2.1 - LEARN Master Vocabulary

-oriented

adj
Collocation
Click the card to flip 👆
1 / 23
Terms in this set (23)
-oriented

adj
Collocation
Showing the particular direction in which something is aimed

1. The company founder emphasized how important it is to be a consumer-oriented company.
2. The CFO turned the company into a profit-oriented organization.
3. The company has a goal to become a customer-oriented firm.

Collocations:
business-oriented, export-oriented, globally-oriented
calm and collected

adj
collocation
When someone is relaxed, confident and in control of the situation.

1. The CEO was calm and collected during the long six-hour meeting.
2. It was important to remain calm and collected during the difficult negotiations with the other party.
3. Being calm and collected is an important characteristic of a CEO.
4. Although the customer was very angry, the customer service manager remained calm and collected during their conversation.
cautiously optimistic

adverb
collocation
feeling that there are some reasons to hope for a good result, even if you do not expect complete success or improvement

1. The sales manager is cautiously optimistic that the new marketing initiative will be a success.
2. At the beginning of each new year, the company leadership is cautiously optimistic about the upcoming year.
3. Cautious optimism is a characteristic of a good leader.
4. The CEO is cautiously optimistic the company can successfully make the necessary changes.
common sense

noun
collocation
the ability to use good judgment in making decisions and to live in a reasonable and safe way

1. Some very intelligent people have no common sense.
2. You hope all employees will have common sense.
3. He didn't show good common sense with his last decision.
4. Common sense is the foundation of effective decision making.
delivery

noun
collocation
The way in which someone speaks

1. The company founder has a goal to improve her delivery when speaking to the employees in English.
2. A confident delivery is crucial for a leader to be effective.
3. Often, a non-native speaker needs to slow down their delivery to increase their ability to communicate.

Collocations:
excellent delivery, effective delivery, monotone delivery
essential

adj
very important and necessary

1. It is essential for a CEO to be a great leader.
2. Formulating new strategies is essential for future success.
3. It is essential that our prices remain competitive.
4. Mastering the four skills of confidence, listening, communication and vocabulary are essential to leading your company in English.
fresh

adj
collocation
New. And because it is new, it is interesting and exciting

1. The company founder aims to have the staff continuously come up with fresh ideas so the company can continue to be innovative.
2. The IT department needs to take a fresh look at their process.
3. Fresh thinking will motivate the staff and create a great work atmosphere.
4. The company continues to innovate because of all the fresh new approaches they have.

Collocations:
fresh ideas, fresh look, fresh thinking, fresh new approach
give (somebody) a flavor of (something)

idiom
Describe something, give an overview of something, introduce an idea/topic

1. The CFO began her presentation by giving the audience a flavor of what she was going to discuss and why.
2. Today, I will give you a flavor of what our next project will be.
3. Before the meeting, let's talk briefly and I'll give you a flavor of what the meeting will be about.
4. This will give you a flavor of what you can expect.
hit the nail on the head

idiom
To be exactly right about something

1. The sales manager hit the nail on the head when she forecasted that the demand for the new product would be enormous.
2. The director of IT hit the nail on the head with her suggestion of using a new software program.
3. He hit the nail on the head when he said this proposed strategy will not be successful.
4. Apple hit the nail on the head with the introduction of the iPhone.
hurdle

noun
A problem that you must solve or deal with before you can make any progress

1. As a business executive, is your lack of confident English communication your biggest hurdle to success? 2. The CEO identified the main hurdle that the company must solve to meet its goals.
3. What is your greatest hurdle at work?
4. You will face many hurdles.
5. You will overcome many hurdles.
immense adjextremely large in size or degree 1. The sales manager was immensely proud of the effort of the team last year. 2. Because of the effective decisions of the CEO, the company experienced immense profit growth. 3. Although the work is difficult, it is immensely rewarding. 4. The English Leadership Academy strives to have its clients achieve immense improvement.introspective adjExamining and considering your own ideas, thoughts, and feelings, instead of talking to other people about them 1. Effective leaders dedicate time to think introspectively. 2. She is known for her introspective thoughts. 3. The staff admires the ability of the CEO to be introspective while making important decisions. 4. Introspective thought from the company advisors can lead to meaningful corporate culture.low-hanging fruit idiomSomething that can be achieved very easily 1. The new CEO is a believer in cutting the costs of the low-hanging fruit first, and later addressing the more difficult challenges. 2. When taking on a new challenge, it is common to focus first on the low-hanging fruit. 3. To solve a complex issue, it is important to address more than only the low-hanging fruit. 4. The sales department identified customers they believe will be low-hanging fruit for the new product they will be selling next quarter.(to) pay attention to (something/somebody) phrasal verbTo watch, listen to, or think about something or someone carefully or with interest 1. An effective CEO understands that to be a great leader, they must pay attention to the input from their employees. 2. He wasn't paying attention and made a critical mistake. 3. A strong leader must pay attention to customer feedback. 4. The VP of Marketing stressed how important it was for the sales team to pay attention to new trends in the market.perseverance nounContinued effort and determination. Every company founder needs perseverance. 1. The CEO was immensely proud of the CIO for the perseverance of the entire IT team during the software transformation. 2. Through hard work and perseverance, the company president worked her way to the top. 3. A certain amount of perseverance is necessary for the success of any project. 4. After 12 years, the perseverance of the company's founder paid off with the sale of the company.a point of contention noun collocationA specific item or issue that two parties disagree on. 1. The manufacturing manager discussed a point of contention with the client. 2. This issue raises a point of contention as to the terms of the contract. 3. This is a significant point of contention between the two companies. 4. The proposed length of the employment contract was a major point of contention between the vice-president and the CEO.(to) put (someone) in (someone's) shoes/place/position idiomTo think about how someone else feels in a situation. You know how you feel, but how does the other person feel? 1. An effective project manager will often put herself in the shoes of the other person when making a decision. 2. Put yourself in their shoes, how would you feel? 3. In order to make a quality decision, sometimes a CEO must put themselves in the position of the opposing group and think about their perspective. 4. The decision was easier when she put herself in the place of her boss and really understood the issue.significant adjimportant, large, or great, esp. in leading to a different result or to an important change 1. The role of the CEO was significant in the improved results of the company. 2. Profitability is a significant factor in future success.significantly adverbin a way that is easy to see or by a large amount 1. The CFO stated that the latest quarter was significantly impacted by the positive growth in the new sales channel. 2. It is significantly important to remain focused on your goals.tangible adjReal, existing. Able to be shown or experienced 1. The company founder was pleased to see the tangible improvement of higher net profit this year, compared to last year. 2. There is tangible evidence that the investment in the new IT system is paying off. 3. The company president feels that it is important to offer tangible benefits to the employees. 4. It is important for the company to make tangible progress toward its goals this year.(to) be better off phrasal verbTo be in a more satisfactory position than you were before 1. The company president decided that the company would be better off with a flexible work-from-home policy. 2. The process is better off without this step. 3. The IT department decided that it would be better off if it outsourced some of its coding work. 4. Although it was a difficult decision, the CEO decided the company would be better off with a new VP of Marketing.(to) work (something) out (to) work out (something) phrasal verbMultiple meanings. To calculate something, and to find a solution to a problem or situation 1. Although the client was not initially pleased with the company's product, the customer service representative called the client and worked something out. 2. The two parties disagreed on the terms, but they eventually worked it out. 3. The senior partner asked the project manager to work out the cost of hiring two more staff members. 4. The company needs a way of working out improving their international sales.supposed to adjshould, should do, obligated to do 1. You are supposed to record yourself speaking every day. 2. My sales manager is supposed to consistently encourage her sales team . 3. I can't meet you on Friday because I'm supposed to pick up my children from school.