2.1 TEST YOURSELF with Master Vocabulary

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oriented
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Terms in this set (23)
oriented
Showing the particular direction in which something is aimed

1. The company founder emphasized how important it is to be a consumer-_________ company.
2. The CFO turned the company into a profit-_________ organization.
3. The company has a goal to become a customer-____________ firm.

Collocations:
business-________, export-___________, globally-____________
calm and collected
When someone is relaxed, confident and in control of the situation.

1. The CEO was _________________ during the long six-hour meeting.
2. It was important to remain ________________ during the difficult negotiations with the other party.
3. Being _________________is an important characteristic of a CEO.
4. Although the customer was very angry, the customer service manager remained _________________during their conversation.
cautiously optimistic
feeling that there are some reasons to hope for a good result, even if you do not expect complete success or improvement

1. The sales manager is _________________ that the new marketing initiative will be a success.
2. At the beginning of each new year, the company leadership is ___________________ about the upcoming year.
3. __________________ is a characteristic of a good leader.
4. The CEO is _________________ the company can successfully make the necessary changes.
common sense
the ability to use good judgment in making decisions and to live in a reasonable and safe way

1. Some very intelligent people have no _____________.
2. You hope all employees will have _________________.
3. He didn't show good ___________ with his last decision.
4. _____________ is the foundation of effective decision making.
delivery
The way in which someone speaks

1. The company founder has a goal to improve her ___________ when speaking to the employees in English.
2. A confident _________ is crucial for a leader to be effective.
3. Often, a non-native speaker needs to slow down their ____________ to increase their ability to communicate.

Collocations:
excellent _________, effective ___________, monotone ____________
essential
very important and necessary

1. It is _________ for a CEO to be a great leader.
2. Formulating new strategies is __________ for future success.
3. It is ___________ that our prices remain competitive.
4. Mastering the four skills of confidence, listening, communication and vocabulary are _____________ to leading your company in English.
fresh
New. And because it is new, it is interesting and exciting

1. The company founder aims to have the staff continuously come up with ________ ideas so the company can continue to be innovative.
2. The IT department needs to take a ________ look at their process.
3. _______ thinking will motivate the staff and create a great work atmosphere.
4. The company continues to innovate because of all the _________ new approaches they have.

Collocations:
_______ ideas, ______ look, _______ thinking, ______ new approach
give a flavor
Describe something, give an overview of something, introduce an idea/topic

1. The CFO began her presentation by ________ the audience ______________ of what she was going to discuss and why.
2. Today, I will ______ you ___________ of what our next project will be.
3. Before the meeting, let's talk briefly and I'll _______ you _________ of what the meeting will be about.
4. This will _______ you _________ of what you can expect.
hit the nail on the head
To be exactly right about something

1. The sales manager _________________ when she forecasted that the demand for the new product would be enormous.
2. The director of IT __________________ with her suggestion of using a new software program.
3. He _______________ when he said this proposed strategy will not be successful.
4. Apple ______________ with the introduction of the iPhone.
hurdle
A problem that you must solve or deal with before you can make any progress

1. As a business executive, is your lack of confident English communication your biggest ________ to success?
2. The CEO identified the main _______ that the company must solve to meet its goals.
3. What is your greatest ________ at work?
4. You will face many hurdles.
5. You will overcome many ________.
6. There are many ________ to success.
immense
extremely large in size or degree

1. The sales manager was __________ proud of the effort of the team last year.
2. Because of the effective decisions of the CEO, the company experienced _________ profit growth.
3. Although the work is difficult, it is __________ rewarding.
4. The English Leadership Academy strives to have its clients achieve __________ improvement.
introspective
Examining and considering your own ideas, thoughts, and feelings, instead of talking to other people about them

1. Effective leaders dedicate time to think ____________.
2. She is known for her _________ thoughts.
3. The staff admires the ability of the CEO to be ___________ while making important decisions.
4. _________ thought from the company advisors can lead to meaningful corporate culture.
low-hanging fruit
Something that can be achieved very easily

1. The new CEO is a believer in cutting the costs of the ____________ first, and later addressing the more difficult challenges.
2. When taking on a new challenge, it is common to focus first on the ________________.
3. To solve a complex issue, it is important to address more than only the _______________.
4. The sales department identified customers they believe will be ______________ for the new product they will be selling next quarter.
pay attention to
To watch, listen to, or think about something or someone carefully or with interest

1. An effective CEO understands that to be a great leader, they must ____________ the input from their employees.
2. He wasn't _________________ and made a critical mistake.
3. A strong leader must ______________ customer feedback.
4. The VP of Marketing stressed how important it was for the sales team to _______________ new trends in the market.
perseverance
Continued effort and determination. Every company founder needs this and has felt this..

1. The CEO was immensely proud of the CIO for the _______________ of the entire IT team during the software transformation.
2. Through hard work and ______________, the company president worked her way to the top.
3. A certain amount of _____________ is necessary for the success of any project.
4. After 12 years, the ___________ of the company's founder paid off with the sale of the company.