1.2a LEARN Vocabulary from HBR: How to Improve Your Business English (Part 1 of 3)

(from) cover to cover

phrase
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Terms in this set (27)
(from) cover to cover

phrase
It means reviewing or reading 100% of an article, presentation, report, book, or other material

1. She read every research report from cover to cover to prepare for the meeting.
2. The manufacturing manager is responsible for reading the operating manuals from cover to cover.
3. He enjoyed the book so much that he read it from cover to cover.
4. You explained to your staff that they needed to know the main points of the new agreement, but they didn't have to read all 312 pages from cover to cover.
continuously

adverb
Without any pause and without any interruption.

1. It is very difficult to work continuously for 12 hours a day, 7 days a week and stay healthy.
2. The marketing manager was amazing. He could work continuously for 8 hours without a break.
3. An innovative company is continuously looking for ways to improve their product.
4. Continuously updating your skills is important to achieving your goals.
(to) grow up

phrasal verb
It has multiple meanings. It often refers to the time period when you changed from being a child to a young adult. Also means maturing.

1. He grew up in New York City, as he lived there from the time he was 5 years old until he was 17.
2. She grew up listening to music in her house.
3. The company really grew up when it expanded in the last five years.
(to) work hard

collocation
to put a lot of effort into something

1. As a Hong Kong native who grew up speaking Cantonese and Mandarin, Chun Hin has worked hard to become fluent in English.
(to) resonate with (someone/something)

phrasal verb
To have a powerful quality or effect that you can relate to.

1. The presenter's message at the conference was powerful and it really resonated with me.
2. The company hopes its new marketing campaign will resonate with consumers.
3. The story of how it was difficult to achieve success resonates with many business professionals.
pressure to do (something)

phrasal verb
a difficult situation that makes you feel worried or unhappy.

1. Pressure to speak English in the workplace continues to grow as more and more companies invest in globalizing their teams.
more and more

phrase
increasingly.

1. Pressure to speak English in the workplace continues to grow as more and more companies invest in globalizing their teams
globalize

verb
to (make a company or system) expand or operate internationally

1. Pressure to speak English in the workplace continues to grow as more and more companies invest in globalizing their teams.
master

verb
to learn to control an emotion or feeling.

1. However, mastering a new language requires time and resources that many people — especially adults who are no longer in school — struggle to find.
time and resources

phrase
common business phrase describing the amount of time available and the amount of resources available.

1. However, mastering a new language requires time and resources that many people — especially adults who are no longer in school — struggle to find.
struggle verbto experience difficulty and make a very great effort in order to do something. 1. However, mastering a new language requires time and resources that many people — especially adults who are no longer in school — struggle to findannually adverbmakes something available once every year. 1. Our company EF Education First annually releases the world's largest study of English proficiency in various countries and industries. 2. The company creates profits of more than $1 million annually. 3. The marketing expenses exceed $2 million annually. 4. We will annually review the policies of each department.release verb collocationthe act of making information available to the public. 1. Our company EF Education First annually releases the world's largest study of English proficiency in various countries and industries. 2. The research firm annually releases its global report every January. Collocations: release information, release financial statements, release facts, release figuresproficiency noungreat skill, ability, and experience. 1. Our company EF Education First annually releases the world's largest study of English proficiency in various countries and industries. 2. This job requires high proficiency in at least two languages. 3. Your goal is to greatly increase your business English proficiency. 4. She has great technical proficiency as a computer programmer.multinational adjinvolving several different countries, or (of a business) producing and selling goods in several different countries. 1. For the past eight years, education ministries, multinational companies, and universities have used the EF English Proficiency Index (EF EPI) to help them understand how their approaches to teaching English — and business English, in particular — stack up against competitors.approach verb collocationa way of doing something 1. For the past eight years, education ministries, multinational companies, and universities have used the EF English Proficiency Index (EF EPI) to help them understand how their approaches to teaching English — and business English, in particular — stack up against competitors. Collocations: marketing approach, hands-on approach, innovative approach.particular adjspecial or single, or this and not any other. 1. Exposure to authentic materials not only helps with language proficiency, but it can also enhance your knowledge of a particular field. 2. For the past eight years, education ministries, multinational companies, and universities have used the EF English Proficiency Index (EF EPI) to help them understand how their approaches to teaching English — and business English, in particular — stack up against competitorsstack up against (something) phrasal verbComparing another thing of a similar type. 1. For the past eight years, education ministries, multinational companies, and universities have used the EF English Proficiency Index (EF EPI) to help them understand how their approaches to teaching English — and business English, in particular — stack up against competitors. 2. Unfortunately, revenue this year didn't stack up well against the previous year's revenue. 3. How does the pricing of this new product stack up against our current pricing? 4. We only want to introduce new products that stack up favorably to existing products in the market.map verbto use a diagram or a chart to show data/trends. 1. This research has helped us map global trends in English learning.again and again collocation adjmany times. 1. Over the years, we have found, again and again, that a country's English proficiency correlates closely with metrics of innovation and overall economic well-being.correlates with (something) phrasal verbIf two or more facts, numbers, etc. have a relationship between them. 1. Over the years, we have found, again and again, that a country's English proficiency correlates closely with metrics of innovation and overall economic well-being. 2. The company has realized that the new advertising campaign hasn't correlated with increased sales. 3. Studies have shown that smoking is highly correlated with cancer.metric nouna set of numbers that give information about a particular process or activity. 1. Over the years, we have found, again and again, that a country's English proficiency correlates closely with metrics of innovation and overall economic well-being. 2. Do you have any metrics on the rate of our customers using this service? 3. The company uses many cost metrics and financial metrics in analyzing its data.innovation nounthe development of new products, designs, or ideas. 1. Over the years, we have found, again and again, that a country's English proficiency correlates closely with metrics of innovation and overall economic well-being. 2. Recent innovations in technology have made many things easier to do. 3. Collocations financial innovation, technological innovation, organizational innovation, product innovation.well-being phraseThe state of feeling healthy, safe and happy. 1. Over the years, we have found, again and again, that a country's English proficiency correlates closely with metrics of innovation and overall economic well-being. 2. Maintaining a strong economic well-being is important for all companies.to excel at (something) phrasal verbto be extremely good at something. 1. While some global companies excel in cultivating English-speaking workforces, others flounder. 2. The company excels at low-cost manufacturing. 3. Our competitors excel in developing innovative products.cultivate verbTo try to develop or improve something. 1. While some global companies excel in cultivating English-speaking workforces, others flounder. 2. She cultivated business relationships in 10 different international cities. 3. It can take years of cultivating a successful culture within a company.flounder verbto experience great difficulties or be completely unable to decide what to do or say next. 1. While some global companies excel in cultivating English-speaking workforces, others flounder. 2. During a recession, the economy will flounder. 3. The company has floundered for the past five years, as it has had very poor leadership.