Upgrade to remove ads
Tim Brown_Design Thinking
Vocabulary / Concepts / Ideas
Terms in this set (18)
Role of empathy in design thinking
Empathy is seeing the world through someone elses eyes. It is important in Design thinking because it helps us to understand the needs and problems of the people we are designing for, thus making our sollutions more relevant.
Integrative thinking involves
simultaneously embracing two differing views or ideas, and considering multiple options while solving a seemingly "either/or" dilemma. Here is an example:
Traditional Thinking = We can build either a low cost, low quality house, or a high cost, high quality house.
Integrative Thinking = Maybe we are not limited to one option or the other. What are some of our other ideas? How can we build an affordable, high quality house?
Collaboration in Design
A simple definition of collaboration is two or more people working together towards a shared goal.
When people join together to work as a team on a common goal through conversation, different ideas are share and knowledge is grown.
Simple collaboration - Using an instant messaging platform to post updates on each team members progress and providing help or suggestions.
Document collaboration - Using Google docs to allow teams to work together on a single document. For an example: a sales team working together on a proposal, or a software team coming together to contribute to a source code repository.
Prototyping in the design process
A prototype is a model version of a product. It's a critical stage of the design process and provides an inexpensive method that helps to test a product's features or identify defects so improvements can be made to its final version.
The faster a prototype can be made the quicker changes can be made to improve the design. They also provide opportunity to receive valuable feedback from customers or stakeholders.
Usually there are two types of prototypes. Low-fedelity and high-fidelity. Low-fidelity prototypes are most effective at communicating the essential idea and features of the product using the least amount of effort and resources. High-fedility are more interactive and highly functional and represent the final look of the product.
Design thinkers pose questions and explore constraints in creative ways that proceed in entirely new directions.
Optimism within design thinking
Is based upon the assumption that, no matter how challenging the constraints of a problem, atleast one potential solution is better than the existing alternatives.
This first stage of design thinking requires an observation of the world to identify what people need to make their lives better. A group of multi-disciplinary members can guide a designer to make competent decisions regarding the target market, technologies and other expert knowledge that can aid in the design process.
By sharing insights with this multi-disciplinary team, new concepts can be formed. They are molded around the constraints of the project. Communication usually occurs through mediums such as drawings, prototypes, 3D CAD models and renders. This conceptualization is repeated or upgraded and tested until it covers all the bases needed before manufacture.
Human Centered Exploration
In stead of focusing on the norm and the usual customer base, exploring new frontiers and potential customers bases can lead to an untapped market.
Design thinking plays a key role in a solution such as this, as there is no clear goal in sight and a roundabout solution needs to be found.
This is the process of materializing the ideation phase and bringing the end-product to the public. This involves marketing and business plans for the product to be desired and then sold. This end product should have an impact on the community to guarantee its success. the more desire the object has, the more people will want it and the more it will change lives.
Design thinking inspires many kinds of innovative solutions that has a main focus on people and their way of living. It requires a thorough understanding of the targeted market and the many variables that can occur in a certain community.
Holistic Design Approach
Holistic design goes beyond typical problem solving to incorporate all aspects of the ecosystem that a product is used in. It is concerned with aesthetics, sustainability, spirituality and other aspects of wants rather than needs. While it is most commonly employed in architecture, its theories can be adapted to any form of product or service design. "Holistic design takes into account the person, the device, the moment, the ethnographic environment, the physical space as well as human behavior and psychology, i.e. thinking, attitudes, emotions, motivations, abilities, triggers etc., and aims to deliver an optimal experience. At times the entire experience (with a product or brand) is not limited to digital devices but is a mix of digital, real-world brick-and-mortar, and human-to-human interactions."
Experiential Innovation in Design
Experiential innovation is an innovation in terms of an offer of experience presented as an economic value. Experiential Design is essentially the art and science of shaping the customer experience. Experiential design incorporates aspects from several different disciplines, but at the most basic level, it's about creating an incredible and unique customer experience. Whenever someone interacts with your product or service, he or she forms an impression - good experiential design and innovation then influences this impression. Every single customer touch point influences the way consumers feel about what you're offering. Experiential design is the art and science of shaping these moments so that people walk away feeling good about your brand.
The process of sweating. This basically means that you need to work. Work hard, smart, consistently and think like a designer in the process.
Design your business and every everything that goes with it. Apply design thinking to your business plan, target market, product, etc.
The design process consists of three
Iterative cycles is methods based on a cyclic process of prototyping, testing, analysing, and improvement of a product or process.
A systemic solution is the same as a first-case solution. Systemic solutions change the basic way a system operates by changing the structure of its key feedback loops.
Other Quizlet sets
ch 2 foundations of quality management
Lesson 5: Intro to fluctuations quiz
HSES 375 Exam 2