkedIn, and Google are all SM application providers.
The marketer creates content and engages in conversation through different SM channels: Actively creates and builds social media profiles Connects with key influencers Starts or participates in conversations Many brands jump to step two without understanding their audience or their preferred interaction. Consider starting slow with the passive strategy.
- media (from written to visual to video) that are designed to be *shared* - easy to comment on, send & copy the media 👉 *sharing, commenting, viewing can all be tracked and measured* - NO costs - can be used as an integral parts of online marketing campaign = *Web 2.0, consumer-generated media, citizen media, new media* - number of social media users worldwide are gradually increasing!! - marketers must *keep pace with changing customer behaviors* and also be thoughtful about *where and why consumers are spending their time on these sites*. - an organization should focus on *key social platforms for reaching their audiences* as well as *coordinating a strategic content strategy across each social networking site*. - *Social Media Marketing*: entails any marketing-related activity that is facilitated via *social media sites* - includes blogs, forums, crowd-sourced content sites (e.g. Yelp) - core social media sites (e.g. Instagram, Facebook, LinkedIn, etc.)
<*Traditional Media*> - TV, radio, magazines 1. Fixed, Unchangeable 2. Commentary limited and not real-time 3. Archives (기록 보관소) poorly accesible 4. Limited media mix 5. Committee Publishers 6. Finite 7. Sharing not encouraged 8. Control 9. Limited, time-delayed bestseller lists <*Social Media*> - forum, blog, wiki, podcast 1. Instantly Updateable 2. Unlimited real-time commentary 3. Archives accessible 4. All media can be mixed 5. Individual Publishers 6. Infinite 7. Sharing and participation encouraged 8. Freedom 9. Instant popularity gauge(측정기) - Traditional Media have adapted 👉newspapers: now publish their content online too!
A type of website that allows users (bloggers) to post entries on different topics and often allows readers to comment on these posts
Webs-based and moblie tech used to turn comm into interactive dialogue. Integrates tech and social interactions to create value for users. Helps to solve consumers problems by estabilishing comm.
1. Reach 2. Accessibility 3. Usability 4. Immediacy
Both offer scale but traditional media is more centralized in organizations, production, and dissemination, while social media is rely on consumer-generated content and thus are more decentralized in terms of production and usage (YouTube).