MKT204 FE Mix 2

28) Which of the following is a focus of the new concept of marketing?
A) Mmaking a profit is the only end result of selling products.
B) emphasizing the product rather than the end consumer
C) achieving objectives by pushing products toward consumers
D) using integrated marketing mix to achieve profits
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Terms in this set (180)
28) Which of the following is a focus of the new concept of marketing?
A) Mmaking a profit is the only end result of selling products.
B) emphasizing the product rather than the end consumer
C) achieving objectives by pushing products toward consumers
D) using integrated marketing mix to achieve profits
: D
AACSB: Analytical thinking
Easy
29) Which of the following is a marketing mix element?
A) profit
B) promotion
C) potential
D) package
: B
Easy

30) Which of the following statements is true about the strategic concept of marketing?
A) Its objective is to maximize stakeholder benefits.
B) It has a product-centric marketing focus.
C) It emphasizes marketing from a company-centric paradigm.
D) Its focus is only on consumers and not their societies.
: A
AACSB: Analytical thinking
Moderate

31) Which of the following statements is true about global marketing?
A) Marketing practices must vary between different market segments.
B) Customers and markets across regions are considered similar.
C) Transferring irrelevant experience between markets may be beneficial.
D) Marketing initiatives cannot include more than one marketing mix element.
: A
Easy


32) Which of the following statements best describes the phrase "global localization" in a nutshell?
A) A global product must be the same product everywhere without modifications in the marketing mix.
B) A global marketer must push local markets to accept global products.
C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.
D) A global product must be a different product everywhere across the world regions.
: C
AACSB: Analytical thinking
Easy

33) A company that sees only the similarities between the domestic and the world market is said to have a(n) ________ orientation.
A) regiocentric
B) ethnocentric
C) concentric
D) polycentric
: B
Easy
34) Levy Inc., a U.S.-based smartphone manufacturer, extends its line of high-end smartphones to the Asian market to capitalize on the high demands for smartphones. Owing to its huge success in the United States, Levy uses the same set of marketing mix in the Asian markets. In this case, the company's management orientation is referred to as ________.
A) regiocentric
B) polycentric
C) concentric
D) ethnocentric
: D
AACSB: Analytical thinking
Hard

35) In a(n) ________ international company, foreign operations are viewed as being secondary or subordinate to domestic operations.
A) ethnocentric
B) concentric
C) polycentric
D) regiocentric
: A
Easy

36) Which of the following management orientations views only the differences in the world regions?
A) ethnocentric
B) regiocentric
C) polycentric
D) concentric
: C
Easy

37) Which of the following statements is true of a polycentric company?
A) Its orientation is based on a belief in home-country superiority.
B) Its marketing management is decentralized.
C) It's generally referred to as a domestic company.
D) It views foreign operations as being secondary to domestic operations.
: B
AACSB: Analytical thinking
Easy 38) A(n) ________ company typically has a regiocentric or geocentric management orientation. A) multinational B) transnational C) domestic D) international: BEasy 39) Which of the following management orientations provides a worldview and sees the similarities and differences in home and host countries? A) ethnocentric B) polycentric C) concentric D) geocentric: DEasy 40) Latour Boutiques, which is based in Europe, views each section within the European Union as a unique market and develops an integrated marketing strategy to sell its products. Due to its success in the European territory, Latour exports its products to other world markets sans any modifications. In this case, Latour's management orientation is typically ________. A) concentric B) polycentric C) regiocentric D) geocentric: C AACSB: Analytical thinkingHard 41) Which of the following companies is centralized in its market management strategies? A) ethnocentric B) polycentric C) regiocentric D) geocentric: AEasy 42) Which of the following companies typically has a polycentric management orientation? A) transnational B) international C) domestic D) multinational: DEasy 43) Which of the following orientations is based only on home-country superiority? A) ethnocentric B) polycentric C) geocentric D) regiocentric: AEasy 44) Which of the following is a driving force for global integration? A) domestic focus B) market needs C) market differences D) national controls: B AACSB: Analytical thinkingEasy 45) Which of the following is a restraining force behind global integration? A) market needs B) management vision C) strategic intent D) national controls: D AACSB: Analytical thinkingEasy 46) A(n) ________ corporation tries to link world resources to world market opportunities. A) ethnocentric B) geocentric C) polycentric D) concentric: BEasy 47) Which of the following factors restrains ethnocentric companies from pursuing opportunities in the global market? A) experience transfer B) scale economies C) global strategy D) management myopia: D AACSB: Analytical thinkingFor companies today, becoming international is a luxury only some can afford.False For a growing number of companies, being international is no longer a luxury but a necessity for economic survival.Companies from Japan are the leading group of investors in the USFalse Foreign direct investment in the US is more than $2 trillion. Companies from the UK lead the group of investors, with companies from the Netherlands, Japan, Germany, and Switzerland following, in that order.International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profitTrue It's the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.The difference between domestic and international marketing lies in the different concepts of marketingfalsean international marketer must deal with at least two levels of uncontrollable uncertaintytrue international marketer's task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.the geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international markettrue exhibit 1.3the uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structurefalse exhibit 1.3the level of technology in a country is an uncontrollable element for international marketerstrue exhibit 1.3the uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operatesfalse the more foreign markets in which a company operates, the greater is the possible variety of foreign environmental factors wit which to contendthe controllable elements can be altered in the long run and usually in the short run to adjust to changing market conditions, consumer tastes, or corporate obj.true successful manager constructs a marketing program designed for optimal adjustment to the uncertainty of the business climate. the controllable elements can be altered in the long run and usually in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.FALSE Domestic environment uncontrollables include home-country elements that can have a direct effect on the success of a foreign venture: political and legal forces, economic climate, and competition.The foreign policies of a country have a direct effect on a firm's international marketing success.TRUE Domestic environment uncontrollables include home-country elements that can have a direct effect on the success of a foreign venture: political and legal forces, economic climate, and competition. A political decision involving foreign policy can have a direct effect on a firm's international marketing success.Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.TRUE Positive effects occur when changes in foreign policy offer countries favored treatment. Such was the case when South Africa abolished apartheid.The business activities of international marketers are not affected by competition in their domestic market.FALSE Competition within the home country can also have a profound effect on the international marketer's task.The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.TRUE The process of evaluating the uncontrollable elements in an international marketing program often involves substantial doses of cultural, political, and economic shock.Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.FALSE The level of technology is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and developing countries.Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.FALSE Political and legal issues a business faces abroad are often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.TRUE In a domestic situation, political details and the ramifications of political and legal events are often more transparent than they are in some foreign countries. In many foreign countries, corruption may prevail, foreigners may receive unfair treatment, or the laws may be so different from those in the home country that they are misinterpreted.The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.FALSE Political/legal forces and the level of technology are two of the uncontrollable aspects of the foreign environment along with economic forces, competitive forces, structure of distribution, geography and infrastructure, and cultural forces.In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.TRUE In a broad sense, the uncontrollable elements constitute the culture; the difficulty facing the marketer in adjusting to the culture lies in recognizing its impact.In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.TRUE In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions or evaluating the potential of a market, because judgments are derived from experience that is the result of acculturation in the home country.John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.TRUE The SRC is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that people in one's own company, culture, or country know best how to do things.The self-reference criterion is closely related to ethnocentrism.TRUE The self-reference criterion is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that people in one's own company, culture, or country know best how to do things.Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.FALSE When faced with a problem in another culture, our tendency is to react instinctively and refer to our SRC for a solution. Our reaction, however, is based on meanings, values, symbols, and behavior relevant to our own culture and usually different from those of the foreign culture. Such decisions are often not good ones.To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.FALSE To avoid errors in business decisions, the knowledgeable marketer will conduct a cross-cultural analysis that isolates the SRC influences and maintain vigilance regarding ethnocentrism.Understanding one's own culture normally requires no additional study.FALSE Understanding one's own culture may require additional study, because much of the cultural influence on market behavior remains at a subconscious level and is not clearly defined.The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile, especially for entry-level jobsFALSE The most effective approach to build global awareness into an organization is to have a culturally diverse senior executive staff or board of directors.Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.trueFor companies today, becoming international is a luxury only some can afford.FalseCompanies from Japan are the leading group of investors in the United States.FalseInternational marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.TrueThe difference between domestic and international marketing lies in the different concepts of marketing.FalseThe international marketer must deal with at least two levels of uncontrollable uncertainty.TrueA good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research.FalseThe foreign uncontrollable environment is the same as the domestic uncontrollable environment.FalseThe level of technology is an uncontrollable element for international marketers.TrueThe uncontrollable factors a company has to deal with decreases with the number of foreign markets in which a company operates.FalseThe controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.TruePolitical and legal forces, economic climate, and competition are some of the domestic environment controllable.FalseDomestic foreign policy is an example of an international uncontrollable element affecting a firm's international marketing success.TrueAbolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.TrueThe international marketer is not affected by domestic competition.FalseThe process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.TrueOne uncontrollable element that is generally well understood is the level of technology.FalsePolitical and legal issues a company may face abroad are mitigated by the "alien status" of the company.FalseIn a domestic situation, political details and the ramifications of political and legal events are often more transparent than they are in some foreign countries.TrueThe political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.FalseIn a broad sense, uncontrollable elements of the foreign business environment constitute the culture.TrueIn dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.TrueJohn refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-regerence criterion to make his decision.TrueA self-reference criterion is closely related to ethnocentrism.TrueSam Watkins just recently ate and, therefore, feels justified in refusing food from his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.FalseTo avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.FalseUnderstanding one's own culture normally requires no additional study.FalseThe most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile.FalseResearch has revealed that smaller home markets and larger production capacities appear to favor internationalization.TrueA company at the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.TrueThe most profound change in the orientation of a company toward markets and associated planning activities happens at the "regular foreign marketing" stage of the international marketing involvement.FalseThe global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.FalseOf all the events and trends affecting global business today, four stand out as the most dynamic. Which of the following would be one of those events?The trend toward the acceptance of the free market system among developing countries.All of the following events and trends are among the four major trends described in the chapter as having a major impact or effect on the global business EXCEPT:The trend toward decreasing OPEC profits as oil reserves decline in the 21st century.Which of the following is NOT TRUE of the impact of globalization on domestic markets?Companies with only domestic markets have found it relatively easy to sustain their customary rates of growth._________ is the performance of business activities designed to plan, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.International marketingWhich of the following is the most critical difference between domestic marketing and international marketing?The environment in which marketing plans must be implementedWhich of the following is a controllable element for an international marketer?Channels of distributionWhich of the following is the reason why the international marketer's task is more complicated than that of the domestic marketer?Because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.Which of the following is an uncontrollable element for an international marketer?Structure of distributionFor an international marketer, the _________ can be altered in the long run, and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.Controllable elementsWhich of the following is an uncontrollable factor in a domestic environment?Competitive structureWhich of the following is an example of a positive political action that favored international marketing?Abolition of apartheid in South AfricaWhich of the following reflects the relation between international business and domestic business?The ability to invest abroad is to a large extent a function of domestic economic vitality.Which of the following is a possible outcome of the alien status of a company?The company can be seen as an exploiterWhich of the following is NOT true of the impact of culture?In dealing with unfamiliar markets, frames of reference are unimportant in evaluating the potential of a marketCurrent data says that foreign investments in the U.S. amount to _________$23.4 trillionCompanies from ______ lead in foreign investments in the United States.United Kingdom___________ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.International marketingAccording to the text, the primary difference in the practice of marketing at the domestic versus the international level is:The environment within which the marketing plans must be implemented.With respect to the environment in which a business operates, such factors as competition, legal restrains, government controls, and the weather would all be examples of what are called:Uncontrollable elementsAll of the following would be considered to be controllable elements of marketing decisions EXCEPT:Government regulationsConsidering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important difference between the international marketer's task and that of the domestic marketer?The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would a chief concern as Mr. Jonas devises his plan?Geography and infrastructureCompared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?Cultural ForcesAll of the following would be among the domestic marketer's controllable environment variables EXCEPT:Competitive structureAll of the following appear as a foreign environment uncontrollable variable in the model of the international marketing task shown in the text EXCEPT:Channels of distributionAmy Sims has been assigned the task of preparing a marketing plan for a company for the next year's business activities. She knows that she should begin her plan of examining the variables that she has some control over. these controllable variables would include price, product, channels-of-distribution, and:PromotionA political decision involving ___________ would most likely have a direct effect on the firm's international marketing success.Domestic foreign policyCompetition within the home country can have a profound effect on the international marketer's task. Which of the following BEST illustrates this statement?Fuji opened a $300 million plant in the U.S. and now commands a 12 percent share of the lucrative U.S. firm market.Ralph Waite has just been assigned the task of reviewing his company's international investment opportunities. He knows that his view of the list of opportunities should be tempered by foreign environment uncontrollable that might be encountered. Which of the following would be the BEST illustration of a foreign environmental uncontrollable that Mr. Waite should investigate?A country's level of technology.The __________ is an uncontrollable element that can often be misread because of the vast difference that may exist between developed and undeveloped countries.Level of technology.The ___________ and issues abroad are often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.Political/legal forcesWhich of the following would be the BEST illustration of the "alien status" found in the political and legal arena that sometimes cause problems for international marketers as they attempt to doing business in foreign countries?The Indian government told Coca-Cola that it must reveal its "secret formula" if it wished to continue doing business in India.The task of ________ is the most challenging and important one confronting international marketers.Cultural adjustments__________ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.AdaptationThe primary obstacles to success in international marketing are a person's _________ and an associated ethnocentrism.Self-reference criterion______________ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.Self-reference criterionIn the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. We do not consciously think about that distance; we just know what feels right without thinking. Some one from another culture would not necessarily understand this and would apply their own rules for contact when speaking. The preceding is an illustration of what is called applying a _________when reviewing the mentioned social custom of contact.Self-reference criterion (SRC)Which of the following is closely related to self-reference criterion?EthnocentrismYour ________ can prevent you from being aware that there are cultural differences or from recognizing the importance of those differences.Self-reference criterion (SRC)Which of the following is true of ethnocentrism?It is generally a problem when managers from affluent countries work with managers and markets in less affluent countries.The most effective way to control the influence of ethnocentrism and the SRC is to:Recognize their effects on out behavior.To avoid errors in business decisions, it is necessary to conduct a cross-cultrual analysis that isolates the self-reference criterion influences. Which of the following would be the first-step to take to avoid the aforementioned errors?Define the business problem or goal in home-country cultural traits, habits, or norms.A part of cross-cultural analysis requires understanding of one's own culture. Why is it surprising that understanding one's own culture requires additional study?Because much of cultural influences on market behavior is at the subconscious level.To be globally aware, an international marketer must have all of the following EXCEPT:A knowledge of microeconomicsWhich of the following BEST exemplifies the tolerance of a globally aware manager?You must allow others to be different and equalWhich of the following will aid a manager in understanding some Latin Americans' reluctance toward foreign investment of Chinese reluctance to open completely to outsiders?A historical perspectiveWhich of the following is an obvious strategy organizations should use to build global awareness into organizations?Select individual managers specifically for their demonstrated global awareness.Which of the following is the most effective way to achieve organizational global awareness?Have a culturally diverse senior executive staff or board of directors.Which of the following organizations seem better equipped for internationalization?A firm that has a production capacity that is much greater than home market demandWhich of the following organizations has a better chance of accelerating their internationalization precess?Firms with key managers well networked internationallyWhich of the following is NOT one of the stages of international marketing involvement?Indirect foreign marketingWhich of the following is TRUE regarding the stages of international marketing involvement?A firm may be in more than one state simultaneously.There are a variety of stages in the process of becoming involved in international marketing. Which of the following best describes the stage of development where the company's products reach a foreign market though no conscious effort on the part of the marketer?No direct foreign marketingIf a marketer is motivated to enter into an international marketing effort because of temporary surpluses in the domestic market, which of the following stages BEST characterizes the stage of international marketing involvement for this marketer?Infrequent foreign marketingJames Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages BEST characterizes the stage of international marketing involvement for Mr. Bright's company?International marketingMaria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Person's company?Global marketingThe Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?Multidomestic market conceptWhich of the following is true or the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?They are more reactive in natureAt which state is the primary focus of operations and production to service domestic market needs while the firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets?Regular foreign marketingWhich of the following is NOT a feature of firms at the internationalization stage of regular foreign marketing?The primary focus of operations and production is to service foreign market needsWhich of the following is true of firms at the internationalization stage of international marketing?Planning generally entails production of goods outside the home market.What is the most profound change for firms at the global marketing stage of internationalization?Companies treat the world, along with home market, as one market.Which of the following firms/products reflects a global marketing orientation?A firm producing high-end sailing yachtsFor a company at the _________ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.Global marketingGeocentric companies are integrated on a global scale. 1. true 2. false1. trueWhich of the following factors restrains ethnocentric companies from pursuing opportunities in the global market? A) experience transfer B) scale economies C) global strategy D) management myopiaD) management myopiaWhen demand is highly price sensitive, the company needs to consider how it can _________________ from a global perspective. a. raise prices b. lower prices c. lower service d. raise quality e. reduce costse. reduce costsIn a broad sense, the uncontrollable elements of the foreign business environment constitute the culture. 1. True 2. False1. trueOne key way to reduce trade deficits is to decrease exports 1. true 2. false2. falsea name, term, sign, symbol, or design, or some combination of these elements, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.a brandWhich of the following would NOT be one of the five key product characteristics that contribute to its acceptance? a. low service maintenance. b. relative advantage. c. compatibility. d. complexity. e. trialability.a. low service maintenance.In the Australian market, rather than manufacturing disposable diapers, Procter & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G. Unfortunately, by using packaging designed for the Asian region with non-English labeling, P&G alienated its customers in Australia. This is an example of improper: a. global policy decisions. b. pricing decisions. c. brand policy decisions. d. product policy decisions. e. company policy decisions.d. product policy decisions.Sampling, price-offs, coupons, sweepstakes, bonus packs, and trade allowances are all examples of ____________________. Select one: a. public relations b. direct marketing c. publicity d. sales promotion e. advertisingd. sales promotionThe political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market 1. True 2.False1. TrueJohn refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision. 1. true 2. falseTRUE The SRC is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that people in one's own company, culture, or country know best how to do things.Which of the following will aid a manager in understanding the way people of different countries think and act?A historical perspectiveUnderstanding one's own culture normally requires no additional study.FALSE Understanding one's own culture may require additional study, because much of the cultural influence on market behavior remains at a subconscious level and is not clearly defined.The _____ has its origins in the GATT, to which it became the successor organization in January of 1995.WTOAbolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario. True FalsetrueAbolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.TRUE Positive effects occur when changes in foreign policy offer countries favored treatment. Such was the case when South Africa abolished apartheid.To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis?defining the business problem or goal in home-country cultural traits, habits, or normsbased on Geert hofstede's cultural dimensions scale which one of the following countries most likely scores high on the power distance scale a. japan b. germany c. US d. Australiaa. japan 55Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.FALSE When faced with a problem in another culture, our tendency is to react instinctively and refer to our SRC for a solution. Our reaction, however, is based on meanings, values, symbols, and behavior relevant to our own culture and usually different from those of the foreign culture. Such decisions are often not good ones.Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan? Competitive forces Cultural forces Political/legal forces Economic forces Geography and infrastructuregeography and infrastructureWhich of the following is the most critical difference between domestic marketing and international marketing? A. The environment in which marketing plans must be implemented B. The different concepts of marketing C. The change in marketing goals D. The difference in technological standards E. The change in corporate objectivesA. The environment in which marketing plans must be implementedThe most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile for entry-level jobs.falseWhen confronted with a set of facts, one reacts spontaneously on the basis of knowledge assimilated over a lifetime—knowledge that is a basis of knowledge assimilated over a lifetime—knowledge that is a product of the history of one's culture. One seldom stops to think about a reaction; one simply reacts. Thus, when faced with a problem in another culture, one's tendency is to react instinctively and refer to one's _____ for a solution.self-reference criterionWhich of the following statements best describes the phrase "global localization" in a nutshell? A) A global product must be the same product everywhere without modifications in the marketing mix. B) A global marketer must push local markets to accept global products. C) A global marketer must adapt product marketing mix to the similarities and differences in the world market. D) A global product must be a different product everywhere across the world regions.CIn dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.TrueIn the sugar and confectionery industries, tariffs tend to decrease with the degree of processing.Falseis an aid to expanding information about world trade, increasingly, international marketing information is available in the form of a. electronic databases b. CIA reports c. gov intelligence reports d. CD ROMsaFor an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. A. competitive structure B. economic climate C. structure of distribution D. environmental factors E. controllable elementsEWhich of the following reflects the relation between international business and domestic business? A. Domestic economic climate does not normally impact international businesses. B. Domestic businesses find it relatively easy to manage profits in the current scenario. C. Most domestic businesses are the result of customization efforts of international businesses. D. The ability to invest abroad is to a large extent a function of domestic economic vitality. E. Domestic businesses are more viable as capital tends to move toward minimum use.DAjax Corporation decides to enter the international marketing arena by marketing its products to China, Japan, and South Korea, with separate marketing strategies for each country. Which of the following approaches is most likely used by Ajax Corporation to formulate its international policies and strategies? A. Standardized marketing B. Domestic market extension C. Mulitdomestic market D. Mass marketing E. Regional marketingC. Multidomestic marketWhen confronted with a set of facts, one reacts spontaneously on the basis of knowledge assimilated over a lifetime-knowledge that is product of history of one's culture. One seldom stops to think about a reaction; one simply reacts. Thus, when faced with a problem in another culture, ones tendency is to react instinctively and refer to one's_____________ for a solution.self-reference criterionWhich of the following is true of firms at the international marketing stage of marketing involvement? A The primary focus of operations and production is to service domestic market needs. B As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn. C Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits. D Planning generally entails production of goods outside the home market. E The firm treats the world, including the home market, as one market.DManagement vision is a driving force for global integration.TRUEMarketing discipline varies from one region to anotherFalseWhich of the following is the most dynamic trend that is affecting current global business strategies? A. The trend toward buying American cars in Europe B. The trend toward the acceptance of the free market system among developing countries C. The trend toward using English as the global language D. The trend toward establishing a world currency E. The trend toward providing aid to developing and less developed nationsB. The trend toward the acceptance of the free market system among developing countriesMaria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Person's company?Global marketingIn the international marketplace, _______ pricing adds international costs and a mark-up to the domestic manufacturing cost.A. Dynamic incremental pricingB. Export priceC. Import priceD. Cost-plus priceE. Target-return priceD