2.1 - LEARN Master Vocabulary

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Terms in this set (23)

Showing the particular direction in which something is aimed

1. The company founder emphasized how important it is to be a consumer-oriented company.
2. The CFO turned the company into a profit-oriented organization.
3. The company has a goal to become a customer-oriented firm.

business-oriented, export-oriented, globally-oriented
calm and collected

When someone is relaxed, confident and in control of the situation.

1. The CEO was calm and collected during the long six-hour meeting.
2. It was important to remain calm and collected during the difficult negotiations with the other party.
3. Being calm and collected is an important characteristic of a CEO.
4. Although the customer was very angry, the customer service manager remained calm and collected during their conversation.
cautiously optimistic

feeling that there are some reasons to hope for a good result, even if you do not expect complete success or improvement

1. The sales manager is cautiously optimistic that the new marketing initiative will be a success.
2. At the beginning of each new year, the company leadership is cautiously optimistic about the upcoming year.
3. Cautious optimism is a characteristic of a good leader.
4. The CEO is cautiously optimistic the company can successfully make the necessary changes.
common sense

the ability to use good judgment in making decisions and to live in a reasonable and safe way

1. Some very intelligent people have no common sense.
2. You hope all employees will have common sense.
3. He didn't show good common sense with his last decision.
4. Common sense is the foundation of effective decision making.

The way in which someone speaks

1. The company founder has a goal to improve her delivery when speaking to the employees in English.
2. A confident delivery is crucial for a leader to be effective.
3. Often, a non-native speaker needs to slow down their delivery to increase their ability to communicate.

excellent delivery, effective delivery, monotone delivery

very important and necessary

1. It is essential for a CEO to be a great leader.
2. Formulating new strategies is essential for future success.
3. It is essential that our prices remain competitive.
4. Mastering the four skills of confidence, listening, communication and vocabulary are essential to leading your company in English.

New. And because it is new, it is interesting and exciting

1. The company founder aims to have the staff continuously come up with fresh ideas so the company can continue to be innovative.
2. The IT department needs to take a fresh look at their process.
3. Fresh thinking will motivate the staff and create a great work atmosphere.
4. The company continues to innovate because of all the fresh new approaches they have.

fresh ideas, fresh look, fresh thinking, fresh new approach
give (somebody) a flavor of (something)

Describe something, give an overview of something, introduce an idea/topic

1. The CFO began her presentation by giving the audience a flavor of what she was going to discuss and why.
2. Today, I will give you a flavor of what our next project will be.
3. Before the meeting, let's talk briefly and I'll give you a flavor of what the meeting will be about.
4. This will give you a flavor of what you can expect.
hit the nail on the head

To be exactly right about something

1. The sales manager hit the nail on the head when she forecasted that the demand for the new product would be enormous.
2. The director of IT hit the nail on the head with her suggestion of using a new software program.
3. He hit the nail on the head when he said this proposed strategy will not be successful.
4. Apple hit the nail on the head with the introduction of the iPhone.

A problem that you must solve or deal with before you can make any progress

1. As a business executive, is your lack of confident English communication your biggest hurdle to success? 2. The CEO identified the main hurdle that the company must solve to meet its goals.
3. What is your greatest hurdle at work?
4. You will face many hurdles.
5. You will overcome many hurdles.

extremely large in size or degree

1. The sales manager was immensely proud of the effort of the team last year.
2. Because of the effective decisions of the CEO, the company experienced immense profit growth.
3. Although the work is difficult, it is immensely rewarding.
4. The English Leadership Academy strives to have its clients achieve immense improvement.

Examining and considering your own ideas, thoughts, and feelings, instead of talking to other people about them

1. Effective leaders dedicate time to think introspectively.
2. She is known for her introspective thoughts.
3. The staff admires the ability of the CEO to be introspective while making important decisions.
4. Introspective thought from the company advisors can lead to meaningful corporate culture.
low-hanging fruit

Something that can be achieved very easily

1. The new CEO is a believer in cutting the costs of the low-hanging fruit first, and later addressing the more difficult challenges.
2. When taking on a new challenge, it is common to focus first on the low-hanging fruit.
3. To solve a complex issue, it is important to address more than only the low-hanging fruit.
4. The sales department identified customers they believe will be low-hanging fruit for the new product they will be selling next quarter.
(to) pay attention to (something/somebody)

phrasal verb
To watch, listen to, or think about something or someone carefully or with interest

1. An effective CEO understands that to be a great leader, they must pay attention to the input from their employees.
2. He wasn't paying attention and made a critical mistake.
3. A strong leader must pay attention to customer feedback.
4. The VP of Marketing stressed how important it was for the sales team to pay attention to new trends in the market.

Continued effort and determination. Every company founder needs perseverance.

1. The CEO was immensely proud of the CIO for the perseverance of the entire IT team during the software transformation.
2. Through hard work and perseverance, the company president worked her way to the top.
3. A certain amount of perseverance is necessary for the success of any project.
4. After 12 years, the perseverance of the company's founder paid off with the sale of the company.