Study sets, textbooks, questions
Upgrade to remove ads
MIS Chapter 10 - E-Commerce: Digital Markets, Digital Goods
Terms in this set (49)
Advertising revenue model
website generating revenue by attracting a large audience.
E-commerce revenue mode in which websites are paid as affiliates for sending their visitors to other sites in return for a referral fee.
Tracking the click-streams (history of clicking behavior) of individuals across multiple websites for the purpose of understanding their interests and intentions and exposing them to advertisements that are uniquely suited to their interests.
Electronic sales of goods and services among businesses.
Electronic retailing of products and services directly to individual consumers.
Website business model that creates a digital online environment in which people with similar interests can transact; share interests, photos, and videos; and receive interest-related information.
Consumers selling goods and services electronically to other consumers.
The ability of consumers to discover the actual costs merchants pay for products.
Using large Internet audiences for advice, market feedback, new ideas, and solutions to business problems; related to the wisdom-of-crowds theory.
In e-commerce, changing a delivered product or service based on a user's preferences or prior behavior.
Goods that can be delivered over a digital network.
Goods and services are purchases that are directly related to the production of the particular good or service that is being offered.
The removal of organizations or business process layers responsible for certain intermediary steps in a value chain.
Pricing of items based on real-time interactions between buyers and sellers that determine what an item is worth at any particular moment.
EDI (Electronic data interchange)
The direct computer-to-computer exchange between two organizations of standard business transactions, such as orders, shipment instructions, or payments.
Online retail stores from the giant Amazon to tiny local stores that have websites where retail goods are sold.
Third-party Net marketplaces that are primarily transaction oriented and that connect many buyers and suppliers for spot purchasing.
E-commerce revenue mode in which a firm offers free basic services or content while charging a premium for advanced or high-value features.
Delivering ads to users based on their GPS location.
Information on local places and things based on the GPS position of the user.
Social networking based on the GPS location of users.
Situation when the relative bargaining power of two parties in a transaction is determined by one party in the transaction possessing more information essential to the transaction than the other party.
The total amount and quality of information available to all market participants, consumers, and merchants.
Intangible property created by individuals or corporations that is subject to protections under trade secret, copyright, and patent law.
GPS map services available on smartphones.
Long tail marketing
Ability of firms to market goods profitably to very small online audiences, largely because of the lower costs of reaching very small market segments.
creator: E-commerce business model in which firms provide a digital online environment where buyers and sellers can meet, search for products, and engage in transactions.
Market entry costs
The cost merchants must pay simply to bring their goods to market.
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.
Merchants' costs of changing prices.
Systems that facilitate payment for a very small sum of money, often less than $10.
m-commerce (Mobile commerce)
The use of wireless devices, such as cell phones or handheld digital information appliances, to conduct both business-to-consumer and business-to-business e-commerce transactions over the Internet.
Digital marketplaces based on Internet technology linking many buyers to many sellers.
Ability of merchants to target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases.
Method of publishing audio broadcasts through the Internet, allowing subscribing users to download audio files to their personal computers, smartphones, or portable music players.
Selling the same goods, or nearly the same goods, to different targeted groups at different prices.
The ease with which consumers can find out the variety of prices in a market.
Another term for a private industrial network.
Web-enabled networks linking systems of multiple firms in an industry for the coordination of trans-organizational business processes.
Description of how a firm will earn revenue, generate profits, and produce a return on investment.
Measurement of the depth and detail of information that a business can supply to the customer as well as information the business collects about the customer.
Sales revenue model
Selling goods, information, or services to
customers as the main source of revenue for a company.
The time and money spent locating a suitable product and determining the best price for that product.
Map of all significant online social relationships,
comparable to a social network describing offline relationships.
Use of websites featuring user-created web pages to share knowledge about items of interest to other shoppers.
charging a subscription fee for access to some or all of its content or services on an ongoing basis.
Expenses incurred when buying or selling a good or service.
Transaction fee revenue
E-commerce revenue model in which the firm receives a fee for enabling or executing transactions.
Wisdom of crowds
Belief that large numbers of people can make better decisions about a wide range of topics and products than a single person or even a small committee of experts.
Sets found in the same folder
MIS Chapter 4: Ethical and Social Issues in Inform…
MIS Chapter 6 : Foundations of Business Intelligen…
MIS Chapter 8 - Securing Information Systems
MIS Chapter 9 - Achieving Operational Excellence a…
Sets with similar terms
MIS 311 Chapter 10
Laudon EMIS Chapter 9 Vocabulary
MIS Ch. 10
Other sets by this creator
MIS Chapter 12 - Building Information Systems and…
MIS Chapter 11 - Improving Decision Making and Man…
MIS Midterm (Chapters 1-6)
MIS Midterm (Chapters 1-6)
Marketing activities, when performed well, help to match production and consumption.
The shortest channel is for the producer to sell directly to the user; the longest path can include
The significance of the economic dimension of a business environment is highlighted when a number of states—from Alabama to Nevada—make their local economies even more appealing by providing special tax deals to attract new firms.
An increase in the number if working women is an example of a(n)---factor that has created diversity in the workplace