SMM - Chap 3

Strategic business units refer to:
A. A set of managers in a firm that deal with market audits
B. In-house departments of a firm that are engaged in strategic planning
C. Components of a firm engaged in multiple industries or businesses
D. Exclusive units of businesses that perform SWOT analyses for the company
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Terms in this set (3)
Strategic business units refer to:
A. A set of managers in a firm that deal with market audits
B. In-house departments of a firm that are engaged in strategic planning
C. Components of a firm engaged in multiple industries or businesses
D. Exclusive units of businesses that perform SWOT analyses for the company
C. Components of a firm engaged in multiple industries or businesses
Which of the following is an ideal characteristic of SBUs?
A. Control over those factors necessary for successful performance B. A common set of product-markets
C. Non-accountability for their own profits
D. A heterogenous set of markets to serve with a limited number of related technologies
A. Control over those factors necessary for successful performance
No two SBUs within a firm compete for the same customers with similar products. Which SBU characteristic is being emphasized here? A. A heterogeneous set of markets
B. Responsibility for their own profitability
C. Control over factors necessary for successful performance
D. A unique set of product-markets
D. A unique set of product-markets